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Best Shelby Kang podcasts we could find (updated December 2019)
Best Shelby Kang podcasts we could find
Updated December 2019
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T
The Publisher Lab
Weekly
 
A podcast that dives deep into the most important issues for online publishers. Tyler and Shelby provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content creation, site testing, and much more.
 
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show series
 
Tyler and Shelby discuss Black Friday and its effects on the ad revenue index, how Bloomberg news hurts brand with one-sided political coverage, and what food media is doing right for sustainable models. They also discuss how 69% of media is to be traded programmatically in 2020 despite fraud and safety fears.…
 
Tyler and Shelby discuss how users navigate search features and what it means for SEO, how publishers are updating their gift guide strategies to stay competitive on search and social, and that the Telegraph is moving beyond clicks to convince marketers its ads work. They also discuss how Twitter now allows users to hide replies to a Tweet.…
 
Tyler is joined by Suthe as they discuss how Instagram adds new features for publishers called "Reels" that appear to be them taking on TikTok, how publishers are trying new tactics to sell their direct buying platforms, and how Google Chrome now warns of "Mixed Content." They also discuss how the Atlantic is launching a subscriber-only applica ...…
 
Tyler is joined by Suthe this week as they discuss how Delish doubles site traffic by focusing on search, the impact of Apple's latest privacy update thwarting 'link decoration', and they answer the question of whether publishers should worry about Apple News+. They also discuss the new Google Chrome "badge of shame" for slow sites.…
 
Tyler and Shelby discuss the death of Deadspin, how Google Search Console is beginning to roll out Speed Report, and Google has a new WordPress plugin. They also discuss how Immediate Media tests a new way to share data directly with advertisers.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss how the new Federal Trade Commission rules are starting to crack down on fake social media followers, likes, and fake reviews. USA Today also rebuilds its website. They also discuss how DeadSpin.com is in an ad standoff with its owner, G/O Media, and about the Google BERT update.…
 
Tyler and Shelby discuss how publishers are rolling out impeachment newsletters and podcasts, the unexpected ways publishers have been finding success with side platforms, and the top ways to promote your blog.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss Google's new snippet controls, how publishers are re-engaging dormant email subscribers, and how Bon Appetit is treating editors like influencers. They also recap Pubtelligence San Francisco 2019.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss 3 tips for starting a newsletter, that recently FB agrees to pay advertisers over inflated video stats, and how Google will use AI to determine how often site visitors see ads. They also discuss the Taboola and Outbrain merger.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss the details of Google's September Core update and how Google says it will exclude French publishers from search results. They also discuss how the Yoast update will opt users into all snippet features by default, and how Burda Media increased ad revenue by cutting ad clutter.…
 
Tyler and Shelby are joined by John Cole and Paul Cassar of Ezoic to discuss that despite GDPR, programmatic advertising is still growing in Europe, the U.S. House antitrust panel is seeking documents from GAFA (Google, Amazon, Facebook, and Apple), and about how the ad tech industry is crowded and competitive.…
 
Tyler and Shelby are joined by John Cole, COO of Ezoic to discuss the top takeaway and statistics from 3.25 billion site visits, the click-through rate findings from 5 million Google Search results, and how digital publishers are enjoying a short-term CPM spikes up to 50% in the first few days of Google's first-price auction rollout.…
 
Tyler and Shelby discuss how Google tweaks its algorithm to highlight "original reporting" in search results, how sports publisher GiveMeSports credits improved page speed for direct traffic jump of 63%, and how Google's no follow, sponsored, & UGC links impact SEO. They also discuss publishing myths to be cautious of, and Allen recaps some of ...…
 
Tyler and Shelby are joined by special guest Gregory Elfrink, Head of Marketing at Empire Flippers, to discuss all things buying and selling websites, emerging trends, and advice for publishers on how to navigate the dynamic environment of website transactions.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google's ad tracking research. They also talk about how video publishers are saving their content for the lucrative holiday season and how this may apply to written content.…
 
Tyler and Whitney discuss Facebook's new 'Off-Facebook' activity tool, Google tests a new highlighting content on-site feature, and Apple and its relation to anti-tracking. They also discuss Google's opinion that killing the cookie has consequences.By Tyler Bishop & Shelby Kang
 
Tyler and Whitney discuss how 80% of consumers said they would reduce or stop buying a product if it were advertised alongside dangerous or extreme content, France's digital tax on GAFA (Google, Amazon, Facebook, and Apple), CCPA aka California's verison of GDPR, and will the IAB be able to stop GDPR.…
 
Tyler and Whitney discuss how Instagram bans ad supplier HYP3R for data collection, The Financial Times increases retention by using polls at the end of newsletters, and 4 things you should know before moving behind a paywall. They also discuss how Search Marketing is moving back toward more human interaction.…
 
Tyler and Whitney discuss how 77.5% of shares are on 'dark social' and they also cover some ways to improve your SEO in 2019 from Backlinko.By Tyler Bishop & Shelby Kang
 
Tyler and Whitney discuss how Facebook's 'Like' button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building a self-serve platform for ad buying.By Tyler Bishop & Shelby Kang
 
Tyler and Whitney discuss privacy regulations like California's version of GDPR going live on Jan. 1st, DuckDuckGo's Q2 growth, and how the New York Times and UK News are choosing quality content over quantity.By Tyler Bishop & Shelby Kang
 
Tyler and Whitney discuss LinkedIn's evolution from just a job market to becoming a place for businesses to brand themselves, changes to Google's algorithms in 2019, and Google Chrome closing a major Incognito Mode loophole.By Tyler Bishop & Shelby Kang
 
Tyler is joined by Allen and Sarah to discuss the results of a recent poll they held on Twitter. The poll questions asked users about their browsing data, whether they pay for news subscriptions, thoughts on the evolution of Google Search, the trustworthiness of content and more. The results might surprise you!…
 
Tyler is joined by Allen and Sarah this week as they discuss the war for streaming video, the future of PMPs, and how Google is no longer supporting no-index directive in robots.txt files. They also talk about Wednesday’s social media blackout, and how breaking up big tech was a hot topic during last week’s Democratic primary debate.…
 
Tyler and Shelby discuss the dangers of commodity content in an era in which Google's no-click searchers are on the rise. Learn why the evolution of search engines is both an area of concern and opportunity for digital publishers. Additionally, see why the future of mobile and VR may not be something that is relevant only to advertisers.…
 
Tyler and Shelby are joined by John Cole to discuss how publishers are using push notifications and desktop web notifications to engage with users. They also talk about how many media companies have started to launch, acquire, and license new brands with a recent pivot to owned commerce models as an alternative to subscription models.…
 
Tyler and Shelby are joined by John Cole to discuss a recent report that states that Googles has made $4.7 billion dollars from news publishers and how the rise of consumers searching for news has lead Google to create products that keep users within its ecosystem. They also talk about Google's new Domain Diversity Update and how The New York T ...…
 
Tyler and Shelby discuss the recent rollout of Google's pre-announced June 2019 Core Update and Search Engine Land's new and improved SEO periodic table. They also talk about how targeted ads impact digital publishers and the rise in digital advertising.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss how adults in the United States are expected to spend less time on Facebook and Google and how ESPN has launched a new weekly SnapChat show. They also talk about how Cars.com saw a 49% increase in search visibility after the March 2019 core algorithm update.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby are joined by Ronny Cuxun to discuss how the costs of branded video production have increased for publishers. They also talk about whether brands should include captions and subtitles in Instagram video stories and some tips on how to increase Youtube views.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss how the New York Times has doubled down on reader comments and how Time to Interact (TTI) impacts website revenue and performance. They also talk about the first episode of Google's SEO Myth Busters video series and how often Google updates its search algorithm.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby talk about how Google may follow Apple's lead in implementing anti-tracking updates and how Google has also released developer docs on how to add "How-To" and "FAQ" structured data markups. They also discuss how Parents Magazine is appealing to millennial parents and how Pinterest is the top social platform to emotionally conne ...…
 
Tyler and Shelby are joined by a special guest, Mike Swigunski, from Empire Flippers to discuss his top tips for buying and selling websites.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss how the most active 10% of Twitter users account for 80% of tweets. They also talk about a survey of 1,400 google searchers and how digital publishers are utilizing TikTok. They end the show by going over Instagram Story feature that publishers can use to engage followers.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing LinkedIn for user-generated content. They also talk about some updates from Google's AMP conference and what publishers need to know about cultural trends.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss an in-depth article about blog statistics in 2019 and how AccuWeather has increased video views on their digital properties.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby are joined by a special guest, Tyler Benedict from BikeRumor.com, to discuss content strategy and how to provide value to advertisers and readers through sponsored content.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby talk about how the majority of publishers have not started preparing for the California Consumer Privacy Act and how the European Parliament just passed two new articles that tighten up copyright laws on the internet. They also talk about how Unilever is launching a "Trusted Publisher Network" and how The Telegraph just launche ...…
 
Tyler and Shelby go over some highlights from Pubtelligence New York and how the Google March core search algorithm update affected digital publishers. They also discuss how Bloomberg has been able to increase video views on Instagram and how mobile time-spent has increased.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby talk about how digital publishers have an opportunity to take advantage of using 'story' formats to engage users. They also discuss how reading preferences differ among users and the parallels between direct-to-consumer (DTC) brands and digital publishers.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss Google's announcement to shift to first-price auction and Apple's anti-tracking update. They also talk about how European publishers are struggling with subscription and how to improve site speed by lazy-loading images and serving next-gen formats. They end the episode with a conversation about SEO and site architecture.…
 
Tyler and Shelby talk about how digital ad spend is predicted to increase by 19% this year and how non-secure HTTP messages negatively affect user behavior and perception. They also discuss a new alliance of French publishers that are teaming together to build a unified login system and what digital publishers are doing to "personalize content. ...…
 
Tyler and Shelby discuss rankings for 'Your Money Your Life' pages and how publishers are expected to increase content production this year. They also talk about Apple's new subscription media service and how AMP pages stack up against regular mobile pages.By Tyler Bishop & Shelby Kang
 
Tyler and Shelby discuss how The Telegraph acquires and retains users and how Business Insider is integrating Taboola Feed to give readers a social-style content experience. They also talk about how publishers cannot depend on Facebook for distribution and how The New York Times has stopped posting content on Snapchat.…
 
Tyler and Shelby talk about domain authority and how Google's domination in the search landscape has led to a shrinkage of click-through opportunities in both the United States and Europe. They also discuss how Astrology.com has thrived for the past 20 years by focusing on its website, search, and email.…
 
Tyler and Shelby discuss how leading publishers invest more in engagement than acquisition and how Glamour is planning a new site redesign to help build user habit. They also talk about how Buzzfeed, Vice, and Group Nine media are teaming together to measure video and how Google plans to retire its old Search Console.…
 
Tyler and Whitney sit down to discuss findings regarding revenue, traffic, and EPMV from Ezoic's 2019 Publisher Performance Report. They also talk about Google's proposal to ban third-party ad-blockers and their recent $57M GDPR fine. They close the show with some discussion about artificial intelligence in publishing and AMP pages…
 
Tyler and Shelby discuss a new WordPress platform for local news organizations and how the Coalition for Better Ads has announced their plans to roll out their standards internationally. They also talk about how Magento's move to PWA and how The Financial Times is building brand loyalty among young readers.…
 
Shelby is joined by a special guest, Whitney Wright, to discuss six trends that are predicted to define media in 2019. They also talk about Twitter's plans to change the platform for users and publishers along with Instagram's new iOS feature.By Tyler Bishop & Shelby Kang
 
Tyler breaks down the upcoming digital publishing trends for 2019, while Shelby shares popular Youtube trends from 2018. They also discuss search ads and Instagram's redesign misstep.By Tyler Bishop & Shelby Kang
 
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