Stuart Brauer public
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WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your microgym, then you'll def. want to fuck with this.
 
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show series
 
As many of you know, I found CrossFit early in 2006, started a brick+mortar CrossFit affiliate in 2011 and after making enough money to buy commercial property in Charlotte, NC...I moved my gym and rebranded it as Urban MVMNT. The goal was simple, take the played-out CrossFit model and make it better. We improved the fitness offering, got rid of th…
 
In part four of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on COLLECTING monies from your customers, productivity from your employees and efficiency from your systems (workflow). Want to level up your education as a business owner in this i…
 
I first had the pleasure of meeting Miranda + her husband Julian back in 2019 at the Iron+Mortar Summit in Portland, OR. They delivered a keynote that I was completely intrigued by regarding the growth of their online programming model, Street Parking . And then after a recent episode of the WTF Gym Talk SHOW, where I analyzed their business model,…
 
In this episode of How I Broke This, California microgym owner, Forrest Jung, come on the show to discuss getting in bed with the wrong business partners, tanking a $2 million dollar project, microdosing mushrooms and dealing with a shitty personal relationship caused him to fuck up, big time. Thank you to Forrest for having the courage to share hi…
 
On this episode of Branding With Boris, we walk you guys through how we would approach branding + marketing if we were super budget focused, needed to get our branding assets in order and wanted to start organic or paid advertising. Also, we'll discuss how to ensure that your brand is being felt at-home with your digital fitness service. Interested…
 
I first interviewed Olivia Young, founder of Box+Flow, back in 2018...back before COVID-mania...back before she had opened her brand new location...back before her brand had really hit full stride and ready to scale. So I decided to catch up with this amazing female entrepreneur and learn how she's managed to stay afloat in the NYC marketplace (whi…
 
I asked my good colleague, Brandon Cullen (co-founder of MADabolic) to come the podcast to discuss the past year for his business. They've been busy over at MADabolic HQ.. - signed a deal with ZGrowth Group to accelerate their franchise model to 200 units within 5 years - evolved their flagship location's GM into an ownership role within the compan…
 
On the my brand new segment, How I Broke This, we have Dominic Parker on to discuss the missteps he made when he owned two separate microgyms, his plunge down the six-week-challenge rabbit hole that left his businesses broken, opening a new location before the first one was actually figured out and mixing his personal + business life. Big thanks to…
 
In the newly revamped segment of I May Be Wrong But I Doubt It - a podcast where I debate individuals on various topics within the fitness industry, And on this episode, I've got my friend and colleague Sean Pastuch, founder of Active Life Rx, to come on as we debate my stance that fitness professionals need to embrace the idea of being the BEST GE…
 
TikTok is all about lip syncing to pop songs and dancing like an asshole in front of your camera, right? Yes...and no. Regardless of whether you want to believe it or not, there are individuals who make their sole living on TikTok and they make more money than you...with their fucking phone. No lease...no service...no product - they've harnessed th…
 
The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook. However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.…
 
Ian Smith has been thrusted into the spotlight every since main stream news caught wind of his efforts to save his microgym after the governor of NJ forced his shutdown. While I'm not a political, nor do I use my media to push politics...Ian's story definitely goes there...but I think regardless of whether you like red guys or blue guys, you're goi…
 
My dude Jim Crowell is back on the podcast after his recent departure from OPEX, where he was the CEO for a significant period of time and helped grow their license model to ~70 locations worldwide. So I asked Jim to hop on the podcast so we can discuss the various in's & out's of creating a license model...because as I see it...plenty of brands wi…
 
In part three of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on DELIVERING your fitness service, but not in terms of the quality of coaching. While that's obviously important, it's expected by the market and rarely differentiates you to a fi…
 
In part two of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on CONVERTING your prospects into customers and the angle I take when thinking about this unique function of my own business. Want to level up your education as a business owner? Int…
 
The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook. However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.…
 
I've had the pleasure of jamming with Jason on multiple different occasions, but this time I wanted to breakdown a topic I rarely see him discuss: the personal brand of Jason Khalipa vs. the enterprise he's built with his microgym, NC Fit. In this episode I ask Jason some tough questions regarding his dive into developing a personal brand, how it i…
 
In part one of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on ATTRACTING and the various elements that go into this key function of your microgym. Want to level up your education as a business owner in this industry? Interested in working sm…
 
Pete Moore is the founder of Integrity Square, an advisory and investment firm for early stage businesses within what they've termed the HALO sector (Health, Active Lifestyle and Outdoors). As a guy who doesn't really listen to podcasts, I came across Halo Talks and loved Pete's style of interview and the list of guests he had on, I had never heard…
 
The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook. However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.…
 
In an upcoming episode of this podcast, I'll be jamming with my man Jason Khalipa and his efforts to create a strong personal brand on the back of his success as a gym owner. And while I was prepping for this interview, I figured I could share my own insights and journey in regards to this topic. While many microgym owners might have a desire to cr…
 
Floery Mahoney is the founder of Board30, a boutique fitness model that utilizes not only a unique product to deliver fitness, but also a unique business model for their licensees. In this interview, I jam with Floery regarding how Board30 got started and the strategy behind going to license route vs. franchise or corporate ownership. Check out Boa…
 
The owners of Sculpt Method (Katy & Brittany) here in Charlotte, NC got their start at the worst possible time...right when COVID was really kicking off. As two hungry entrepreneurs who were ready to go all in on their dream of a studio, we jam on their pivot and how not being trapped to an expensive lease has changed their outlook on running a bus…
 
The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook. However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here. In this episode of the WTF G…
 
My copywriting service has a 3 part plan of attack, with the 2nd step involving the effective description as to how you're going to fix your prospective client's problems. We call this 'your plan'. And when you don't have a clear plan that you can install in your copywriting, it's no surprise when you don't have more traffic into your microgym. Int…
 
The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook. However, after plenty of request to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here. On the first episode of the W…
 
On this lengthy episode of Branding With Boris, we take a comprehensive look at the complete rebranding process one of his recent clients just undertook - Ragin' Fitness Co. While the audio to this episode is great, it will certainly help to see the visuals of the brand assets that were created for this rebrand. There is a full video version availa…
 
Ryan Webber is a former microgym owner and opted to leave the industry after 5 years. He then took a deep dive into creative content, videography and marketing tactics. Fast forward to today, where thousands of owners are closing down their business and asking themselves "What's next for me?" - I thought this conversation was the perfect segway. If…
 
Rachele is a badass. I think that's how I exactly described her in her first appearance on my podcast. Cancer survivor, Ironwoman, lawyer to the fitness industry, loves to swear....she's my kind of people. On this episode we jam on COVID related topics and then deep dive into the license vs. franchise discussion, how CrossFit gyms might fare in the…
 
Nick and Colleen Sheehan brought together their respective experiences as a DJ & consumer of boutique fitness to create something that literally doesn't exist - an AI DJ app that allows you to create custom mixes to perfect match any workout. We sat down to discuss the certain issues with music experiences in the fitness industry and talked about t…
 
Sticky Branding is the name of Jeremy's company & his first book. I was introduced to him by our mutual friend, Alex Cibiri (a successful microgym owner in Canada) whom Jeremy was one of his OG members. Since them, Jeremy has gone on to write another book - Brand New Name. A step-by-step guide to come up with a name for your new business. We touch …
 
Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc... A few years later, she met Heidi. Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following. Their high-end, high-cost boutique workout experience has braved the pandemic o…
 
So for everyone in the CrossFit realm, you fell in love with the belief in fitness that GG created. Perfect. You found a match. You affiliated. The rest is history. For those of you who went down the de-affiliating/rebranding route - my question to you is this.. What is your belief in fitness? If your belief in fitness is an exact replica of your p…
 
John Briggs owns Incite Tax, a CPA firm that handles the bookkeeping and annual taxes for variety of businesses, specifically - microgyms. They utilize an accounting strategy called Profit First. In fact, John recently wrote a book called Profit First For Microgyms that I highly recommend you grab. In this episode we discuss some of the more pertin…
 
Mike Jones is no stranger to my audience. He's a colleague and friend whom I have the upmost respect for as an industry leader and it was great to chop with up with him again regarding the specifics around the Torpedo - a truly unique device in the fitness industry that was created to alleviate his operational capacity issues with Alchemy 365. We a…
 
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