Sue Monhait public
[search 0]

Download the App!

show episodes
 
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fab ...
 
Loading …
show series
 
Are you selling crafts at fairs? Or are you selling online only? I had the chance to talk with a married couple who are experts on selling at markets. Their story is so interesting because they both had this passion as they were growing up – and the combination of their experiences together is really powerful. You’ll see what I mean in a minute. Bu…
 
January is a big deal here at Gift Biz Unwrapped because this is the month of National Bakers Crafters Makers Day. Today, I want to explain why I created the day in the first place and its significance. Making handmade products comes from the soul. It’s an investment of time and energy. The results are one of a kind and enrich our lives by surround…
 
Today's show is about a very important topic that can truly change how you think about your business AND how others perceive you in relation to your business. We're talking about your brand story. Answer honestly here. Do you currently hesitate when asked about your business? Do you stumble over what to say or answer timidly with very little confid…
 
National Bakers Crafters Makers Day and is marked in the National Day Archives as celebrated on January 21. But we’ll be celebrating all month long and you’ll hear a lot more about it as we continue through the month. Today, I want to share with you the development of the theme and the corresponding logo we’re using for NBCMD this year. I think tha…
 
Happy New Year 2022! I have a special show for you today, all about the future. In this episode, you'll hear ways to be happier and bring more joy to your days so you can create a new way of being in 2022. My guest La’Vista is the founder and CEO of 31 Marketplace, an agency that helps overworked solopreneurs do what they love without sacrificing t…
 
Choosing a theme word that will direct your year. Have you heard of this concept before? It’s similar to the idea of identifying a major goal and then developing tasks and activities underneath that goal with the idea that, once completed – your goal will have been achieved. The difference with an annual word is it goes deeper. There’s usually an e…
 
Today's show is a bit special ... because it goes live on Christmas day! So I'm doing something a little different with this episode. There are no promotions and only a little bit of learning. How can I not when we have such an expert with us today? Just like last year, Heidi shares an excerpt from her latest book. As well as some behind-the-scenes…
 
Enjoy my rendition of an old Christmas classic - revised to fit our handmade business community. Enjoy and listen closely, you'll hear some priceless lessons that Amanda, our shop owner, learns from Jolly Old St. Nick. Join my FREE Gift Biz Breeze FB Community where you’ll have the chance to learn and hang out with other inspirational makers just l…
 
These days, "storytelling" is a buzzword online. But you may wonder what it's really all about. If so, stick around, because today we're diving into what is storytelling for business. We’re always searching for ways to stand out and be recognized. Particularly when there are probably thousands of others who make a product similar to yours. Here’s a…
 
How is it that some people get so much accomplished and others struggle to do one simple project? Obviously, there can be extenuating circumstances – like interruptions, emergencies or simply the lack of interest or desire to do whatever project you’re laboring over. But that doesn’t erase the fact that it needs to get done. It just so happens that…
 
Did you ever think of starting a business - maybe a lemonade stand when you were little? I think it's almost a "rite of passage" as a kid - dipping a toe into making money yourself. Sometimes it sparks a dream for the future that unfortunately slips away as we start "adulting" and overthinking things. Today, you're hearing from two very young entre…
 
Making a customer feel special is where it’s at. Think about your experience from the customer end. Most of the time when you buy something, in a retail shop for sure but also online, it’s a one and done transaction. You make the purchase, get a thank you or a confirmation of the order being received … and that’s it. No further communication and if…
 
Have you ever wondered how to start an Etsy printables shop? Wonder no more because in this episode we're diving into how to create a new revenue stream for your business with digital downloads. Selling printables and digital downloads is one business model that is very compatible with the life of a busy mom or fitting in a side gig. If you haven’t…
 
Little did I know then but 12 years old, I created my first process. It was a system to run through each and every holiday season to ensure all gifts were purchased, wrapped and ready. This was prompted due to a disaster I share in the podcast. Over the years, it’s been perfected to include the more “adult” elements of gift giving and holiday plann…
 
You've heard of branding and marketing and sales. But have you heard of micro-weirding? Well, buckle up because that's what we're diving into today. Have you ever stopped to think about how you decide where you’re going to spend your money? Yes, a special eye-catching graphic or creative reel may lead you to discover a new brand. But more than like…
 
Welcome to Gift Biz Unwrapped, the twice weekly show that brings you inspiration and direction on how to start and grow your handmade product business. I’m your host, Sue Monhait, CEO of Gift Biz Unwrapped where we offer all sorts of support materials over on the website of the same name. On Saturdays, I feature a guest who shares their experience …
 
Way back in 1997, this new arena called social media arrived on the digital landscape. Since that time, social media has been a fast and active playground with new platforms emerging, others dying and still others growing and morphing into versions that barely look like their original selves. They rise and fall in popularity and target audiences ch…
 
What are three strategies for business growth that many small businesses ignore? That's right - we're talking about networking, mentorship, and publicity. Today, I have the great fortune of talking with a proven professional in business development. You’re going to hear her story about starting the business as a side gig while working a 9-5 job and…
 
People with high integrity are known as being trustworthy, dependable and someone you can rely on. Living with integrity is important because it can determine the depth of your relationships and the success of your business. When you start showing up as I describe in this episode, you build your integrity muscle. Along with that comes the feeling o…
 
Today we’re discussing emotional branding for small business. In the past, we’ve talked a lot about the visual aspect of your brand. The colors, your logo, signage - even your business name. Now, we’re approaching branding from a different angle. I’m sure you’ve heard Maya Angelou's quote about it not being what you say or what you do but how you m…
 
The way to truly grow a business is through repeat customer sales. Think about it. If every single month you had to start fresh to find and convert new prospects into sales – you’d be exerting tremendous amounts of energy just to stay at the same monthly revenue level. By contrast, what if your business ran with this sales model. Month one you brin…
 
Is selling handmade items wholesale a good idea for your business? It's not always the right fit. How do you know if it's for you? That's what we'll explore in this episode. Emily Kerr-Finell is the founder at Wholesale In a Box and One Mill School. A seasoned strategist, Emily has helped over 1,000 creative small business owners grow. Her fresh ap…
 
You'll regret it if you don't get started now. All three of these things grow richer over time. So the longer you wait, the farther behind you'll be. Plus you're losing valuable assets your business can use to grow! In this world of instant gratification, we've been conditioned to put things off ... because they can be obtained easily when you want…
 
Every person's business journey is unique. But we can still learn from each other. Our guest today shares handmade business advice from lessons she's learned over her 20 years in the business. Nicole is the CEO and Creative Director of Dear Handmade Life. At 24. she turned her passion into a profession with her handcrafted clothing line called Rand…
 
Unless something drastically changes, we’re headed for toilet paper hoarding again and worse yet – the holiday gifting season is in jeopardy due to the global supply chain crisis. I saw a post going around recently that reads, “The work of local artists is not sitting on cargo ships.” That’s exactly right! This is in sharp contrast with other produ…
 
I've got a special episode for this week, all about a business with a mission. I can't wait to share how this motivated entrepreneur saw an opportunity to help her community at large and jumped right in. Spotlight Box began in the summer of 2020 when many were becoming more aware of the social issues facing the Black community. People started askin…
 
The often unasked question. "Will my product sell?" As an experienced maker, all your creations are skillfully crafted and the model of perfection. But you want to know if it will be a top seller before you put in the time and money building up your inventory. So let's address the issue of how to determine if you have a sales winner. Join my FREE G…
 
Okay, creators - it's time to engage your left brain. Because today, we're talking about Google Analytics for small business. But don't worry, my guest today is a master at explaining things in an easy-to-understand way. Chris Mercer, the co-founder of Measurement Marketing, is a sought-after measurement marketing expert. He’s been helping marketer…
 
I think you'll agree that a lot of time is spent on social media. In some cases too much time and it takes away from doing other important projects that will advance your business. The balance is hard to find. Here are four strategies to make taking and resourcing social media photos less time consuming. Imagine having just the right photo at your …
 
One thing every small business owner thinks about is how to attract sales. Today's guest shares 5 fun and effective ways she attracts sales to her handmade craft business in a fun way. Tune in to hear her tips and tricks. Sophy is the face behind Miss Paper Craft, a Paper Quilling store, making intricate jewelry, ornaments, and keepsake dolls. She …
 
Masterminds. Perhaps you've invested in one before that included a professional moderator and was timebound - a few months or even a year. These is the traditional structure of a formal mastermind. I'm talking today about how you can create your own local mastermind group. It brings a level of support that will prove to be a powerful resource to mo…
 
What does it really take to get into subscription box creation and participation - and succeed? Today's guest is sharing exactly how he does it. Eric is first and foremost a proud husband and father of five beautiful kids (four boys and one girl). But he's also the co-founder of Louis and Léa, a subscription box for expecting and new moms, filled w…
 
This is the first activity most new business owners jump into - naming the business and then creating a logo and brand colors. That makes sense because it's what you see as a consumer and how you identify other businesses. So naturally it's what you gravitate to as the necessary starting point. Perfect. But don't spend too much time here. In this e…
 
Please welcome Pinterest expert Laura Rike back to show us exactly how to run Pinterest ads that will help build your handmade business. As a Pinterest Strategist, Laura helps high-performing business owners & content creators implement content growth plans, outsource their visibility, and steadily grow their monthly revenue. All without tantrums o…
 
You may never encounter a PR crisis. But if you do, response time and properly addressing the issue are key to upholding the reputation of your business and retaining your sales growth. Spoiler Alert: Sometimes it's best not to do anything. Find out step by step how to analyze the situation and determine if and what the right actions are so you can…
 
There are so many online selling options these days, it can be overwhelming to keep track of it all. Socials, email marketing, blogging, advertising, and more. That's why today, we're looking at a way to manage all those moving parts in a single all-in-one platform. Springbot enables growing eCommerce businesses to manage their email marketing and …
 
Not all tasks are created equal. As you know, it's easy to get distracted and without even knowing it, go down the social media rabbit hole - or any other number of daily activity "fillers" that don't produce results. Today I'm going to define and give examples of revenue producing tasks. We'll talk about why they're important and how to ensure you…
 
I'm so excited to share this week's episode. My guest is Adam Kingman, the most recently titled Master Maker. It's fun to hear all about behind the scenes of the show, of course. But the goal of this interview is to help YOU be a winner, too. By taking away ideas and inspiration you can apply to your business. So, let's meet Adam, the winner from S…
 
The Sales Channel Panel is the strategy that is key to maintaining sales and managing through any crisis or unforseen selling challenge. It includes all the elements for getting visibility, communicating your messages and bringing in orders. In this episode I give an explanation of the strategy including all the elements and how it works. Join my F…
 
Wondering how to start a handmade business that will fit into your life? Then you'll love today's episode because my guest shares how she figured out how to create a work studio at home, work with her spouse, and make it all fit into their lives. Yuliya is the owner and maker of Wolf Leathers alongside her husband, Ari. All of the leather used is t…
 
Your logo is the front and center asset for your business. Most likely it includes the company name, special colors that define your vibe and an image that pulls it all together. You've given it a lot of thought and worked hard to make sure it's absolutely perfect. So now you want to show off your logo everywhere, right? Wrong! There are some do's …
 
Ready for a feel-good journey full of twists and turns? I can't wait for you to meet today's guest, who transformed herself from a firefighter to a fiber and quilting business success story. Brandy is a quilt art teacher, speaker, judge, and author of Kristy’s Quilt. Her business Quilter on Fire explores the texture, color, and boundless possibilit…
 
Certainly this varies from day to day and in different situations, but having a solid level of confidence overall is necessary in order to be a successful business owner. Small handmade product businesses in particular need a leader who projects confidence. You are the focal point as the maker right beside your fabulous products. Pulling from a tal…
 
Bob Doyle is best known for his contribution to the global phenomenon film and book “The Secret,” as a law of attraction expert. Boundless Living, Inc. has been in the business of helping people create lives they love using Law of Attraction principles and the science of Neuro Plasticity since 2002. Through online programs, speaking, training, and …
 
Oh no! A competitor encroaches into your "territory" and your first thought is that all is lost. They must be so much better than you - with a higher quality product at a lower price. Please press the pause button. Let's take the emotion down a level and talk logically about what to do in this situation. Because it's inevitable. We all encounter co…
 
IMPORTANT ANNOUNCEMENT For 4 weeks beginning next week, the podcast will be published on Saturday instead of Monday to hopefully be more convenient for listeners. After this test, I'll review and decide if the change stays or goes. Let me know what you think. Now, on with this week's episode. Instagram can be a powerhouse of connection and traffic …
 
It often looks like brands you admire have had a smooth path to get the attention and business success they enjoy today. It's just not true. Every company goes through struggles, deadends, disappointing results and yes, failures to get to what you see today. But you don't see them because they don't share the backroom stories. That's where the illu…
 
If you've been neglecting your email list for whatever reason, today's episode is for you! My guest shares the perfect get-started guide for your email marketing process so you can finally make it work for you. Kate is all about helping ethical entrepreneurs open the hearts and wallets of their small but mighty audiences thanks to fun email marketi…
 
It's inevitable. If you run a business, no matter how buttoned up your services are, you'll encounter an angry customer. How you handle it is what will determine the future of your relationship. Here is what to do when your customer is made and the process to follow to not only turn the situation around, but make it play in your favor. What happens…
 
Did you catch episode #321 a few months ago? Well, that show got a lot of attention! That episode gives a deeper dive into the details and benefits of blogging for your handmade business. At the end of that show, I presented a challenge to my listeners. The Business Blog Challenge The Challenge: Post a blog article dated after the airing of the epi…
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login