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Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, author, producer, Susan Finch and Lany Sullivan, Fractional COO and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.
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This show is about the ability to run a non-profit from the heart with a sense of humor and still be successful. Binky Patrol is a 100% volunteer grassroots 501c3 founded in 1996. Binky Patrol makes blankets and gives them away to children and teens in need of a reminder that they matter, are not invisible and that someone cares. We give to children who are ill, abused, or in trauma.
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Funnel Radio’s Behind the Mic

Susan Finch - Funnel Media Group LLC

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We’ll help you launch, grow, correct, or reboot your podcast. Join host Susan Finch as she brings in experts, shares experiences, and helps you look better online. We’ll show you how to prepare through practical experience learned. This is the advice only B2B boutique podcast production firms can tell you. From Funnel Media Group and the Funnel Radio Channel https://funnelmediagroupllc.com
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show series
 
Are your business's internal controls and security measures up to par? In this final episode of our 6-part series, Lany Sullivan and Susan Finch dive deep into the importance of protecting your clients' information and your own liability. They expose common pitfalls like using sticky notes for passwords or entrusting cash transactions to a single p…
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In this episode of All Volunteer All Heart from Binky Patrol, host Susan Finch welcomes Angie Marie, a community leader from Hood River, Oregon. Angie shares her inspiring story of creating Gorge SpeakEasy, a monthly storytelling event that brings together diverse members of the community while supporting local nonprofits. Through volunteer efforts…
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This episode will give you an actionable list to evaluate your current tech stack. Lany and Susan will also give you ideas on what to look for when evaluating new pieces to your tech stack. Did you know that anything you log in to for your business is part of your tech stack? Lany will give you her strong opinions on several pieces of software and …
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Volunteer time management is often overlooked as a value, as an asset. But it is the most valuable donation your organization receives. The dollars you receive are precious - are they being used most effectively? Tracking the time your staff and volunteers spend will help you see where you are getting the best outcomes and where you may be spinning…
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Susan Finch and Lany Sullivan dive into the crucial decision of hiring generalists or specialists for your business in this insightful episode of Rooted in Revenue. They discuss the roles of virtual assistants (VAs), online business managers (OBMs), and the importance of finding the right fit for your team. Lany emphasizes the significance of hirin…
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Jeanne Malgioglio tells us about her outstanding week at her school. Her students were studying the book, "I Will Always Write Back" by authors Caitlin Alfirenka and Martin Ganda, with Liz Welch. It's a story of friendship, being open to new ideas across the globe and choosing to make things better. Jeanne's students embodied this theme by making o…
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Are you drowning in tasks and struggling to let go of control in your business? In this third episode of the Rooted in Revenue series, Lany Sullivan and Susan Finch dive into the power of delegation and how it can lead to more time and freedom. They discuss the importance of identifying tasks you love and hate, and provide practical strategies for …
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Scammers are becoming increasingly sophisticated in their attempts to exploit individuals and organizations. As a nonprofit or small business, staying vigilant and protecting yourself from photo copyright infringement scams is crucial. In this informative PSA episode, Susan Finch from All-Volunteer, All Heart from Binky Patrol shares her recent exp…
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Susan Finch and Lany Sullivan are plunging into the inky black to tackle the four crucial moments when conducting a business assessment, which is an absolute must. They'll help you identify the signs that your business is ready for a thorough evaluation, and trust us, ignoring these red flags could lead to a total "blowup" down the line – and nobod…
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Are you leaving money on the table in your business? If you haven't evaluated your entire customer journey from end to end, chances are there are holes that are costing you revenue. In this episode, operations experts Susan Finch and Lany Sullivan dive into why your customer journey is the key to sustainable revenue. They share examples of the brok…
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Are you running a small non-profit organization and looking for ways to save money and maximize your resources? In this quick podcast episode, Susan Finch, our founder, shares some valuable tips and resources that can help you streamline your operations and promote your cause more effectively. From free email services to volunteer recruitment platf…
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In this episode of Rooted in Revenue, host Susan Finch welcomes back Debi Davis, owner and operator of 3D Communications AI, for an insightful discussion on the importance of measuring and managing data to drive business growth. CEOs and CROs will find valuable insights as Debi shares her expertise on analyzing processes, improving communication, a…
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Today, we're diving into a topic that's close to our hearts: recognizing and appreciating the incredible volunteers who make our mission possible. Our volunteers are the lifeblood of our organizations, tirelessly giving their time, energy, and skills to make a difference in the lives of others. They are the unsung heroes who work behind the scenes,…
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Feeling scattered trying to manage and grow your business? Plagued with impulsive ideas but little follow-through? Do distractions keep you from moving forward effectively? My friend and business coach Debi Davis shares hard-won wisdom for overcoming chaos and dysfunction. If you lead or own a small or mid-size B2B company, listen in as Debi and I …
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CEOs, are your metrics telling the whole story of your company’s health? Susan Finch poses this vital question to her guest, customer intelligence expert Laura Patterson, in this episode. Laura spotlights critical yet overlooked metrics beyond sales and profit — brand equity and customer value. These interlinked measures provide unparalleled visibi…
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Susan Finch is joined by Coleen Gose, a professional speaker and domestic violence survivor, to explore the power of storytelling for nonprofit leaders. Gose's journey from finding her voice to becoming a professional speaker is inspiring and insightful. The episode delves into the importance of nonprofit leaders honing their speaking skills, the v…
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Binky Patrol Director, Terrie Madruga joined Susan to talk about how easy it is to volunteer for Binky Patrol. From sewing on labels to taking phone calls to writing thank you notes. If you want to give us a bit of time, we have ideas to make it easy and fun! Join us for this short episode to support our chapter leaders and spark ideas in your hear…
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Looking for ways to build community in your workplace or neighborhood? In this week's fun and uplifting episode, we talk to Rebecca Heinen who used her passion for crocheting to connect with others across 36 states and counting. Rebecca shares how she started "A Stitch in Every State" to donate handmade crochet items to organizations in need and ho…
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Do you have a revolutionary business idea but struggle with bringing it to market? Have you invested significant time and money into a product with no traction? As an entrepreneur and inventor at heart, Sushee Perumal has been in your shoes. After exiting his prior role, he was inspired to launch Flight Level 180 to provide startups and founders th…
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Upgrading your nonprofit's online presence can be daunting, especially with limited resources. In this insightful episode, we walk through the initial steps small nonprofits should take when considering revamping their website. Susan shares practical tips on evaluating your current site, defining goals for an upgraded one, estimating costs, and mor…
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Communication skills are invaluable yet often overlooked. In this episode, Susan sits down with Matt Heinz, President of Heinz Marketing Inc. He's an established podcaster and marketing leader. They discuss practical ways we can become better communicators by creating and sharing our stories. They explore how opening up builds connection and trust—…
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Have you ever volunteered your time to lead a professional organization or community group, only to face a tangled transition handing everything over to your successor? Between forgotten passwords, outdated contact lists, and confusing file permissions, it's enough digital chaos to make you want to resign on the spot! Well, take a deep breath and l…
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As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It's only a taste of the course, but we hope y…
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Susan invited Lori on to the show after the recent Bink-A-Thon in Thousand Oaks. Binky Patrol Director, Carolyn Berndt hosted her event at One Spark Academy and knew Lori has the same heart as Binky Patrol. This inspiring conversation delves into making positive change through education and understanding. Host Susan Finch speaks with Lori Peters, e…
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Today I had the pleasure of speaking with Leah Okimoto, Executive Director of the incredible organization Aaron's Presents. Through Aaron's Presents, kids are empowered to make a positive difference in their communities by pursuing service projects of their own design. From providing reflective vests to peers walking home in the dark, to leading ch…
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Welcome to another episode of Volunteer All Heart from Binky Patrol. I'm your host Susan Finch, and today we have two of our amazing volunteers joining us to share their experiences hosting Bink-A-Thons in their communities. First up is Binky Patrol director, Carolyn Berndt, one of our dedicated volunteers who helped organize a small but mighty Bin…
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What if we viewed every employee as having untapped potential waiting to be uncovered? Russell Kern joins Susan in this episode to discuss how shifting to strength-based coaching can profoundly transform organizations and lives. Through focusing regular conversations on nurturing strengths, managers become empowering partners in their employees' ca…
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October 28 seven states coordinated a national blanket-making event. They each chose who would receive the blankets they made. They all had one thing in common - the recipients would be children and teens who were victims of or traumatized by violent crimes. Listen to this episode to hear the stories from four states: Virginia, Massachusetts, Conne…
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Tired of lackluster virtual and hybrid events? Do you want to captivate your audience, whether in-person or by logging in remotely? This episode will open your eyes to creative techniques for producing engaging hybrid experiences. Join me as I speak with Howie Zales, an expert in live event production. With decades under his belt working high-profi…
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Today we're wrapping up our series on using Google to promote your podcast. I'll share tips for leveraging Google Maps to get more visibility for your podcast. We'll cover how to create a custom map for your show, add guest pins with episode details, make it public and shareable, and use layers to organize by season or topic. By the end of this epi…
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With fundraising and volunteer engagement always top of mind, nonprofits need to maximize their donor relationships. Susan's penmanship can be challenging to read, even with the most heart-felt card she sends. Simply Noted provides nonprofits an easy way to personalize communication through handwritten notes, helping donors feel appreciated. Their …
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Welcome to another episode of Behind the Mic! I'm your host, Susan Finch. Today we're continuing our series on using Google's free tools to promote your podcast. In this episode, we'll discuss 7 ideas for leveraging your Google My Business profile to spread the word about your show. We'll cover creating posts when you publish new episodes, asking i…
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In this episode of Behind the Mic, host Susan Finch discusses how to leverage Google Workspace tools for your podcast. She recommends getting a dedicated domain and email address for your show through Google Workspace. This opens up free analytics tools and helps establish your podcast's online presence. Susan then outlines the 9 steps to get set u…
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This is not your episode if you want to remain with only one location and not scale your organization. If you want to grow - even slowly, here are some tips to increase the success of that growth and help retain your regional chapter leaders. Here are a few ideas covered in this short episode: How-to videos. How to edit their info on your site - pr…
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Shannon Kmetic, founder of Angels in the Outfield, joins Susan Finch to discuss her mission of supporting children impacted by crime and abuse. Kmetic shares how her experience as a prosecutor showed her the need to help children after going through trauma and the justice system. She details the year-round work Angels in the Outfield does to give k…
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We have a highly specialized guest who will help us navigate the evolving landscape of consumer behavior as it relates to demand generation. Deanna Shimoto, with over eight years of expertise in marketing and demand generation, joins us to share insights that couldn't be more relevant to our current business climate. As Deanna aptly puts it, "Buyer…
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Part of our MrBallen series, Sarah Muzquiz from the Ride Foundation joins Susan and shares the touching journey of healing through their programs. Many previously wild horses bond with veterans, inner-city kids, and individuals battling trauma, teaching invaluable lessons on trust and emotional boundaries. With a barn close to the city, the program…
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Continuing the MrBallen Foundation Series, join this conversation on a topic close to many hearts - child abuse and the journey toward healing. Dr. Gina Crean from the Nashville Children’s Alliance joins Susan Finch to discuss the challenges faced by children who have undergone traumatic experiences and the support provided by Children's Advocacy C…
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In this episode, Susan Finch and Tessa Burg dive deep into the ethical and strategic incorporation of AI tools, such as ChatGPT, into business workflows and educational systems. They discuss the importance of understanding biases, setting up standards across the company, and adopting a cautious approach to the usage of generative AI tools. They emp…
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You'll hear a Mark Twain quote in this episode. "The two best days are the one we are born and the one where we figure out why." That quote captures this episode with Texas EquuSearch's team as they tell their stories, how they found this organization, and how honored they are to find their why. This is the first half of the interview with Tammy Ph…
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Step into a world where love triumphs over hate, where darkness is challenged by the unwavering light of compassion. Join Susan Finch as she sits down with Buck Blodgett, the founder of the Love is Greater Than Hate Project. In this poignant episode, their conversation delves deep into the heart of adversity, unveiling the power of human connection…
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As part of our MrBallen Foundation series, we have Bev Warnock, the executive director of Parents of Murdered Children, an organization dedicated to supporting families devastated by the unimaginable loss of a loved one to violence. As I spoke with Bev, I couldn't help but feel the weight of her mission. The pain and grief that these families endur…
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Jo Dale Carothers has just published Royally Deceived. I sat with her yesterday to talk about the process of someone who works full-time AND wants to be a published author. One of her big takeaways - research free resources, talk to other authors in your genre, and put together a team. Here is an excerpt from the interview. If you know you have a b…
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Psychological safety is crucial for organizations to thrive, contributing to talent retention and overall success. Companies that create a culture of psychological safety outperform those that do not. Join Susan Finch and Rob Brodo to continue their discussion on leadership simulations. Creating a psychologically safe environment requires leaders t…
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Susan's guest, Steve Squillante, co-founder of Tiny Transplant Titans, opens up about the nights he and his wife spent at the hospital with their son, who is awaiting a liver transplant. The encounters with other families and transplant patients illuminated the challenges faced by those who lived far from medical centers or lacked the support of a …
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Susan Finch and Rob Brodo from Adventexe delve into the crucial role of coaching in driving organizational success. Recent studies have revealed that companies with a strong coaching culture are classified as high-performing organizations, and you won't want to miss out on that kind of achievement. Rob shares invaluable insights on coaching dialogu…
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Intrigued by Advantexe's business simulations, Susan welcomes back Rob Brodo from Advantexe as they explores their focus on new manager training. They both acknowledge that management failure can lead to business failure but believe it is preventable and correctable. Susan asks Rob about the challenges faced by new managers and the motivation behin…
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Today is the perfect day to set up Google Analytics 4.0 and elevate your tracking game. Even if you need assistance, our team is here to support you. And if your current team lacks the know-how, we strongly encourage them to take courses that reveal the logic behind Google Analytics 4.0. It's not just an upgrade; it's an entirely new frontier. The …
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Mark your calendar for Saturday, October 28. Locations are to be posted soon. Bring: Your heart, your smile, sharp scissors, your sewing machine if you want to, thread, possibly a cushion to pin and cut on the ground or a folding chair in a cafeteria, and comfy shoes. Learn more about MrBallen Foundation here. Learn more about Bink-A-Thons here. Co…
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In this very special episode of All-Volunteer, All Heart from Binky Patrol, host Susan Finch sits down with Eric Berndt to talk about his experience coping with the loss of his father at a young age. Eric's story is a powerful testament to the importance of community, vulnerability, and resilience in the face of unimaginable hardship. Eric opens up…
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