How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Joining us today is content marketing expert Christoph…

How do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Today we have another great…

How does being a musician, a classically trained vocalist and an on stage performer lead someone to a career in marketing? Stay tuned to find out. Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts. Today we have another great episode for…

Andrew Mewborn is an Account Executive with a growth mindset and a dearth of experience that spans a couple continents and several industries. You'll hear him talk about some of the side projects which are linked below. There's a lot to glean from this episode. Enjoy. http://www.thecouplesjournal.com/ http://www.limeliteapp.com/…

Sitting down with down with Ted Bauer is a trip, because he sees the angles. A Yankee now turned Texan (you'd never know by the sound of his voice) breaks down how his life led him to a well-positioned perspective for today's cliched filled world on cliche filled platforms. His site: http://thecontextofthings.com/ Find him on Twitter also…

There is a movement. A movement behind No Code applications. The Thunkables, Integromats and Bildr's of the world have enabled people, with little engineering knowledge to make outright PWAs and mobile applications. Drew Thomas, our guest in this episode, provided the basis for ContractorWrx and we got to know him a little better. Check him out: Wo…

We got to speak with Scot W, of Pragmatic Digital. He and his wife founded the consultancy 2 years ago. His experience is steeped in internet technologies and as you'll soon hear, the first commercial sites of the interwebs. It is that experience that provided the basis for the agency. Visit them here: Pragmatic.Digital The book can be found here: …

Today's episode is with Kelly Graver, founder of Tendii. A cloud based application focused on making meeting more productive setting users up for better outcomes. Recently, his team released a Salesforce plugin which allows meeting notes to get pushed out to your contacts. Visit Tendii here: https://www.tendii.io/ Visit Kelly on Linkedin and follow…

In this episode we gain some insight into a small business owner of a coffee shop in New Braunfels, TX. Kora Kora Coffee is located in the historic Gruene district within the city. As you'll hear, there's a lot work behind the scenes and a lot more work created as a result of poor communication and an abundance of caution. Please support where you …

Welcome to another Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. In this episode we cover how you can learn about your audience even when you don't have unlimited time and budget. If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go…

Welcome to the first Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. In this episode we cover what customer centricity is and what it means to be customer centric. If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skil…

Welcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to consider as we move into 2020 and beyond. We also touch on our Voice Summit session which focused on creating a business case for Voic…

Clients and strategists often ask us "What are consumers doing with their smart speakers?" In this episode of Pragmatic Talk, we cover some common use cases in retail and healthcare (2 industries that are seeing tremendous early adoption of Voice). We also discuss the 40 Billion dollar retail opportunity that Voice represents in 2020. Lots of good …

If you've listened to our podcast for any amount of time, you know that Voice is about to be a very big thing. But how do you convince clients or internal stakeholders to invest? This episode is for you. We discuss the business opportunity that Voice represents and share some data to help you convince the right people that Voice is a smart investme…

We've talked a lot about Voice over the past 10 episodes of the podcast but realized we never have really explained what it is. In this episode of Pragmatic Talk, we aim to fix that. We define what Voice is, share some common Voice related terms and some stats around the most prevalent use of Voice. This episode is the first of a 9 part series reco…

Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Analytics and big data are the lifeblood of any business but in my experience, not everyone is paying close attention to what the data is telling them. Worse yet is when people look at the data without outside context and start appl…

Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Last year Amazon shipped over 100MM Alexa devices and Google sold millions of Google Homes. Year over year growth in Voice technology is accelerating at an incredible rate. So it's not really a matter of if Smart Speakers and Voice …

Welcome to episode 8 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Is voice a one size fits all proposition? Should voice be a stand alone tactic or is it one piece in your company's larger customer experience? In this episode of Pragmatic Talk we talk about where voice fits within your company's e…

Welcome to episode 7 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. There's lots of talk about Customer Experience lately. But what does it mean? In this episode of Pragmatic Talk we talk about what Customer Experience is it and what does it mean to be customer centric. For video of this episode, ch…

Welcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense to build a voice skill or app for Amazon Alexa or Google Home. For video of this episode, check us out on YouTube: https://www.yout…

Welcome to episode 5 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode Scot talks about his key takeaway from Voice Summit and shares some tips to remember when designing your first voice application.

Welcome to episode 4 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode we talk about the 5 trends in voice that we've noticed from attending 3 conferences this year - IA Summit, Vayner Media's VoiceCon and VoiceSummit.

Welcome to episode 3 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. In part 3 of our kitchen table conversation, we talk about the s…

Welcome to episode 2 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. In part 2 of our kitchen table conversation, we talk about the b…

Welcome to the very first episode of Pragmatic Talk hosted by Scot and Susan Westwater. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. We cover some pretty interesting stats about the prevalence of voice, implications voice is ha…