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Jason DeRose started out as a trainer and has developed into a successful entrepreneur who now owns, 2 training gyms, real estate, including the plaza where his first gym is located and a supplement company that is experiencing explosive growth. I got to know Jason about 7 years ago thru the STS, Secret Trainer Society, the Jason I’ve become to kno…
 
Do you think you are more accountable to someone else or yourself? Most are more accountable to other people than we are to ourselves. If this is true then use it to improve your business and hire a coach. Someone who has been where you want to go and done the things you want to do. A quality coach will give your structure, goals, action plans and …
 
What does mindfulness have to do with success? Are you busy or productive? How do you get clarity on what you want out of your life and the ability to start moving in that direction? These are some of the questions that mindfulness can give you answers to, according to Ken Kladouris. Ken Kladouris is an esteemed wealth advisor, course creator and p…
 
Going from trainer to successful business owner to franchise owner, this is what some trainers dream about and John Farkas is doing it. He has owned Blue Ocean Fitness for over 10 years and has recently bought into a boutique personal training franchise and plans on opening two locations in the next year. Is it a dream come true for him? Take Aways…
 
When you talk to Colin McGarty about his business, Sea Coast Kettlebell, he makes it sound easy. Like anyone should be able to do this, but we all know that is not the case. It’s anything but easy, but Colin makes it seem that why by keeping things simple. When you have industry experts selling you complicated solutions Colin says reduce it to it’s…
 
Digital marketing is so complicated, expensive and getting less effective all the time. Could it be time to dust off some of the old school methods to see if they are more effective? Andrew Wallace was a trainer turned digital marketer. He know thinks some of the old school methods may be more effective for local marketing. Take Aways from this Epi…
 
Success leaves clues. All high performers have certain things in common. If you adopt some of these can it help you become a high performer? Cory Carter has interviewed high performers in all types of business and he says they definitely have certain things in common. Take Aways from this Episode Why owners need to be owners not technicians The pow…
 
We’ve had a lot of people on to talk about digital marketing, but what about Tik Tok? Has anyone explored this platform for marketing? And we focus on leads and clicks but what about what happens after the click? You need to take the friction out of getting new clients in the door. Kenny Gray has an impressive resume doing work for large corporatio…
 
Artificial Intelligence and autonomous programing is making its way into the fitness industry. Will this make Personal Trainers obsolete in the coming years. The answer is yes, unless you continue to make yourself and your business relevant. Jason DeBruler is the CEO of ARX fit and Bio Hack Studios. Tune it to learn more. Take Aways from this Episo…
 
The 4 step process to increase your profits 100%. Michael “Buzz” Buzinski wrote The Rule of 26 to help fit pros compete profitably in the fitness business arena. Take Aways from this Episode What is Rule 26? The KPIs that directly drive revenue Do you own your audience? What do 68% of All consumers do? Why do you need a website? Are you utilizing y…
 
Bryce went from newbie trainer to CEO of Fit Body Boot Camp. He wouldn’t have been able to do it if he hadn’t evolved and developed his leadership skills. He shares the simple system he developed and still uses today. Key Takeaways from the episode What is your leadership role in your business? How leadership skills took him to CEO Where did he go …
 
Everyone has their origin story of why they got started in the fitness industry, but most people do not have a clearly defined mission in the fitness industry for themselves or their business If you don’t know where you’re going how do you know when you get there? If you and your business have a clearly defined mission, vision, purpose then that dr…
 
We are all creatures of habit. Who we are, what we accomplish is a culmination of our habits. Everyday excellence start with auditing our habits and deciding which ones to keep and new ones we may need to reach our goals. Joe Templin wrote the book on Everyday excellence, literally. He shares his insights on how you can start to achieve everyday ex…
 
Two markets, online and in-person fitness. One product, fitness. Do you want to make a bigger impact in these markets? Then you better do your research otherwise you may be shouting where no one can hear you. Mike Hansen has done extensive research on both markets and what he found may change your perspective and approach. Plug in and expand. Key T…
 
It’s unreasonable to expect someone to care as much as you about your business. But an effective leader can get them behind the vision of the business and have them take pride in the part they play in bringing that vision to life. Tony Zaccario is the 28 year old CEO of Stretch Zone, a national franchise. He shares his leadership and systems secret…
 
Nothing changes until you take 100% responsibility for your actions and start to upscale yourself and your skill set. Jono Petrohelios went from the worst to first with this philosophy. We discuss the actions necessary to upscale and how to run FB ads that work. Key Takeaways from the episode Blaming everyone else doesn’t improve your business The …
 
As a FitPro, how many times do you get pitched a week by people claiming they can help your business. How do you know if they are legit or a sham? A.J. Morton paid $12,000 for a coach that turned out to be a sham so he decided to do something about it. He started a Yelp for people claiming to be specialist, coaches and mentors. Now you have a place…
 
Ignorance of the law is no excuse. How many times have your heard that? You don’t want to hear it when you’re on the wrong side of a lawsuit against your fitness business. You may lose your livelyhood. Corey lays out the three things you need to be aware of to protect your business and your loved ones. Key Takeaways from the episode The 3 most comm…
 
It’s frustrating to work your ass off and have nothing to show for it. That is Entrepreneurial Poverty. It is a pandemic among Fitpros. Billy was over $100,000 dollars in debt and had his car repossessed when he and his wife put together a plan to get out of debt. And they did it. Listen in to learn more. Key Takeaways from the episode The first st…
 
What happens if someone gets hurt and sues you? What do you do when a client refuses to pay you? These are just two problems you can avoid by taking a couple of simple steps. Do you have bullet proof waivers and contracts? If you do then you can avoid problems that could cause you to lose your business. Shannon Montgomery, the lifting lawyer, yes s…
 
Setting up an Online Fitness Business can seem like a complicated and difficult task, but in today’s market it’s difficult to survive without it. It can be confusing and overwhelming. James Quigley breaks it down to simple steps and how you can get clarity for your online fitness business. Key Takeaways from the episode Solid business practices mak…
 
Steve had it all together. He was a pro athlete, he had money, he had equipment, he had a plan, one last season then open up his gym. Everything was smelling sweet. Then he got a mule kick to the face. He lost in all. What did Steve do? He clawed his way back and now has almost everything he lost back and so much more. Key Takeaways from the episod…
 
From the outside it looks like you are doing well and have a successful business. Behind the scenes everyone gets paid but you. You are living on what’s left over and usually that isn’t much. Why can’t you seem to get out of this loop? Maybe it’s your mindset. Change the way you think and you make different decisions, take different actions, ask di…
 
The days of trainers counting reps and just showing up are over. People want someone who can coach them on the different aspects on their health and fitness, nutrition, sleep, recovery and training. Eric shares how you can elevate your game to dominate the current fitness market. You Tube Channel / Fit University / Book Key Takeaways from the episo…
 
Marketing and new clients is important, but so is client retention, engagement and culture. Having a solid stable client base can help your business grow faster than trying to replace them with new clients. Ryan O’Toole shares some simple and Free ways to hold on to clients and increase your referrals. Key Takeaways from the episode Why you need di…
 
Do you have a vision and want to get people behind it? You need a leader. Are you that leader? Do you have the leadership skills you need to make your vision a reality? Dan Henderson has running successful gyms, built an online education / certification business and now is The Coach of Coaches and shares the leadership skills you need to get your t…
 
Is your business driven by a focused vision or by the seat of your pants? If you don’t have goals where are you going? You can’t go somewhere that doesn’t exist. Goals let you know how far you’ve come and when you’ve arrived. Brain Johnson has a long history of helping business owners set and exceed goals. He shares lessons he’s learned along the w…
 
Not getting paid, lawsuits, tax issues? These can all be avoid if you have an attorney in your corner. But, attorneys are expensive so what do you do? Scott Reib has made it his mission to change this for the fitness industry. He shares some options, that you might not know about, that may be the right fit for you. Key Takeaways from the episode Gl…
 
What would happen if you changed your story? The stories you tell yourself? The stories tell your clients? Would it change the story of your life and business? Stories are powerful. Are you telling the right stories? Seth Donlin shares how you might be able to find out. Key Takeaways from the episode What are the glaring weaknesses in the fitness i…
 
Do you feel like you’re behind on the technology in the fitness industry now? Covid has accelerated the use of technology in fitness and it’s not going away. Kevin MacCauley shares what you need to know to get the right technology for you to succeed going forward in the fitness industry. Key Takeaways from the episode How Covid has changed the land…
 
What does it take to Franchise your gym concept? How much does it cost to buy into a franchise? What are the pros of cons of franchising? Micah Logan answers all of these questions as he takes thru his journey of franchising his gym concept MELD. Key Takeaways from the episode Why would you want to franchise? How do you franchise? What is a brand m…
 
As a small business owner how do you compete in today’s highly competitive landscape? The answer? Delivering outstanding customer service and an outstanding customer experience. You can boost sales, increase customer satisfaction and loyalty by crushing the competition with service. Key Takeaways from the episode Why focus on customer service? It s…
 
Grey hounds, Chihuahuas and pole dancing. What do they have to do with selling. Leslie Lyons makes sense of the riddle that is selling and is telling you that your business is not growing because you are afraid of selling. Key Takeaways from the episode Black women pole dancing Leslie’s 4 P’s of Sales Why sales is really leadership How to get over …
 
Getting in front of your local press will give you free marketing and create authority in you and your brand. How do you get in front of your local media and make this happen? We tell you on this episode of the podcast with Mickie Kennedy. Key Takeaways from the episode How to get in front of your local media Why would you need a press release The …
 
Are you tired of seeing the influencers beat the real fit pros? Sean Garner has made it his mission to turn that around by educating real fit pros about the online training business. He has helped many fit pros rise above and get what they deserve for their skill set. Key Takeaways from the episode What role will online coaching play going forward …
 
You dreamed of financial freedom when you started your business, but how many of you are actually achieving it? What if you’re not? How do you turn it around? What if you are. How do you make your money work for you? I talk to Jackson Millan, the Wealth Mentor, who has helped hundreds of fit pros to achieve their financial freedom. Key Takeaways fr…
 
Getting lots of leads can be intoxicating, but unless you have a sales system to convert them to members your business will not see any revenue from all those leads. Erik’s sales system is specific to the fitness industry and has helped thousands of clubs increase their monthly revenue. Key Takeaways from the episode Sometimes the most disciplined …
 
A lot of gym owners miss the boat when it comes to their marketing. Meaning, they are not clear in their marketing messaging in what they do, who they do it for and where they do it. Justin Brown has helped hundreds of business distill down their message so that it can be heard. Key Takeaways from the episode If people don’t know about your busines…
 
Whether you're a brick and mortar, online or both, as a fitness business it is more crucial than ever to do your digital marketing right. It’s a simple matter of survival. It can be confusing and like hitting a moving target. Andrew Seeley shares information that will make it simple for you to do your digital marketing right. Key Takeaways from the…
 
That sounds insane if your business is struggling. You think, the first thing I need are ads, but maybe you should consider fixing the holes in the boat instead of bailing more water. That is the advice Chris Cooper got from his mentor and it is the same advice he gives today to the gyms he mentors. Key Takeaways from the episode The two skills set…
 
Cancer survivor, Navy veteran, Fitness model, Inventor, Business owner, Physical Therapist, Personal Trainer. Sean Finnegan is all these things. He shares how all these experiences changed him for the better and how he was inspired to come up with his patented system for strength training anywhere and minimum equipment. He thinks it’s a model that …
 
Do you have a high staff turn over, poor culture, unhappy employees or a poor performing team? Maybe you’re a bad leader. We’ve all been there when you start running your business it’s great when you’re a one person show. Everything seems to run smoothly. When you start adding a team the wheels can start to fall off quickly. When you have a team yo…
 
Sometimes the answer to our problems is a mind set shift or change of perspective. We try to find some answers for the US Fitness market by comparing it to some of the international markets. What the markets are getting right and wrong. Jack Thomas hosts the Fitness Business Asia podcast and owns 3 Fitness Studios in Bangkok Thailand. We sit down t…
 
We all start with one client, but how do you grow that into a business. Use your own clients as marketing machines for you. That is exactly what Joanne and Sam did and grew their PT clinic from 1 to 250 clients is a short time. They share how they did it and so much more in this episode. Key Takeaways from the episode How they go from 1 patient to …
 
Business to business networking can create valuable long term relationships and results, but it has to done right. Dr Donahue built his business almost exclusively on B to B networking. He shares how to do it correctly. Key Takeaways from the episode What is Dr Donahue’s criteria to working with a trainer or fitness business The three R’s The break…
 
Ask four people what is branding and you will get four different answers. Do you know what your brand is? Who your brand is for? What does your brand promise? These are questions only you can answer. Justin helps you answer these questions and how to turn the answers into more revenue for your business. Key Takeaways from the episode What exactly i…
 
How do you manage all of the duties of running a small business. It can be overwhelming and things can fall between the cracks that can cost you in many ways. Lisa has built a system for her success around the muv books. She shares her insights on this episode. Key Takeaways from the episode How to prioritize your day for optimum productivity Are y…
 
Politicians and Public Health Officials are not going to advocate for your business. You have to advocate for your business. You have to create consequences for the decisions makers. Only then will they be motivated to make decisions that will help your business. Ted Theodoropolus shares how he is doing this and how you can too. Key Takeaways from …
 
We’ve all heard of TRX, Bosu, and Stick Mobility. These are brands that created their own category of fitness. What if you could do that? Mark Chavez thinks you can and tells you how on this episode. Key Takeaways from the episode Is this an entirely new fitness category? Doing something that only you can do. Mark breaks down a business model for a…
 
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