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Settle down to hear the full feast of our conversation with Vasuki Shastry, author of 'Has Asia Lost It? Dynamic Past, Turbulent Future'. Vasuki is an inspiring writer, thinker and leader; formerly of the IMF and Standard Chartered Bank, building on his earlier experience in journalism and academia. Today he’s an Associate Asia Pacific Fellow at th…
 
From Dante's inferno, to Brand Burns...rounding off our conversation with Vasuki is our quickfire segment... Flavour(s) of the month: on a lighter note, we touch on the eclectic range of literature that’s on his summer reading list, and how fiction can play an important part in grasping cultural realities. Brand bullshit: how the decoupling of the …
 
A 20-minute ride through Mumbai with an auto rickshaw driver, two contrasting realities, and a sudden epiphany for our author. In part 2, Vasuki discusses how human stories helped him anchor the heavy hitting challenges facing developing Asia today. We zoom in on two of the eight ‘circles of hell’ discussed in the book: 1) The Middle Class Trap: ho…
 
Drago & Scott are stirring the pot - with Vasuki Shastry, author of Has Asia Lost It? Dynamic Past, Turbulent Future. He starts his career in journalism with Business India and India Today in Mumbai, then works with the Business Times in Jakarta and Singapore. After that Vasuki is in the press centre of the IMF, acting as their Asia Pacific spokesp…
 
As we enter a poignant summer of sport, we have a timely conversation with Professor Simon Chadwick, Global Professor of Eurasian Sport at Emlyon Business School (based in Paris & Shanghai). As a writer, academic, consultant and speaker in the global sport industry, Simon has particular expertise working at the intersection of sport, business, poli…
 
Top-down to Bottom-up; this full feast episode cover all 3 parts of our conversation with strategist Jocelyn Tse. Through the lens of a career that has spanned the big creative agency world in China and Hong Kong, and most recently as the founder of the independent collective MMSN, we get Joceyln's take on: - How both an outside-in and human-centre…
 
Drago & Scott are stirring the pot - with Jocelyn Tse, Founder & Lead Strategist, MMSN. Multi-award-winning strategist, Jocelyn brings a rich insider's perspective on strategy and the industry as a whole from her work with all major comms holding companies across Hong Kong & Shanghai: TBWA, Ogilvy, JWT & digital experience agency Isobar, to name a …
 
In part two of our discussion with strategist Jocelyn Tse, we turn to hacking humans. This is where we roll up our sleeves and talk about her shortcuts and tips for understanding real people and culture. We hear from Jocelyn on: - The importance of being 'human' in her role, and the risk in seeing the world through data alone - When the moderator l…
 
Drago & Scott are stirring the pot - with Jocelyn Tse, Founder & Lead Strategist, MMSN. Multi-award-winning strategist, Jocelyn brings a rich insider's perspective on strategy and the industry as a whole from her work with all major comms holding companies across Hong Kong & Shanghai: TBWA, Ogilvy, JWT & digital experience agency Isobar, to name a …
 
Wrapping thing up with Ajay Jilka, it's time for our quickfire round of 3 burning questions... Flavour of the Month: how Heineken emerged with credit in response to the European Super League fall-out Brand Bullshit: cutting through the hype around NFTs, the natural crossover with gaming and the opportunity for collectibles Fortunate Failure: how a …
 
Ajay Jilka works at the exhilarating intersection of Esports and brand partnerships, a space ripe with opportunities across Asia and indeed the globe. In this full feast episode, we take you inside the world of sports marketing in China, learnings from Ajay's journey working in traditional sports through to the new frontier of gaming and ESports, a…
 
VIDEO GAMES, COVID-19 AND CHINESE YOUTH – in part 2 we learn about some of Ajay’s hacks for understanding the real people behind the rise of Esports. All through the lens of his recent report involving research among 16-21 year old Chinese gamers. As a ‘perfect storm’ forms around the opportunity for brands, we unpack some of the big themes from 3 …
 
Going head-to-head with a Mobile Legend! Drago and I stir the pot with Ajay Jilka. In part 1 of 3, we lift the lid on Ajay’s experience of sports marketing in China and the region at large. From the afterglow of the 2008 Beijing Olympics, to the explosion of Esports, we chart how Ajay has broken new ground throughout his career, including: - Escapi…
 
Enjoy the full feast of our 3-part discussion with Charlotte Wilkinson of HelloSister & SidebySide. Part 1: Lifting the lid on Asia: lessons in curiosity, empathy and desire to challenge the status quo. We also learn about how female empowerment manifests itself in developing v developed Asia, but why you need to look under the hood to understand w…
 
Finally, in part 3, three burning questions to complete our celebration of IWD and the feast with Charlotte Wilkinson of Hello Sister. Flavour of the month: Charlie speaks about brands that are doing it right, but more brands need to do bolder work to be relevant to the female experience: e.g. Nike (M) or Frida Mom ('Care for your breasts, not just…
 
In part 2 of our discussion, we delve into Charlotte's 'hacks' for deeper human understanding and insight generation, particularly when it comes to women, including: How challenging, more empathetic approaches are necessary to get to the heart of women's lives: removing the one-way mirror, not just telling but showing life looks like (see pizza nig…
 
Helping brands embrace diversity and gender equality are at the heart of Charlotte Wilkinson’s work. Based in Singapore, and working on challenges around the region, Charlotte is the Founder of both Hello Sister - a female-focused insights boutique, and Side by Side - a consultancy that helps organisations level up on diversity and inclusion. In pa…
 
Enjoy the full feast of our 3-part discussion with Superunion's Ambrish Chaudhry... Part 1: Lifting the lid on Asia: lessons from being part of the growth story of SEA Unicorns, perspectives on the region based on an insights and strategy career that has spanned India, Dubai and Singapore, and how Ambrish sees a bigger role for the Asian CMO emergi…
 
3 burning questions provide a sizzling finale to our conversation with Superunion's Ambrish Chaudhry... Flavour of the month: in the health and wellness space, we discuss his love for the sports-community focused Rovo app, and his view on a sector set to boom - Telehealth Brand Bullshit: there's plenty to call out here! brands becoming preachy - we…
 
We continue to stir the pot with Ambrish Chaudhry, Head of Strategy & MD of Superunion Singapore Lots of yummy bits here: Hacking humans tips – the importance of being brave when it comes to consumer research and not just ticking a box/ ‘hackneyed’ methods The commoditisation of more ‘expected’ methods like brand equity tracking, and the need for r…
 
Scott and Drago stir the pot with Ambrish Chaudhry, Superunion's Strategy Head for APAC. In this first of 3 parts, we start by exploring Ambrish's formative experiences and perspectives on helping brands grow in the region - from his early years in India, to building a career in Dubai and then Singapore: - How the Potato, Fattoush and Chilli sauce …
 
Bringing together the full feast of our 3-part discussion with Katie Dreke: - Part 1: Lifting the lid on Asia - Part 2: Hacking Humans - Part 3: Brand Burns And if you'd like to listen to each part in a more bite-sized way, please see the earlier episodes in this series. Katie Dreke is a Global Strategy & Innovation Consultant, and formerly of Nike…
 
In part 3 - 'Brand Burns' - we change gear, rounding off our discussion by getting Katie's take on three burning questions... 1) Flavour of the month: we discuss the different dimensions of the Singular Society brand (from H&M), and the rise of a subscription based, members-only retail model, where everything is sold at cost! 2) Brand Bullshit: why…
 
What would Katie's advice be for those looking to bring more human and cultural understanding into their work? Hear her 'hacks', including: 'The Anthropology of the Now': the practice of putting your brain into the future to see what's in front of you through fresh eyes Learning to 'edit out your biases' before you get going We then delve into how …
 
In Potluck's first episode of Season 2 - and 2021 - we're reaching across the Pacific Ocean to stir the pot with Katie Dreke, a Global Strategy & Innovation Consultant, and formerly of Nike, droga5, adidas, W+K & IDEO. Season 2 launches with a new guest interview format, so we set the scene by asking Katie to imagine herself as a dish. Mmmm... Then…
 
In the final interview of Potluck's first season, Scott and Drago are joined by Amanda Lim, Senior Strategist at BBH Asia Pacific. We discuss Amanda's experience in Strategy from all angles... Launching a career: what drew her to the role, what it actually entails and the perceptions of being a Strategist in Singapore Converting cultural-awareness …
 
Here's how his CV begins... Austen Zecha has a lifetime of humor and more than 55 years of working experience in Southeast Asian journalism, American political speechwriting, international oil companies’ PR counseling and Asian marketing communications... We're talking to a true legend of marketing and advertising in Asia and beyond. Has anyone eve…
 
Potluck returns by cooking up a storm with Korean journalist, Mina Sohn. In fact, journalist doesn't quite cut it as a descriptor for Mina's inspiring range of skills and passions. Scott & Drago sit down to trace Mina's amazing professional and personal journey through the metaphor of language - 5 of them in fact! 1) Where it all began: the languag…
 
For our first guest interview under lockdown, Scott and Drago are joined by Eight Inc's Regional MD for Asia, Andrew Au. With big questions arising on how our physical and digital worlds will co-exist going forward, Andrew sheds light on a range of pressing topics including: - The evolution of the Experience Economy - Leveraging the legacy of the A…
 
In the 3rd and final part of our global research on the human impact of COVID-19, the debrief wraps up with two more themes: - Fresh Appreciation for the Way Our World Works: who is essential (and who is not) and the rise of the local - Learning To Trust Again: the end of implicit trust and the need for brands to engage in trust-building…
 
In part 2 of our global Covid-19 investigation, the debrief continues... This time, turning our focus on two new themes: - Re-framing Social Connections: how distancing may be bringing us closer, but not without friction - The New Old: how looking backwards is also helping people look forwards...By Scott & Drago
 
Since 'lock-down life' began around the world, Scott and Drago have embarked on a broad-ranging set of interviews with people across 5 continents. We wanted to push aside all the 'big picture' noise, and focus on the human impact of Covid-19; how people are feeling, the way they are living and the new perspectives that have been forming. Of course,…
 
Part 2 of our discussion with Siim sees us delve even deeper on all things social, including: - Hard realities of becoming a mature marketing channel - The mess that is influencer marketing, yet there’s still hope… - China’s advances in social and how this fuels new paradigms in e-commerce - The rise of P2P selling - Super apps: perhaps not all the…
 
Drago & Scott are talking to Siim Saiinas this week. Siim does work for Google and is the founder of BrandHero, and we spoke on a wide variety of topics: - Our Morsel of the Week: TikTok & the algorithm of addiction: how it's creating stickiness & ignoring the calls for well-being? - The post-Communist experience & planting the seeds of entrepreneu…
 
In the second part of our discussion with Kevin, we reflect on his varied experiences around new ways of doing business. Hear how his views have evolved on the relationship between business model and brand, the perhaps unhealthy fixation on the 'new and shiny', and how large brands are embracing start start-up culture to accelerate growth.…
 
Kevin's diverse personal and professional journeys have taken him on a path of understanding the importance of play and experimentation. We're talking to him about what his personal MO is and how it's informing his approach to life and work at LEGO Creative Play Lab. Also, talking about that Burger Kind ad, if you haven't had enough of it... https:…
 
From future-proofing mayonnaise to decoding the paradigms of sleep, it’s all in a day’s work for a Space Doctor… Maya Madhusoodan, Managing Director of Space Doctors Singapore, joins us around the pot to talk all things residual, dominant and emergent – both in terms of her career and the application of commercial semiotics. Tune-in to hear what Ma…
 
Tune in to hear: Eunice Yap, CMO of Esplanade, talking about what's changed and what's not about the Chinese New Year (CNY) experience for her and sharing some CNY memories. Scott & Drago talk about CNY in China, HK, Malaysia and Singapore, mixing in unique flavours with some observations and examples of communication: - How to do a fresh take on t…
 
Did you know that the Esplanade stage could fit a Concord? Eunice Yap, CMO of Singapore cultural institution Esplanade, sits down with us to stir the pot and talk about the importance of experimentation with a strategy, measuring but with a focus and segmentation without obsessing over Millennials. Eunice throws in her cultural background and 25+ y…
 
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