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Best Ryan Wheaton Graphic Designer podcasts we could find (Updated October 2019)
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Branding Brews is a podcast focused on branding, design and marketing for the beer industry.
 
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The transition and advantages of having custom label art, with Jessica Clare of Cleophus Quealy I have worked with Cleophus over the last couple of years, and we just moved from a “wine” style label to doing custom artwork for each bottle release. There are advantages and disadvantages to both approaches and I was also curious about the timing ...…
 
Freshly Wrapped – label branding process with Big Stump Brew Co and Trademark Brewing Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am. For t ...…
 
Freshly Wrapped – an introduction to the branding seminar and participants Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am. For this introdu ...…
 
Running a brewery with a professional background in design with Ben Parsons of Baerlic Brewing. There are brewery owners out there that have an added benefit of coming from another professional background. Someone who has an engineering, business, or marketing background for instance, can have a leg up running their brewery. There has been many ...…
 
Mass Brew Bros on recycling and sustainability in beer Find Mass Brew Bros: Website: massbrewbros.com Check out the article How to Be An Eco-Friendly Craft Beer Drinker There are a many different ways and angles to better sustainability in beer. Many breweries are taking steps to be more eco-friendly, but there is also an important role that be ...…
 
A look back at year one with Tyler Lucas of Blaker Brewing Find Blaker Brewing: Instagram: @blakerbrewing // Website: blakerbrewing.com Over the years, I have worked with a number of startup breweries and I know there are listeners out there that are either planning a brewery, or maybe just recently started a brewery. One of the brands I helped ...…
 
CBC 2019 Brand Forward Seminar Questions and Answers Had some great questions during the seminar, so decided to put this out as a shorter episode!By Ryan Wheaton - Graphic Designer.
 
Craft Brewers Conference 2019 – Brand Forward Seminar As you probably have heard over the last few episodes, I have been working on a label branding seminar for the Craft Brewers Conference. Not only developing a seminar, but also participating in a special artist series for the CBC 2020 Commemorative Beer labels. For this episode of Branding B ...…
 
New Belgium Specialty Brands with Andrew Emerton Find Andrew: Twitter: @andwoo One topic we’ve yet to dive into, is what the role of specialty brands play in your portfolio and overall brand. There are so many decisions you can ponder when it comes to branding and marketing these beers. How elevated do you go? Do you want to be known has a brew ...…
 
Rebranding Old Town Brewing with Jordan Wilson Find Jordan Wilson: Web: jordanwilsondesigns.com Carrying on with the topic of rebrands, this episode is looking at a very successful rebrand for Old Town brewing. You’ve might of heard of Old Town through a trademark dispute that the brewery got into with the city of Portland. That in itself is an ...…
 
Fred Hart of Interact Boulder on the Packaging Rebrand for Dogfish HeadFind InteractWebsite: interactboulder.comDuring my planning process for the Brand Forward design seminar at CBC, I had the pleasure of connecting with Fred Hart of Interact. Fred and his team do some great work, including the Dogfish Head packaging rebrand. After some insigh ...…
 
Using Brandfolder to manage your beer brand assetsFind Brandfolder:Web: brandfolder.comWe’ve talked on this show before about the importance of having a brand or media kit easily accessible. There are a number of ways to manage this, but there is a specific platform, Brandfolder, that was made just for this purpose.There can be a large number o ...…
 
Refillable Beer Bottle program at BottledropFind BottledropWeb: bottledropcenters.comOver time, the idea of convenience has been sold to, and taken a priority in our culture. Often, this convenience results in negative effects to our environment. One-time use items like plastic shopping bags, straws, coffee cups are all items that we can use da ...…
 
Craft Beer Market Research with DataQuencherFind DataQuencherWebsite: dataquencher.com // Twitter: @dataquencherAs part of an industry that is creating a product for consumers, having insights behind those consumers can really help drive decisions, marketing, and of course your branding efforts.How aware are consumers of your brand, in your are ...…
 
Communicating Effectively with Jeff AlworthFind JeffWeb: beervanablog.com // Twitter: @BeervanaCommunication is an essential part of promoting your beer and your brand. It’s a major part of how customers understand who you are. The stronger and more concise your communication is, the better your customers will understand your beer.To communicat ...…
 
Communicating your brand story with Jeff Pillet-Shore of Allagash Brewing CompanyFind AllagashWebsite: allagash.com // Instagram: @allagashbrewing // Twitter: @allagashbrewingThere are many ways you communicate your brand, your values, and your story. Through your Intstagram feed, website, blog posts, videos, and of course through your beer.I’v ...…
 
Design for Beer Labels with Adam FellerFind AdamWeb: aviditycreative.com // Podcast: Food Business PodcastTo continue the conversation on beer label design and branding, today we’re going to dive a bit more into planning content and design elements for your labels and packaging.When you are creating new labels and packaging, there are lots of t ...…
 
Beer Branding Photography with Roscoe MyrickFind RoscoeInstagram: @shotboxer // Website: shotboxer.com // Twitter: @shotboxerPhotography is such an essential aspect in marketing and branding. A good photo can draw your audience in to your culture, taproom, and create stories for your brand. There’s the obvious needs for photography, like produc ...…
 
Designing and producing point of sale itemsWhen it comes to promoting your brand, especially when you’re distributing, tap handles are a crucial element. The Alison Group has joined our show before to discuss designing and producing tap handles, but they also design and produce a wide variety of point of sale items that can also promote your br ...…
 
Perceived Quality through Branding with Nick LongoFind Nick LongoWebsite: longodesigns.comOne topic I have been into lately is the perceived quality of your beer, or brewery, based on its branding.Your potential customers will judge your ability to provide quality beer based on your branding and brand identity. Also, customers are more likely t ...…
 
Brand Systems and Guidelines with Joseph SzalaFind Joseph and VigorWebsite: vigorbranding.com // Twitter: @vigor Website: gritsandgrids.comIn order to maintain a strong and consistent brand, having a good brand system and brand guidelines is an essential tool. It not only provides your internal team with a brand compass, but it is also a very v ...…
 
Let's take a look at your brewery website with CraftpeakFind CraftpeakWebsite: craftpeak.com // Twitter: @craftpeak // Instagram: @craftpeakYour website is one of the most important and most available places customers will find you to learn about your beer and brand. If someone is visiting your town, chances are, they are going to scroll throug ...…
 
Label materials with Alex Kidd of Avery DennisonOften when it comes to creating a new label, the first place you start is with the design. The general look and feel, colors, typography, images, and content. These, of course, are must haves for a great label. In the earlier stages, have you ever considered starting with the label material?There ...…
 
Branding at Creature ComfortsDeveloping not only a visual brand system that functions well, but also a brand strategy can be a challenge, especially for younger breweries. How do you approach working with a designer or artist? What kind of ground work do you have laid out for the brand, how do you communicate that with your internal and externa ...…
 
Trademark for Logos and Graphics with Chris Gartman, Head Brewer and IP AttorneyFind Chris:Email: chris@gartmanlawoffice.com // LinkedInOne of our more popular episodes recently covered aspects of legal trademarks around naming. I wanted to follow up that episode with another interview focused on logo, trade dress, and visual graphic trademark. ...…
 
Ex Novo brewing and philanthropy in your brewery brandingFind Ex Novo:Website: exnovobrew.com // Twitter: @ExNovoBrew // Instagram: @ExNovoBrewMany breweries, to varying degrees, give back to their community. Ex Novo has made this their core foundation and built their brewery business on philanthropy.Joel Gregory had a passion for brewing and a ...…
 
Inclusivity in Your Branding & Market with Carla Jean LauterFind Carla:Website: thebeerbabe.com // Twitter: @beerbabeBeer doesn’t see race, gender, sexual orientation or class. When it comes to branding and marketing, why not take an extra effort to make sure you are being inclusive and reaching a larger audience in a positive way. Inclusivity ...…
 
Creating a Content Calendar for the New Year with Emily Hutto.Find Emily and RadCraft:Twitter: @emilyhutto // Website: radcraftbeer.com // Twitter: @radcraftbeer // Instagram: @radcraftbeerContent, content, content. An all too often afterthought, but yet plays an integral role in how your brand is represented across many channels.Content presen ...…
 
Your Portfolio's Role in Branding with Michael Kiser of Good Beer HuntingFind Kiser online:Website: goodbeerhunting.com // Twitter @goodbeerhunting // Instagram: @goodbeerhuntingHow does your beer portfolio connect with and represent your brand. Does your branding speak to and set up the right expectations for your beer portfolio?There are many ...…
 
Steve Schmidt, host of Market The Brew Podcast, talks with us about promotional ideas to keep customers coming back.Find Steve and Market The Brew:Website: marketthebrew.com // Twitter: @marketthebrew // Facebook: @marketthebrewA cold barstool is not a warm thought for brewery owners. Finding interesting and unique ways to bring customers into ...…
 
Jason Frostholm with Creative South joins for a special crossover episode!Find Jason and Creative South PodcastWebsite: creativesouth.com // Twitter: @creativesopod // Facebook: @CreativeSoPodTwitter: @jfrostholm // Dribbble: dribbble.com/jfrostholm // Instagram: @jfrostholmHey there friends, welcome back.I don’t have a deep thoughts kind of in ...…
 
Being authentic in today's beer market is important, let's dig into why.Find Bryan Roth:Twitter: @BryanDRothWhat is your why?Part of being truly authentic is knowing why you are brewing beer, why should people care, why are you located where you are and apart of that community?Beer drinkers are attracted to the benefits and lifestyles of being ...…
 
Trademark Attorney Mike Kanach Discusses Branding of Craft BeveragesA lawyer and a designer walk into a bar. This podcast continues the podcast series of Branding Brews, covering topics of beer branding, design, and marketing. In this episode, designer Ryan Wheaton of Portland discusses branding and trademarks with attorney Michael Kanach of Sa ...…
 
Pressure Sensitive Label Printing Techniques, Ideas, and Tips.Find Scott McKean and Best Label:Website: beerlabelsdoneright.com // Instagram: @bestlabel_beerlabelsdonerightWhen it comes to getting your branding and artwork out to the public and on shelves, getting labels printed and applied are one of the exciting parts of the process.Pressure ...…
 
Nick Yarger, Creative Director, talks with us about an unique artist in residence program.Find Nick Yarger:Website: nickyarger.com // Instagram: @tortilla_press_studioIn many ways, brewing beer shares many similarities to visual art. It’s a process that takes creative thinking, learned skills, refinement and feedback to create a masterpiece. Ar ...…
 
Designing and Producing Tap Handles with Jeff Schweiger of The Alison GroupFind The Alison Group:Web: customtaphandles.net // Instagram: @alisongroupOne of the ways to market your brand, mostly unique to the beer industry, are through custom tap handles. These are fun items to create and have for your brewery, especially if you are just getting ...…
 
Who, when, why, and how should you hire for branding and design help?With Joseph Szala of Vigor BrandingFind Vigor Branding :Web: vigorbranding.com // Twitter: @vigor // Instagram: @vigorbranding // Facebook: @vigorbrandingThere’s no question that today’s beer market is bigger than ever. Not only are there more breweries to compete with, but to ...…
 
Getting more into building and working with strong teamsShow links:Sharing Docs and Notes:Google Drive and DocsEvernoteProject and Team Management Apps:BasecampAsanaPodioTrelloSlackMeetingsTry to have some sort of agenda ahead of time, this will keep things at least somewhat productive. If you don’t have an agenda or game-plan ahead of time, tr ...…
 
Building and maintaining a successful team with 14 Cannons.Find 14 Cannons:Website: 14cannons.com // Facebook: @14Cannons // Twitter: @14Cannons // Instagram: @14CannonsHaving a strong team will give your brewery and brand a healthy platform to succeed and grow. Nic Bortolin and Nick Longo ( longodesigns.com ) join the show to talk about buildi ...…
 
A closer look at creating personalized connectionsLook at what you might be able to utilize or use from resources you already have.Crowlers? You can possibly create a series of unique labels and create special invitations or special labels Tap into your local community, being involved and active with your community is really important for a bee ...…
 
Making Invitations Personal With Chris LadwigChris is an award-winning Art Director/Designer currently living in Orlando, FL. He focuses on branding and packaging and has had his work featured in some of the top design publications.Find Chris onlineWebsite: chrisladwig.com // Twitter: @ChrisLadwigCreating personalized invitations to brewery eve ...…
 
A deeper look into creating a brand system.The “easy way” - launch with a package design, or similar, without a brand system in place. Sometimes you don’t have the insight to plan ahead for a design system It can be less expensive to just get a logo and say a package design done You might be in a rush to open doors or get a new beer outDownfall ...…
 
Building a strong brand system with none in place, with Ethan SilvaEthan Silva is a graphic designer that started out doing work in the music industry and recently joined full-time with Small Town Brewery, a brand owned by Pabst.Find Ethan online:Website: iamethansilva.com // Twitter: @iamethansilva // Instagram: @iamethansilvaNot all breweries ...…
 
Boonville Beer Festival and Branding at Festivals with Steve Miller of Anderson Valley Brewing Co.Steve Miller is the "Steinber Kimmie" (or "Beer Guy") for AVBC. He handles marketing, advertising, social media, and sales for the brewery.Find Steve online:Twitter: @SteinberKimmie // Email: socialbrew[at]avbc.comAnderson Valley Brewing Co.: www.a ...…
 
Social Media Planning and Tools with Leah Kuck of Terrapin Beer Co.Leah Kuck is the Social Media and PR Specialist for Terrapin Beer Co.Find Leah onlineTwitter: @crftbeerproject // Instagram: @craftbeerprojectLeah likes to be social and has found a way to bring those skills of social media expertise to Terrapin Beer Co. We chat about the import ...…
 
Branding and Running a Beer WeekMelissa Carlson is a designer and partner at 818 A Tiny Design Empire in Des Moines, Iowa.Find Melissa Carlson818 A Tiny Design Empire // Facebook @818Iowa // Twitter @818Iowa // Instagram @818IowaMelissa, along with her design studio, took on the project of branding and running the Des Moines Beer Week. Along wi ...…
 
Rebranding a Brewery, Large or SmallJason Roberson is a freelance craft beer designer and was also the Art Director for Sierra Nevada Brewing Co. for 11 yearsFind Jason Robersoncraftbeerbranding.comHow do you know if you should rebrand?Go take a look at your packaging on the shelves, how does it compare to the other packages and labels out ther ...…
 
Promotional Material Design for your BeersAlex Ponce is a freelance designer and spent some time as an in-house designer for Stone Brewing.Find Alex Ponceap-creative.com // Instagram: APCreative_ // Twitter: alex_sayssIf you have a tighter budget, spend more time and money on your labels. Those are important!Sales SheetsLook professional and pr ...…
 
Planning Content for your Beer Packaging and LabelsNick Longo is the owner of Longo Designs, a podcast co-host of The Deeply Graphic Designcast, and also a Graphic Design Instructor for California State University, Northridge.Find Nick Longolongodesigns.com // Twitter: @longodesignsinc // Instagram: @longodesignsPlanning early for your new beer ...…
 
Crowdfunding a brewery, beer product or beer serviceVideo and Photo resources:borrowlenses.comSample of a Lavalier Microphone to record better audio on your video creation *note - this is just a sample, I have not used this mic.Hiring designers for your project branding:freelancer.comDribbble - showcase for designers * search beer or similar ke ...…
 
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