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#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
 
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear abo ...
 
A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!
 
B2B Revenue Acceleration: The Podcast for Technology Leaders is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you. Each episode features topics like: chan ...
 
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In ea ...
 
Kanavalla keskustelemme siitä, kuinka B2B-yritys hankkii ja pitää asiakkaita. Keskustelemassa Loyalistic Oy:n toimitusjohtajan, Antti Pietilän, kanssa johtavia asiantuntijoita, yrittäjiä sekä markkinoinnin ja myynnin harjoittajia. Loyalistic-ohjelmisto tekee sisältömarkkinoinnista helppoa. Tsekkaa https://loyalistic.com/fi/
 
Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)
 
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media. helpingsells.substack.com
 
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If You Market

1
If You Market

Sky Cassidy (CEO) of MountainTop Data

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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
 
We interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. These deep conversations focus on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today.Moderated by Ken Lempit, Austin Lawrence Group's president and chief business builder. Ken has more than 30 years of experience helping software companies to grow and their founders to achieve their v ...
 
Subscribe to learn best practices on how to close more deals with your partner ecosystem network from the world's best SaaS leaders. ***Brought to you by PartnershipLeaders.com & Partnered, the network where B2B salespeople share customer introductions. Join for free and get started in less than five minutes at Partnered.com.***
 
The world of operations isn’t always glamorous, but it’s the work that can make or break a company. Join Sean Lane, Senior Director of Field Operations at Drift, every other Friday as he goes under the hood of how hypergrowth companies operate. Leave each episode with the operational tactics you need to scale growth and drive results at your company.
 
It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. OV BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.
 
We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
 
Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies. This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being. This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing wha ...
 
Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
 
A casual, conversational show where Sam Wilcox, founder of tribecto.com speaks with entrepreneurs and professionals to find out about how they run the growth functions in their business like sales, marketing, partnerships and more. Prepare to be geeking out on growth strategies, processes, software and methodology as well as having fun and shooting the sh*t as we go.
 
Welcome to the “The State of Commerce Experience” Podcast Series, hosted by Brian Walker. This series features meaningful discussions with commerce industry experts and thought-leaders from around the world. The podcast will focus on the evolving nature of digital commerce, key industry trends, current market dynamics, and how B2B and B2C companies can differentiate themselves to thrive in the current climate. About your host Brian Walker is a veteran commerce strategy and marketing leader f ...
 
Welcome to BoostSauce, the #1 (future) marketing & sales podcast. Hosted by Johnathan Dane, where we interview 3 guests each week to provide you with the most tactical, relevant, useful, and entertaining marketing and sales ideas in the universe.
 
Business process design is one of the most important aspects of scaling a business. However, it’s oftentimes overlooked by companies in the SMB space. This podcast sets out to accomplish two main things: We talk about all things process: CRM, workflow, automation, and efficiency. We chat with industry and automation experts regarding the ever-changing software landscape, and best practices you can leverage to grow your business. This is Analysis Paralysis, where we analyze so you don’t have ...
 
Join the KnupSports.com team for sports talk you don't hear anywhere else. We have hot takes, opinions, betting picks, industry interviews and breaking news covering all sorts of sports topics. Ryan, Rodney and Tom deliver everything you want from a great sports show! Basketball, Football, Baseball, Golf, Sports Betting, daily fanatsy sports (DFS) and more! Let's GOOOOOO!
 
In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).
 
Whitehat is an Inbound Marketing Agency based in London. We work with B2B companies within the pharmaceutical & life science, technology (hardware & software), manufacturing, charity and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £100M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but with little or no internal marketing capability.
 
A weekly show hosted by EM360 Head of Content Max Kurton exploring the ever-changing world of enterprise tech. Every week a new expert walks us through a different topic in such areas as cybersecurity, data, AI, emerging tech, unified communications, and more!
 
How do early-stage software startup founders identify competitors in their space? How do they leverage the information they learn to develop a go-to-market strategy? In each episode of the Startup Competitors Podcast, we sit down with a startup founder to learn about how they think about competition, and how they leverage their knowledge of the market and competitors to make better tactical decisions.
 
If you’re a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Disco ...
 
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show series
 
In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast, we sat down with Kyle Lacy, S…
 
In today's episode with Anna Cleary, a leader in Growth & Digital Marketing at Software AG, you will learn: 1. Mindful tactics to effectively increase your customers' brand awareness and decision-making 2. How to end the war between marketing and sales and transform them into a winning team 3. The key to succeed and thrive in the new era to come: a…
 
Jan Andriessen & Mick Mackaay are Partners at HenQ - a Dutch-based VC investing in European B2B software startups addressing "unexplored problems" & "defining their own markets". They've an exceptional track record backing unproven leadership teams who've subsequently scaled massively e.g. SendCloud - who now have 400 employees, 23,000 ecommerce cl…
 
Pernix Solutions is a software building company co-founded by former Intel and HP employees. They specialize in extending and building development teams, developing mobile and web apps, and crafting MVPs for startups and entrepreneurs. In this episode, I chat with Carlos Sirias, founder and CEO of Pernix Solutions. Carlos is located in Costa Rica a…
 
Join host Adam Michalski as he interviews Allison Kelly, VP of Partnerships at Attentive, and Blake Imperl, Partner Community at Attentive. They discuss how partnership communities can “create evangelists” and “have a multiplier effect.” Topics Covered: How Allison and Blake got into Partnerships How Attentive structures their partner program How e…
 
This week's show is called "What Happens When Servant Leadership Meets Sales". My guest is Jim Doyle, Author. Keynote Speaker. Principle Trainer at Servant Selling LLC. Senior Advisor at JDA.media Join us as we discuss some of the excellent themes in Jim's book, Selling with a Servant Heart. Ten Lessons on the Path to Joy and Increased Income. One …
 
Too many of us think that go to market is a sales and marketing exercise (some think it's only marketing), but as Sangram Vajre, author of Move: The four question go to market framework and 3X Helping Sells Radio (Ep. 68 and Ep. 154) guest says, go to market requires marketing and sales and customer success to work as one. Where most companies falt…
 
It's fascinating to consider the different Operations approaches of consultant vs. in-house practitioners. Consultants have so many more data points and companies they’re exposed to than we do in-house, so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. On this episode, we talk to Crissy Vetere-Saunders…
 
A new study from Stanford University suggests one greenhouse gas can be captured and transformed into feed for farmed fish. In this episode of the Xtalks Food Podcast, Sydney talks about a recent study that unveils a cost-effective method of producing fishmeal from methane, a greenhouse gas emitted and flared from industrial sources across the US. …
 
The COVID-19 pandemic has changed many of the ways we interact with each other, and business is no exception. With many opting for video calls over in-person meetings, it’s opened the door to the bigger question: How can we use video technology to differentiate ourselves from competitors? On this episode of B2B Revenue Acceleration, we talk with Ty…
 
Aran Khanna, the cofounder of Archera talks about inventing his MVP, growing it from zero to 30,000 MRR, and the problem they solve for customers. Listen and learn. Archera leverages machine learning to enable companies automate and eliminate risks on their cloud strategies. The company focuses on giving business leaders and developers sufficient c…
 
Complexity and security challenges can hobble the growth of financial transactions for private-data-laden, consumer-facing software-as-a-service (SaaS) applications. Add to that the need to deliver... Learn more about BriefingsDirect, Dana Gardner's blog, and other Interarbor Solutions services by visiting www.interarbor-solutions.com.…
 
With the increase of cyber threats globally since the pandemic, conducting a cybersecurity risk assessment for your business is more important ever. Making your organisation compliant with cybersecurity measures is essential in the modern day but did you know that only 60% of organisations have a comprehensive cyber insurance policy to protect them…
 
Hoe werkt het 1400-man commercial team bij VodafoneZiggo? Tune in en leer van CCO Consumer Marcel de Groot VodafoneZiggo is de Best Marketing Company 2021! Met veel plezier spraken wij met Marcel de Groot, Chief Commercial Officer Consumer over teams, marketing budget, maatschappelijke verantwoordelijk, ad targeting en uiteraard zijn marketing loop…
 
Jeff Coyle is the co-founder and chief strategy officer at MarketMuse, which helps marketing teams improve the effectiveness of their content. As Jeff says, "We do the the why for content." This is the right question to answer before entering into any content publishing initiative, and the answer cannot be, "Because my boss told me to write these 1…
 
Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about using experime…
 
Menestyvän yrityksen juristina Jaakko Ranta alkoi ihmetellä kuinka paljon myynnin aikaa ja työtä meni myynnin sopimusvaiheeseen, eli tarjousten ja sopimusten vääntämiseen, tietojen siirtoon järjestelmistä dokumentteihin ja takaisin, sekä asiakkaan hyväksynnän saamiseen kirjallisessa muodossa. Asiakaskokemus oli mitä sattui, eikä juristin mielestä a…
 
The real world needs policing, and so will the metaverse as it starts to take shape. The opportunity for money laundering and cybertheft will be as limitless as the virtual worlds within it. And as the metaverse takes shape, protecting customers and businesses will require rigorous security and enforcement protocols, Trulioo Chief Technology Office…
 
In October 2022 the payments industry sunsets the 3D Secure (3DS) protocol from the early 2000s, bidding farewell to passwords forever and ushering in a new authentication flow tailor-made for transacting in the connected economy, as Entersekt Product Manager, Payments Jonathan Van der Merwe explained in a recent conversation with PYMNTS.…
 
Dave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments are part of the reason Hopin has a $7.75 billion valuation today. On this episode of the FINITE Podcast, he shared his career journey before Hopin, how he got h…
 
Join host Adam Michalski as he interviews Steven Brennan, Senior VP of Sales for HQ East at PFL.com. They discuss Steven’s current and past roles and how they influence his view on partnerships and their ever-expanding value. Topics Covered: Steven’s career journey An introduction into PFL.com and the value of tactile marketing The Intersection of …
 
In today's episode with Ian Koniak, President and Founder of Ian Koniak Sales Coaching, you will learn: 1. How social selling and saving the best for first will boost your company's success 2. Two principles and three skills you need to learn to become the best (sales-)version of yourself 3. A step-by-step guide on how to successfully reach out and…
 
Simon Severino is the founder and CEO of Strategy Sprints, which helps B2B founders double revenue and save time, money, and energy by systematizing "everything." We talked about the value of systems, and as he said in the podcast, once you have experienced scaling, you then understand systems. And until you do, you cannot really understand the imp…
 
Each year, TIME Magazine releases a list of its Best 100 Inventions, and this year, several food companies made the list. In this episode of the Xtalks Food Podcast, Sydney talks about three food companies that TIME deemed innovations in their sectors. The list includes a new pasta shape called Cascatelli, a packet that absorbs moisture and keeps d…
 
Cosmin Costin of Coaches Console talks about managing the project with limited experience and propelling the company to a 7 figure ARR SaaS firm. Get all the details from the podcast. Coaches Console is an application that enables coaches to establish their coaching businesses. It also helps them manage their clients and business. When he ventured …
 
The key to customer centricity is empathy. But where does empathy come from? Actual knowledge of your customer, their pain and their goals. Everyone on your team shares responsibility in developing this knowledge. But most companies delegate this to user research, annual surveys or maybe the founder’s gut. It’s not enough.…
 
This is one of those podcast episodes to which show notes don't do justice. I will say this, Barry Kelly, co-founder and CEO of Thought Industries and Rob Castaneda, founder and CEO of ServiceRocket, come on the pod to talk about the future of customer education, the constantly changing software learning landscape, and why their two companies came …
 
Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about methods for pr…
 
Do you know everything you need to about GDPR? This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It's not just lead generation though, GDPR may be required whether you're doing lead gen in Europe or not. We discuss the various aspects of compliance and b…
 
The holiday season is quickly approaching, and retailers are in store for one of the most challenging seasons in recent memory. With low inventories related to supply chain and logistics, labor challenges, and drops in consumer confidence, retailers are preparing themselves for an interesting few weeks to come. To highlight the factors impacting on…
 
Success at Account Based Marketing is not (necessarily) about the tech stack, maybe not even at all about it. According to Kristina Jaramillo, president at Personal ABM, it's doing the fundamentals correctly from both a sales and marketing perspective. Kristina makes a strong case for doing the strategy ahead of the implementation (I know, I know) …
 
Sequense is a B2B SaaS workflow management software created by travel agents, for travel agents. Because the travel industry has evolved and grown, especially due to Covid, people are having more of a relationship with their travel agent. In fact, in updated terminology, travel agents are more frequently called travel advisors. Currently, approxima…
 
Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category. Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one. The FINIT…
 
Join host Adam Michalski as he interviews Allan Adler, Managing Partner at Digital Bridge Partners. Adam and Allan discuss partnership best practices from an "ecosystematic" perspective. "What do ecosystems mean? How are they changing the world? How can we optimize them?" Topics Covered: Introduction to Digital Bridge Partners What core differences…
 
In today's episode with Jim McAvoy, President at JWMcAvoy & Company Ltd, you will learn: 1. How to generate warm, semi-warm and cold leads through effective outreach strategies 2. Why you should frame cold calling as a game and leverage your competitive spirit 3. The most effective benchmarks and KPIs to track your outreach performance 4. A step-by…
 
I heard about this book, The Expansion Sale: Four Must Win Conversations to Keep and Grow Your Customers, from Nick Mehta the CEO of Gainsight. Nick had tweeted about it when it came out in early 2020. It piqued my interested and when I read the description, I knew I had to read it. And there it sat. On my wish list for 18 months before I read it. …
 
Nyt kysytään sinun apuasi. Auta yrittäjää löytämään mistä menestys kiikastaa. Salainen Agentti myy armeija-, retkeily- ja katumuotivaatteita sekä -varusteita niin verkossa kuin myymälässä Helsingin Herttoniemessä. Yrittäjä Tuomas Arppe tekee kaiken periaatteessa oikein, mutta isompi menestys jää silti saavuttamatta samalla kun kilpailijat, kuten Va…
 
In-app events, a new feature of iOS 15, allow app developers and marketers to promote content and events in their app in multiple places throughout the App Store. The immediate benefit is buzz, but optimizing placement delivers a massive boost to organic visibility and discoverability. In episode #448, our host Peggy Anne Salz catches up with Thoma…
 
Did you know that major food companies are using marketing tactics to obtain valuable consumer data? In this episode of the Xtalks Food Podcast, Sydney explains how major food and beverage brands, including Mondelez, PepsiCo and McDonald’s, are obtaining first-party data from consumers through personalized offerings or limited-edition products avai…
 
Do you want to learn how to create marketing that works and stands out in a crowded market? Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing. Topics discussed: 00:00 Intro to Ju…
 
With customers now expecting unified digital experiences wherever they shop, the need for digital transformation has never been more urgent to businesses. But there’s a huge difference between identifying what needs to change and making transformation happen. To learn more about what digital transformation really means, and to help you navigate the…
 
A lot of SDR managers become SDR managers simply because they were very good reps. They excelled at their roles as SDRs, and so by virtue of their skill, they’re promoted to be an SDR manager. Which is great for them. But often, what doesn’t get trained are simply expectations. What is expected of an SDR manager is very different from what is expec…
 
Do you want to learn how to win high-value clients using Linkedin? Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss: – Adam’s 5-Step Nurturing System to convert contacts into clients. – Tips for outreach and connecting with ideal buyers – How to stay top of mind with your connections Topics discussed: 00:00 How Adam Fr…
 
Judith Dada is a General Partner at La Famiglia - a European VC investing in early stage digital disruptors like buynomics and y42. We explored a wide-range of topics including: “Learning the craft of VC” is more important than a business school education Migration should be viewed as a powerful driver of growth - hence society's perceptions need t…
 
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