show episodes
 
Hi! I’m Sharon. I started my investing journey in 1998 while I owned and operated another successful business. Real estate was originally my side hustle. I invested part-time for about 10 years doing rehabs and picking up a handful of rentals before finally becoming a full-time investor. In 2008 when the market crashed, I became an "accidental wholesaler". (That was never my plan.) Today, I help real estate investors create unforgettable brands and marketing plans that work! I also help peop ...
 
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show series
 
Today I want to talk about how to set goals that stick, and how to set yourself up for success using the principles in the book, The 12 Week Year. But first, let’s talk about goal setting in the broader sense. Setting and Achieving Goals that Stick (Year After Year) Most people I know set annual goals. It’s a well-known fact that if you write your …
 
Using creative real estate financing to fund your deals will change your business. Specifically, it will change how many deals you can do when you no longer need to depend on banks to fund your deals. Doing more deals in a shorter period of time allows you to scale your business faster. If your investing strategy happens to include building a portf…
 
When someone brings up the subject of content marketing for real estate investors, folks generally fall into one of two groups; those that are currently creating content to build their business and their brand and those that say, “what the heck is content marketing”? Why Should Real Estate Investors Care About Content Marketing? Real estate investo…
 
As we find ourselves in this last week of the year, I want to talk about 20 things that I learned in 2020 and how to use that to make 2021 better than ever. As we close out what has been an incredibly challenging year, people are walking away from it feeling a lot of emotions. There has been a lot of heartache and a lot of hardship not to mention a…
 
My guest today is investor Stephanie Betters, and we are going to talk about how to juggle your real estate investing business with a demanding career and a family. I’m excited to learn how she manages to do it all. Stephanie has 3 businesses. She is the co-founder of Better Path Homes, a single-family residential wholesaling and new build company …
 
My guest today is mindset expert, Nina Cooke. I am excited to have Nina on the show because it gives us a chance to dive into the topic of imposter syndrome. I don’t know a single person that hasn’t experienced it, and it holds us back not only in business but in our personal lives. Imposter syndrome isn’t something that you only feel when you’re j…
 
I want to talk about something that's on a lot of people's minds and that is this feeling that they are on the verge of burnout. It’s often something that you just can’t put into words. There's no doubt that we're all feeling Covid fatigue not only from all the restrictions but from the worry that comes along with this illness itself. Most of us kn…
 
The two biggest problems real estate investors have no matter where they are located are finding deals and funding their deals. Today, we are going to talk about funding your deals. In this show, you’re going to learn the secret to raising capital without rejection. One of the biggest roadblocks to raising private money is our own mindset around th…
 
Today I have some seasonal fire safety tips for landlords and tenants. If you are a buy and hold investor, these would be great to pass on to your tenants. You could put these tips in a newsletter or just send them a quick email. Covid-19 and the Holidays Everyone needs a little cheering up as we deal with Covid-19. This is our new reality at least…
 
I believe there are 3 things that will ultimately determine the success (or failure) of your business. My top 3 success tips for real estate investors have to do with mindset, motivation. and mentors no matter what your investing strategy is. My guest today is Pili Yarusi. I’m excited to have her on the show because she truly represents everything …
 
Today I want to spend a couple of minutes talking about a reader question that I get frequently about probate marketing for real estate investors and the reasons behind the process I follow. The question was, “Should I send direct mail to the PR and the heirs, or just to the personal representative”? Another way to put it was, “Why should I only se…
 
Today we are going to talk about a hot topic, and that is investing in tiny homes for short term rentals. My guest is Nashville investor, Cindy Maxson. Cindy has a wealth of experience when it comes to real estate investing. She has completed over a dozen flips and two new construction projects. Cindy also got her real estate license within the pas…
 
My guest is the Anti-Financial Advisor, Chris Miles of Money Ripples, and we are going to talk about how to retire early through real estate investing. Chris teaches entrepreneurs and professionals on how to get their money working for them today. He’s an author, the host of podcast, “The Chris Miles Money Show”, he has been featured in US News, CN…
 
I’ve heard from a lot of folks that their direct mail results have been dismal for probates, so today I want to be sure you’re setting up your probate list criteria to get the best results possible. Ever since Covid-19 came into our world, the courts quickly shut down in most areas. For some cities, they are either still mainly closed to the public…
 
I’ve been getting a lot of questions and concerns from investors about working probates during a pandemic. They are worried about how to build rapport with sellers of probate property during this difficult time. How do they not come off as cold-hearted opportunists? First of all, I would like to address the fact that this is a valid concern for inv…
 
It’s just a fact that there will always be obstacles and adversity that come along in our businesses. After all, if real estate investing was easy everyone would be doing it. However, for most of us, there has never been a time quite like what we are experiencing today. That means that today’s show couldn’t be timelier since it’s on how to overcome…
 
Today I want to show you how to use Bonjoro videos to grow your real estate business and create a little bit of marketing magic. As you know, the competition is fierce for both real estate investors and agents now. Learning how to stand out is more important than ever. Who doesn’t need “an edge” after all? Be sure to stop by the Louisville Gal’s Re…
 
For everyone that feels like there just aren’t enough hours in the day, flipping 1000 houses while raising 5 children probably seems like an impossible task. But that’s just what San Antonio investor Melissa Johnson has done since 2003. Melissa is a successful real estate investor who has also built a portfolio of rental properties and real estate …
 
I am asked this question a lot. Is marketing to absentee owners after Covid-19 still a good marketing strategy? I have to say that I think it is and here’s why. You’ve probably heard me say this before that “time and circumstances change all things”. And as we all know, Covid-19 has changed a lot of things. Owners that previously weren’t motivated …
 
If you learn one thing from this show today, it is that achieving financial freedom is possible at any age and at any stage of your life. Here are some things you need to think about though. First of all, what does financial freedom mean to you? Have you clearly defined what that looks like for you? If you have, do you have a plan for achieving fin…
 
Today I want to go over how to build direct mail lists that get results and the method for doing that. Let’s face it; no one wants to spend their time and money sending out direct mail that doesn’t get your phone ringing. For those of us that target off market properties, direct mail is the only way to effectively market to some of the niches like …
 
My guest today says he’d always wanted to own apartment buildings since he was a little kid, and that’s just what he has done. He made investing in multifamily properties and showing others how to do the same thing his life’s work. My guest today is Charles Dobens. Charles is an attorney and he is the founder of the Multifamily Investing Academy. H…
 
How would you like to know how some smart, savvy millennial real estate investors are changing the way they think about wealth building? Can you imagine being financially free at 30? Well, that is the goal of my guest today. My guest today is Jonathan Farber, a side hustle investor that lives in Raleigh North Carolina. Jonathan currently has 8 prop…
 
Investors have been kicking this topic around for as long as I can remember. Which is better for finding distressed properties? Off market deals or the MLS? I suppose that depends on who you ask. I know a lot of investors that get the majority of their properties off the MLS. They have mastered the art of finding good deals. Some of them follow pro…
 
Today you’re going to learn how to buy investment property without ever going to a bank through the use of creative financing. My guest Brad Smotherman is an expert on that topic. One of the things that most concerns real estate investors now is how our ability to finance property through traditional lending institutions will be affected by COVID-1…
 
Today’s show is on how to scale your business using the cash flow quadrant. You’re probably going to realize immediately that as a self-employed real estate professional what you really have is a very demanding job. But, isn’t that what we were trying to escape? We were most likely looking for freedom. Understanding the cash flow quadrant will show…
 
If someone told you that they were going to do 4 flips in 7 days without sacrificing quality and while staying on a budget what would your reaction be? My guest today is a family man and Utah investor, Tyler Jensen. Tyler started flipping houses more than 10 years ago when he was in college to help pay for his college expenses. Tyler just completed…
 
Did you ever hear the term, “money multiplier”? My guest today is Chris Naugle. Chris is on a mission to teach people how money works and to show them some of the secrets of the wealthy. Today we are going to talk about the money multiplier, and how to use that to grow your wealth. If you want to learn one of the secrets of the wealthy, then this s…
 
Mike Simmons is quick to say that starting a company is easy. However, growing a company that is profitable and building a team that cares about the success or failure of that company is not so easy. So, here's the big question; how do you go from struggling investor to 1 million in profits in 12 months? And more importantly, how do you build a tea…
 
Today I want to talk about 10 myths about probate investing. These are common misconceptions that I hear all the time. Most of you know that I have specialized in the niche of probates for over a decade now, so I know this niche well. There are also a lot of investors who are reluctant to work in this niche, and it’s almost always because they just…
 
People think it’s tricky having conversations with executors of estates, but that really isn’t true. Today I want to put your mind at ease when it comes to having these conversations and give you 10 tips for working with executors of an estate. After all, that’s exactly what it is; you really are just having a conversation with an individual that h…
 
Most of you know that I specialize in the niche of probates as well as marketing and branding. I want you to get great results from the time and money you spend on marketing. What I’m finding is that investors have stopped working probates altogether. They have shut down their marketing campaigns. Today I want to put an end to all those stories you…
 
Today we are going to focus on the 8 cities where real estate is expected to recover the quickest after Covid-19, and the 4 factors that will likely determine why they are the first to recover. The shutdowns from Covid-19 began around the middle of March in most areas. So, it has been about 3 months since this crisis began as I write this. Real est…
 
So many small business owners are struggling now, and that’s certainly true for real estate investors. It’s almost as if they are frozen in time. Do I buy, or do I wait? There is no easy answer. Today I have put together a few tips on how to set yourself up for success in the last half of this year. You may be wondering exactly how do you get back …
 
Have you ever wondered what it would feel like to be starting over with not one but two real estate related businesses? That’s what we’re going to talk about today. Rebuilding two businesses with San Antonio rehabber, Danny Johnson. Danny is a veteran house flipper, and he was a software developer before becoming a real estate investor. He is the c…
 
Have you ever wondered if there was a way to play a much bigger game in real estate investing? If the answer is yes, have you ever considered specializing in syndication? Listen is as my guest Monick Halm tells you exactly how she went from single-family homes and duplexes to multifamily syndication. Monick is a “recovered attorney” who has 14 year…
 
Let me ask you this; are you using any creative financing strategies in your business today? If your answer is no, what is holding you back? It’s probably because you don’t understand the different ways you can do this. Your ability to use creative financing strategies will change your business because you will no longer have to depend solely on tr…
 
Today I want to talk about how to find property with code violations in your area, and I’ve actually made a video on the exact process in my area. Do you know what the best thing is about a code violations list? You can often get this information without spending a dime. This is one of those lists that is almost always sourced locally. And, in many…
 
Entrepreneurs and small business owners are generally focused on growing a profitable business. However, during times of crisis, our focus has to pivot to the survival of our small business. Forget business growth; survival is the name of the game. My guest today is my Australian friend, Alison Vidotto. Alison knows a lot about small business survi…
 
Passive income strategies will set you free. Today’s show is one that you’re not going to want to miss. How would you feel if you had money coming into your bank account week after week, month after month that you knew you could count on whether or not you had a job? I’d say that would be a pretty great feeling. My guest today is the Land Geek hims…
 
My guest today is Chicago investor, Farrah Ali. Farrah is a single mom with a full-time job that requires a long daily commute to downtown Chicago. At the same time, she has been successful in building an impressive portfolio of 28 rentals, she is completing her second flip, and she has done 16 wholesales. What’s her secret? You’re going to find ou…
 
I have been asked this question a lot lately. What happens if you stop your direct mail marketing now? Investors everywhere wonder if they should continue their direct mail marketing now that everything is shut down due to COVID-19 or stop for a while? That’s a valid question. However, before you decide there are some things you need to consider. S…
 
Digital marketing for real estate investors is a hot topic today. Learning how to use digital marketing to your advantage is critical for growing your business in 2020. It not only helps you grow your business, but it’s also how you grow your brand and ultimately your bottom line. Motivated sellers expect you to have an online presence today. It’s …
 
Did you know that as many as 80% of your deals will come from consistent follow-up? That’s a pretty staggering statistic, but I can tell you that consistently follow up beats your competition every time. When I think back to when I was just getting started and I didn’t do this, it makes me wonder just how many deals I missed out on. If they said no…
 
I wanted to address some of the questions and concerns I’ve been getting recently about the effect the Coronavirus is going to have on real estate investors and their businesses. I’ve talked with a lot of investors recently and they are worried. Today, I have some survival tips for real estate investors during this crisis. Real Estate is Always Cha…
 
I love to have people on the show that have pivoted from one totally unrelated career to real estate investing. My guest today is Colorado investor, Jill Speth. In today’s show, we are going to dive into how this former nurse was able to build a successful real estate investing business, relocate to another city, then start again and build another …
 
I have waited so long to be able to say this, but now I can say without a doubt that the new face of real estate investing is female. I've been in this business since 1998, and I could have never predicted that it would take more than two decades for women to find equality and success equal to their male counterparts in this business. Show Notes He…
 
Today I have a workshop for you on writing a marketing plan for your real estate investing business. I have talked about this a lot, and I have a “Quick Start Marketing Plan Template” free here on the blog. However, I still get a lot of questions from folks asking me if I would go over the actual process of writing a marketing plan using the templa…
 
My guest today is California investor, Gary Boomershine. We’re going to dive into using direct mail and targeted follow up to generate consistent motivated seller leads. Gary’s company has sent out over 42 million direct mail pieces so he might know a thing or two about this topic. His company has also made 2.5 million live seller calls, and you’ll…
 
One of the reasons real estate investors gets stuck doing just a few deals a year is that they stay a "one-man show" way too long. Building a winning team is a process, and that’s what we’re going to talk about in this show. My guest today is Nashville investor, Bill Allen, and that's where Bill found himself 5 years ago. He was doing just a few de…
 
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