Rev. Matthew Ricks Podcasts

Today I talk with Matthew Ferry. Matthew is a long time and prominent coach to Wall Street folks, Fortune 500 CEOs and he even coaches someone in the royal family but, he doesnt divulge names which I can so very much appreciate. I bring Matthew on to talk about his brand of goal setting which he calls enlightened goal setting. Its a term which he h…

One thing that has really improved in this industry is technology--technology used to be your CRM now its the ability to send targeted ads to age groups, specific geography or category. One thing that is going to get better and better is predictive analytics. All kinds of companies are developing new predictive models. If companies better predict b…

Krista has been a top agent for a very long time. I ask her what she has learned from coaching top agents as well as, what agents are getting wrong. I hope you enjoy this as much as I did.By Toby Salgado

Hey everybody--I hope you are crushing it. Todays I bring on Gregg Sugerman. Gregg is a coach that focuses on mindset. We discuss how to identify your unique competitive advantage. Where people get stuck in their businesses and lives and how to break out of those barriers. WE discuss why you should develop your own personal board of directors. And …

I hope you are killing it at the game of life. Every week I bring on someone that i think can add something to your business and life. Its a strange market out there and the people who are winning are the ones that are adding the most perceived value to the market. Heres a fact---most realtors look and sound the same and because most realtors look …

Hey everyone--- today on the show I have Greg McDaniel. Greg has run large teams in the bay area and he has a podcast named real estate uncensored. Ive spent a fair amount of time talking with Greg and I enjoy listening to his ideas on how to build a business. He has a unique and straight forward approach to listing and selling houses and wanted to…

Hey everybody--today I bring on Michael Reddington. Michael is the founder of inquisitive and is a forensic interviewer. If you dont know what that is----I didnt either. Michael teaches CEOs how to apply investigative interviewing techniques in their roles as leaders in order to reach their vision and exert influence. Michael says the cognitive pro…

This is a wobbly market and our way ahead is still uncertain from an economic perspective. Wall street is getting a little more nervous as inflation heats up and the biden administration today has proposed increasing capital gains which will be a forcing function to encourage wealthy people to move cash into tax deferred investment vehicles and the…

Let me share a few thoughts before we get to the episode. one of the things to note about the current climate is the lack of inventory in every metro market in the united states. I just read that there are now two licensed realtors for each home listed. Those are unreal numbers and we need to consider the implications of the data. The average shelf…

Today on the show I bring on a speaker, trainer and author. We talk about her new book brand clarity. we talk about what it really means to build a brand. I get frustrated many times when people speak of branding. Typically when people speak about branding they are talking about their logo or maybe they are talking about a particular ad campaign. I…

Before we get to the episode I want to share with you some of the thoughts Ive had on this market. We spend a lot of time over here thinking about how this market is trending. We of course want to help our clients skate to where the puck is going rather than doing what it feels like most people are doing which is skating to where the puck is. Last …

Hey everybody---My guest today is charles mylinsky--- charles was part of the original team that started jet.com and later sold to walmart for 3.3billion. He is now the chief product officer at OJO Labs. I recently talked with Chris heller and found out that he joined ojolabs. Why would top talent like these two guys join a chatbot company? I am al…

Hey everybody whats happening-=--I hope you are crushing it as this new year begins. The last few weeks I brought on some coaches---Im always interested in hearing what different coaches are advocating. The last person in this lineup was Bob Corcoran--If you dont know bob he is the guy behind the guy. At the next conference you go to---- If you see…

Last week we heard from a coach that focuses on helping people break down small barriers that have large scale effects. Today we are going to hear from a team owner--his name is aaron rian Aaron has a very successful sales focused business. I wanted to find out from him how he coaches his agents and how he gets his agents to become top producers. I…

Sometimes you can't see the one thing that is holding you back or sabotaging your dreams. Today's guest shares how she helps people find a path to reach their goals in a way that is most authentic to themselves.By Toby Salgado

Today on the show I brought on a guy with a team of 3 did 100M in production last year. Obviously, the only way to do that level of production is when your selling luxury. Selling luxury is not only ridiculously lucrative it's sexy---for a lot of people this is why they get into real estate. That's why so many shows like selling sunset are so popul…

Hey everybody--I hope you are doing well wherever you ---- last week I shared a little of what my end of year planning outline looks like. If you havent heard that episode----that is something that you might want to consider. Today---I was thinking of covering some of the areas that you should consider adding to your plan right now. One thing I wan…

Whenever December rolls around I am always obsessing with future casting of what I want to accomplish for next year and this year is no different---typically I will look back at my last 12 months and take note of what worked well for me and what things didn't go so well and then course correct. Hopefully, I can see what I need to double down on and…

More listings, more money, better life We are closing in on a new year and hopefully all of you are planning out your goals for next year. I dont usually get into end of year planning but, this is such a weird year that I felt like I should address this topic. One of the reasons I felt like this was important is that unlike in other years is that e…

mastering marketing and the power of radio advertising in real estate and doubling your income with your sphere of influence (SOI)By Toby Salgado

If you want to sell 5M dollar houses--you need to know the kind of person that can afford a 5 or 10M dollar house. If your rolodex doesnt have at least a few 10Million dollar people your gonna have a difficult time listing big dollar properties. Todays guest shares what he knows about centimillionaires; people that are worth at least 100 million do…

Hey everybody--I hope that everything is going well for you right now---ok--todays guest is a guy that started out as a regular old real estate agent and leveraged the skills he learned as an agent and ended up being tapped to lead keller williams as ceo--my guest is none other than chris heller I wanted to know how he engineers opportunity in his …

Today's guest is a tech entrepreneur that is trying to grow a discount brokerage marketplace---T---the reason I brought him on and grilled him about what he's doing to grow his brand is that I wanted to show regular agents that don't have a clear methodology about how to grow sales or how to market the stark differences between what they are doing …

In this fast moving environment none of us really know who is ready to sell or buy a house--I cant tell you how many times agents will email me with a story about how one of their close friends used another agent or how the person you see everyday at the gym used someone else. If youve been around long enough this has happened to you--the reason I …

persuasion and understanding personality profiles sales in real estateBy Toby Salgado

Needless to say this is a crazy market--- the stock market is back into the 29000 territory---millions of people out of work--record low rates and there are almost no houses out there to sell---inventory is super low---------for a lot of people listening they would like to take advantage of market dynamics and many of us will but, for the vast majo…

just a quick note---lately I have been kind of moving away from trying to uncover tactics or strategies to grow or just start in some of cases---lately Ive been more interested in where people are seeing opportunity and what they are doing to try and exploit that area of opportunity. Todays guest is someone that used his grit dug in and did the wor…

Hey everybody--I hope you are crushing it wherever you are in the world. Today on the show I bring on one of the premiere marketers in this industry--chris smith of curaytor. where the low hanging fruit is in the market right now---how his clients are getting more listings and his whole thought process around digital advertising vs traditional medi…

OK--today on the show---I have guy that sent me an email a year ago and told me he that I was going to feature him in the future---I responded that's great thinking I get a lot of people telling me that but, this guy has kept in touch and in his first year he did 120M in production. That is certainly noteworthy but, this goes to show that anyone li…

Theres so much going on that many of us dont know which way we should be going or what we should be doing. If your just starting to build a business you might be wondering if its ok for you to go out and knock on some doors and let your neighbors know you can help them ---let me assure you it is completely OK----this pandemic coupled with a very un…

Todays episode I brought on a guy that has been through the last 3 economic/real estate downturns and took some hits but, came back huge. I wanted to know what he thought we should all be doing through this pandemic and economically uncertain times. We talk about where to find opportunities and how to best position yourself to win once this market …

Todays episode might be just me .Im not sure how long this will take me. I feel the need to share this with everyone listening because it could be just the thing you needed to hear before you launch that new strategy. I want to talk about where we all might start looking for opportunity in the market. Today is August 3 2020 and the state of the wor…

Todays guest works alone--no team and is doing 176Million a year in production by herself. I dig in and find out exactly how she transitioned from being an action sports journalist to selling real estate. We talk about the exact steps she did from how she guerrilla marketed her way into the top echelon of the bay area. The thing I love about this--…

Hey everybody--I hope everything is going great for you wherever you are. I get a lot of emails and I read them all------ive gotten a lot of emails asking “what should I do right now?” Theres a lot of fear in the market whether thats due to the pandemic-0--the economic fallout from this pandemic and this massive cultural shift. Theres no wonder the…

It is exactly these types cataclysmic events that are not just disruptive but, potentially apocalyptic for how some industries conduct business and what types of information becomes transparent. These sorts of changes that are immediate and require a 180 degree shift in outlook are both phenomenally destructive to legacy infrastructure and ways of …

Using non gated platforms to grow your brand and get your message saturated in your marketBy Toby Salgado

Today I bring on a man that owns the 10th largest real estate company in the US. He has over 21K agents that follow his lead and because of best-selling book countless others that seek out his guidance I bring him on to talk about how to navigate this uncertain time—what changes we should be making and what big money guys are doing right now. He dr…

Winning in todays environment has become guerilla warfare. It's more about moving from tactical position to tactical position instead of setting one single annual strategy. The world is moving so fast that we must set our sights on shorter-term wins instead of accomplishing long term goals. We must do this simply because we are unable to predict wh…

Today on the show I bring one of the premier coaches in the industry and we talk about what entrepreneurs are doing to capture their piece of the pie in todays environment. We talk about the options available for small business owners --- We talk about what the smart entrepreneurs are doing right now and how you should be structuring your business …

The economy is looking like it could be worse than in 2008. 22 million have filed for unemployment and the fed is injecting cash as a bridge loan. If we can resume business as usual in 90-120 days we might be OK but, any longer than that things could get dark. I brought on todays guest to share what hes thinking and what his wall street coaching cl…

JUST LIKE YOU i WANT TO TRY AND GET A HANDLE ON WHAT'S HAPPENING AND MORE IMPORTANTLY WHAT'S GONNA HAPPEN SO THAT i AM BEST SITUATED TO BOTH MAKE SOME MONEY IN THIS ENVIRONMENT AND HOPEFULLY HELP OTHERS ALONG THE ROAD. I AM TALKING WITH EVERYONE IN THE INDUSTRY FROM COACHES TO THE GUYS THAT ARE DOING 500+ DEALS AND EVERYONE'S PREDICTIONS ARE WILDLY…

What to do in a coronavirus real estate market. Jeff Cohn does 500 deals a year and he shares what hes doing right now to take advantage of this corona virus real estate market. He shares what hes adding and removing from his sales and marketing arsenal. His ability to run his office virtually is making all the difference rigjht now. He also shares…

Today we discuss the pro's and cons of joining a team. Finding mastery in the unlikeliest of places and why leaning into risk in scary times (coronavirus) is the key to beating the competition.By Toby Salgado

The amount of money you make is in direct proportion to the size of the vision you have for your future life. Building and sharing a vision that is so compelling you can attract the best talent in the market. We also talk about How to advertise your unique value proposition so that you get the low hanging"come list me leads". We also talk about how…

Today's show I speak to a husband and wife team. They share with me the iterations they went through in order to see success. I talk with entrepreneurs all the time---and a lot of the time the story you hear is one where they worked hard—found some kind of secret sauce and then just built on top of that -----the story you are going to hear today is…

The principles for success are well known but, often are transmuted into what we think will work in 2020. Today we talk about what works year in and year out.By Toby Salgado

Todays guest is a phenom---she came from humble beginnings worked her way into college via a tennis scholarship and got the job of her dreams only to find out it wasn’t what she thought it was going to be----on a fluke---and out of boredom she got her real estate license and in her first year sold 60 something houses and her second year she sold 80…

Todays episode I brought on one of the best marketing guys on the west coast. His speciality is direct mail slash email marketing. I am passionate about marketing and advertising because it is absolutely essential if you guys want to create a predictable and repeatable business and this is a skill that very few people have mastered. Let me give you…

The 10X Rule says that 1) you should set targets for yourself that are 10X greater than what you believe you can achieve and 2) you should take actions that are 10X greater than what you believe are necessary to achieve your goals. The biggest mistake most people make in life is not setting goals high enough. Taking massive action is the only way t…

What I learned from losing a million dollars. Today we talk about making the cash is only the first step. The second, third and fourth step is not letting our egos get in the way of us keeping that cash. Today's guest shares how he built a 50Million dollar empire and lost it all. We talk about how he is getting it back and lessons learned along the…