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The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran. Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients Host Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.
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Thinking about the future can be very stressful and intimidating but it's important in today's time. In today’s episode of Investverse, an investor education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and co-host of The Last Brand Standing. They will be talking about Ambi’…
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"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.to…
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"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise with 'over workers' like Ghouse bhai- the self-driven driver. Check out Ambi's latest book 'Sponge': …
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'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he worked with Mr. Premji on Wipro's new logo and ethos. They also talk about cost control and econom…
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"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows …
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This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the 'F' word that we all get scared of- Fired. He also talks about leadership lessons he learnt from his clients, how one should not get bullied by their clients, and a l…
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“Better products, Better Value, Better Living, Nirma is all about that.” How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’? Find out more on the recent episode of #TheSpongePodcast Check out Ambi’s latest book ‘Sponge’: https://ivm.today/SpongeBook …
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"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associated with your brand giving it a competitive edge over others? He also shares some interesting celebrity stories and talks as to how clients get trapped in the brand-celebrity vicious cycle. Check out Ambi's latest book 'Sponge': htt…
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"People don't quit jobs, they quit their bosses." On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous Naukri.com 'Hari Sadu' advertisement was conceptualized. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesom…
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"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over 15 years. In this conversation, he also talks about the journey and growth of TCS and how it placed itself in the global IT market. Check out Ambi's latest book '…
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In this episode, Ambi Parameswaran talks about his admiration for Vinita Bali and other successful women back in the 1980s. What's a foolscap paper? How did research and analysis happen back in the early 1980s? Listen to the episode to know more. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and oth…
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On this week's episode, Ambi Parameswaran talks about working with type designer and calligrapher R K Doshi - the brain behind many corporate logos and the core Indian fonts for Microsoft Windows. He also talks about the power of storytelling in designing logos and narrates the story behind the famous ITC-Bhadrachalam logo. Check out Ambi's latest …
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Ep. 17: A New Business Pitch That Wasn't Quite...
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This week on The Sponge Podcast, Ambi Parameswaran reminisces about the time when he met Pradipta Mohapatra and how in their first conversation he struck a deal with the RPG group. They also talk about executive coaching and the various personality groups used in the 'Myers-Biggs Type Indicator' (MBTI) test. Check out Ambi's latest book 'Sponge': h…
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This week, Ambi Parameswaran talks about how working with UTI and LIC changed his perception towards PSUs. He also shares a story about the famous 'UTI country' campaign and how it came into being. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Andro…
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In this episode of The Sponge Podcast, Ambi Parameswaran explains why it is essential to demonstrate a greater degree of trust in a client and agency relationship. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or i…
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"There is always a lot of missed communication between the client and the agency. If you don't maintain this parallel dialogue going, you will never be able to manage things." In this episode of 'The Sponge Podcast', Ambi Parameswaran discusses the significance of keen awareness to read smoke signals from a client. Check out Ambi's latest book 'Spo…
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In this episode of The Sponge Podcast, Ambi Parameswaran recalls his memorable experience with India's first CEO CM, Mr. Chandrababu Naidu. He further talks about how forbearing leaders can change the blueprints of a country for the better. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awe…
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In this episode of The Sponge Podcast, Ambi Parameswaran talks about how the ability to accept mistakes and move forward through a show of humility and social intelligence sets great leaders apart. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podc…
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In this episode of The Sponge Podcast, Ambi Parameswaran talks about why it's crucial to turn down incompatible clients. He further talks about how voicing 'no' early on reduces the chances of damaging a company. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and im…
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Who decides what is classy or massy? Is a Creative Ad better than a Strategic Ad? What makes for a great client and agency relationship? How does one not get caught in intra-company cross fires? Find all these answers in this episode of The Sponge Podcast, where Ambi Parameswaran talks about numerous business lessons he learnt over his many years o…
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In this episode of The Sponge Podcast, Ambi Parameswaran speaks of a time when his agency had been assigned a Globally renowned client. He further sheds light on how an agency should build arguments and try harder to communicate more effectively. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and oth…
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In this episode of The Sponge Podcast, Ambi Parameswaran recounts his pleasant experience at a meeting with the Income Tax Department, where he was invited to present Tax collection/Communication strategies to the highest direct taxation body of the country. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this …
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In this episode of The Sponge Podcast, Ambi Parameswaran sketches out why it is consequential to set realistic goals and then slowly elevate them. He further talks about why leaders and organizations should set smart goals rather than impractical targets. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this sho…
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In this episode of The Sponge Podcast, Ambi Parameswaran talks about the 'Head' and 'Body' of marketing. Find out how each of them are significant in the world of advertising. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: ht…
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In this episode of The Sponge Podcast Ambi Parameswaran and Amit Doshi discuss what 'doing good. Fairly.' means in the most literal sense in the corporate world. They further chat about how wages are constant yet inconsistent in the collaborative joints. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show…
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From pharmaceutical companies to car manufacturing companies, Ambi Parmeswaran teaches us on how agencies innovate and create enthralling ways that help the clients take bolder risks and fly without a net. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved …
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In this episode of The Sponge Podcast, Ambi Parmeswaran throws light on how the stringent and well structured processes of armies like 'After Action Reports', 'Discipline', 'Task Management',etc helped him streamline his processes and tells us why it should be entailed into the corporate world. Check out Ambi's latest book 'Sponge': https://ivm.tod…
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What are the different kind of clients? How do you categorize your client into different archetypes? Is there an IIM Calcutta mafia in the brand business? Do you have what it takes to serve a customer? Ambi Parameswaran addresses all this and more in this week's episode. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can li…
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Ambi Parameswaran recounts his encounter with Mr. Ratan Tata during the launch of the car Indigo Marina, the valuable leadership lessons he soaked in from Mr. Tata and how he applied these lessons in his own life. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and i…
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Welcome to The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran. Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients Host Amit Doshi sits down with Ambi as he shares some of the best advice h…
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continue reading
