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Come on a journey to explore all the episodes of Star Trek with two guys who wouldn’t even be allowed on delta shift.
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Mets Fans Out West: a podcast about long distance relationships
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Mets Fans Out West: a podcast about long distance relationships
Steve Velardi
Host Steve Velardi speaks to die-hard New York Mets fans who have moved to the western part of the United States.
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I've tried my entire life to be healthy. I'm trying again.
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Ecommerce Playbook: Numbers, Struggles & Growth
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Ecommerce Playbook: Numbers, Struggles & Growth
The Ecommerce Playbook
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio ...
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Quantum Revolution with Karen Curry Parker
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Quantum Revolution with Karen Curry Parker
Karen Curry Parker
I’m Karen Curry Parker. Bestselling author, transformational teacher, speaker, coach, and creator of Quantum Human Design™ and the Quantum Alignment System™. Come and join my guests and me for powerful conversations with cutting-edge scientists, spiritual leaders, artists, disruptors, and visionaries who are reframing the narrative of our future. Together, we’ll discover how my guests are healing the rift between spirituality and science, building equitable and just communities, teaching sus ...
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Join hosts Lyndon Froese and Matt Kennedy in conversation with the makers, doers and storytellers who call Lake of the Woods home.
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In The Art of War, Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” It’s crucial to focus on the big picture first. But what about the day-to-day? What tactics can you use to accelerate victory? In this episode, Taylor and Richard introduce the 3 P’s — Plot, Pivot and Pro…
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Ecommerce Playbook: Numbers, Struggles & Growth
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Breaking Down Bambu Earth’s Growth Quotient
40:55
40:55
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In this episode, Taylor and Richard dive deep into Bambu Earth’s Growth Quotient score — what stories do the numbers tell? How do you interpret your Growth Quotient score? How do you transform the knowledge gained from the Diagnostic tool into action? Join us for the first episode in a three-part series on the Growth Quotient — what it means, how t…
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With returning customer revenue plateauing, the ecomm world is in for a rough ride — in Taylor’s words, “I thought ecommerce was through its worst period but I was wrong. There are some REALLY hard days upcoming and brands have not made the hard decisions to prepare.” In this episode, Taylor and Richard discuss the upcoming ecommerce drought, the i…
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Steve speaks with Mesa resident Richard Robilotto. Originally from Brooklyn, Richard tells us about his memories of his family in Bensonhurst, his acting and stand up comedy endeavors, and working for Banner Medical. He shares a family secret that he discovered in Vegas and tells the tale of Vinny from 86th St. Socials: https://www.facebook.com/Met…
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“We are at a choice point as a humanity. Are we going to continue to play sides and think that if we go toward one path that we have to get rid of another one? Or are we going to take a step back and really explore what it means to see, for example, healing and medicine from multiple perspectives? And truly integrate them for whole person healing.”…
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Ecommerce Playbook: Numbers, Struggles & Growth
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Returning Customer Revenue is Flatlining w/Luke Austin
35:10
35:10
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35:10
The 2020-21 COVID boom set unrealistic expectations for year-over-year growth. So, when brands saw 2022 YoY revenue figures start to drop, they started “squeezing the sponge” — wringing every last bit of revenue out of their existing customer base without acquiring new customers. Now, that’s coming around to bite most brands: returning customer rev…
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Ever find yourself scrambling to make up a deficit in the last couple weeks of each month? We’ve all been there. Fortunately, there’s a solution — it just requires a major mindset shift. On this episode of the Ecommerce Playbook Podcast, Taylor and Richard discuss the true value of forecasting and the key behavior that can get you to your revenue g…
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Early Bird Pricing (one week only) (30% off regular price) Get the Toolkit: https://commonthreadco.com/products/ecommerce-diagnostic “We see too many business owners, marketing managers, and CMOs make the same mistake over and over: Solving problems they don’t actually have. Most often, this looks like attempting to solve poor Facebook ROAS by pump…
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Ecommerce Playbook: Numbers, Struggles & Growth
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Why a Good Strategy Beats Operational Excellence
28:03
28:03
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28:03
It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture? On this episode, Taylor and Richard make the argument that establishing the “why” is much more important than the “how” — especially in a world where AI is making operational excellence less and less of an important differentiator.…
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Ecommerce Playbook: Numbers, Struggles & Growth
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Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
39:38
39:38
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How do two guys who have never worked together before come together to build a successful influencer agency? On this episode, Taylor sits down with Kynship co-founder Taylor Lagace to discuss building a business around your values, how to find authenticity in your influencer content, and key tactics to build an ROI-focused micro-influencer network.…
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Steve chats with television writer/producer and New Jersey native, Josh Schaer. Josh tells us about growing up surrounded by yankee fans, his family's unique connection to the Brooklyn Dodgers, and the difficulties of trying to raise Mets fans 3000 miles from Citi Field. Socials: https://www.facebook.com/MetsFansOutWest https://twitter.com/MFOWpodc…
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Quantum Revolution with Karen Curry Parker
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What’s Up on Planet Earth with Gregg Braden
47:18
47:18
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47:18
“The reality, Karen, is that there's a battle unfolding on many levels. We all know there's a battle for our thoughts. That's no secret. There's a battle for our beliefs, what we believe about ourselves, and our relationship to the world. That's no secret. There is a deeper battle that is less recognized by many people even in our genre, and it is …
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Ecommerce Playbook: Numbers, Struggles & Growth
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Mastering Inventory Management w/Braden Larsen of Sparkle in Pink
29:25
29:25
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29:25
Inventory management is the bane of many ecommerce brands’ existence — balancing lead times and cash outlay with demand can feel like an unsolvable issue. But with the right data, it can become much easier. In this episode, Taylor sits down with Braden Larsen, Head of Marketing at CTC client Sparkle in Pink, to discuss the tool he uses to keep ahea…
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Quantum Revolution with Karen Curry Parker
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You Might Go to Prison with Justin Brooks
30:14
30:14
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30:14
“We’ve been doling out the same punishment for a thousand years. This concept of prisons… everything else in our society seems to evolve into a better way to do things. But we're doing the same thing we were doing a thousand years ago. So how can it possibly be the best way to approach things?” - Justin Brooks, today’s guest and author of the new…
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Ecommerce Playbook: Numbers, Struggles & Growth
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How to Quantify Your Brand (Plus: Meet a CTC Client)
46:15
46:15
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46:15
“Brand is the bridge between how much your product costs and how much your customer is willing to pay.” But what if you could measure that “bridge” objectively? In this episode, Richard and Taylor talk about Taylor’s controversial new formula for quantifying the value of your brand. Then, Richard has a conversation with Jules Vertrees, CTC client a…
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Ecommerce Playbook: Numbers, Struggles & Growth
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15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
40:13
40:13
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40:13
For most of us, ecommerce is still a new phenomenon. For Smart Marketer founder Ezra Firestone, driving sales online has been his main pursuit since the days when you had to fax customer orders to the manufacturer. In this episode, Taylor and Ezra discuss his life in ecommerce, how it’s developed in the 15 years since, and how that experience gives…
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Steve speaks with Connecticut native and musician Braden Pastore about working in the Phoenix ballparks, The World's Smallest Quartet, and being a Mets fan in the desert. You can check out his band at https://www.facebook.com/wsqband. Socials: https://www.facebook.com/MetsFansOutWest https://twitter.com/MFOWpodcast Email: metsfansoutwest@yahoo.com…
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Dennis Wu tells us about following the Mets after moving to California as a teenager, and then to Arizona, Colorado, and Arizona again! Socials: https://www.facebook.com/MetsFansOutWest https://twitter.com/MFOWpodcast Email: metsfansoutwest@yahoo.comBy Steve Velardi
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Mets Fans Out West: a podcast about long distance relationships
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What the hell is this podcast? And who the hell is this guy?
1:35:05
1:35:05
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1:35:05
Host Steve Velardi answers the two questions in the title, and tells us about himself and his personal history with the New York Mets. Socials: https://www.facebook.com/MetsFansOutWest https://twitter.com/MFOWpodcast Email: metsfansoutwest@yahoo.comBy Steve Velardi
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Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decisionmaking. That’s because it doesn’t take into account your ad spend’s impact on your entire business. So what should you use instead? In this episode, Richard and Taylor break down a new way to think about profit in an environment where capital isn’t cheap. Show …
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Quantum Revolution with Karen Curry Parker
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The Fourth Phase of Water with Dr. Gerald (Jerry) H. Pollack
38:08
38:08
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38:08
“If I read about some natural phenomenon and the explanation is simple, straightforward, I think maybe it's right. If the explanation is so complicated that I've got to scratch my head and try really hard to understand what they're talking about, it may be that it's simply wrong. It could be in the textbooks for several generations, It doesn't mean…
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Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that most UGC isn’t actually user-generated. On this episode, Richard and Taylor go deep on the history of bullsh*t in advertising, the ethics of “fake UGC,” and Taylor’s barometer for determining how much BS is too much. Show Notes: Want…
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Ecommerce Playbook: Numbers, Struggles & Growth
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How to Design Your Ecommerce Forecast (3 Rules)
41:19
41:19
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41:19
In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of Growth at HexClad, and Richie Mashikov, Head of Growth at Birdie. They discuss forecasting, unit economics, and the rules for growth amidst uncertainty. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month au…
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How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down with Ben Kruger, Senior Ecommerce Growth Consultant at Google, to discuss how to scale your online store profitably using Google Ads. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month…
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“This first voice will be like, what if we left this job right now? And then the second voice will come in and be like, yeah, but if we do, we can't go to The Cheesecake Factory party next Thursday. Then the first voice is like, dude, if you'd learn to listen to me, you’d own all the cheesecake factories in a month.” Today’s guest, Kyle Cease, New …
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Ecommerce Playbook: Numbers, Struggles & Growth
1
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
31:36
31:36
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Though AI (via media buying algorithms) has always played a role in ecommerce, tools like ChatGPT and Dall-E have brought the conversation about AI and work into the mainstream. In this episode, Richard and Taylor dive into the relationship between AI and margin efficiency, the unique ways we’ve used AI to speed productivity, and the role humans pl…
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Things go off the rails quickly as Richard brings up soft robotics and the guys get distracted by what uses they might have...By Richard & Braden
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his episode features Jordan West, an entrepreneur and owner of Canada-based ecommerce agency Upgrowth Commerce. Richard, Taylor, and Jordan discuss his transition from paramedic to full-time business builder, as well as Jordan’s ideal business model, doing business in Canada v. the States, and where they think ecommerce is headed in 2023. Show Note…
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Ecommerce Playbook: Numbers, Struggles & Growth
1
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
36:23
36:23
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36:23
Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some advice to a listener who runs a high-SKU online retail business. Show Notes: Taylor’s vide…
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Ecommerce Playbook: Numbers, Struggles & Growth
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The State of Ecomm Investing Pt 2: The Investor’s Perspective
52:30
52:30
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52:30
In part 2 of our two-part series on investing, Taylor talks with Jason Bornstein, Principal at Forerunner, the San Francisco-based venture capital firm behind DTC juggernauts like Away, Warby Parker, and Glossier. Listen as Jason breaks down current industry trends, the kinds of businesses he’s still excited about in 2023, and how to impress him on…
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We watch the season 3 episode Destiny (not Defiant) of Deep Space Nine. We then talk- not much about DS9 or Star Trek. We try- we really do try. We just fail. Enjoy?By Richard & Braden
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Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce brands are getting it wrong. On this episode, Taylor & Richard break down what it looks like to create big revenue peaks in “offseason” moments. Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month audit package…
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