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Welcome to the Online Marketing Strategies Podcast. Learn super-actionable tips and tricks to build your online business fast! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts! Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia W: www.PhilAdairTraining.com E: support@philadairtraining.com
Your weekly dose of auto industry news and conversation with top executives, specifically tailored for the used-car side of the business.
Podcast by Farm Equipment
Business Marketing!No fliter marketing, do what you need to do to get it done$Making marketing made easy for Businesses😎Questions: ioridigital@gmail.com Support this podcast: https://anchor.fm/marggie-salas/support
Learn Paid Media is a podcast that focuses on teaching you all aspects of online paid media. Nick Banik is a digital marketer with experience managing Google Ads, Bing Ads, Facebook and Instagram Ads, Pinterest Ads, YouTube advertising, programmatic display advertising, and much more. The podcast focuses on how to learn paid media and how to manage online advertising campaigns for both large and small budgets.
The Technical Marketer is where marketers become engineers. Since the digital revolution, advertising has become increasingly technical, and it's inevitable that all marketers will need to be technical. You can't participate in digital marketing without understanding platforms like Facebook and Google and the myriad of tools that help you understand the data. We're here to help you navigate the industry and educate you on what you need to know to be an effective marketing engineer.
Stew Moffatt, Dan Nicholson, and Mike Brown get together every few weeks to talk Marketing and Advertising.
Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.
Practical sales and digital marketing advice for entrepreneurs who are looking to work less, get more done, be more productive, and balance work and personal life. Each episode is designed to give you an inside look into the mind of a successful entrepreneur.
Google Partners and Google Ads experts Chris Schaeffer and Jason Rothman answer your questions about all things PPC and Google Ads. New episodes come out every day Monday through Friday. Send us your questions at paidsearchpodcast.com/contact-us. And check out the PSP Insider at paidsearchpodcast.com/insider
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Farm Equipment Podcast
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Used Equipment Remarketing: Surprises In January Crop Report
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In this episode of the Farm Equipment podcast, host Casey Seymour of Moving Iron LLC sat down with regular guest Chip Nellinger of Blue Reef Agri-Marketing to discuss the January crop report from USDA, and some big surprises in the corn market.By Farm Equipment
In this episode recorded in mid-December, we catch up with Aaron Meyer, regional manager at Dealer Specialties, about the company's work in the vehicle inspections space.By Cherokee Media Group
Last year included several milestones for Emerging 8 honoree Lightico, including client growth, new executives joining the team as well as another $13 million in investment funding to help the digital customer interaction platform. Lightico co-founder and chief executive officer Zviki Ben Ishay joined the Auto Remarketing Podcast not only to discus…
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Online Marketing Strategies
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#176: How To Grow A Wildly Profitable Facebook Group
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Landon Stewart and Chris Stapleton have been building client-getting Facebook groups together for 4 years. They’ve branched out to focus on growing their own community and coaching programs. In the past 7 months, they’ve taken their brand new Facebook group from zero to a $4 million/year run rate. After building one of the most active and engaged F…
In this episode, host Casey Seymour of Moving Iron LLC sat down with Aaron Fintel of 21st Century Equipment to take a look back on 2020 and the used equipment market and also discuss what’s on the horizon for 2021.By Farm Equipment
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Online Marketing Strategies
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#175: How To Be Optimistic When the World Around You Isn't
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Optimistic? sometimes it’s hard to be happy when you think about what’s going on in the world. It’s harder still when the people around you constantly complain about all those things that are happening. That doesn’t mean that you have to join ranks with the pessimists, though. In fact, it means it’s more important than ever to look on the bright si…
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Online Marketing Strategies
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#174: Goal Setting: How To Get Everything You Want
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If you want to succeed, you need to set goals. Without goals you lack focus and direction. Goal setting not only allows you to take control of your life's direction; it also provides you a benchmark for determining whether you are actually succeeding. Books mentioned in this episode: Goals by Brian Tracy The Podcast Lab Is Coming Soon! Let's Build …
In this episode, I sat down with Darrell Pankratz, CEO of PrairieLand Partners, a John Deere dealership with 15 stores throughout Kansas. The dealership group was formed in 2008 through the merger of 3 dealerships — Pankratz Implement, Deere Trail Implement and Conrady Western. In 2019 PrairieLand Partners merged with CTI John Deere.…
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Auto Remarketing Podcast
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Lessons learned by BHPH operators during pandemic
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Buy-here, pay-here dealership expert and senior consultant for AMS Consulting Gene Daughtry returns for another podcast episode to share some of the most valuable lessons he and independent operators learned during the pandemic. Daughtry also has a handful of suggestions to help owners start 2021 positively.…
In this episode, we connect with Edie Hirtenstein and Adam Siner of VINData Products, a start-up that is launching a vehicle history data service. We get the inside story behind the VINData History Reports, which are designed for commercial users, dealers, auto auctions and consumers.By Cherokee Media Group
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Auto Remarketing Podcast
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SPONSORED PODCAST: Rapid Recon’s best practices to improve parts & collision workflows
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In another special sponsored episode of the Auto Remarketing Podcast, Rapid Recon’s Anthony Greenhalgh offers a host of recommendations to help dealerships improve their processes involving parts and collision work.The company’s director of marketing and sales operations also highlights the specific functionality of Rapid Recon’s software that are …
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Farm Equipment Podcast
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Used Equipment Remarketing: Year-End Tax Considerations
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In this episode, Casey Seymour of Moving Iron LLC sat down with Glen Birnbaum. talk about changes to the paycheck protection program and whether or not that PPP money is taxable. They also talk about some tax considerations farmers have when it comes to any year-end equipment buying.By Farm Equipment
AUL Corp. senior vice president of agency and dealer sales Paul McCarthy makes his debut on the podcast to describe how dealerships have pivoted their F&I marketing and presentations in light of the pandemic’s impact on vehicle sales. McCarthy also shared some details about what the company plans to offer in 2021.…
Having confidence in your own ability to cope with the stresses of life can play an important part in resilience. Becoming more confident in your own abilities, including your ability to respond to and deal with a crisis, is a great way to build resilience for the future. Listen for negative comments in your head. When you hear them, practice immed…
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Online Marketing Strategies
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#172: The Ultimate Guide To Facebook Advertising
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Today's guest Bob Regnerus is a marketing coach, author, and speaker. Bob's abilities are in helping you get marketing focus, crafting your unique story, and getting the word out about your business so you become the go-to expert in your market. He develops marketing strategies with you that produce high-quality leads for your high-fee products and…
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Auto Remarketing Podcast
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Crucial role auctions & dealers can play in Takata recall
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Jerry Cox, who is chairman and chief executive officer with Potomac Strategy Associates, returned for another appearance on the Auto Remarketing Podcast to discuss one of the most complicated — and potentially deadly — challenges currently facing the industry.Cox shared how more automakers, including General Motors and Volvo, are being caught in th…
In this episode of the Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, associate editor Sarah Hill sat down with Dan Faber of Faber’s Farm Equipment, a shortline dealer who carries McCormick, Krone, Versatile, Vermeer and more. Dan is the third-generation owner of the dealership, based in Inwood, Iowa.…
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Auto Remarketing Podcast
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SPONSORED PODCAST: KAR Global CEO Jim Hallett
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KAR Global chief executive officer Jim Hallett joins the show to discuss his concerns around in-lane auction sales with vehicles run through lanes, the future of the auction business, digitization of sales and more.By Cherokee Media Group
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Auto Remarketing Podcast
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SPONSORED PODCAST: Joe Neiman of ACV Auctions
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ACV Auctions co-founder Joe Neiman discusses the latest developments at the company, its expansion, being named one of Auto Remarketing's Best Auto Auctions to Work For and more.By Cherokee Media Group
Bob Voltmann participated in this episode of the Auto Remarketing Podcast during one of his first public appearances since becoming chief executive officer of the National Independent Automobile Dealers Association in late October. Voltmann shared with Cherokee Media Group senior editor Nick Zulovich the appeal of taking on the position as well as …
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Online Marketing Strategies
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#171: 7 Highly Effective Ways To Increase Your Energy & Motivation
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You probably have goals and desires. But without the energy to pursue them, you won't get far. In today's episode we'll run through a few key element you must have in order before you can be your best self, living your best life. It's not always easy to ignite your motivation... so let's dive in and learn how! Books mentioned in this episode: The A…
Ken Robinson, who is market research manager at Motus, joins the show to discuss his company's 2020 Vehicle Depreciation Trends Report. Ken and Auto Remarketing senior editor Joe Overby discuss used-car pricing and supply dynamics, vehicle affordability, segment preferences and vehicle demand trends.…
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Auto Remarketing Podcast
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SPONSORED PODCAST: Acertus co-founder & CEO Bill Billiter
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Cherokee Media Group president Bill Zadeits shares a conversation with Acertus co-founder & CEO Bill Billiter about vehicle transportation and how much it's changed recently, especially because of the pandemic.By Cherokee Media Group
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Farm Equipment Podcast
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How’s Dry Weather In South America Impacting The Market?
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In this episode of the Farm Equipment podcast, host Casey Seymour of Moving Iron LLC sat down with Chip Nellinger of Blue Reef Agri-Marketing to discuss talk about rain in South America and how that is impacting the soybean and corn crops and the market overall.By Farm Equipment
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Online Marketing Strategies
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#170: High Performance SEO with Travis Bliffen
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Travis Bliffen is the founder of Stellar SEO, a search marketing firm located near St Louis Mo. A combat veteran of the U.S. Army, Travis started Stellar SEO in 2012 with a vision to create a different kind of online marketing company – one that puts the customer first, while using the most effective practices to get Stellar results for his clients…
In this episode of the Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, we're joined by Dave Kanicki, who prior to retiring from Farm Equipment at the end of October, sat down to talk with David Meyer, CEO and chairman of Titan Machinery.By Farm Equipment
In the "about" section of its website, Orbee Auto describes itself as a company that is "on a mission to streamline and automate automotive dealership digital marketing." Atul Patel, who is Orbee's co-founder and chief operating officer, joins the show to discuss the inspiration behind the company, its efforts with industry associations to help tra…
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Auto Remarketing Podcast
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One View of the Canadian Retail Car Market
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Sam LaPointe, who is director of sales in Canada at CarGurus, joins the show to discuss some of the challenges and opportunities facing car dealers in Canada, the country's used-car market, digital retail in Canada and more.By Cherokee Media Group
Drivably chief executive officer Tyler Hall is back on the show to talk about the company's investment from Porsche Ventures, Drivably's growth in the past year, its expansion plans and why the private-party market is such an important area for dealers to tap into.By Cherokee Media Group
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Online Marketing Strategies
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#169: Neil Patel - Influencer & Entrepreneur
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Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was recognised as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepr…
In this episode, we connect with Dan and Dave Sperau, two brothers who co-founded Autosled, a company that aims to make vehicle logistics/transportation more efficient and simpler through technology. They talk about their family's background in automotive, what inspired them to launch Autosled and disintermediation in the ancillary services piece o…
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Online Marketing Strategies
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#168: Facebook Ads Expert Tips with Brian Scanlon
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Facebook Ads Expert Tips with Brian Scanlon Brian is the owner and CEO of Posted Social, a full-service digital marketing agency. He has many years of experience in the digital marketing realm. He started a digital marketing business when he was a junior in college and fell in love with the operation. Every since, Brian has become a power house ent…
Becca Polak returns to the show to talk about her new role as chief commercial officer and general counsel at CarLotz, what stood out to her about the company and more. Plus, she talks about her experience serving on the board of the 2022 Indy College Football Playoffs.By Cherokee Media Group
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Auto Remarketing Podcast
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Digital Disintermediation in Car Warranties
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We catch up with Alejandro Cabrera and Mauricio Cuevas, co-founders of Uproar.car, a tech startup aiming to disintermediate the auto warranty market through online subscriptions. The business partners, who met while working at Microsoft, explain how the service works, the growth of digital solutions in the ancillary space of automotive and more.…
In this episode of the Farm Equipment podcast, “Our Dealer Story” brought to you by HBS Systems, we're joined by Don and Linda Ellens, second generation owners of Ellens Equipment, a 2 store New Holland Dealership based in McBain, Mich.By Farm Equipment
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Farm Equipment Podcast
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Used Equipment Remarketing: Are Farmer Purchasing Habits Changing?
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In this episode of the Farm Equipment podcast, host Casey Seymour of Moving Iron LLC sat down with Aaron Fintel, remarketing specialist with 21st Century Equipment to discuss how harvest has gone and what they think the last 2 months of equipment buying will look like.By Farm Equipment
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Online Marketing Strategies
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#167: Negative Thinking? The Toxic Effects Of Negative Self Talk
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Self-talk is your internal dialogue. It's influenced by your subconscious mind, and it reveals your thoughts, beliefs, questions, and ideas. Self-talk can be both negative and positive. It can be encouraging, and it can be distressing. Much of your self-talk depends on your personality. We all have an inner critic. At times this little voice can ac…
Andy Hinrichs, who is chief executive officer of online cars sales platform Digital Motors, joins the show to talk about the company's origin, the growth in digital automotive retail, greater investment interest in the space and more.By Cherokee Media Group
That Generation Z or younger Millennial car shopper your dealership is trying to reach with a TV ad likely is not a cable subscriber, according to data from The Trade Desk shared by Cox Automotive. In light of this shift from cable to streaming services — aka "cord-cutting" — Wayne Pastore of Dealer.com joins the show to discuss how dealers are usi…
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Online Marketing Strategies
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#166: Why Should I Use Marketing Quizzes In Lead Generation?
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As marketing strategies have evolved and improved, lead generators have found that interactive marketing is 23% more effective than its traditional, static, counterpart. Examples of interactive marketing include polls, competitions, calculators, games and, of course, marketing quizzes. Using marketing quizzes in my lead generation strategy is alrea…
