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Video marketing has become quite popular, but it’s a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. Ian is one of the country’s most sought-out video marketing experts. He’s a best-selling author of three…
 
Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni comme…
 
Content creation can be profitable for anyone who understands what that really means. But, more than just keywords and the latest releases, you have to find what works for you. Today, Harsh Agrawal shares tips on how to master it as he did. Harsh is behind the award-winning blog, ShoutMeLoud, and cryptocurrency resource platform and community, Coin…
 
Anybody can start marketing themselves. But how does one become confident and successful? On today’s Marketing Speak, Steve Brossman lets us in on the secrets he’s discovered in the past 20 years of video creation. As a true innovator in sales and marketing, Steve created the Blueprint Conversion System that has helped professionals break through t…
 
These days, the road to standing out online can be bumpy. But once you find what makes you remarkable to your audience, it eventually smoothens, taking you to where you want to be in no time. Today, Rich Brooks shares a remarkability formula to help remove all the bumps along the way. Rich is digital agency Flyte New Media’s president and has helpe…
 
Technology has been growing at a rapid speed, and the consequences are becoming apparent. There’s more to this industry than just innovation. Our guest today exposes the dark side of digitalization you don’t readily see. Gerry McGovern talks about the effects of the digital world on the environment and the steps we can still take to stop it. As an …
 
It’s challenging to create a LinkedIn profile that stands out. You’re up against millions of users and if you’re not doing it right, your profile’s just one of the many that easily gets drowned out. Lucky for us, Jason Osborn explains how you create a profile and connection request that stops the scroll and shares tools to navigate your sales. Star…
 
Social media has given everyone a platform to stand out. Unfortunately, this makes it challenging for individuals and brands to set themselves apart from your average user. Brendan Kane shares secrets to how you can build a powerful hook for your social media content. As the Founder and CEO of the Hook Point Agency, Brendan has helped hundreds of i…
 
In today's episode, David 'Doc' Searls joins me to talk about the highs and lows of the Internet and how it's changed the world and shapes the future. Doc is an American journalist, columnist, and widely-read blogger. He is the Editor-in-Chief of Linux Journal, a fellow at the Center for Information Technology & Society (CITS) at the University of …
 
With the variety of its applications, artificial intelligence has proven to be helpful in people’s lives. But it’s unavoidable that some use it for questionable goals. On today’s episode, Joe Youngblood shares what he hopes AI will be used for in the future, the effects of fake news and psychological operations, and tips on protecting yourself as a…
 
By understanding the core principle of empathy, we can authentically apply it in our own lives and effectively use it to be genuine in dealing with our employees and customers as well. On today’s episode, Minter Dial shares what empathy truly means within an organization and how brands can inject it into their culture. Minter is the award-winning a…
 
I’ve been so amazed by the principles behind Pink Sheets, and it has been a game-changer for my life and my business. It’s a powerful tool that can improve how people capture their thinking. Today’s episode with Matt Church explains how this tool came to be and how you can use it to improve your thought process. Not to mention, it’s a free tool tha…
 
Only recently have I started believing that nothing is ever random. We’re all carriers of blessings for others and we should be open to the intuitive hits we receive from above. Today’s episode captures just how Wil Reynolds is a form of blessing to the people he works with. Instead of focusing on how he can make more money for himself, he focuses …
 
Joe Polish describes today's guest, Jason Fladlien, as one of the top five living marketers on the planet. This episode takes a different turn because instead of highlighting success, we talk about the mistakes people make that shape who they are today. Making mistakes on the path to success is often a vital part of the process. Jason says he has m…
 
If you're a fan of the TV show Shark Tank, you probably will have thought how cool it would be to invent a product and sell it globally for millions. In today's Marketing Speak episode, I interviewed a guy who did exactly that. Perry Kaye, aka Perry the Inventor, is here to share his story and a handful of advice on what it takes to develop incredi…
 
If you're highly familiar with the world of business, you would agree how a single important pitch has the power to change your life. Curating the perfect pitch may produce tons of pressure, but ironically, one of the best pieces of advice is to keep it simple. However, according to Marketing Speak guest Brant Pinvidic, being concise and winning pe…
 
We're going to do things a little differently on today's Marketing Speak episode. In this session, my dear friend James Schramko interviews me about my SEO and marketing journey. I'm not particularly eager to toot my own horn, and it's not something I really do on the Marketing Speak podcast, but I feel like this is the perfect opportunity to give …
 
Businesses worldwide are getting creative in expanding their reach and visibility, which is essential to achieve growth objectives. Learn from today's Marketing Speak guest, Krista Neher, CEO of Boot Camp Digital, the fundamentals and language of digital and social media marketing in growing your business online. Krista has delivered over 1,000 pre…
 
If you are living in the digital world, you definitely know what social media is. You might even be on a few platforms. But have you heard about social selling? According to today's Marketing Speak guest, Brynne Tillman, social selling is the act of building relationships, providing real value, and being a trusted resource to gain more sales. Brynn…
 
"Entrepreneurship is a form of art; it's a form of expression. It lets you be who you want to be, it lets you inspire others to get behind a vision, and it allows you to give back in a way you've never given back before." These are incredibly wise words from a young entrepreneur who is my guest on today's episode. My guest, Tim Denning, is an Aussi…
 
"Data is more valuable than oil." True words spoken by Swish Goswami, my guest on this Marketing Speak episode. At the age of 23, Swish is the CEO & Founder of Trufan, a LinkedIn Youth Editor, a three-time TEDx speaker, and a United Nations Youth Ambassador. On today's show, Swish and I enjoyed talking about how social media and the internet are be…
 
In 2009, Matt Astifan and a few fellow digital marketers started a local Meetup in Vancouver called Internet Masterminds. Internet Masterminds bloomed into a global community with over 14,000 members, producing live events in cities worldwide. Today Matt is focused on growing his media company Web Friendly®, which documents resources, tips, and str…
 
If you're thinking about writing your first book, your next book, or you just recently published a book and want to get more traction on it, today's Marketing Speak episode is made especially for you. My guest, Marji Ross, is a seasoned, successful leader in the publishing industry. She served as president and publisher of Regnery Publishing, the n…
 
Catching big fish clients may seem like a huge mountain to climb, and it is. But according to today's Marketing Speak guest Lisa Magnuson, sales teams can accomplish their 5x deals when they implement the right strategies correctly. Lisa was an award-winning sales manager and led the charge as a VP of Sales for several Fortune 50 companies. Totalin…
 
Is your business buyer-focused? Is your value proposition strategic enough to become a buyer magnet? Find out from the author of The Messaging Playbook: Win Deals with Content and Conversations that Matter herself, Lisa Dennis. Lisa is a global marketing and sales strategist, bestselling author, and consultant. In this Marketing Speak episode, Lisa…
 
Launching and attending virtual workshops and conferences may seem to be the wisest thing for the events industry during this pandemic. Still, according to today's Marketing Speak guest Jim Christian, one major thing is missing- human connection. Jim is the former Director of SEO for Godaddy. He brings a wealth of experience to the table when it co…
 
My guest today, Jason Swenk, made me realize that when it comes to running a digital agency efficiently, you want to be Alfred—you don't want to be Batman, and you definitely don't want to be Robin! Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought-after advisors to agenci…
 
Today's guest found success in marketing campaigns through a combination of positive intention, a unique approach, and synchronicity. Jabez LeBret is a seasoned marketer who sold his award-winning agency in 2018 to make an impact in K-12 education. He is a journalist for NBC and Forbes. He has delivered over 1,200 keynote presentations. He focuses …
 
Once you determine where you are winning, you don't have to reinvent things—you simply need to double down on your strengths. On today's Marketing Speak episode with Simon Severino, we talk about these powerful templates—simple, intuitive spreadsheets that allow you to, in effect, draw your own vision of success and map out how to get there. Simon …
 
The relationship between how people use Google search and SEO is an ever-evolving field. As an SEO, one minute, you feel like you've covered everything in the book only to find out there's a new Google update that negates everything you did in an instant. Although challenging and somewhat annoying, it's understandable Google only wants the best for…
 
According to the CDC, about 26% of the population has a disability that hinders their use of websites. That is roughly 1.5 billion people who are left behind. As digital entrepreneurs, why care? For starters, it is an untapped market that holds countless possibilities. If anything, the 21st century has taught us it's to be inclusive in everything w…
 
To be a better marketer, you’ve got to be someone who knows your audience to their core. A surface-level understanding isn't enough- knowing who they are, what they like and don't, and where they spend most of their time are excellent things to know. In this Marketing Speak episode with the co-founder of SparkToro, Rand Fishkin, we're going to help…
 
Being strategic about how you want your site to appear on SERPs is quickly becoming a crucial component in digital marketing campaigns. If you're going to rank higher, you need to make sure bots crawl your site more. On today's Marketing Speak episode, Content Manager at OnCrawl, Rebecca Berbel, shows us the ropes of effective and efficient site cr…
 
Most entrepreneurs are considered visionaries. They're the type of people who have got all the big ideas, but sometimes these visions rarely become a reality because of a missing piece: an integrator. Today's guest Justin Breen and I both agree with Dan Sullivan's principle, "who not how." Justin is the Founder/CEO of BrEpic and the author of the N…
 
Scaling a business may only seem likely when the proper systems and processes are in place. To achieve that, it’s imperative to have an excellent manager. In this Marketing Speak episode, Tina Forsyth introduces us to the world of OBMs, also known as Online Business Managers. With the rising popularity of virtual businesses, Tina and I shed light o…
 
A great way to start 2021 is to make sure your website is equipped with all the right SEO tools and strategies to improve your rankings. In today's interview, Aleyda Solis joins me as we discuss pruning your website of low-quality content, expanding your presence by creating Google Actions, optimizing your videos on YouTube for better search perfor…
 
Beyond a memorable tagline or logo, an excellent branding strategy improves a reputation and increases a company's value. Think of companies like McDonald's, Apple, and Volkswagen. Their secret to longevity is keeping their brand remarkable in the marketplace. My guest today, Sasha Strauss has a distinct and direct approach to how brands must be co…
 
Today's Marketing Speak guest, Ross Tavendale, is as passionate as I am about SEO as well as biohacking. In today's fast-paced world, it's so easy to get caught up with the notion of workaholism. Stress due to working too much might be early signs of burn out. To prevent busy and highly productive individuals from having health complications becaus…
 
In this day and age of digital and tech, more startups are gearing toward offering services in the field of SaaS, telco, financial services, education- popularly known as B2B companies. In a marketing world that talks a lot more about B2C or Business to Consumer, this episode with Monique de Maio highlights business to business deals. She discusses…
 
Scaling your business during the pandemic may seem impossible given the economy's unpredictability. However, it's not impossible. In today's Marketing Speak episode, my guest, Russ Ruffino, is here to defy the odds and help the audience quickly scale their business. Russ is the founder and creator of the Clients on Demand system. He's helped thousa…
 
If you own, run, or manage a WordPress site, there's a big chance you know what Yoast SEO is. It's the WordPress plugin that helps you attract more visitors from SERPs. Yoast founder, Joost de Valk, joins me for his second time on Marketing Speak to share the SEO updates marketers, entrepreneurs, and SEO service providers shouldn't miss. Join us as…
 
AI and Machine Learning have been a staple topic on Marketing Speak, and for a good reason. If you're running a business in 2020 and still not familiar with the subject, you are putting your company in jeopardy. In this episode with Aki Balogh, we talk about how we can use AI, not to take over by any means. Instead, how we can use it to optimize th…
 
eCommerce is one of the fastest-growing industries today, and more and more entrepreneurs are venturing into the arena. Who knows? The next Jeff Bezos might just be starting their work today. In this episode, Bernardine Wu and I cover certain issues like what's next for eCommerce, how entrepreneurs can guarantee success, the pitfalls to avoid, and …
 
YouTube seems like a promising platform for people who want to put out their content and monetize it. I don’t see why not. There’s a multitude of YouTubers who are making more than enough through their content. Whenever someone reaches thousands of views, their video gains the potential of being monetized. Today’s Marketing Speak guest, Evan Carmic…
 
Today’s Marketing Speak episode is all about sealing the deal and increasing your sales. Guest, Dave Dee, is here to help you discover how to make more money, become a person of power and influence, and make a meaningful difference in others' lives. Dave is the author of the book Sales Stampede, which teaches business owners how to sell more of the…
 
Creating a positive impact around the world starts with the right message. With all the competition out there saying and offering similar things, how does one stand out? With excellent and compelling copywriting. Today’s guest believes that when great service is backed by strategic content marketing, anything is possible. Chelsea Baldwin is the fou…
 
According to Marketing Speak guest, Neal Schaffer, we are in the midst of an unprecedented digital transformation, and tapping into influencer marketing is vital for any brand in today's climate. Neal is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. He is also the author of The Age…
 
Your Brand SERP is vital to your business. It's the first thing your prospect sees when they search for you. When you google your business, do you like the first thing you see? Is your website even on the first page of Google? In today's Marketing Speak, Jason Barnard joins me to talk about everything brand SERPs- from analyzing and optimizing them…
 
In this episode with Mike Rhodes, we’re going to geek out about AI, machine learning, and Google AdWords. If you own a website and want to leverage its advantages, this episode is a must-listen. Mike is the CEO & Founder of WebSavvy and AgencySavvy and co-author of the world's best-selling book on Adwords 'The Ultimate Guide to Google Adwords'. He'…
 
We all know that Google is the #1 search engine and it’s followed closely by another site it owns, YouTube. But do you know the third largest search engine? It’s none other than Amazon. What sets Amazon apart from the first two is really special. It’s the only website where every person who comes in wants to buy something or is ready to shop. My gu…
 
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