show episodes
 
WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you immediately use to increase ticket sales. If you're listening on iTunes, please make sure to subscribe.
 
Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.
 
Podcast Production & Promotion is created and produced by Podmotion.co. It provides listeners with valuable information and actionable tips about podcast production and promotion. We'll be covering everything about podcasts - from interview techniques, sound, marketing, and website development through to editing, content creation, social media marketing, and email newsletter marketing. This is the show you want to listen to if you're a professional, independent, or hobby podcaster. The Podmo ...
 
Hosted by Nanci Arvizu and founder Aggie Villanueva, Promotion a la Carte Radio will focus on author promotion and publishing topics discussed by experts in the field. Join us for live shows in the chat room to ask questions or post them to the blog at http://promotionalacarteblog.com. Be sure to watch the video at the bottom of this page for more information about Promotion a la Carte.
 
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show series
 
Warm-up your vocals before podcasting! If you're a podcast host or do a lot of vocal work, it's always a good idea to warm-up your vocal cords, tongue, and muscles around the mouth. In fact, professional announcers and narrators always warm-up before speaking to ensure their voice is ready and relaxed before recording. In this week's Podmotion.co P…
 
In this episode of the Podcast Production and Promotion Podcast we speak with Tyler McCune, a professional email newsletter writer in California. Tyler owns Copy By McCune. He has an impressive roster of clients for whom he writes newsletters, and is also a content strategist and copywriter Tyler and host Sheelagh Caygill speak about how to use ema…
 
Neal Shaffer has an in-depth understanding of influencer marketing. He's been working in this area for years and has recently published The Age of Influence: The Power of Influencers to Elevate Your Brand. The Podcast Promotion and Production Podcast is lucky enough to have some time with Neal to discuss influencer marketing, and how to use influen…
 
Many people say that interviewing is an art. The truth is that it's a combination of preparation, curiosity, empathy, and deep listening. In our latest episode of the Podcast Production and Promotion Podcast, journalist and podcast producer Amanda Cupido explains how to do a really good interview. Amanda discusses the need for solid preparation, an…
 
The latest https://podmotion.co episode speaks to one of its team members, Liam Morrison, about how to get the best possible sound from your podcast show. Liam is Podmotion's Audio Production Editor, and is also creative partner with a number of audio and video creators in and around Toronto. In this interview with Kevin McCall, Podmotion Partner a…
 
Wanting to get into podcasting can be overwhelming. Begin by thinking about your why – what do you want to accomplish with your podcast, even if it’s a hobby. Plan out some episodes, and then consider a podcasting host, equipment, a set-up for long-distance interviews, but don’t spend too much money to begin. In this episode we speak with marketing…
 
Link: Podmotion.co What Sets Podmotion Apart, Tell Us What You Need Hi, I'm Liam Morrison, the Audio-Video Production Editor at Podmotion dot co. Welcome to episode two of the Podcast Production and Promotion Podcast. If you've had time to listen to episode one, you'll know a little bit about us. In this episode, I'll talk briefly about what sets u…
 
Links: https://podmotion.co/ Hi, and welcome to the very first episode of the Podmotion podcast. My name is Liam Morrison and I'm the Audio-Visual Production Editor at Podmotion.co. We're a new podcast production and promotion agency, based primarily in Toronto, Canada. We have a distributed team, with members in the UK, Australia, and the US. We w…
 
Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show. Terry is a theatrically trained stage magician, director, author and lecturer based ou…
 
Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success. Gogo is a co-owner of Corsair Distillery which has been a leader of American Craft Distilling for over 10 years. Gogo studi…
 
Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows. Art is a Director, Producer, and Puppeteer. Art became fascinated by puppetry while pursuing a degree in teaching. In his last year of college,…
 
Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see. Cody is a 25 year old professional magician and autistic self-advocate from Louisville, KY. He was diagnosed as aut…
 
Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure…
 
Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies. Billy is a Magician and a Senior Financial Consultant and Retirement Planner. He specializes in helping people get educated on asset protection principles and wealth buildi…
 
Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his Re|action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special. Download the handout in the show notes to get examples of offers and emails that Dan sends to Di…
 
https://www.bombappromotion.com/wp-content/uploads/2018/08/BombApp%20podcast.mp3 Every week BombAppromotion checks the best apps on the App Store. We choose the most interesting apps for you. Check out BombAppromotion PR & Marketing first podcast about mobile apps on the App Store and everything digital. BombAppromotion specializes in promoting iPh…
 
Gary Berg discusses how to price your shows and make $100,000 a year. We talk about 8 factors that play a role in pricing, the formula to make $100,000, and we discuss the benefits of working with an agent. Gary founded G.L. Berg Entertainment in 1989, and today, the company is one of the largest entertainment providers across the country, contract…
 
Dan Holzman explains how to use comedy in your marketing. He talks about the three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing. Dan has been called a Juggling Genius because of his unique and entertaining twist on the 2000 year old art of juggling. H…
 
RJ Lynch discusses the 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode. RJ is a 21 year old Communications student by day and profession…
 
Peter Boie explains how to organize your sales with a CRM. He talks about why you need a CRM, what you can do with it, how it can help increase sales, and the features you should look for when choosing one. Peter travels nationwide performing his award winning show Magician for Non-Believers. His show is one of the top booked college acts in the co…
 
Joe Diamond explains the 7 lessons he learned from getting kicked off TripAdvisor. He talks about why he got removed, how to keep this from happening to you, and how to properly use TripAdvisor to promote your business. Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time career! In 2010,…
 
Thom Britton talks about how to use print marketing as merchandise in back of room sales. He explains what to sell, how to price the merchandise, where to put your table, and how to make the most money selling your products. You can follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically…
 
Thom Britton talks about how to use your print marketing in social media and beyond. He explains the different image formats, how social media images are unique, and how to write a call to action. Follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and pr…
 
Thom Britton talks about how to use print marketing to sell more tickets. He explains how to choose a design, select a designer, set your budget, and distribute your print marketing materials. You can follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director an…
 
Philip Peredo explains how to create a marketing plan. He talks about why it's important to have a plan, how he uses a marketing calendar, and the types of marketing that he includes on the calendar. Download the calendar and marketing checklist that's in the show notes to follow along with this episode. Philip is the owner of TickleMe Entertainmen…
 
Want to know when new Book Promotion Podcast episodes are published? Get on the Full Time Author VIP list. I’ll send you some great free book marketing resources when you join. It’s free and easy. Click here … This episode is all about the surprising benefits of consistently sharing your creative work. I examine two case studies: Jonathan Coulton a…
 
Stan Renard explains how to get sponsors for your shows. He talks about the different types of sponsorships, the best ways to contact individuals and companies, and how to ask for sponsorships. He also gives examples of the types of sponsorships he receives as a touring musician and for Music Biz Day. Stan is the Assistant Professor and Coordinator…
 
Want to know when new Book Promotion Podcast episodes are published? Get on the Full Time Author VIP list. I’ll send you some great free book marketing resources when you join. It’s free and easy. Click here … The new year is right around the corner. How will you define “success” as an author in 2018? For our purposes here, I define success as “mak…
 
Jeff and Tessa Evason explain how to create a rider for your shows. They talk about why you need a rider, how to use it, and what you should include. You can follow along with us by downloading their rider which you can find in the show notes. The Evasons are one of very few couples in history who have mastered the unusual talent known as Second Si…
 
Allyson Morgan explains the 5 steps to producing a show. She talks about how to select the work, create a budget, secure a venue, hire a team, and promote the show. She also gives advice on how to make additional revenue from patrons and how to acknowledge people's contributions to the show. Allyson is an actress, writer, producer, and graduate of …
 
Amy Oestreicher discusses how to get booked at colleges without an agent. She talks about the opportunities for performers, the types of shows colleges are looking for, and she shares her exact marketing strategy to get booked. Amy is a PTSD peer-to-peer specialist, writer for Huffington Post, speaker for TEDx and RAINN, and is an award-winning act…
 
Peter Michael Marino explains why you need an electronic press kit. He discusses how it differs from a press release, what to include in the kit, and how you can use it to promote your shows. Peter is an award-winning solo show teacher, director, producer, and performer. He’s the creator and co-producer of SOLOCOM, which has launched over 400 world…
 
Today, Doug Louken, a veteran of the manufacturing industry and a refugee from spreadsheet hell, is going to share how CPGToolBox’s Volume Forecasting feature can speed up and optimize an otherwise mind numbing process. Resources: If you want to see everything a cloud-based TPM solution has to offer, you can request a free demo at CPGToolBox.com.…
 
David Parr discusses how he's run a successful weekly show in Chicago for the past decade. He talks about why he started a weekly show, how he pitched his idea to theaters, the deal that he made with a theater, and how he continues to be successful year after year. David is the creator and costar of Chicago’s longest-running magic show, The Magic C…
 
Why should CPG Manufacturers build and manage trade promotion on an interactive calendar? When you put your planning data into a system, it's quicker, more organized, and more easily inputted than a spreadsheet – but, more important than all of that, it is broadly visible to the various departments within the organization that need that information…
 
Joe Diamond discusses seasonal marketing strategies to stay topical. He talks about how he themes his shows for the holidays, the seasons that work best for his promotions, and marketing strategies that you can use around the holidays. Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time …
 
75% of CPG manufacturers still track their trade promotion activity on spreadsheets. If you're a CFO and you're watching that, you probably have a great deal of nervousness. You might have two or three hundred million dollars in the fields tracked on a spreadsheet, and the possibility of error is significant. However, new technology offers better s…
 
Fran Snyder discusses how you can make a living with in-home performances. He discusses the benefits of performing in homes, the process of booking the performances, and explains the artist's and host's responsibilities to have a successful show. Fran is a gregarious talent who has created a long, unusual career in music. He's toured a million mile…
 
Anna Rose Ii-Epstein discusses how to produce a 24 hour play festival. She talks about the purpose behind running a festival, how to create the schedule, how to organize the volunteers, and how to best promote it. Anna Rose is a co-founder of Nothing Without a Company. Although a native of Texas, she has considered Chicago and the theatre community…
 
Mike Broemmel discusses how to sell out shows with group sales. He talks about the type of businesses to contact, how to reach out to them, and explains his pitch and how he incentives them to buy tickets. Mike is an award-winning playwright, novelist, short fiction author, and an inspiring lecturer. Mike began his career in the political arena wor…
 
Bruce Pachtman discusses how to write a hook-able show description. He discusses why you should take time to write a description, how to use it most effectively in your promotional material, and how to use it draw people to your shows. Bruce wrote and performed a solo show titled, “Don't Make Me Look Too Psychotic”. It was scheduled to run for 18 p…
 
Jefferson Arca discusses how to select the right acts for your venue. He talks about how he finds acts to book, what makes a quality act, how he decides who to select to perform at the Clocktower Cabaret, and the types of deals you can make with performers. Jefferson has done comedy, stage, and screen for the past thirty years, living in Los Angele…
 
Adam Goldstein talks about the benefits of being in a niche market. He discusses how being in a niche market lets you to distinguish yourself from competitors, helps you select your content, and helps you focus your marketing strategies to get publicity. Adam is a Denver-based musician and writer. He is longtime performer based at the Clocktower Ca…
 
Matt Marberry talks about the opportunities available for performers at theme parks. He discusses why you'd want to work at a theme park, how to get a job, and explains what takes place during a typical day. Matt was raised in Las Vegas where he began his entertainment career as a singing bus boy at the Stratosphere Casino. He has worked with compa…
 
Jefferson Arca discusses how to be an entertaining emcee. He talks about how to become an emcee, how to develop your character, his strategy on how to entertain an audience, and how to come up bits. Jefferson has done comedy, stage, and screen for the past thirty years, living in Los Angeles, NYC and Europe. During that time he appeared on “Breakin…
 
Thom Britton talks about how to use Google Maps to promote your shows. He explains why his photos have gotten over 250,000 views, how he uses Maps in his marketing strategy, and how to most effectively use your photos to increase your exposure. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has wor…
 
Dominic Calabrese explains why you should join a publicity club. He talks about the goals of a publicity club, what takes place during meetings, and the benefits of joining. Dominic is an award-winning public relations professional. He is currently the Senior Vice President of Public Relations at the Chicago Lighthouse. Under his leadership, The Li…
 
Tara Wolfe discusses how to engage your community to build your audience. She talks about their acts of kindness program, how they make each of their productions individually self-sustaining, and how they structure their productions to support the community. Tara is the Founder and Producing Artistic Director of Human, Kind Theater Project. She rec…
 
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