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If You Market

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If You Market

Sky Cassidy (CEO) of MountainTop Data

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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
 
Welcome to Cult Classic Callback, the podcast about classic movies and TV that hosts Linsae and Aaron haven't seen, but their guests have. The question is, are their beloved shows still relevant? Find us on Twitter @CultClassicPod Find us on Instagram @CultClassicCallbackLinsae Find us on Facebook @CultClassicCallback Find more episodes at cultclassiccallback.com
 
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Great interviews, with Second Amendment expert and retired police trainer Chris Waggoner; area physician Dr. John Littel with treatment recommendations as the Omicron variant spreads; Marion County Commissioner Carl Zalak with new ideas for a great 2022; and Mark Lander from the Florida Department of Health in Marion County with the local impact of…
 
Brand or Bland? This week on the If You Market podcast we talk with Dan Nelken about humor in copywriting. We talk about the merits of using humor and Dan gives us 6 specific techniques for using humor in your copywriting. We also discuss Jack in the Box, Progressive Insurance, Laughy Taffy, the Lone Ranger, company personality, and One Flew Over t…
 
Omicron has been easier to treat in patients, with fewer serious cases than the delta variant. Dr. John Littel on the Bob Rose Show says Omicron is hitting vaccinated and unvaccinated patients, and hydroxychloroquine is very effective. He recommends everyone taking preventative Vitamin D3 and drink plenty of fluids. Winter months are keeping people…
 
Episode 31 - Katie Michels Katie Michels can be found on Twitter @thekatiemichels and on the actual play Dungeons & Dragons show, The Dungeon Run, on Twitch. Find us on Twitter @CultClassicPod Find us on Instagram @CultClassicCallbackLinsae Find more episodes at boardsalivepodcast.com/category/cult-classic-callback Theme song "Ghost Run" by Jean-Ma…
 
Plenty of Holiday events and festivities in Ocala and Marion County are on going. Marion County Commissioner also gives an update on this week's contentious public meeting and moves with the state of Florida regarding the extension of Florida's Turnpike, which will impact all of North Central Florida.…
 
FL House Rep. Chuck Clemmons from Alachua and Gilchrist counties is introducing legislation to allow voters to change the Alachua County Commission from at-large districts to single member districts. Present county leaders loudly object to the proposal. Clemmons outlined his reasons for giving voters in the diverse county the ability to elect commi…
 
Dr. John Littel talked about COVID-19 in central and north-central Florida. He discussed the value of natural immunity, discrimination against the unvaccinated, omicron variant patients are responding better to early treatment than those infected with the delta variant, and vitamin D3 and zinc are critical preventatives. Omicron early indications a…
 
Should you create your own markets or use curated 'Walled Garden' audiences? This week on the If You Market podcast we talk with Dave Fink about the amazing power of owning your audience vs the advantages of being part of curated Walled Garden channels. Dave and host Sky Cassidy talk about the amazing power of open marketplace marketing where you o…
 
The NFL makes it hard to love the league. Yes, they donate to a variety of interesting causes. But the league is giving money to “social justice” groups that are openly supporting defunding and even abolishing the police. These radical groups are openly anti-police, anti-jail, and anti-military. Advocating against law enforcement, especially in low…
 
Every Saturday morning, the Bob Rose Rewind brings the best guests. Hear Peter Pantuso on mass transit; Marion County Commissioner Carl Zalak on the Holidays and development; Florida State Sen. Keith Perry on giving voters local representation with proposed changes to the Alachua County Commission; and the fight against the White House's foreign po…
 
Keeping shoppers safe from car burglaries with extra staff is a police focus this time of year. Ocala Police Chief Mike Balken give tips for the public to avoid being a crime victim, and to be on the lookout for Holiday scams. OPD is running the annual "Secret Santa" program, reaching out to the community and thanking businesses and individuals tha…
 
The Friday edition of "What's Buggin' You" on the Bob Rose Show is a fun way to blow off steam before your weekend. How did a jury NOT convict Jussie Smollett of ALL 6 charges? How can New York City actually allow illegal immigrants to vote in elections? Crank it up for your therapeutic release!By Audacy
 
A bill is being filed in the Florida Legislature to change election of Alachua County Commissioners. Presently representatives from that live in 5 different districts are elected by voters from the entire county. The bill wants commissioners to be elected by voters in their individual districts. The present Commission strenuously objects to changes…
 
Biden pulls use-of-force off the table against Russia’s possible invasion of Ukraine. China is watching the US while contemplating future moves against Taiwan. Latest moves in Congress squabble over defense bill, with provisions attempting to draft women, confiscate weapons and vaccine mandates. The left is using defense funding to push woke polici…
 
Florida growth vs. turnpike expansion in rural Levy County. Supply chain expansion and shipping in Florida is forcing upgrading the state’s infrastructure. But rural residents expressed their opposition to building high speed roads through rural areas of North Central Florida. Tradeoffs of traffic congestion as Florida’s population grows, and the n…
 
Episode 30 - Alonso Duralde Alonso Duralde can be found on Twitter @ADuralde, on The Wrap, in his books I'll Be Home For Christmas Movies and Have Yourself a Movie Little Christmas, and on the podcasts Breakfast All Day, Linoleum Knife Cast and Maximum Film. Find us on Twitter @CultClassicPod Find us on Instagram @CultClassicCallbackLinsae Find mor…
 
Is your content competing with itself for attention? This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to figure out what content to create first. It's about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the…
 
The Bob Rose Show's "What's Buggin' You" is your chance to sound off. The hype over the Omicron variant and Dr. Anthony Fauci are under the skin of folks. And the difference between business and customer-friendly Ocala and downtown Gainesville regarding their parking policies. Ocala is making downtown parking free to boost business during the holid…
 
Food pantries, rental and utility assistance, financial literacy “Bridge to Prosperity” classes for adults, and giving a hand up to those in need during inflationary times. Regional Director John Barli detailed the programs funded through Catholic Charities in Alachua, Bradford, Gilchrist, Dixie and Levy counties. 95% of the people served by Cathol…
 
Road to Bethlehem is an annual live production telling the story of the night of Jesus’ birth. A community effort from several area churches will feature 2 evenings of performances Saturday & Sunday, December 11th & 12th at Camp Kulaqua in High Springs. The first “drive-thru” guided program starts at 5:45pm, and cars begin lining up at 5:15pm. Capa…
 
Is the hype over the omicron variant another tactic to control nations? Lack of decorum in Congress is nothing new, and the latest outcry over a Colorado representative is the same as Dems pull. Rampant crime, and potential lockdowns are on the minds of SKY callers. “What’s Buggin’ You” every weekday morning is your chance to sound-off on The Bob R…
 
As fear spreads over the COVID-19 Omicron variant, Dr. John Littel on The Bob Rose Show says Florida is in good shape to have limited impact. Much is still to be learned about how transmissible the variant will be, and because most of the infected have been younger, spread of serious illness has been muted. Littel says Florida is faring well during…
 
Local FL 3rd Dist. Congresswoman Kat Cammack rails on the lack of coverage by the mainstream media over the true outrageous costs of Biden’s latest spending plan. This Thanksgiving is the most expensive for consumers, yet Dems passed an enormous bill that will add to the inflation. Cammack says that although Joe Manchin is maintaining his oppositio…
 
Tuesday edition of "What's buggin' You" on the Bob Rose Show. Media calls the Kenosha, WI deaths a "Christmas Parade crash," while calling school board protesters "terrorists." From irresponsible journalism to rising gas prices to vaccine mandates to Gainesville's deliberate snarling of traffic. BBB is not "build back better," it's "Build Back Bols…
 
COVID-19 is surging in Northeastern states, but Florida is faring well. A voice of reason, Dr. John Littel on The Bob Rose Show talks about what is working, COVID immunity, masking over the Holidays, employee exemptions that should be legitimate, why federal policies on vaccines and treatment are missing the mark, and how to keep you and your famil…
 
Do you know everything you need to about GDPR? This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It's not just lead generation though, GDPR may be required whether you're doing lead gen in Europe or not. We discuss the various aspects of compliance and b…
 
Hollywood Rehash - Dune Vs Dune This episode is sponsored by Manscaped. Use our promo code CULTCLASSIC for 20% off and Free Shipping. Find us on Twitter @CultClassicPod Find us on Instagram @CultClassicCallbackLinsae Find us on Facebook @CultClassicCallback Find more episodes at boardsalivepodcast.com/category/cult-classic-callback Theme song "Ghos…
 
State Sen. Keith Perry outlines the work ahead this week in the 3-day Legislative Special Session, called by Gov. DeSantis to strike back against federal COVID-19 mandates. Standing up for parental rights and workers rights to determine their own health, and have the freedom to decide vaccinations.By Audacy
 
Travis Mills is a disabled veteran, who established a foundation that is improving the lives of US heroes. His story is one of battling back, and giving back. The Travis Mills Foundation supports the families of service disabled members. Hear Travis on The Bob Rose Show, learn how you can help veterans. AND, enter to win a VIP experience to the "Ne…
 
Are you part of the cultural world your audience lives in? This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Maslow's hierarchy of marketing needs, Sacagawea, and being immersed or part of a culture enough t…
 
The kickoff to the chilly Tuesday edition of the Bob Rose Show, with some positive news. There are now more Republicans in Florida than Democrats. Because Dems are exposing themselves as pro-taxation, and not pro-family. And Gov. DeSantis lays out his priorities for the upcoming Florida Legislative Special Session, focusing on FREEDOM. Hear it now,…
 
This week on the Bob Rose Rewind for November 6, 2021: Marion County’s growth is providing unprecedented local business and employment opportunities. Marion Commissioner Cark Zalak outlines the work and successes in building infrastructure and helping businesses. GOP gains in Virginia reverberate across the country and here in Florida. But will the…
 
Ocala Police Chief Mike Balken joins the Bob Rose Show. Law enforcement recruiting continues to be a top priority for OPD, and out of state targeting has been promising. Florida’s lack of vaccine mandates and supportive climate for law enforcement professionals makes a compelling recruitment case for Ocala. And Gov. DeSantis’ incentives for hiring …
 
“Building Back Better” radio, as the Bob Rose Show kicks off Thursday. How 2-weeks-to-bend-the-curve transformed to mask and vaccine mandates, to vaccines being forced on our kids. With only 94 children dying from the virus, does the benefit of the vax outweigh the harm? Is there a NEED for protecting the least likely victims?…
 
Guest Ryan Chamberlin on the Bob Rose Show Monday October 25, 2021. The new startup social media network, TPN, embraces the American values and the ability of individuals to express themselves free from the censorship of big tech and the federal government. The platform is not a political endeavor, but supports faith, family, free enterprise and fr…
 
Last night the City of Gainesville held a public hearing for residents and developers to discuss a proposed 6-story building near the Suburban Heights neighborhood at NW 23rd Avenue and NW 43rd Street. Developers say the mixed-use complex with 220 residences will actually reduce traffic in the busy area, compared to earlier plans. Gainesville resid…
 
Dr. John Littel details a conference for medical professionals and the public this Saturday. The "Florida Summit on COVID" is bringing experts to speak on the latest in treating the virus, addressing successes that are little talked about among medical providers. The forum will focus on: 1-How does natural immunity work for those that have had COVI…
 
It's a jam-packed Bob Rose Rewind for October 30th, featuring great interviews from the last week. Here is the lineup: Seg 1 - Ryan Chamberlain with the TP Network, a new social media platform The new business embraces the values of American freedom, and the ability of individuals to express themselves free from the censorship of big tech and the f…
 
Episode 29 - Flip Florey Flip Florey can be found on Twitter @GameKnight & @FFBGSS, on Instagram @ffbgsupershow, and on the podcasts Flip Florey's Super Saturday Board Game Serial and Flip the Table. This episode is sponsored by Manscaped. Use our promo code CULTCLASSIC for 20% off and Free Shipping. Find us on Twitter @CultClassicPod Find us on In…
 
Live from the Chris Jericho Cruise To The Bahamas Include: Orange Cassidy Kris Statlander Stu & Uno Luther Jake Roberts Watch Video and Listen Ad Free on Patreon: www.Patreon.com/COLTCABANA Sponsors: www.EatToEvolve.com (Code: COLT) BUY COLT'S GOODS.... www.ProWrestlingTees.com/ColtCabana www.COLTMERCH.com www.COLTCABANA.com Image Photo: www.portra…
 
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