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Designed for trainers who want to or are making the leap to studio ownership. Interviews with successful studio owners discussing what produces success and failure. How to make money in the business of fitness.
Do you have a high staff turn over, poor culture, unhappy employees or a poor performing team? Maybe you’re a bad leader. We’ve all been there when you start running your business it’s great when you’re a one person show. Everything seems to run smoothly. When you start adding a team the wheels can start to fall off quickly. When you have a team yo…
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Masters in Fitness Business Podcast
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Ep105-Are we getting it all wrong in America?
1:23:48
1:23:48
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1:23:48
Sometimes the answer to our problems is a mind set shift or change of perspective. We try to find some answers for the US Fitness market by comparing it to some of the international markets. What the markets are getting right and wrong. Jack Thomas hosts the Fitness Business Asia podcast and owns 3 Fitness Studios in Bangkok Thailand. We sit down t…
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Masters in Fitness Business Podcast
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Ep104-Kicking Down Doors to New Referral Sources.
1:02:49
1:02:49
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1:02:49
We all start with one client, but how do you grow that into a business. Use your own clients as marketing machines for you. That is exactly what Joanne and Sam did and grew their PT clinic from 1 to 250 clients is a short time. They share how they did it and so much more in this episode. Key Takeaways from the episode How they go from 1 patient to …
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Masters in Fitness Business Podcast
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Ep103-B to B networking. Let’s rise together
50:22
50:22
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Business to business networking can create valuable long term relationships and results, but it has to done right. Dr Donahue built his business almost exclusively on B to B networking. He shares how to do it correctly. Key Takeaways from the episode What is Dr Donahue’s criteria to working with a trainer or fitness business The three R’s The break…
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Masters in Fitness Business Podcast
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102-Branding for Dummies with Justin Brown
1:03:13
1:03:13
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1:03:13
Ask four people what is branding and you will get four different answers. Do you know what your brand is? Who your brand is for? What does your brand promise? These are questions only you can answer. Justin helps you answer these questions and how to turn the answers into more revenue for your business. Key Takeaways from the episode What exactly i…
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Masters in Fitness Business Podcast
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101-Are Good Habits the Key to Success? -Lisa Adewusi
47:44
47:44
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47:44
How do you manage all of the duties of running a small business. It can be overwhelming and things can fall between the cracks that can cost you in many ways. Lisa has built a system for her success around the muv books. She shares her insights on this episode. Key Takeaways from the episode How to prioritize your day for optimum productivity Are y…
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Masters in Fitness Business Podcast
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100- Why You Need To Be an Activist for your Gym / Studio.
54:16
54:16
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54:16
Politicians and Public Health Officials are not going to advocate for your business. You have to advocate for your business. You have to create consequences for the decisions makers. Only then will they be motivated to make decisions that will help your business. Ted Theodoropolus shares how he is doing this and how you can too. Key Takeaways from …
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Masters in Fitness Business Podcast
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99- Creating Your Own Fitness Category- Dr. Mark Chavez
1:02:25
1:02:25
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We’ve all heard of TRX, Bosu, and Stick Mobility. These are brands that created their own category of fitness. What if you could do that? Mark Chavez thinks you can and tells you how on this episode. Key Takeaways from the episode Is this an entirely new fitness category? Doing something that only you can do. Mark breaks down a business model for a…
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Masters in Fitness Business Podcast
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98-A Technology that will help keep your gym safe from Covid-19 and Flu viruses.
19:02
19:02
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The only company on the market with this technology. You can use the same science that keeps the astronauts safe on the space station to keep you client and staff safe from Covid-19By Jim Adams
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Masters in Fitness Business Podcast
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97-Making money selling healthy prepared meals in your gym?-Jillian Tedesco
1:09:01
1:09:01
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1:09:01
Every fitness business owner wants their clients to eat healthy. What better way than selling them healthy prepared meals right? Why doesn’t it work. Why don’t they buy them? And what will get them to buy into them. Jillian Tedesco runs a multi-million dollar prepared healthy food business. She shares her experience why they don’t work and gyms and…
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Masters in Fitness Business Podcast
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96-Are you crushing your business or is it crushing you?-Ben Ivey
1:14:57
1:14:57
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1:14:57
You ask any business owner how’s their business and they tell you. Great! But is it really? We discuss the things business owners are afraid to let anyone know and how it’s killing them and their business. Ben Ivey’s dad was a successful business owner or so he thought until he killed himself. This launched Ben on a quest to help avoid other entrep…
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Masters in Fitness Business Podcast
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95-Behavioral science that improves fitness
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We want our clients to want their goals as much as we want it for them, but most of the time it seems like they don’t. But that’s just it, They DO! We just have to do a better job at leading them. Scott and Janine have had success in using behavioral science to improve their clients results and level of satisfaction. They share what has been workin…
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Masters in Fitness Business Podcast
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94- You’re not alone, but you may not know it - Justin Grinnell
1:09:33
1:09:33
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1:09:33
Just and I discuss Covid and the Fitness Industry, but mostly importantly we find out how important it is to reach out to others in your situation. Only another business owner can understand what you are going thru. It’s a conversation that may help save your business and sanity. Key Takeaways from the episode What happens to outdoor training when …
I’m a personal trainer, why are we talking about selling? Because if you don’t sell you will not have any clients. But it doesn’t have to be something sketchy if it is done correctly. Ryan McKenzie shares his method of selling that doesn’t even feel like selling because true selling is about helping people and solving a problem for them. If you can…
This was fun to get questions straight our listeners. We got a couple of glasses of wine in Thom and fired questions at him and prepared for the firehouse of information. Key Takeaways from the episode How do we get new clients and reconfigure your business to prepare for the current fitness market. What is the future of Team Training? Do you need …
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Masters in Fitness Business Podcast
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91-Simplify Your Business - Josh McKinney
1:54:33
1:54:33
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There are so many components to operating a profitable business. It can be confusing and frustrating. It can make your business inefficient and cost you money. Don’t you wish you could simplify it? Josh McKinney shares how he did it with his businesses and he is happier because of it. Josh runs two profitable gyms, an online business and a podcast.…
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Masters in Fitness Business Podcast
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90-Shut Up and Run Your Business - Thomas Plummer
1:36:41
1:36:41
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1:36:41
Stop being pissed off and focus on how your business can be successful in the current market. The reality is COVID isn’t going anywhere any time soon. This is our normal. You need to evolve you business to thrive now. Thomas shares what he thinks you need to do to survive and thrive. Key Takeaways from the episode Acceptance of the current situatio…
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Masters in Fitness Business Podcast
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89-Your weaknesses are also your business’s- Wayne Hawkins
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When you open a business your weaknesses become your business’s too. If you’re unorganized, always late, unapproachable, etc. If you want your business to thrive you have to improve yourself as an owner. Wayne Hawkins has been a trainer for 20 years and opened his own business a December 2018. He tells us how he has improved as an owner. Key Takeaw…
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Masters in Fitness Business Podcast
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88- Why we need to re-establish our business as we reopen?-Shannon Weinstein
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This is not the business you closed. You’ve lost clients, some may never come back. The barriers to get new clients to come in have never been higher than right now. You can’t hit the resume button and expect to get your business back. You have to restructure your business to survive and thrive in this new market. Shannon Weinstein has used her con…
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Masters in Fitness Business Podcast
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87-Why we could all use a little Disney in our businesses- Debbye Roman
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She is my General Manager, my right hand. That is what she does. It is not who she is. She is a spark that got lit early by her experience at Disney. It has grown into a flame that she has brought to my business. She tells us why we could all use a little Disney in our businesses. Key Takeaways from the episode Why you need a little Disney in your …
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Masters in Fitness Business Podcast
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85- Is your website a cash cow or a money pit?- CT Kaupp
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Social Media ads are getting more expensive and producing fewer results. It’s time to look to your website for increasing you revenue. CT Kaupp is uniquely qualified to produce a website that does the job you want. Get more people in your door with less friction. He tells you what you need to know of this episode. Key Takeaways from the episode Kno…
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Masters in Fitness Business Podcast
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84-Do You Want to Open a Second Location? John and Heather Maio
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Are you thinking about opening a second location. What do you need to know? How are you going to run multiple locations? When do you know you're ready for a second location? John and Heather Maio opened their second location 2 years ago and both are successful. They lay out the plan that help them answer the questions above and create two profitabl…
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Masters in Fitness Business Podcast
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82-Losing energy, passion and money in your gym?-John Briggs
1:25:38
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1:25:38
Are you working 60+ hours a week just to keep the lights on. Do you have enough saved to pay your taxes? Is your gym losing you money? John Briggs shares what he wrote in his book, Profit First for Micro gyms. How to eliminate expenses, identify profitable areas and help get you to a better place financially. Key Takeaways from the episode Are you …
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Masters in Fitness Business Podcast
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82-People Craving Normalcy-Rick Mayo
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Are you and your clients sick of hearing about COVID. Wouldn’t you just like to workout, sweat, talk to people , have fun and forget about COVID for a little bit? According to Rick Mayo, who has been open for two weeks in Atlanta, that’s exactly what they want. And that’s just one of the paradigm shifts he’s made since reopening. We discuss them al…
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Masters in Fitness Business Podcast
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81-Are You Prepared to Reopen your Gym-Chris Warens
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1:13:58
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1:13:58
When we reopen it will be the least amount of competition any of us may ever see. Are you ready to capitalize on that opportunity? Chris Warens shares his approach to leadership, team building and customer service to take care of his business and get it ready to grow when he reopens. Key Takeaways from the episode The impact of leadership on your b…
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Masters in Fitness Business Podcast
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SE-How do I reopen my gym? - Thomas Plummer
1:11:16
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1:11:16
We’re in it now what? What comes next, will my clients come back, what do I need to change about the way I deliver service, how has the market and my clients changed? So many questions. Thomas Plummer takes his 40 plus years in the fitness industry and shares what he thinks you should be doing to come out of this stronger than before. He lays out h…
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Masters in Fitness Business Podcast
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80-We’re all in it together so how do you make your fitness business stand out now- Sean Greeley
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1:11:20
The fitness owners who are working hard right now to stand out will be the one’s coming out of this stronger. Sean Greeley shares a step by step plan on how to do just that with some good news and some cold water in the face. Key Takeaways from the episode How your business should be operating during COVID-19 crisis Why small independent operators …
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Masters in Fitness Business Podcast
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Ep 79- Why Aren’t You Adding Members During COVID-19
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You’ve transitioned over to virtual and on-line services to keep your current clients. Why can’t you add New Clients? Kate Laird has added 30 New Members during COVID-19 and she shares how she did it. Key Takeaways from the episode How to stratify your On-line memberships How you can add members during COVID-19 The importance and impact of curating…
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Ep 77- Why You’re the Secret to Your Business Running Better - Mike Arce
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Are you bringing business to your training or acting like a trainer in your business? The top business performers use the same key business principals, regardless of the industry. The most profitable training studios are run by people who think like business people, not by ones who think like trainers. Mike lays out a plan for you to shift your thi…
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The CARE Stimulus. Is it Really Free Money? John Briggs
1:25:38
1:25:38
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You've had to shut down your business and the government is offering "Free" money through the CARE Stimulus Package. What you need to know to apply for money for your business.By Jim Adams
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76-Do you work harder on yourself or your business-Justin Tamsett
1:29:10
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Your mindset, level of discipline and leadership can play a direct role in the success or failure of your business. These are things you need to pay attention to and improve. Justin Tamsett shares 7 Strategies that can help you improve these areas. He’s learned these in his 31 years in the Fitness Industry and he shares them with us on this episode…
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The Good News About COVID-19-Paden Hughes
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There are opportunities. You have to see them and ACT on them now. If you do, you may come out of this in better shape than before. Key Takeaways from the episode The importance of Leadership right now. How she successfully transitioned her members to On-Line Customer Experience What do your members need more than Fitness right now? What is Paden’s…
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75-Why You Need to Stay One Step Ahead of Where Your Business is Going-Dan Uyemura
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1:05:46
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Does your software fit your business or are you fitting your business to the software. When was the last time you reevaluated your operating software. We challenge you to overcome the fear of change and take a hard look at your software to see if it is the right fit for your business now and moving forward Dan Uyemura is a software engineer who bec…
Anyone who tells you they know what to do and how this is going to go is lying to you. NO ONE KNOWS. Rick sits down and shares with us his plan of action for his gyms and what you CAN do.By Jim Adams
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Thomas Plummer- Are We Closed for 2 Months!?
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COVID-19. It's not a matter of if, but when will you close your fitness studio or gym. Thomas says it may stay closed for up to 2 months. He shares what you can do to survive and thrive when it's over.By Jim Adams
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74-Where are the Female Fitness Business Leaders-Sara Kooperman
1:06:19
1:06:19
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1:06:19
By Jim Adams
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73-Are You a Good Leader? How do You Know?-Sean Sites
1:25:41
1:25:41
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1:25:41
By Jim Adams
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72-Do You Hate Accounting? Most Trainers Do- Danielle Hayden
1:10:55
1:10:55
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1:10:55
By Jim Adams
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71-Are We Thinking Big Enough-Thomas Plummer
1:08:46
1:08:46
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1:08:46
By Jim Adams
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70-How to be Profitable on Day One-Amanda Goolsby
1:15:55
1:15:55
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1:15:55
By Jim Adams
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69-Nutrition as a Revenue Stream-Jesse Dale
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57:51
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57:51
By Jim Adams
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68-Why Your Business Skills Need to Equal Your Training Skills-Josh Leve
1:12:33
1:12:33
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1:12:33
By Jim Adams
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67-Should You Be Selling CBD to Your Clients?-Scooter Vaughn
2:30:25
2:30:25
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2:30:25
By Jim Adams
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66-Is Your Business Losing Money and You Don’t Know it-Freddie Fenton
1:07:02
1:07:02
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1:07:02
Where are the majority of your profits made? Which services are costing you money? How do you know the answer to these questions if you don’t have the information you need. That’s what your software can do for you. But most owners don’t realize it and don’t utilize it to maximize their profitability. We discuss how you can do just that in this epis…
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65-She is Creating the Largest Third Place in the Country-Kristi Herold
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1:12:08
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Every Fitness Business owner wants their place to be their clients 3rd place. Work, Home and (insert your business here). Kristi is a 25 year overnight sensation. She has built her Sport and Social Club into the largest 3rd place in the nation. She shares how she built her team and how her team helped her build their business.…
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64-Have You Tried B to B Marketing Yet? with June Kahn
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June opened her studio with no existing clients and 1 year later she is full and won the “Best of Boulder”! She shares how she did it with her B to B and Community based marketing. She also gets 30% of her business by referrals from other professionals. Lots of takeaways on this one that you can use tomorrow to get more clients.…
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63-The Most Powerful Demographic-Jay Croft
1:10:09
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Fit Over 50 This age demographic is responsible for 70% of all luxury spending. Jay Croft knows how to target this group and shares how you can tap into this market.By Jim Adams
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62-Why is Selling Memberships So Hard-Erik Charles Russell
1:23:05
1:23:05
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Erik Charles Russell has nerded out on the Gym Membership Sales process and distilled it down to 5 repeatable steps that anyone can use to increase their closing rate. He has literally written the book on the "The Art of Membership Sales". He is a high energy, knowledgeable and entertaining guest on the podcast…
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61 Blue Print for an On-Line Business-Evan Levy
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1:00:40
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Evan Levy has worked as a strength and conditioning coach with Mike Boyle, Mark Verstegen , Nelson Ayotte, The St Louis Blues Organization, Hungarian National Team and many NHL players. He decided to build and launch an on-line business from scratch. He lays out the blueprint for his on-line model so that you can do it too. If you would like to lau…
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60- If You Have a Tool, Use It- with Freddie Fenton
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Fitness Business owners strengths are usually in the gym, training. So it can be easy to fall into the trap of thinking I'll get this software to run my business only to find out it doesn't solve all of your business problems. You have to learn how to run your business and the software can "help" you with that.…
