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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
 
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Search and Social

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Search and Social

Rainmaker.FM: The Digital Marketing and Sales Network

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Hosted by Loren Baker, Founder of a href="http://foundationdigital.com/" target="_blank"Foundation Digital/a and Search Engine Journal, Search and Social delivers the latest insight on SEO, and how to deploy that knowledge in the real world. Get what you need to know about search, and get going.
 
What's the only thing that keeps a rough draft from becoming a published piece? Publishing it! We're here to help you get your rough drafts published (after you've done a lot of revision work to make them fantastic, obviously!) on some of your favorite websites, publications, and journals. Every Monday morning tune in to your podcast player of choice to get a new interview with an editor or content manager on exactly how they like to be pitched so you can land your next big byline.Even bette ...
 
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show series
 
Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic. Lindsay Shearer, the owner of Pins4Profit, joins Loren Baker to discuss how to make Pinterest one of your most profitable marketing channels. There's no other search engine that offers…
 
This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertis…
 
Are you considering a site migration? Migrations are a challenging - and sometimes dreaded - step in SEO. With site migrations, chances are you're going to run into technical issues and nine times out of ten there's not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to sol…
 
On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCG…
 
Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to SEO, success often depends not on what you do but on how you do it. Eli Schwartz, the author of the book "Product-Led SEO,” joins Loren Baker on this episode to discuss long…
 
On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.…
 
Do you want to understand search patents better? With the various Google white papers that come out and the changes in their patents, keeping up could be a task. Ultimately, we are interested in understanding SEO, where it is going, and how it will affect our business. Bill Slawski, of SEO by the Sea and Go Fish Digital, joins Loren Baker on this e…
 
This week on Marketing O’Clock, Google reveals Advertiser Pages as the next part of their efforts to make ads more transparent. Facebook announces updates for businesses, including changes to Click-to-Message Ads and a change that we are personally invested in. Google also rolls out new automobile search features that have the auto industry up in a…
 
The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole. Our SEO experts are: Lily Ray: Senior Director of SEO and Head of Organ…
 
Show Description: On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms reports. Facebook unveils their Facebook Stories, a smart glasses collaboration with Ray-Ban. Plus, Google also announces that Standard Display and Smart Campaigns into one campaign type.…
 
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance o…
 
This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to incorporating shopping, as eCommerce experiments reach next stages. Plus, Microsoft introduces their own news aggregator, with a name that just rolls off the tongue: Microsoft Start.…
 
This week on Marketing O'Clock, the team breaks down Google’s announcement that it will be phasing out ETAs in favor of Responsive Search Ads. LinkedIn announces that it will be getting rid of its stories feature. Plus, Super Follows are finally here on Twitter.
 
Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder. Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linkin…
 
This week on Marketing O’ Clock, Google Ads announces that marketers will soon have the ability to adjust conversion values for smart bidding. Reels are being tested on Facebook in the U.S. Plus, SEOs are up in arms as the Google search title tag chaos continues.
 
We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations? Being a part of the conversation before a migration happens is great... until you get an email saying, "Hey, we've made a change, but why is traffic dropping?". Is migration PTSD setting in? S…
 
What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly. It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Mar…
 
Join us for Marketing O'Talk as our guests discuss the realities of PPC advertising in 2021. PPC experts share how digital marketing demand has changed a year and a half into the pandemic. Plus, strategies to combat bad close variant matching, new features they are loving (and hating), and how to safely test automation in your accounts.Meet our lov…
 
This week on Marketing O’Clock, LinkedIn announced a new rating and review system for user profiles. The team discusses the brief disappearance of Google Ads search queries in Google Analytics. Plus, YouTube introduces new features to improve the platform search experience.
 
Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable per…
 
This week on Marketing O’ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location extensions, and automated Multimedia extensions. Then, Mark breaks down why digital advertising costs are going up across the board due to unexpected second quarter gains. Plus, Google Ads Editor v1.7 adds supp…
 
This week on Marketing O'Clock, Google has a new About This Result panel that will allow users to see why the engine gave them the results it did. Image Extensions are being seen on desktop, and finally, Google has announced an addition to their summer onslaught of algorithm changes, the Link Spam update.…
 
Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in here career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a n…
 
This month on Marketing O’ Talk, Shep sits down with Sarah Burke, Christina Brodzky, and Anna Shutko to talk digital marketing reporting, data, analytics, and all things nerdy. Find out why data reporting and analysis matters, as well as some tips from the experts on using data effectively.
 
This week on Marketing O' Clock, Google is cracking down on ad policy violations with a new three strikes and you're out system. We REALLY hope they can do a better job at accurately calling out violations before it rolls out in September, 2021. Then, YouTube rolls out premium subscriber-only live chats and polls. Plus, TikTok launches Spark Ads, g…
 
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients - making an elaborate effort to make your presence known? With Joe’s vast experience collaborating with t…
 
This week on Marketing O' Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will allow public officials to…
 
SEO and E-commerce Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we'll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you …
 
This week on Marketing O'Clock, Google announces that they won't be burning the cookies yet, as Google Chrome is delaying the planned 3rd party cookie phase out until 2023. Google has also decided to give spammers a taste of their own medicine, dropping two search spam algorithm updates within a week. Finally, Facebook announces a free newsletter p…
 
This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine Zirnheld and Greg Finn are joined by Andrea Cruz and PPGreg to talk about Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, the bunch discusses some standout third-party tools you'll go…
 
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