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8 Words or Less

Samie Al-Achrafi and James Elwes

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Do you have an ever-growing list of leadership and management books to read - but can't find the time? Every episode, Samie and James share their perspectives on a different book and distil some key themes into a central message of 8 words or less.
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It is a privilege to be joined by Céline Cousteau for the season finale to discuss the book The Power of Myth by Joseph Campbell. As a filmmaker, author and environmentalist, Céline is in a unique position to understand and appreciate the power of storytelling. Picking up on Campbell’s assertion that ‘the only myth worth thinking about in the immed…
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In this episode, we discuss the book The Power of Myth by Joseph Campbell and take on the challenge to try and distil it into a central message of #8wordsorless. The book is vast in scope, covering the themes and symbols of ancient narratives and how these continue to bring meaning to our lives, offering lessons that can be applied to leadership to…
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For this week’s bonus episode, we are joined by Becks Beere - the founder and CEO of Avec UK, a market-leading strategic brand and product partner for global retailers. Becks recommended 'Principles' by Ray Dalio and shares the many ways the book has influenced her life and how the insights influenced the considerable success of her business. Basin…
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In this episode, we discuss Ray Dalio’s book Principles. Dalio is one of the most successful entrepreneurs and investors in the world, and in this book he distils the, somewhat unconventional, principles that have underpinned his success. The author shares his life’s journey and how his experiences shaped his principles – particularly the ‘crucible…
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In this bonus episode we are joined by Amna Al Owais, chief executive and registrar of the DIFC Courts, to talk about the key themes and messages from Samie's book #Time4Humanity. We discuss why Amna has placed values and culture at the centre of her leadership and how she discovered her purpose. Amna shares more about her leadership journey and ho…
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In this episode we discuss the book #Time4Humanity by Samie Al-Achrafi. In a wide ranging discussion that matches the breadth of the book, we discuss the implications of advancing technology in all elements of our lives, and whether the right questions are being asked as to the long-term impact of this. Samie talks about the importance of a more co…
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In this episode we are joined by Rob Gardner, investment director for St. James's Place Wealth Management, co-founder of Redington, author and thought-leader on financial education and inclusion. Rob shares his experiences from founding and successfully growing his own businesses and the significant impact that Clayton Christensen’s book had both o…
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In this episode, we explore the powerful and wide ranging book by Clayton Christensen that offers a series of guidelines for helping the reader find meaning and happiness in life. The book hits home in many ways and manages to deliver a holistic message grounded in both his experience and the case studies of successful organisations. Samie and Jame…
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In this bonus episode, we are joined by Harvard Business School professor, former Medtronic CEO, and bestselling author Bill George. Bill shares anecdotes from his leadership journey, as well as reflecting on the interviews and stories from his book ‘Discover Your True North’. We discuss the impact of ‘crucibles’ on our lives and how these can help…
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Authentic leadership has never been more critical than now. In his excellent book Discover Your True North, Bill George outlines how, by following our internal compass, and staying focused on our True North, we can chart a course to being truly authentic leaders. In this episode, Samie shares his central message of 'Authentic Leaders go from Me to …
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In this bonus episode we are joined by John Flint who shares with us his insights on Simon Sinek’s book ‘The Infinite Game’. The economic dislocations caused by this crisis are forcing leaders at all levels to make quick decisions, often with incomplete and changing information - decisions that have been accelerated or compressed in a shorter time …
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In the first episode of our new season, we discuss Simon Sinek’s latest book ‘The Infinite Game’. This is a book that is very relevant for the time that we are currently living through and one that provides a new way of thinking about how we choose to lead. Whenever there are at least two players, a game exists. And there are two kinds of games: fi…
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In this short bonus episode Samie talks about the importance of having a 'central message’ of 8 words or less for effective communication and what is a 'petal'. Samie discovered the art and science of how to communicate a powerful idea when he did a TEDx talk, and we use this methodology to structure the podcast. This 'tool' can be used to help imp…
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In this bonus episode we are fortunate to have with us Professor Niro Sivanathan who has joined us to answer some questions from listeners following our episode on 'Getting to Yes' by Roger Fisher and William Ury. Professor Sivanathan is an expert in negotiations and his research and teaching have received international recognition. As an associate…
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This book puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. Written shortly after the 2008 financial crises it offers some useful insights and tools to leaders for these times. Listen to the episode to hea…
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Mathew Syed’s latest book, Rebel Ideas, brilliantly encapsulates why cognitive diversity is fundamental to team success. Mathew combines insightful research with wonderful anecdotes - ranging from Bletchley Park, to Mt Everest, nutritional science to snow clearing in Sweden - to illustrate why only collaborative thinking can unlock human potential …
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In this book Alain de Botton explores the joys and perils of the modern workplace, illustrating through 10, self-contained, case-studies what other people get up to all day – and night – to make the frenzied contemporary world function. Ultimately the author is looking to understand what make jobs either fulfilling or soul-destroying! Samie shares …
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"Negotiation is a fact of life" and in their classic book ‘Getting to Yes’ the authors Roger Fisher and William L. Ury suggest that, despite its importance, many of us are still not that good at it! In this episode James and Samie talk about the difference between the way we traditionally negotiate, referred to as positional bargaining, and the app…
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Cialdini opens his best-selling book on Influence with the words 'I can admit it freely now. All my life I've been a patsy.' These are words that resonated for both James and Samie and, throughout this book, there are 'lightbulb moments' which help explain how we have fallen for people using the six rules of influence outlined by Cialdini. In this …
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Are we currently living through a black swan event? Taleb, in recent articles, argues this is actually a 'white swan' event but either way it is an interesting time for James and Samie to talk about Nassim Taleb's groundbreaking book (described by The Sunday Times as one of the twelve most influential books since World War II) 'The Black Swan'. Jam…
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In this episode Samie tells us his central message from 'Great by Choice' written by the bestselling author Jim Collins. Samie reflects on how it is important sometimes to 'go slow to go fast' and shares some insights around the need for discipline and vigilance as well as discussing the relative benefits of being 'one fad behind'. Essentially this…
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In this episode Samie and James talk about Peter Hinssen's book - The Day After Tomorrow. It is a title that probably resonates with a lot of us as we look through the challenging times to hopefully a more positive 'day after tomorrow'. A serial entrepreneur and one of the most sought-after thought leaders on radical innovation, Peter's book provid…
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In this episode Samie and James talk about Margaret Wheatley's book - Who Do We Choose to Be? The themes running through the book - Facing Reality, Claiming Leadership, Restoring Sanity - are very relevant for the challenges we see around us with the COVID-19 pandemic. In this episode we discuss some of the key themes from the book, understand its …
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In this episode Samie and James talk about Matthew Syed's excellent book - Black Box Thinking. In this book Mathew compares the approach to failure in the airline industry with that of the healthcare industry and, through the use of well researched and fascinated examples, illustrates the surprising truth to failure and how crucial it is to ultimat…
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