Best Socialmission Podcasts (2024)

1
It’s A Gen Z(ero) World. But, You Don’t Need Millions To Get Their Attention. 50:57

4h ago50:57

50:57

As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. This episode also features conversation with Laura Merritt, the CMO of Diageo Beer Company, who discusses how Guinness’ non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers. 0:35…

1
She Built An Iconic Brand By Thinking ‘Purely’ Every Step Of The Way 29:22

3d ago29:22

29:22

After 15 years at the helm of one of the most admired better-for-you brands in the food industry, Elizabeth Stein is happy to share. The founder and CEO of Purely Elizabeth, which markets natural and organic granola, cereal and oatmeal, Elizabeth has long been at the forefront of incorporating ancient grains, such as chia seeds, quinoa and amaranth…

1
Maybe Momofuku Doesn’t Deserve This Heat. Then Again… 32:57

6d ago32:57

32:57

Momofuku built its reputation as a company that was always willing to stir the pot. It may, however, regret stirring this one. David Chang’s restaurant and consumer brand empire is under fire for sending cease-and-desist letters to brands using its trademarked term “chili crunch,” a move that has elicited rage among some in the food industry who fe…

1
Why Getting To ‘Zero’ Means Winning Today… And Tomorrow 45:49

10d ago45:49

45:49

What role can bars and mixologists play in protecting Earth’s fragile environment? It’s a question that Juan Torres Master Distillers, the maker of Torres Brandy, has attempted to answer via an innovative competition. A highly regarded spirits brand based in the Penedès region of Spain, Torres Brandy is the creator of Zero Challenge, an annual inte…

1
A Trendy Retailer May Have Run Its Race, But There’s Still Road Ahead 27:06

13d ago27:06

27:06

What happens when a small, but influential, retailer unexpectedly closes all of its stores? What’s the impact on suppliers? What does its closure say about the trends it embraced? The hosts share their thoughts on Boisson’s surprising shutdown. They also test out an innovative countertop machine that produces on-demand plant-based milk and highligh…

1
How Momofuku’s ‘Objection’ Helped It Generate $50M In Sales 38:01

17d ago38:01

38:01

Marguerite Zabar Mariscal is rarely satisfied. It’s not in her DNA, she says, nor that of the companies she helms: Momofuku, the admired restaurant group founded by David Chang, and Momofuku Goods, a brand of restaurant-quality pantry items inspired by modern Asian cuisine. Marguerite, who took the reins of Momofuku in 2019 and co-founded its consu…

1
Bonus Content - April Fools, Allulose and Alternatives to Ozempic 15:28

17d ago15:28

15:28

In this special presentation of our sister show, CPG Week by BevNET and Nosh, host and Nosh managing editor Monica Watrous tests reporters Brad Avery and Lukas Southard to see if they can tell the difference between real CPG items and prank products that have shown up in marketing campaigns over the years and the group discusses how allulose is bei…

1
When Hype Engulfs An Entire Industry, What Are The Lessons? 36:09

20d ago36:09

36:09

Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that’s no longer the case. What generated the hype, and what lessons can be drawn from CBD’s rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy b…

1
Patagonia’s CEO Shares The Playbook On Preservation & Provisions 15:41

23d ago15:41

15:41

It’s not everyday that you get an opportunity to sit down with the CEO of one of the most influential companies in the world, so when given the chance to speak with Ryan Gellert, who has helmed pioneering outdoor apparel and gear company Patagonia since 2020, we jumped at it. We met Ryan at Natural Products Expo West 2024, where he was on hand to h…

1
The Innovation You May Have Overlooked At Expo West 29:02

28d ago29:02

29:02

Expo West 2024 remains top of mind for the hosts, who discuss how attendees’ perception of innovation and their evaluation of new products has evolved in recent editions of the annual event. They also speak about how a confluence of global flavors and convenient, clean label foods and beverages is a positive sign for the industry as a whole. Show n…

1
This Simple Mantra Is At The Core Of RIND’s $25M Success Story 35:06

1M ago35:06

35:06

When RIND Snacks debuted in 2018, founder and CEO Matt Weiss won plaudits for creating an innovative and eye-catching brand of upcycled fruit snacks. Six years later, the New York-based entrepreneur is being lauded for transforming RIND into a vertically integrated healthy snack platform. Industry acclaim is nice, but Matt will say that his primary…

1
Our First Round Of Faves From A Fabulous Expo West 2024 30:15

1M ago30:15

30:15

And, breathe... having combed the cavernous halls of a gargantuan Natural Products Expo West 2024, the hosts had plenty to discuss. From innovative new products and fast-growing categories, to trendy ingredients and exhibitor enthusiasm, this episode provides their first recap of an incredible event. 0:35: We’re By The Pool, But Never Touch The Wat…

1
Kyle Cooke, Loverboy & The Reality Of Building A Lifestyle Brand 33:13

1M ago33:13

33:13

The cultural relevance of reality TV stars is typically short-lived. Kyle Cooke, however, is playing the long game. Best known as a cast member on Bravo's popular television series "Summer House," Kyle is also the founder of Loverboy, a fast-growing brand of premium sparkling hard teas, spritzes and canned cocktails launched in 2018. Loverboy is pr…

1
Why Isn’t Big CPG Acquiring More Better-For-You Brands? 34:14

1M ago34:14

34:14

A recent Forbes article sparks the hosts’ passionate discussion about the role that food and beverage conglomerates should play in the health and wellness of American consumers, both now and in the future. They also opine on whether JuneShine’s acquisition of Flying Embers is good for the hard kombucha category, chat about Expo West preparation and…

1
Why Jay Shetty Revels In The Uncertainty Of Entrepreneurship 44:03

1M ago44:03

44:03

Former monk. Wellness influencer. Podcaster. Beverage entrepreneur. Jay Shetty, who is one of the most well-known and respected names in the field of self-improvement, is all of those things. But it’s an emphasis on purpose – in everything he does – that best defines him. Jay is the author of two New York Times bestselling books, including “Think L…

1
When (And Why) New Is Better Than The Original 32:42

2M ago32:42

32:42

Legacy brands are hard to replace. Consumers trust these products, often because flavor, texture and mouthfeel are known and reliable. And, yet, they’ve also shown an increasing willingness to swap familiar snacks and libations with those that are lower in calories or sugar and promoted as better-for-you. That dynamic is becoming even more signific…

1
‘When You Try To Quantify The Magic, That’s When It Stops.’ 38:26

2M ago38:26

38:26

An innovative brand of high-protein, low-carb and vegan ramen, immi defines disruption. Known for its neon-yellow branding and unconventional social marketing, immi launched in 2021 and has developed a loyal community of consumers who view it as a healthier option than traditional ramen. Available in six varieties, immi is currently sold in over 2,…

1
‘Shrooms, Magic & Otherwise, Are On The Rise. Plus, What's BarTrending? 54:58

2M ago54:58

54:58

Mushrooms are having more than a moment. But how far can fungi go? The hosts discuss the potential for “magic” and functional forms of the trendy ingredient. They also riff on a prediction that cannabis drinks could be “the most common weed consumption method in the next 5-10 years,” deride overly enthusiastic terms on LinkedIn and Instagram, and s…

1
If Gatekeepers Move The Goalposts, Sharpen Your Aim 23:13

2M ago23:13

23:13

If it feels like you’re navigating constant shifts in how retailer buyers measure traction and determine metrics for success, you’re not alone. Jason Burke, for one, has been wrestling with the issue for years. Jason is the founder of The New Primal, a better-for-you meat snack brand that debuted in 2013, and also sauce and seasoning brand Noble Ma…

1
Poppi May Get A $1 Billion Exit. But What About Profit, Purpose? 50:53

2M ago50:53

50:53

On the heels of its well-received Super Bowl ad, Poppi is getting a lot of attention. According to a report in Bloomberg, the mid-calorie, prebiotic soda brand is rumored to be an acquisition target, a topic the hosts discussed in the episode. They also chatted about Coke’s new Gen Z/TikTok-inspired “Tears Of Joy” soda, a trio of “loaded” cereals a…

1
He's Raised $440M, But Viraj Puri Remains Grounded In Mission 24:07

2M ago24:07

24:07

“The more things change, the more they stay the same” would be an apt slogan for indoor farming pioneer Gotham Greens. Launched in 2011, the New York-based company operates a nationwide network of 13 high-tech hydroponic greenhouses and markets premium, hyper-local leafy greens, herbs, salad dressings, dips and cooking sauces. The products are sold…

1
Starbucks, Sriracha & Space Are Trending. We Have Questions. 34:10

2M ago34:10

34:10

Has Starbucks slipped on its own slick innovation? Why are spice-obsessed millennials grumbling about Huy Fong’s famous sriracha? And is space a new frontier for food and beverage? The hosts shared their thoughts, opined on the food selection in a $2.5 million Super Bowl suite and sampled several innovative and new products including nacho-inspired…

1
Why Verde Farms' ‘Simple’ Strategy Is So Effective 30:08

2M ago30:08

30:08

At one point during our conversation, Verde Farms CEO Brad Johnson expressed the simple, powerful value proposition that the organic, grass-fed beef brand offers to modern consumers. “We’re simply taking away all of the bad things that a broken food system introduced… to give you the purest version of something you already love.” That ethos has hel…

1
Bonus Content: An Exit Interview with Naomi Neville of Allagash Brewing 1:15:32

2M ago1:15:32

1:15:32

In this special presentation of our sister show, the Brewbound Podcast, Naomi Neville, who is departing Allagash Brewing after 14 years of leading and building its sales team, shares her experience with the brand, reflects on the last decade-plus of craft and dishes on where she sees the segment going and what’s next for her.…

1
Forget Sexy. Be Incrementally Better. And Balance Your 'P's. 51:18

3M ago51:18

51:18

In food and beverage, innovative brands often get the most attention. Novel ingredients, formulations and flavors draw crowds. And, yet, products that are positioned as incrementally better-for-you than existing options might have more runway over the long-term. The hosts discussed the topic in this episode, which highlights several new products an…

Podcasts Worth a Listen

Socialmission Podcasts

Podcasts Worth a Listen

1
Taste Radio

BevNET Inc.

1
It’s A Gen Z(ero) World. But, You Don’t Need Millions To Get Their Attention. 50:57

1
She Built An Iconic Brand By Thinking ‘Purely’ Every Step Of The Way 29:22

1
Maybe Momofuku Doesn’t Deserve This Heat. Then Again… 32:57

1
Why Getting To ‘Zero’ Means Winning Today… And Tomorrow 45:49

1
A Trendy Retailer May Have Run Its Race, But There’s Still Road Ahead 27:06

1
How Momofuku’s ‘Objection’ Helped It Generate $50M In Sales 38:01

1
Bonus Content - April Fools, Allulose and Alternatives to Ozempic 15:28

1
When Hype Engulfs An Entire Industry, What Are The Lessons? 36:09

1
Patagonia’s CEO Shares The Playbook On Preservation & Provisions 15:41

1
The Innovation You May Have Overlooked At Expo West 29:02

1
This Simple Mantra Is At The Core Of RIND’s $25M Success Story 35:06

1
Our First Round Of Faves From A Fabulous Expo West 2024 30:15

1
Kyle Cooke, Loverboy & The Reality Of Building A Lifestyle Brand 33:13

1
Why Isn’t Big CPG Acquiring More Better-For-You Brands? 34:14

1
Why Jay Shetty Revels In The Uncertainty Of Entrepreneurship 44:03

1
When (And Why) New Is Better Than The Original 32:42

1
‘When You Try To Quantify The Magic, That’s When It Stops.’ 38:26

1
‘Shrooms, Magic & Otherwise, Are On The Rise. Plus, What's BarTrending? 54:58

1
If Gatekeepers Move The Goalposts, Sharpen Your Aim 23:13

1
Poppi May Get A $1 Billion Exit. But What About Profit, Purpose? 50:53

1
He's Raised $440M, But Viraj Puri Remains Grounded In Mission 24:07

1
Starbucks, Sriracha & Space Are Trending. We Have Questions. 34:10

1
Why Verde Farms' ‘Simple’ Strategy Is So Effective 30:08

1
Bonus Content: An Exit Interview with Naomi Neville of Allagash Brewing 1:15:32

1
Forget Sexy. Be Incrementally Better. And Balance Your 'P's. 51:18

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