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Do you want to master Sales Development? Tito Bohrt, CEO of AltiSales, gives away all his knowledge and experience for free! The 3 Series in this podcast: Superstar SDR: Tito interviews the best SDRs out there and tries to Reverse Engineer how they got there. Cold-Calling Training: Tito meets with SDRs from all over the world. They mock call him and pitch him their product. After that call, he cold-calls them to pitch them their own solution. Tito Teaches Sales: How to sell? Conflicts betwee ...
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The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
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Ep #151: How to Segment When you Have 20 Million Users w/ Jessica Gilmartin, CMO of Calendly
35:26
35:26
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In today’s episode of the Marketer’s Journey, I interview Jessica Gilmartin, CMO of Calendly. You’ve probably used Calendly to book meetings, appointments and organize your busy schedule- but how does Jessica juggle their astounding 20 million users? We dive into that today while tracing Jessica’s nontraditional route to CMO from investment banking…
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Ep #150: How Harri is Using ABM to Move to Enterprise w/ CMO Jennifer Ravalli
33:23
33:23
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33:23
In this episode of the Marketer’s Journey, host Randy Frisch sits down with Jennifer Ravalli, CMO of Harri. Jennifer is an award-winning executive who is passionate about HR tech. During her year at Harri, the company has been rapidly growing, which has meant that Jennifer has had to create clear frameworks for determining their best-fit market and…
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Ep #149: Why BDRs Belong Under Marketing w/ Susan Beermann, CMO of Contentstack
34:09
34:09
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34:09
Welcome back to The Marketer's Journey! In this episode, Randy sits down with Susan Beermann, CMO at Contentstack. As a three-time CMO and former salesperson, Susan brings years of expertise to the table and has worked to build Contentstack’s marketing team from the ground up. Today the team has over 50 people, and Susan is a leader who wants to ke…
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Ep #148: Can a Bot Deliver Trust & Confidence? w/ Peter Mullen, CMO of Interactions
35:12
35:12
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In this episode of the Marketer's Journey, I had the pleasure of interviewing Peter Mullen, CMO of Interactions. With a background in communications and tech, including his time at Netflix during their CD-mailing era, Peter's expertise has been shaped by his journalism roots. Today's episode revolves around the central theme of communication, a vit…
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Ep #147: Why Sales Leaders make Great CMOs w/ Caroline Goles, CMO of Pax8
35:06
35:06
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35:06
Welcome back to The Marketer’s Journey. In this episode, I interview Caroline Goles, CMO of Pax8. With an impressive reach, Pax8 collaborates with a staggering 30,000 partners, all the while catering to the needs of a customer base totalling 500,000. Caroline manages a team of 65 marketers serving 17 markets, and uses her background in sales strate…
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Ep #146: Data & Determination: A CMOs Billion-Dollar Impact w/ Alyssa Hall, CMO of CDI
34:05
34:05
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34:05
In this episode of the Marketer’s Journey, I interview Alyssa Hall, CMO of CDI. Alyssa has never worked in the same industry twice and pivoted from roofing and manufacturing when she joined CDI. CDI is an I.T. integration company that has experienced tremendous growth, expanding from $250 million to $1 billion in revenue in the past couple years. A…
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Ep #145: The One Marketing Play That Helped Salsify Scale to Over $130M ARR, w/ Rob Gonzalez, CMO of Salsify
38:00
38:00
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On this episode of The Marketer’s Journey, I’m joined by Rob Gonzalez, CMO and co-founder of Salsify. Rob is an ‘accidental CMO,’ with a background in engineering and product management and design. He took on the role of salesperson when he and his co-founder started Salsify and from there, eventually scaled the marketing plan to keep up with Salsi…
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Ep #144: Growing Beyond $1 Billion in Revenue w/ Bryan Law, CMO of ZoomInfo
31:06
31:06
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On this episode of The Marketer’s Journey, I sit down with Bryan Law, CMO of ZoomInfo. As the CMO of an organization that does over a billion dollars in revenue, Bryan brings unique insight into how to continue to achieve a high level of growth and lead a large team of marketers to success. We discuss consistently looking for new opportunities for …
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Ep #143: ActiveCampaign Balances Automation with Product Experts to Guide Buyers to Purchase w/ Shay Howe, CMO of ActiveCampaign
32:33
32:33
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On this episode of The Marketer’s Journey, I interview Shay Howe, CMO of ActiveCampaign. He lets the audience in on his unique career journey so far, including how he’s had multiple diverse roles that have all touched go-to-market strategy, but often from more of the design or product perspective. Shay also shares how he landed his current role as …
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Ep #142: How Therabody Is Building Its Brand by Addressing Real Consumer Pain w/ John Solomon, CMO of Therabody
35:33
35:33
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35:33
On this episode of The Marketer’s Journey, I interview John Solomon, CMO of Therabody, the well-known brand behind Theragun. John discusses how he’s helped to take the brand to the next level since joining in 2021, and how a big part of his strategy has included positioning the product as an essential component of a specific lifestyle. By making th…
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Ep #141: This CMOs GTM plan weeks after being acquired by HPE w/ Bill Talbot, CMO of OpsRamp
30:11
30:11
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30:11
On this episode of The Marketer’s Journey, I interview Bill Talbot, CMO of OpsRamp. This is an interesting episode because just before the interview, OpsRamp was acquired by the well-known brand Hewlett Packard Enterprise. We take advantage of this timing to discuss what this acquisition will mean for OpsRamp, what it means for Bill as CMO, and how…
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Ep #140: People Buy From People They Trust w/ Wendy Steinle, CMO at Domo
35:39
35:39
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On this episode of The Marketer’s Journey, I interview Wendy Steinle, CMO at Domo, a cloud software company. Wendy has worked across a variety of sectors prior to her time at Domo, including positions at Adobe, Novell, and Degreed. Throughout her career, she’s tied her love of words with data to become a well-rounded marketer and storyteller. Wendy…
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Ep #139: Customer Marketing Is More Than Just Having a Newsletter w/ Bryan Urioste, CMO of Redwood Software
34:03
34:03
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On this episode of The Marketer’s Journey, I interview Bryan Urioste, CMO of Redwood Software. Bryan has spent his career in the tech world, becoming an expert at building revenue acquisition strategies for long-term growth. We discussed his path to becoming a CMO and the opportunities marketers have to invest in customer marketing. Bryan shares hi…
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Ep #138: No One Wants to Buy AI…They Need a Solution w/ Stephen Gold, CMO at SparkCognition
30:58
30:58
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30:58
On this episode of The Marketer’s Journey, I interview Stephen Gold, CMO at SparkCognition. Stephen brings a holistic view to his role, having served as CEO and President at his previous companies, Azerty and Aberdeen Group. Trained as an engineer, he later became passionate about marketing and made it his career focus. We discuss the importance of…
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Ep #137: Why CMOs Misunderstand the Role of Analysts w/ Joe Sawyer, CMO at Mirakl
31:53
31:53
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On this episode of The Marketer’s Journey, I interview Joe Sawyer, CMO at Mirakl. Joe began his career as one of the first e-commerce analysts and witnessed the dot-com boom, then became a CMO of an e-commerce company, bringing his journey full circle. I was eager to hear how his experience as an analyst has informed his current approach, and what …
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Ep #136: How this CMO Manages Change in a High-Growth Company w/ Latané Conant, CMO at 6sense
32:29
32:29
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On this episode of The Marketer’s Journey, I interview Latané Conant, CMO at 6sense, who I previously interviewed more than three years ago at the tail-end of 2019. Of course, a lot has changed since we last spoke, so I was eager to hear her exciting updates about how much her team has grown over the years. We discuss how buyer expectations have sh…
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Ep #135: This B2C Leader Became Infor's CMO by Focusing on Engaging People w/ Kelly Buchanan Spillers, CMO at Infor
38:54
38:54
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On this episode of The Marketer’s Journey, I interview Kelly Buchanan Spillers, CMO at Infor, a large organization with over $3 billion in revenue and 7,000 customers in 70 countries. The company was acquired by Koch Industries a number of years ago for a massive sum of $13 billion. Kelly came to Infor after leading digital marketing at L’Oreal, so…
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Ep #134: Using the Voice of the Customer at Every Stage of the Buyer Journey w/ Sandeep Singh Kohli, CMO at Venafi
32:56
32:56
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On this episode of The Marketer’s Journey, I interview Sandeep Singh Kohli, CMO at Venafi. Coming from a product marketing background, Sandeep has a strong passion for the technology space, and his impressive career reflects that. During our conversation, we discuss concepts like embracing the voice of the customer, as well as realizing the respons…
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Ep #133: Why It's Okay to Jump Lanes in Your Career and in the Buyer Journey w/ Ashley Kramer, CMO/CSO at GitLab
31:48
31:48
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On this episode of The Marketer’s Journey, I interview Ashley Kramer, CMO and CSO at GitLab—a company that’s a true force in the DevOps space. Having previously held roles as Chief Product Officer at Sisense and GM at Tableau Software, Ashley has plenty of wisdom to share about taking an unconventional route to the CMO role. She also offers her per…
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Ep #132: Strategic Positioning is Key to Relevance with Customers w/ Tom Butta
34:19
34:19
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34:19
On this episode of The Marketer’s Journey, I interview Tom Butta, CMO and Chief Strategy Officer (CSO) at Airship. As someone who’s held almost 10 different CMO roles throughout his career, Tom’s learned a thing or two about positioning a brand in the market along the way. Tom shares his tricks of the trade from a leadership perspective and explain…
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Ep #131: Why Segmentation Starts with Brand Positioning w/ Carin Van Vuuren, CMO at Greenhouse
34:02
34:02
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34:02
On this episode of The Marketer’s Journey, I interview Carin Van Vuuren, CMO at Greenhouse Software, a high-growth organization operating in the recruitment space. Carin describes how when she first joined the team at Greenhouse, she was challenged with going upmarket, entering into an entirely different segment. She explains why marketers need to …
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Ep #130: Reinventing Your Event Strategy Post-Pandemic w/ Ran Avrahamy, CMO at AppsFlyer
30:27
30:27
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30:27
On this episode of The Marketer’s Journey, I interview Ran Avrahamy, CMO at AppsFlyer. Our discussion reminded me that as long as you're consistently learning and challenging yourself, then being comfortable in your role isn’t always such a bad thing. One of the main themes from this episode is the need to reinvent yourself and your strategy as a m…
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Ep #129: How to Target the Right Audience by Unifying Customer Data w/ Megan McDonagh
31:56
31:56
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31:56
On this episode of The Marketer’s Journey, I interview Megan McDonagh, CMO at Amperity, a customer data platform (CDP). Having spent more than 20 years at Intel Corporation, Megan had some wise words to share about the different opportunities she’s encountered throughout her career that have led her to her role as CMO today. Megan also unpacks the …
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Ep #128: Fun Is Key to Creating Engaging Brand Experiences w/ Kevin Marasco, CMO at Tebra
35:23
35:23
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35:23
On this episode of The Marketer’s Journey, I interview Kevin Marasco, CMO of Tebra, a company specializing in healthcare marketing. One of the running themes of this episode is fun—why marketing should be fun and why so many brands tend to forget this. Kevin has years of experience working for several amazing brands, so he has plenty of marketing w…
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Ep #127: Breaking Down the Barriers Between GTM Teams w/ Amanda Bird Malko, CMO at G2
34:46
34:46
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On this episode of The Marketer’s Journey, I interview Amanda Bird Malko, CMO at G2, a software marketplace that reaches more than 60 million software buyers each year. Amanda discusses the importance of bringing teams and various stakeholders together to work towards one shared vision. She offers tangible and tactical tips for breaking down the si…
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