show episodes
 
Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail. Hear firsthand stories from founders of innovative direct-to-consumer brands. These insights will help you grow in specific areas of your direct-to-consumer business. hosted by Kunle Campbell
 
Heather Lutze has been a pioneer in the search marketing space for over a decade. He has worked at Yahoo!, owned her own Search Marketing agency for 15+ years and now runs Findability University empowering business owners around the world to dominate online. SUBSCRIBE for content and interviews that connect you, the business owner, with the titans of the online marketing world. Visit Findability.com for more information. For a Free Findability Audit with Report call 888-588-9326.
 
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show series
 
On today’s episode, Kunle is joined by Mike Yan, Co-founder and CEO of ManyChat, a chat-focused omni channel communication platform trusted by over 1 million businesses. We all know business and almost everything is mobile-first nowadays. Apps like Instagram and Tiktok have stolen a lot of Facebook’s thunder. Indeed Instagram is predicted to drive …
 
Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance o…
 
On today’s episode, Kunle talks about the upcoming Commerce Accel Conference on 16-17th September, 2021 and why you should be attending it! This event has been specifically tailored for DTC eCommerce teams keen to deliver their strongest BFCM. We have an array of practitioner speakers who have taken the time to share their firsthand experience and …
 
Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder. Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linkin…
 
On today’s episode, Kunle is joined by Nick Raushenbush, Co-founder and COO of Shogun, a California-based software company empowering over 20,000 brands to create exceptional ecommerce experiences. In today’s market, customer experience is everything. But at the same time too many eCom stores make the mistake of sticking with the default features a…
 
We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations? Being a part of the conversation before a migration happens is great... until you get an email saying, "Hey, we've made a change, but why is traffic dropping?". Is migration PTSD setting in? S…
 
On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack. Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years. In one of our recent episodes, we showcased a business that hit 8-figures on the back of steady annual growth. But there are certain…
 
What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly. It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Mar…
 
On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of Private Label Extensions, a hair extension, and technology company helping entrepreneurs launch and manage their brands. We all know how eCommerce has grown in leaps and bounds over the past year. With this growth we hear of more and more brick-and-mortar stores shutting shop. B…
 
On today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery. Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly…
 
Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable per…
 
On today’s episode, Kunle is joined by Domm Holland, Co-Founder of Fast, the world’s fastest online login and checkout platform. Fast is a San Francisco based privately held company funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. More and more shoppers now prefer buying things online rather than in stores. But that bein…
 
On today’s episode, Kunle is joined by Brian Sloan, Founder of Autoblow. His company, Very Intelligent Ecommerce Inc., achieved 8-figure yearly sales, with only two full-time employees and an army of part-timers around the world. Building a successful business is hard even at the best of times. But doing so in an industry where most avenues for mar…
 
Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in here career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a n…
 
On today’s episode, Kunle is joined by Lisa Popovici, Co-Founder at Cartloop - a done-for-you SMS marketing platform that helps Shopify brands build better customer relationships through 1:1 conversational messaging. Abandoned cart recovery is a crucial element of every eCommerce brand’s marketing strategy. It’s usually just one question or doubt i…
 
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients - making an elaborate effort to make your presence known? With Joe’s vast experience collaborating with t…
 
On today’s episode, Kunle is joined by Jason Wong, Founder, Doe Lashes + Wonghaus. Jason is a seasoned expert at all things eCommerce and has recently launched a comprehensive eCommerce masterclass “Building Blocks for Success”. Jason advocates a First Principles approach to mastering ecommerce, he does this by reverse-engineering complicated probl…
 
SEO and E-commerce Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we'll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you …
 
On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co. Jordan is a multi brand and agency owner completely focused on eCommerce. Brands dealing in physical products are always vying for attention with other brands selling both online and offline. Doing product launches and doing them rig…
 
On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes - a user testing platform that helps DTC and eCommerce stores improve conversions and user experience. eCommerce has been growing in leaps and bounds over recent years. The average online shopper has experienced dozens (if not more) eCom stores. This has only ma…
 
In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.…
 
On today’s episode, Kunle is joined by Taylor Lagace, Managing Partner at Kynship - an Influencer Marketing Agency. Taylor’s previous appearance on the show is one of our most popular episodes. Influencer marketing is no longer the elephant in the room. It has become a front-and-centre marketing strategy for brands of all sizes. With more and more …
 
Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?
 
On today’s episode, Kunle is joined by Lauren Schwartz, Founder of The Loft 325, an agency focused on helping eCommerce and DTC brands build profitable creative strategies and create top-performing ad creatives. She is a California-based design professional with over 15 years of industry experience. On this show we often highlight how the marketing…
 
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