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Selling the Cloud

Mark Petruzzi, Cathy Minter, Paul Melchiorre

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It takes a lot more than a great vision, a great product and even great brand awareness to achieve the level of success that leading Cloud and SaaS companies like Salesforce, DocuSign, Snowflake and Twilio have achieved. Every successful Cloud company shares a common trait - highly productive customer acquisition program and innovative sales and marketing organizations. Mark Petruzzi and Ray Rike host a wide variety of Cloud and SaaS sales and marketing leaders. Our guest include well known ...
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Alone

Rikely and Angel Gonzales

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John wakes up alone in a dark room. He has no memory of how he got there. He tries to find a way out as he stumbles through the darkness. The whole time he wonders if he is truly alone
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The Graphic Sound is a podcast about creativity and work. Digging into the thought processes behind graphic design, illustration, and other creative fields, the show aims to uncover simple principles that drive creative people. Hosted by graphic artist Brandon Rike, a leading designer in the music merchandising industry, The Graphic Sound exists to simplify the methods with which we put our creativity to work.
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Sports Reality

Rike Akande & Jeremy John

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The Sports Reality is brought to you by 2 HUGE sports fans living in the DMV Jeremy and Rike. They're here to provide the real aspects of the sports world with facts & their own opinions. All this is done while using highlights & music to merge the sports & entertainment world. The most popular segment is the Sports Reality Q & A. This segment allows the hosts to use social networks to let the public have their voice heard on each show. So take a listen & enjoy.
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B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and ...
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We are Michelle and Rike, best friends and veteran K-Pop fans. Join us every week as we dive into all things Korean music and entertainment. We also talk about Korean beauty, culture, and a whole lot more! Come take a dive!
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Energy Talks Podcast is a space for exploring energies and those parts of life that are not always seen as gifts or possibilities, but when looking from a different perspective something magical becomes visible. Here you'll hear conversations with me and people I find inspiring, where we explore the energetic aspect of different topics, mainly focusing on creativity and alternative ways of looking at life Find all episodes on Apple iTunes, Spotify, Google Podcasts, and similar. Thank you for ...
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Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategics Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Idag har jag med mig Sara Garanty för att dyka ner i färgernas magiska värld. Som Sara säger i avsnittet så är färger helt enkelt energier som vi kan se. Vi pratar om färgpsykologi, hur man kan använda färg i sin vardag som ett verktyg för att må bättre eller för boosta olika upplevelser. Sara ger exempel på när hon vid ett tillfälle ville ta ett n…
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”The thing that we like, really, is to include poetry in life of people or include some thing that they don’t expect, like things that can open some other perspectives in daily life.” Dive into the world of architectural creativity with the Portugal based duo Ana Baptista and Hugo Dourado. Their office is called Colectivo Mel which translates to 'C…
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“Art is something that opens up to the poetry of living.“ This quote comes from Ivo Cotani and you can hear it in it’s context in today’s episode. Ivo is an Italian visual artist specializing in performance and painting. Artistry is a way to express yourself and in this conversation we’re talking about artistic living. Ivo found that an artistic ex…
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In Episode 3 we get to meet our magic through Human Design! My guest today is Kiera Doyle (@meetingyourmagic) who is a Human Design reader. She’s living outside New York and this episode is a mix of her personal story as well as an in depth introduction to Human Design. Human Design can be described as an astrology reading mixed with a Myers Briggs…
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Imagine being a senior product leader at Microsoft for one of the leading "cloud products" in the industry, Azure Data Factory, and deciding to leave the stability, security, and prestige behind to launch your own B2B SaaS company. This is exactly the decision and journey that Anand Subbaraj began five years ago. Anand spent 13 years at Microsoft b…
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This episode will be in Swedish! In today's episode I got to have a conversation with my friend Emmelie Eliasson who is a yoga teacher, space holder and spiritual coach! She is a powerful one. I've witnessed how much she has blossomed the past years and when I was spending a weekend with her and some friends where she got to talk in detail about so…
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Excel is the #1 tool B2B SaaS companies use for many financial tasks, including calculating SaaS metrics to surface insights for operating decisions and investor updates. Ali started his career in tech as an auditor at Ernst and Young, with a priority focus on revenue recognition and reporting. While auditing a top tier B2B SaaS company, he was pro…
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The Alexander Group works with many of the leading companies in the B2B SaaS industry, and I was recently joined by Ted Grossman, their co-lead of the technology industry practice, and Davis Giedt, Director of Research and Analytics. Based upon Ted and Davis' unique insights and understanding of B2B SaaS due to the discussions and data from over on…
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State of the Cloud 2023: Top Five Predictions: #1: Efficient Growth Adopt new solutions to gain control of their Cloud and SaaS spend, including the infrastructure cost to deliver SaaS Solutions. Tools include Cloud FinOps tools, SaaS Spend Solutions, and engineering productivity tools to improve R&D processes. One of the areas of focus is on Cloud…
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In Episode #1 of this 2-episode conversation, Ray discusses the key findings from the Bessemer Venture Partners (BVP) annual "State of the Cloud" report for 2023 with Janelle Teng, Vice President and co-author of this year's report. Janelle is involved in many different research programs at BVP, including the "State of the Cloud" and the "Scaling t…
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Welcome to the FIRST episode of the podcast Energy Talks with me, Anna Johansson! We kick it off with a potent conversation with my guest Heather Smith on energetic writing and all things creativity! Heather is the author of the book 'The Pharaoh’s Builders', and I got to have a chat with her about: Her creative process Our mutual understanding of …
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Matt Wolach is the founder of Xsellus and host of the Scale your SaaS podcast. Matt is one of those guests that have taken over a year to be on the Metrics that Measure Up podcast. Matt has hosted over 250 episodes of "Scale your SaaS" and was one of the inspirations for this podcast. The first question I asked Matt was about the common attributes …
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In 2023 many SaaS companies are searching for what market(s) are going to drive their next phase of growth - and international markets, especially English-speaking countries are often considered by U.S. B2B SaaS companies. Rick Pizzoli, moved to Europe over 25 years ago to launch the European presence for U.S. based software companies. Based upon t…
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SaaS Spend Management is an emerging and rapidly evolving category - yet Ryan Neu, Co-Founder, and CEO of Vendr has a unique vision for how the category needs to evolve. Ryan has a background in public accounting, and then transitioned to software sales, including a role in the early days at Hubspot. During his career selling, he realized that sell…
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Eric Christopher, the founder, and CEO of Zylo is sitting on top of one of the industry's largest SaaS spend data repositories and thus benchmarks, a key reason I knew I needed to have Eric as a guest on the podcast. What was the catalyst for founding Zylo? It started with Eric's experience as a revenue leader in two social media platform companies…
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If you have ever been frustrated with the forecasting process and accuracy at your company - this episode is for you! Guy Rubin is the founder and CEO of ebsta, a leading provider of Revenue Intelligence - the next generation of forecast management. Guy founded ebsta to automate the logging of sales rep activity directly into their Customer Relatio…
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Friday, March 10th, 2023 - a moment in B2B Technology and Start-Up ecosystem history that many will never forget and hopefully provides a foundation for learning the risks and rewards of venture-backed, early-stage entrepreneurship. Todd Gardner founded SaaS Capital in 2007, the industry's first "recurring revenue credit facility". Before names lik…
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Over February and March 2023, we spoke with several founders, CEOs, and executives at SaaS Spend Management vendors. In this episode of the Metrics that Measure Up podcast, we discussed the evolution, best practices, and ideas on how to introduce a SaaS Spend Management program with Brad Van Leeuwen, Co-Founder and COO at Cledara. Brad stated that …
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Planning in 2020 continues to be chalked full of uncertainty based on the current macroeconomic reality. Assuch, being a finance leader in 2023 is even more challenging, and unpredictable - but developing an operating plan and budget is an important and critical component of the CFO's job. First, is being "hyper-realistic" is the theme of the year,…
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How does writing a 400-page novel lead to founding a SaaS Spend Management company? It was the start of David Campbell's journey which including breaking into B2B technology sales where he saw the challenges companies of all sizes have with buying technology. What is the definition of "SaaS Spend Management" according to David? David defines it as …
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Oded Zehavi has global payment experience from his time as an executive at leaders including PayPal and Payoneer. With Spend Management, especially SaaS Spend Management, becoming such a hot topic in 2023 - we wanted to start our conversation with Oded to understand his definition of "Spend Management"? Oded defines spend management as enabling fin…
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This week, we dive into BigHit’s follow-up sensation, Tomorrow X Together. We talk about the group’s and members’ backgrounds, discuss the new EP The Name Chapter: TEMPTATION, and theorize how TXT may have come up with their quite extraordinary representative animals. Follow us on our social media! Instagram: https://www.instagram.com/seouldive…
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Have you ever met someone in their "early career" that you just knew was going to be successful? That was my feeling when I first met Guy Yalif, Founder and CEO of Intellimize almost 20 years ago! Guy has been both a Marketing and Product leader, which led to his creation of a company focused on optimizing full funnel conversion. Guy's vision is to…
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Seoul Dive is back with a new format and a whole lot of opinions for the start of our first official season. This episode is all about K-Pop diets, industry beauty standards, and the effects they have on idols and fans. Obvious TW: if you struggle with any of these topics, please skip this episode, get yourself some boba, and be kind to yourself. F…
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How many times have you visited a B2B website and cringed at being asked to provide your contact information, including your email just to download a white paper or watch a video? Why is this a reality in 2023 on most B2B SaaS websites? Because "leads" are still a primary measurement of Marketing success and marketers have not yet invested in the p…
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Media-Led Growth (MLG) is a term first introduced here on the Metrics that Measure Up podcast and the central theme of this episode. Who better to discuss this topic than Patrick Campbell, Founder, and CEO of ProfitWell, recently purchased by Paddle for an unofficial $180M+ Patrick was a pioneer in building brand media assets inside a B2B SaaS comp…
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Product-Led Growth is one of the hottest topics and trends in the B2B SaaS industry. Heading into 2023, most company will be evaluating their usage of every SaaS tool, and as a vendor understanding how customers are using your product is foundational to understanding and forecast customer retention metrics. Todd Olso founded Pendo, the leading Prod…
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Mark Roberge is the founder and Managing Director of Stage 2 Capital and previously was the Chief Revenue Officer at HubSpot from 2007 to 2016. Mark is also the author of the best-selling book "The Sales Acceleration Formula". The lessons learned over his nine years leading revenue at HubSpot have led to several new endeavors including creating a S…
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Imagine having your founder and CEO working weekends to develop leads and a calling list for the VP Sales in an early-stage B2B SaaS company. That was Mark Kosoglow's experience when he first joined Manny Medina, the founder, and CEO at Outreach - the leading Sales Engagement Platform company in the industry. I asked Mark about the reality of leadi…
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Happy New Year, fellow K-Poppers! To ring in 2023, we get a little drunk and talk a lot of nonsense—or do we? This week, we bring to you our predictions and manifestations for the new K-Pop year. And fear not, we once again managed to trash talk Mnet and mullets. New year, good old Seoul Dive. Follow us on our social media! Twitter: https://twitter…
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Heading into 2023 companies are preparing for larger buying teams, and increased scrutiny on every purchase. I could not think of a better backdrop to speak with Brent Adamson, the author of The Challenger Sale and The Challenger Customer. The Challenger Customer is based on research focusing on the different "profiles" of the buying team in a cons…
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It’s time to wrap up the year, and what better way to do that than to each talk about 20 of our favorite K-Pop songs of 2022! Join us on a journey through the K-Pop year with artists such as Monsta X, BIBI, Stray Kids, Girls’ Generation—and that’s just the beginning! Follow us on our social media! Twitter: https://twitter.com/seouldivepod Instagram…
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In our last K-Pop release roundup of the year, we dive into Queen BIBI’s first album Lowlife Princess: Noir, Kang Daniel’s repackaged first album The Story: Retold, and Woo Wonjae’s EP comma. Merry Christmas and a very K-Popful 2023, everyone! Follow us on our social media! Twitter: https://twitter.com/seouldivepod Instagram: https://www.instagram.…
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Heading into 2023, B2B SaaS CFOs are doubling down on using performance metrics to guide the 2023 operating budget. A key question is what metrics they use to help evaluate the Marketing budget, and what metrics they wish they had from Marketing to help inform budget allocation and investment decisions. Chris Golec, the founder, and CEO of intent d…
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We’re back—again! After a long overdue vacation, we’re back to follow our new calling: become a Star Wars podcast! Well, we’re not quite there yet, which is why we’re instead talking about some of our favorite performances from the Melon Music Awards and the Mnet Asian Music Awards 2022. The year may be coming to an end, but at least we still have …
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Mergers and Acquisition analyst to FP&A professional to SaaS CFO. This is the path that CJ Gustafson took on his journey to becoming the CFO at Parts Tech. The common thread across each step of his journey was metrics, a perfect subject for CJ's appearance on the show. CJ developed his excel and financial chops during his first role as an M&A analy…
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STOP if you do not think that the concept of "Kind Folks Finish First" is applicable in corporate America! Sam Jacobs, the founder, and CEO of Pavilion realized that getting fired for the third time was the catalyst for finally understanding that pursuing his real passion "to help others" was the key to finding both success and fulfillment. Sam cre…
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Nick Franklin is the Founder and CEO of ChartMogul, a leading SaaS Metrics Reporting, and Subscription Analytics Platform. Nick worked for five years at ZenDesk, where he led both Europe and then Asia-Pacific before founding ChartMogul eight years ago. With 2,500 B2B SaaS companies as customers, Nick's insights around how companies use metrics to i…
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Our last episode before our short break is dedicated to three October releases we haven’t talked about yet: our badass lady crushes Dreamcatcher’s EP Apocalypse: Follow Us, band babies N.Flying and their album Dearest, and Monsta X’s Kihyun singing about Youth. Follow us on our social media! Twitter: https://twitter.com/seouldivepod Instagram: http…
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This episode is all about SM artists—and one of the ones that got away. We review K-Pop veteran Jaejoong’s Born Gene, crop top connoisseurs NCT 127 and their album 2 Baddies, Seulgi’s sexy solo debut 28 Reasons, and NCT’s tiny dancer Ten’s song Birthday. Follow us on our social media! Twitter: https://twitter.com/seouldivepod Instagram: https://www…
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Revenue Operations - the buzz has continued in 2022 but how to introduce and then maximize the return on investment is still a work in process. Cliff Simon, the Chief Revenue Officer at Carabiner Group, an early leader in Revenue Operations stopped by to share his insights into how to maximize the return on RevOps. First, we discussed if Revenue Op…
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As a Chief Revenue Officer, Toni has had a front-row view on scaling revenue engines, and one major challenge he faced was that too much time was spent on financial planning and budgets, versus how to best make money. The first question we discussed was the difference between FP&A and Revenue Operations. Toni's perspective is that Revenue Operation…
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BTS may be on army hiatus, but they leave ARMY with a lot of precious memories. One of them is the 화양연화—The Most Beautiful Moment in Life—era, and since it’s a favorite of the podcast, we’re revisiting the three fantastic albums, beautiful concepts, confusing storylines, and amazing memories it has given us. Gather round, fellow ARMY, and listen to…
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Craig Rosenberg has worked with hundreds, if not thousands of B2B SaaS companies as the co-founder of TOPO, Distinguished analyst at Gartner, and now as Chief Platform Officer at Scale Venture Partners. Across Craig's roles, he was able to take an expensive view across each stage of a SaaS company's growth including strategy, people, process, techn…
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Have you ever looked at all of the reports, dashboards, and data presented across your company and felt overwhelmed and under-informed? Today's data-driven world far too often results in a lot of data but not better decision-making or company performance. Scott Stouffer founded his first company in 1993 and has lived the reality of how Go-to-Market…
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The Rose are back, so naturally, we have to do a deep dive on them! As usual, we talk about the band’s history, the band members, and the new album. Of course, we also have some fun facts ready for you! Dive in with us to learn more about the artists formerly known as Windfall. Follow us on our social media! Twitter: https://twitter.com/seouldivepo…
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