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Season 3: Digital Brand Building interviews the most successful sales & marketing leaders every week. Hosted by Mark Fidelman, he discusses the hottest new sales & marketing ideas from the experts. Fidelman keeps it real, and isn’t afraid to mix it up. Each episode features an engaging discussion with different business professionals to help you fuel your mind.
 
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Communiqueso Podcast

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Communiqueso Podcast

Kate Attilio and Laura Ewan

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Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid st ...
 
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show series
 
Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost. BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing …
 
Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate. So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I…
 
Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results. BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the t…
 
Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market. Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coa…
 
Today’s guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today’s winner takes all market by buil…
 
Learning how to Listen to data (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics BIO Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, …
 
Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand. BIO Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whi…
 
Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for 4. How to make it successful BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and S…
 
Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding. BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we…
 
Are press releases cool again? How do create press releases that work How journalists decide on stories Why headlines matter Why a quote can save you BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands gene…
 
Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy. How do you create the right copy? How I develop the expertise? Where do I find good copywriters? How do I know I hired a good copywriter? Little hacks and tricks you need to know BIO Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experien…
 
This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack. BIO Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world…
 
Digital advertising can be easy, and I discuss with Zeze Peters how he combines advanced engineering with behavioral science to build the one ad platform to rule them all. BIO: Zeze is the cornell-educated rocket-scientist founder and CEO of Beam.city. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce…
 
Steven Van Belleghem is on a mission to help marketers bring customer experience and brand experience together by creating offers for their customers that can't refuse. Learn the 4 components in developing this model. BIO: Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at ev…
 
Mike Rhodes explains how to use artificial intelligence and Google Ads to move the needle on revenue and leads Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’. His award-winning digital marketing agency WebSavvy is based in Melbourne, Austra…
 
Peter is a master at building Amazon businesses. He reveals all his secrets and walks us through how he builds businesses and millions in revenue on Amazon. Funnel Hacks Setting up your own Funnel Step by Step Build your own Amazon Business BIO Peter is an Amazon sales professional Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @…
 
If you want to do something truly innovative in 2021, you need to create distance from business as usual. Traditional business structures love stability and predictability. Yet, many organizations believe the two essential ingredients for long-term success are creativity and innovation. We call the relationship between these two opposing expectatio…
 
You've heard of influencer marketing and you've heard of paid ads, but what happens when you combine the two? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Still believe FB ads is one of the biggest opportunities for digital brand builders FINAL QUESTION 2. Who is the most influential person in marketing today? I'm goi…
 
Ever wonder why some people are unemployment proof and others can't find a job for years? Learn what Michelle Olivier recommends you do to remain desired in the marketplace. How to Reach Michelle Website: www.oandhconsulting.com BIO Michele Olivier offers a unique perspective on career development and job searching, with an impressive record of acc…
 
Listen as Lloyd and I discuss "How to Grow Your High Ticket Business Without the Uncertainty & Cost of Facebook Ads". There's a lot to learn here, so be prepared to take notes How to reach Lloyd W W W . A T T R A C T A N D S C A L E . C O M BIO Lloyd Yip is the founder of Attract & Scale who helps coaches, consultants and other online entrepreneurs…
 
Learn what Doug does to increase sales through sales optimization, quizzes and other tips and tricks. How to Reach Doug https://twitter.com/dougbrown123456 Business Success Factors - www.businesssuccessfactors.com BIO Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and international bestselling author. He has coached, consulted, and…
 
David Brier and I discuss how to lift your brand to Rockstar status. So grab your best air guitar and play along with us as we explore the mystical world of branding. Another, can't miss this episode. David's Bio ★ Branding specialist ★ Rebranding expert. ★ Award-winning package designer ★ Fast Company contributor ★ Slideshare author with over 670,…
 
Raj Goodman Anand and I discuss how to optimally coach your team to success. This is an important interview for all business owners and team leaders. BIO Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded t…
 
Tom Schwab and I discuss how to find podcast guests and how to become a guest on a popular podcast. Join Tom and me as we discuss how to do both. BIO Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting…
 
Think Different? What does that mean? How does it help me run a successful marketing campaign? What are the steps to thinking differently than anyone else? I brought on Nir Bashan to help me understand the concepts in his new book. Get Nir's book https://www.amazon.com/Creator-Mindset-Secrets-Innovation-Sustainability/dp/1260460010#:~:text=The%20Cr…
 
You've just kicked off a business and no one knows about your brand/product. What do you do? PR expert Tracy Lamourie explains how to get media attention quickly. BIO Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration …
 
Can you really turn your customers into people that will market your business? Oli Bridge shows us how to get it done. Key takeaway or call to action www.bonjoro.com free 14 day trial. Or our video playbook, with tons of neat ways anyone can use personal videos to get results, www.bonjoro.com/videofunnelplaybook FINAL QUESTIONS: 1. Hottest digital …
 
Aren't promotional products Marketing from a bygone era? No says, Swire Ho, this is how you use them to drive revenue and retention in 2021 FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Live streaming of business related content on LinkedIn FINAL QUESTION 2. Who is the most influential person in marketing today? Elon M…
 
Want a simple to use B2B sales outreach formula that is guaranteed to change your business? Every sales rep should be doing this. Come find out what it is. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend SIMPLERO - the all in one platform to send emails, create products and host online content. https://simplero.com/?ref=…
 
Joining me today is Roy Harmon and we're going to talk about how to do inbound marketing, really, really well and we've got a great guest today who is going to talk about behavioral targeting during the customer journey. I mean this is advanced stuff, but it's important stuff. It's going to help you if you especially got an e commerce program, or y…
 
How do you create a repeatable, sustainable word of mouth marketing program? It's not as hard as you think. Join Monique Idemudia and I as we discuss how companies can roll out a program that generates testimonials, reviews and of course word of mouth marketing. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend My top 3: A…
 
Ethan Decker gets deep with data to uncover opportunities that brands ignore or don't understand. Join me as I explore the scientific laws of buyers and brands for growth and sales. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Exploding Topics. Pretty cool way to see small but exploding trends. FINAL QUESTION 2. Who i…
 
You've heard of the 4 hour work week. Meet the 4 figure an hour consulting business. Can you really charge $1000+ an hour for consulting? Absolutely, learn how to launch and market yourself in this deep dive podcast. Contact Sebastien: www.linkedin.com/in/sebastiennunez BIO: Sébastien Roger de Nuñez has an obsession with supporting visionary 6-fig …
 
Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting FINAL QUESTION 2. Who is the most influential person in marketing today? Sco…
 
Every once in a while I come across some unique marketing hacks that are too good not to share. This is one of them. Learn how to create 4-minute podcast episodes to drive new engagement, subscribers, and ultimately sales. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Castbox for Marketing Podcasts FINAL QUESTION 2. Wh…
 
Join Dylan and I as we discuss beyond the basics of direct response advertising and go deep into how to do it well. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I recommend NOT trying to find the greatest newest bestest latest tech. Stick with the basics and focus hard on being the best there. So for me, I recommend F…
 
Everything is changing. Personal Branding is not an exception. Learn how to build your personal brand moving forward. BIO Ash Borland is a Personal Branding Specialist Helping Entrepreneurs, Coaches and Consultants Stand Out From The Crowd And Become The Authority In Their Niche. FINAL QUESTIONS: 1. Hottest digital marketing technology that you rec…
 
Learn how Nedko Nedkov has studied over 20,000 podcasts and is giving advice on how to market on podcasts and how to market podcasts. If you thought about starting a podcast, have a podcast, or want to advertise on one, this episode is for you. BIO: Passionate web entrepreneur experienced in startups & SaaS marketing, paid advertising & media buyin…
 
Perhaps you've used TikTok, perhaps you haven't. But one thing is for sure, it's the hottest social platform on the planet right now. Listen in and discover if marketers should embrace or ignore TikTok. In other words, is it the next Instagram or Snapchat? Tuck Ross's Key takeaway Start and grow your TikTok account fast with the free TikTok 10-Day …
 
If you're skeptical, I don't blame you. But Elizabeth delivers in this episode. Learn how to create a year's worth of content in 5 days. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Social Media Scheduler. I know, I have a lot of unpopular opinions FINAL QUESTION 2. Who is the most influential person in marketing toda…
 
Join Jose Quiroz and I as we discuss affiliate marketing. How you're doing it wrong and how to really scale a high performing program. Even if you think you're an expert, this is a must listen. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Digital DNA a proprietary technology that gives us the ability to do voice of th…
 
Can you grow a business by continuing to launch and re-launch? Discover my thoughts on this when guest Jeroen Corthout and I discuss this tactic. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Zapier FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkin Sign up for a free trial at https:/…
 
If you've wanted to start a podcast, this is the podcast for you :-) Bio Sebastian Rusk is an Author, Speaker and Digital Storyteller. I help Marketers and Entrepreneurs tell their story by starting a podcast with my PodcastLaunchLab.com solutions, which takes them from 'idea to iTunes' in 90 days or less. FINAL QUESTIONS: 1. Hottest digital market…
 
I bet most marketers don't consider the power of audio when branding your organization. But Jodi Krangle does. Listen to our episode as she explains why and how you need to strongly consider the impact audio has on your customers. Hottest Digital Marketing Tool This is going to sound trite, but Gmail. Seriously. I use it all day every day for keepi…
 
How do you create evergreen content? How then do you use that evergreen content to create sales opportunities? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Ontraport FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk BIO A highly successful entrepreneur, investor, author and podca…
 
Jerry has done something that I started early on in this podcast which is introducing AI into a marketing platform. And because there's artificial intelligence in this platform, you can increase your revenue and can scale your business. So today I want to talk to Jerry about how Jerry uses AI and how his customer has been using artificial intellige…
 
Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky. So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that? FINAL QUESTIONS: 1. Hottest digital marketing tec…
 
Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Keywords Everywhere (Chrome Plugin) FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fis…
 
If you have low engagement on your social posts then this is a must-listen. Aaron Eisman walks us through how to increase engagement on Twitter, Facebook and Instagram. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Spredfast FINAL QUESTION 2. Who is the most influential person in marketing today? Nike Aaron Eisman BIO:…
 
Owen Video needs no introduction to those following video marketing. But if you're not familiar, Owen is one of the most prolific advocates of using video to help market your business. Listen in as we discuss how to use video to create awareness and sales. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Voice Automation …
 
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