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Best Research Rockstar LLC podcasts we could find (Updated October 2019)
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Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.
 
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In this episode, Kathryn covers important considerations for senior-level market research & insights professionals who are planning the next phase of their career. If we want to advance and become a consultative advisor to c-suite executives, we have to be able to address their sources of pain. And a big source of pain for c-suite executives is ...…
 
Survey researchers know: mixed-mode data collection is gaining popularity in professional market research. And for good reason: it can address known survey data quality issues. Market researchers have several data collection options--even if most of us default to online surveys. But, ideally, once a given market research survey project’s object ...…
 
A key part of our success in the market research & insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization. That’s why we teach a course on data visualization and one on infographics. It’s also why I was thrilled for the opportunity to co-present with ...…
 
Critical thinking is a skill market research & insights professionals use to ensure our conclusions and recommendations are truly excellent. In short, critical thinking is the objective analysis and evaluation of a topic in order to develop a factually defensible judgment. While in the field of market research we don’t often refer to the precis ...…
 
Market research project management has evolved a lot over the past few years, largely thanks to the many online project management tools now available. But while tech certainly helps, it's only part of the project management success equation for market research & insights professionals. The basics of project management still apply. So how to te ...…
 
Planning to moderate your first online focus groups? Are you prepared for the differences between online versus in-person moderation? In this Conversation for Research Rockstars, Kathryn Korostoff describes 3 big differences moderators experience--and how to prepare for them. Related Article YouTube Twitter LinkedIn…
 
Have you noticed the rapidly rising expectations for the design and “look” of market research reports? Unfortunately, when we are working to meet project deadlines, it’s hard to take time to evaluate our current reporting style. But how long can we delay? At what point will dated-looking deliverables negatively impact perceptions of our work? I ...…
 
Are market research professionals widely experiencing career anxiety? The feeling of stress we may have when thinking about our 5-year career path options? Of course. And a lot is due to technology trends. In this episode, host Kathryn Korostoff discusses the realities of how and why market research career paths are changing, so that we can ref ...…
 
Need to create a market research training plan for yourself or a team? It can be overwhelming. After all, in an ideal world, you would do a needs assessment and a gap analysis before creating the plan. Alas, that may not be feasible. So how to create an effective plan, in less time? In this conversation, Kathryn Korostoff shows how to craft lea ...…
 
Soft skills, especially those that relate to client management, may be the key to really thrilling market research & insights clients. And client management is often the hardest part of our work. Not sure if you agree? Well, have you (or someone on your team) ever experienced pain with any of the following: --Getting agreement on sufficiently p ...…
 
Qualitative research demand is shifting to more rigorous methods and analysis approaches. My hypothesis is that over the next year, we will see strong demand for qualitative research…but it will skew to what we might call hard-core qual. Thus, market researchers will be expected to deliver projects that meet the ever-increasing needs for scale ...…
 
Running a lean market research & insights team in 2019? While the reality of lean teams exists in many professions, market research & insights teams have some unique conflicts that exacerbate the challenges. That’s because some of the big trends for our profession in 2018 continue to be strong in 2019. Specifically, these three: 1. Advancing co ...…
 
Now is a great time to refresh your Market Research & Insights Career planning. Do you have a career plan? A goal? It's time to step back from the treadmill of work and deadlines and think about your 2, 3 or even 5 or 10-year career goals. Do you currently have a clear vision of what kind of work you want to be doing 5 years from now? What type ...…
 
Do market researchers over-rely on sample size as proof of survey data quality? Do we under-invest in other data quality contributors, such as instrument design and scale validity? In this conversation, Kathryn and special guest Ken Faro, discuss current thinking on survey research data quality. Special guest Ken Faro, PhD. Ken is the VP of Res ...…
 
New market research methods are great—but I still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can't be served through transactional data, 3rd party data, etc.). And luckily, we have more information (research on research) than ever about how to maximize survey d ...…
 
Rampant in the market research and insights world for a few years now: widespread misuse of a popular piece of research lingo. And recently, I notice this misuse is getting even worse. As a profession, I think we would all agree that common market research jargon should be used precisely. But when it comes to the phrase "DIY Research," all bets ...…
 
As a Market Research & Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some kind of client. For many researchers, the client’s job role may be in insights—say, the Insights Manager at a footwear brand. Or the client may be the CMO, or a brand ...…
 
A fundamental skill for all market research & insights professionals is the ability to develop and document hypotheses. We are in a field that seeks to help clients objectively understand customer attitudes and behaviors. This type of exploration requires precise thinking in order to select the right methods. And the best way to start this proc ...…
 
"Sure, big data tells you what consumers do, but you need market research to find out the WHY." It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? Factually, what are the best options for finding out the “why” behind consumer behavio ...…
 
Question: With all the focus on big data, what is happening with qualitative research demand? Answer: An interest in deep-dive qual. Data-centric organizations are still embracing qual, but when they do it, they want it to be rigorous, to go past the surface. And that often means ethnography. Anecdotally, I have seen some evidence of this in jo ...…
 
Market Research & Insights teams are under constant pressure to be efficient. To do more with less, or at least more with “the same.” But how? By evaluating our resources and processes. Today we focus on resources—the tools, people and other assets that are the building blocks of the MR&I function. One way to Identify potential efficiency boost ...…
 
CX is hot. We know that. And as an MR pro you know that CX intersects heavily with MR—indeed, one could argue that CX research is really just a subset of market research—using many of the same methodologies. But for various reasons, CX is hot… and getting a lot of C-Suite attention and budget. So as an MR pro—or team leader—you are probably thi ...…
 
What do you hear more often: "market" or "audience"? And what's the difference?
 
Market research career paths are changing. Are you ready? New market research skills can help you prepare for evolving career paths. First step: choosing which of several emerging career paths you want to pursue. Do you want to be a market research generalist? A specialist? or do you want to pursue adjacent opportunities?…
 
How to mitigate the risks associated with rating scales in market research questionnaires? Know all your scale options. Likert scales are great for many cases, but so are semantic differential scales. Not familiar with semantic differential scales? Tune in for some quick tips that will help your professional market research instruments shine.…
 
What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this conversation, I share some fascinating proof points about the D2C trend, and also identify potential implications for the market research and insig ...…
 
Scale length is always a hot debate in the world of professional market research. Even versus odd? 5, 7, 10, 11 points? The best advice: do an experiment to see what provides the best data for your topics, and from your populations, of interest. Link to the PDF mentioned on scales research HERE
 
These days, market segmentation means different things to different people. For those of us in market research, we need to be aware! And vigilant about the correct use of the language, to avoid confusing our clients and colleagues. Here is what you need to know. If you like these conversations, we encourage you to visit our web page and have a ...…
 
How do you define "Market Research"? What about "Marketing Research"? Are they the same...or meaningfully different? Using 4 definitions from published sources, let's take a look and decide for ourselves. In this episode, Kathryn uses examples related to product positioning and customer loyalty to see which phrase is most accurate. Disagree wit ...…
 
Ready to add a new market research methodology to your toolchest? Mobile ethnography is an option for scalable qualitative research. Using a recent case study, Kathryn reviews the key benefits. Also, Happy Anniversary! We celebrate the 1 year anniversary of the Conversations series with a gift for our fans.…
 
4 clues that your clients are bored with the market research they are receiving, and how to proactively manage them to mitigate this risk. Bored clients won't use your research. And are unlikely to become raving fans of research in general, or the researcher with whom they have worked. Don't let this happen to you!!…
 
When was the last time you refreshed your PowerPoint template? Have your reports pretty much looked the same for 5+ years? The brutal reality is that people do judge a book by its cover--and they judge a market research report by its "look." Here's how to tell if your reports look current...or dated.…
 
Will your next great market research & insights career opportunity require showing that you can work with multiple data sources? Demonstrating your ability to find and apply new methods? For many people looking to advance their careers, the answer to both questions will be “yes.” Here’s some proof, and some tips on how to prepare.…
 
Market Research & Insights professionals can apply for jobs in various types of companies. Often, the first decision is: should you pursue "client-side" or "supplier-side" openings? Here are some decision criteria to help you choose.
 
Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, "What do you do?" So, how do you answer this question?
 
Market Research & Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, Kathryn illustrates new skills trends by looking at recent job postings from leading companies.By Research Rockstar LLC.
 
Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast & Slow, to show how market researchers can use the concepts of "fast and slow" thinking.…
 
Response rates for online surveys can be dismal. What to do about it? One option: improving our survey invitation emails. Can they be better? What specific attributes would make them more effective? In this conversation, Kathryn identifies 5 invitation attributes that have been shown (through research) to improve survey response rates. Might so ...…
 
Learning to become a data-fluent market researcher? A good first step is learning about common data sources. In market research, we commonly use data collected from surveys, focus groups, social listening and more. But what about our colleagues on the "big data" and analytics side? What data sources do they use? At the highest level, we can tal ...…
 
Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, "translators." What professionals will meet this need? Is it a good career path option? Market researchers seem to assume that people with big data jobs are better positioned. But that is not necessarily so. In this conversation, let's talk about why market re ...…
 
Hiring a market research company has pros and cons. But here are 4 cases when it will likely be the best (and safest) choice. Please share this episode with anyone who may be deliberating over whether or not to hire a market research company.
 
Big data isn't perfect. Unfortunately, biased experts often over-promise and often under-deliver. What do market research & insights professionals need to know about big data risk factors? In this conversation, 7 reasons why Big Data projects fail, and what we can do to help clients make data-agnostic choices.…
 
7 reasons why writing qualitative market research reports is hard, and what you can do about it. As a market research professional, you may need to write reports based on your focus groups, online focus groups, IDIs, ethnography or online qualitative methods. And it's a tough job. Check out the diagram on page 6 of this PDF for a great example ...…
 
In a February 2018 HBR article, McKinsey identifies potential demand for millions of "translators." But look at the definition: sounds like market research & insights. So what is the difference between a market research and insights professional and a "translator"? And is an "analytics" professional more qualified to pursue this career path tha ...…
 
Thinking about your market research and insights career path?Ready to refresh your career goals? Here are some tips on how to refresh your career plans to align with current demand for insights professionals. These career coaching tips are for anyone who is planning to start or advance their market research and insights (MR&I) career in a corpo ...…
 
Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In some cases, that's legitimate. But in some cases, it's a red flag that you have bad respondents, and thus potential data quality issues. In this conv ...…
 
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across an organization, they choose to use the tools that their peers in related data functions are using--often especially R. And R can be as geeky or as friendly as you want--depending on wh ...…
 
Meetings that make an impact with special guest Carol Galvin. In this conversation, Kathryn speaks with Insights veteran Carol Galvin about how to make sure these critical end-of-project meets are successful for the researcher and the client. Carol has been in the market research and insights profession for 30+ years, most recently as a Disting ...…
 
How many questionnaires do you see that are full of 5-point rating scales? 5-point rating scales can be useful, but there are many other types of scales--and not all scales are rating scales at all. Unfortunately, many people know rating scales, so they default to them. In this conversation, learn about two problems with over-relying on rating ...…
 
Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and reporting. Professional researchers are often trained to mitigate bias during the research planning and data collection phases of a project. For example, survey researchers a ...…
 
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