Cybersecurity is complex. Its user experience doesn’t have to be. Heidi Trost interviews information security experts about how we can make it easier for people—and their organizations—to stay secure.
…
continue reading
1
BRAND (by design) I BG5/ Gene Keys for business
Ashley Briana Eve, The Holistic Human Design Analyst
Hey, friend, welcome to BRAND (by design) where I (a serial brand builder in niches from fitness to business) will guide you to create a brand that creates the feeling you get when you take your bra off after a busy hot day! Ya, that free! As a BG5 Business Consultant, BG5 Profit Potential Specialist, & BG5 Business Cycles Specialist I bring the ”woo” + practical business strategy to turn the rats nest of ideas in your head to a BRAND that gets you paid for what you are best at. In these epi ...
…
continue reading
The MindStrong Project interviews highly successful people to help people build powerful platforms of sustainability and confidence through the discovery of PURPOSE, the strength of STANDARDS, the creation of SYSTEMS, and the clarity of VISION. This allows us to find the world’s best ways of thinking, best solutions to live with meaning and best tools to structure each day.
…
continue reading
1
(185) Lessons from the Downfall of Beachbody
45:52
45:52
Play later
Play later
Lists
Like
Liked
45:52
Have you heard that Beachbody has shifted from an MLM based model to an affiliate based model?! Deeper than just the model shift this shows how CRITICAL it is for brands & businesses to stay on top of trends, rather than get left behind! Beachbody is the new Blockbuster or Blackberry! Let's break down the mistakes Beachbody made & how to avoid thes…
…
continue reading
1
(184) Healing Your Core Wound: The Venus Sequence & Maiden to Mother Archetypal Journey
53:33
53:33
Play later
Play later
Lists
Like
Liked
53:33
Our times have shifted & what I am noticing is a lot of women burned out, exhausted, & simply TIRED from chasing things they are now realizing weren't their dreams in the first place. This has led to a true "mid life crisis", rather than bridge to archetypal Mother, as women are taught to seek answers outside themselves. In this episode I break dow…
…
continue reading
1
(183) Are You Making This Marketing Mistake?
52:19
52:19
Play later
Play later
Lists
Like
Liked
52:19
Are you making this marketing mistake in your online business? Big in the spiritual coaching spaces the last few years was "do NOT talk about peoples problems". It was considered "low vibe" or "bro marketing to address this. Is this true OR is this approach to your business exactly what is causing problems in your business model & conversions? Join…
…
continue reading
1
Leverage UX Research to Improve the Security User Experience with Serge Egelman
31:32
31:32
Play later
Play later
Lists
Like
Liked
31:32
In this episode, we talk about: The role misaligned incentives play in security behaviors. How Serge and his team approach security-focused UX research. Looking upstream at the security decisions made by software engineers and, in turn, the situations they are often placed in due to resource constraints and competing priorities at their organizatio…
…
continue reading
1
(182) Root Cause of Burnout in High Performers & Entrepreneurs
40:40
40:40
Play later
Play later
Lists
Like
Liked
40:40
Are you a high performer that is burned out & exhausted? Maybe you left the corporate rat race for entrepreneurship just to step on the hamster wheel? I don't believe work or "hustle" itself is burning women out. I believe working from wounded maiden, a place of constant SEEKING & chasing, is burning women out. I believe the root cause of burnout i…
…
continue reading
1
(181) The Link Between Posture, Stress, & Results
1:08:46
1:08:46
Play later
Play later
Lists
Like
Liked
1:08:46
More and more women are coming to me in 2024 feeling burned out, exhausted, and overwhelmed. They often think they need a rebrand or a fresh start for their business, but once we dig deeper, it becomes clear—what they really need is to pause, take a step back, and address their life holistically. One thing I’ve been saying to clients (and was remin…
…
continue reading
1
Help Security Analysts Tell the Story Behind the Threats with Shante Perrin
28:58
28:58
Play later
Play later
Lists
Like
Liked
28:58
Shante Perrin, a cybersecurity leader, and her team use cybersecurity software to not only to detect and respond to cybersecurity threats but also, as Shante describes, to help paint a picture for their customers: “We like to build a timeline of events to build that picture, create that story so we can deliver it to the customer and explain why we …
…
continue reading
1
(180) Mindset Asskickery: The Most DANGEROUS Subconscious Belief in the Human Language!
56:32
56:32
Play later
Play later
Lists
Like
Liked
56:32
“Breaking the Cycle: How Limiting Beliefs Keep You Stuck in Fitness and Business” In this episode, we dive deep into the most dangerous belief holding you back from success: “That’s just how I am.” Whether it’s your fitness goals, business aspirations, or personal life, this mindset is keeping you stuck on a hamster wheel—repeating the same pattern…
…
continue reading
1
(179) Common Online Business Pit Falls & What I Would Do Differently Starting Over
59:25
59:25
Play later
Play later
Lists
Like
Liked
59:25
Ready to launch or level up your online coaching business? In this episode, I’m sharing the raw, unfiltered truth about what I would do differently if I could start over—from navigating industry trends to sidestepping the common pitfalls that hold so many women back. Drawing from my own journey, I’ll reveal the secrets, strategies, and shifts that …
…
continue reading
1
Putting Human-Centered Security Into Practice with Julie Haney
50:50
50:50
Play later
Play later
Lists
Like
Liked
50:50
In this episode, we talk about: The need for human-centered security—in order for security measures to be effective, they must center around people, making usability as crucial as technology. We explore the gap between research and practice, highlighting the need to bring cybersecurity research into real-world application. Human-centered security r…
…
continue reading
1
(178) Leveraging The Gap In Your Niche for Bigger Impact
50:18
50:18
Play later
Play later
Lists
Like
Liked
50:18
In this episode, we dive deep into the art of market research and how finding the right gap in your niche can amplify your impact. If you’ve ever felt like you’re speaking into the void or struggling to find your unique place in a crowded market, this episode is for you. We’ll explore practical strategies to identify unmet needs and overlooked oppo…
…
continue reading
1
So Much Data, So Little Time—Designing for Security Workflows with Tom Harrison
31:07
31:07
Play later
Play later
Lists
Like
Liked
31:07
Security analysts respond to security detections and alerts. As part of this, they have to sift through a mountain of data and they have to do it fast. Not in hours, not in days. In minutes. Tom Harrison, security operations manager at Secureworks, explains it perfectly, “We have a time crunch and it’s exacerbated by the other big issue security an…
…
continue reading
1
Threat Modeling Parts of the User Journey That Cost Your Business Money With Adam Shostack
47:01
47:01
Play later
Play later
Lists
Like
Liked
47:01
“Even though usability and security tradeoffs will always be with us, we can get much smarter. Some of the techniques are really simple. For one, write everything down a user needs to do in order to use your app securely. Yeah, keep writing.” In this episode, we talk about: What is threat modeling and why should product teams and UX designers care …
…
continue reading
1
(177) Are Stalled Sales a Marketing or BG5 (knowledge) Problem?
42:07
42:07
Play later
Play later
Lists
Like
Liked
42:07
Are you a personal brand and you think you may have a marketing problem... Or maybe you are wondering why things just aren't working how you believe they should since you are "following your design")? Maybe you have been attempting to apply BG5 (Human Design) to your brand yet you still aren't seeing results? In working with thousands of personal b…
…
continue reading
1
No Room for Hype When Integrating AI Into Cybersecurity Products with John Robertson and Siddharth Hirwani
35:58
35:58
Play later
Play later
Lists
Like
Liked
35:58
“UX design can enhance the overall performance, adoption, and impact in cybersecurity tools that leverage AI, making the tools more accessible to a broader range of users, including those who don’t have deep technical or security knowledge.” In this episode, Siddharth Hirwani and John Robertson talk about: Pressures and challenges security analysts…
…
continue reading
1
What Do You Know About Alert Fatigue? An Interview with John Robertson
19:31
19:31
Play later
Play later
Lists
Like
Liked
19:31
“People try to talk about the technical user experience at too high of a level. You talk about alert fatigue and you kind of understand what alert fatigue is just by the name. Yeah, there’s a lot of alerts. But watching it in action is different.” In this episode, Heidi interviews John about what he’s learned about designing for security analysts. …
…
continue reading
1
(176) Undefined Ego + Self Worth in Business
57:25
57:25
Play later
Play later
Lists
Like
Liked
57:25
Are you struggling with self sabotage patterns in your business around self worth & proving yourself? To quote Beauty & The Beast, is this not “the story as old as time”. Who amongst us hasn’t felt the weight of the world on our chest as we desperately try to prove ourselves to our parents, teachers, coaches, mentors, and even ourselves. Who hasn’t…
…
continue reading
1
(175) Common Copywriting ERRORS using Profile (BG5/ Human Design)
29:29
29:29
Play later
Play later
Lists
Like
Liked
29:29
What are the TOP copywriting errors for the different profile lines? After working with thousands of people within business strategy and BG5 (Human Design) these are common errors I see all the time. If you are ready for a CLEAR message that speaks to the right people you will want to avoid these pitfalls! You won't want to miss this! To learn more…
…
continue reading
Are you getting people to convert but they are an actual NIGHTMARE to work with? You may have heard me speak on the "Right, relevant, resourced" client before... But what you may not have realized is that "resourced" doesn't just mean money! Join me for more and to work with me on that join us July 18th in the BG5 Business Bundle Membership where I…
…
continue reading
1
(173) 3 Biggest Conversion Killers in Messaging
40:43
40:43
Play later
Play later
Lists
Like
Liked
40:43
Are you looking to increase conversion (aka make more money) with your content & marketing? Then this episode is for you! There are 3 major issues I have seen thousands of times with clients when it comes to clearly articulating their message to the right people. Grab a pen & paper because this is a NOT miss episode! Join us in the BG5 Business Bun…
…
continue reading
1
(172) Marketing Using BG5 Public Role (Profile) + Gene Keys
50:09
50:09
Play later
Play later
Lists
Like
Liked
50:09
Are you ready to nail your marketing in your personal brand so that you can attract the RIGHT people who are ready to invest? Public Role (profile) is a critical aspect to marketing that not only fits *you* like a glove but also speaks to the right people. In this episode of the BRAND (by design) podcast I break down why we want strong marketing AN…
…
continue reading
Want to stand out with the *right* people are you excited to wake up everyday to serve? BRAND Values are often ignored but are crucial to building a brand that stands out & gets you paid for what you are best at. When I started my brand “Social Responsibility” & giving back was a core value I centered in all of my work. I brought my commun…
…
continue reading
1
(170) Is BG5 enough for building a profitable brand?
54:54
54:54
Play later
Play later
Lists
Like
Liked
54:54
This is a NOT miss episode breaking down the top 3 reasons BG5 may **not** be working for you in creating a profitable brand that stands out. My goal is to give you the truth, albeit sometimes bitter, on what it truly takes to succeed because I want you here for the long haul. As I promised in the episode I am running a 50% off sales on BRANDED by …
…
continue reading
1
How to Build Trust Through the User Experience with Carlie Hundt and Devon Hirth
45:04
45:04
Play later
Play later
Lists
Like
Liked
45:04
Carlie Hundt and Devon Hirth believe a UX designer’s role is to “lift up the voices of the people trying to access and use government services.” Trust is really important. How do we build trust through the user experience, particularly when you are asking for personal information? In this episode, we talk about: Leveraging storytelling to “share wi…
…
continue reading
1
Understand the Holistic Experience to Improve Cybersecurity Products with Lindsey Wallace
50:33
50:33
Play later
Play later
Lists
Like
Liked
50:33
When thinking about building products for security teams, we often emphasize the technical side: reduced false positives, new detection techniques, and automation. But what about asking things like: how do security teams work together? What excites a security analyst about their job? How can we help them do more of that? What does the experience lo…
…
continue reading
1
(169) Human Design & Relationships: Dominance
34:59
34:59
Play later
Play later
Lists
Like
Liked
34:59
Are you curious about how your design interacts with your partners? In relationship to gates or channels partnerships can be impacted through dominance, companionship, electromagnetic, & compromise. In this episode we dive into the impact of Dominance on relationships, using my own Channel of Structuring as an example for how this plays out in my o…
…
continue reading
1
(168) Is "type" in Human Design causing more suffering?
36:07
36:07
Play later
Play later
Lists
Like
Liked
36:07
In this episode I dive into my thoughts surrounding "type" in Human Design and how the online space may be creating more conditioning through a lot of the language & marketing being used. After helping thousands of people with Human Design, and studying at the official schools, I hope to bring a unique, and nuanced, perspective to this conversation…
…
continue reading
1
Include Users with Disabilities in Your Security UX Research with Joyce Oshita
49:29
49:29
Play later
Play later
Lists
Like
Liked
49:29
Are you inadvertently designing a security user experience that makes it less likely your users will choose the most secure option for them? Are security-related roadblocks preventing people from using your service? In order to design inclusive experiences—including accessible experiences—you must include users with disabilities in your research. I…
…
continue reading
1
Leveraging Data Science to Help Security Teams with Serge-Olivier Paquette
41:58
41:58
Play later
Play later
Lists
Like
Liked
41:58
How do you help security teams understand what happened and what to do next? Data science can help with that. Serge-Olivier Paquette, CPO at threat intelligence and analytics platform Flare, combines product, cybersecurity, and data science expertise to develop cutting-edge products and experiences that help security teams make informed decisions. …
…
continue reading
How does how you are designed to digest impact your ADHD symptoms? In this episode I dive into the Primary Health System & have a look at how applying your dietary regimen correctly can help reduce (or even eliminate) ADHD symptoms! To learn more about the ADHD + HD 1:1 special offer please click here: https://www.ashleybrianaeve.com/adhd+hd IG: ht…
…
continue reading
1
What Designers Need to Know About Digital Identity and Access with David Mahdi
45:27
45:27
Play later
Play later
Lists
Like
Liked
45:27
What do the terms digital identity and access mean for the user experience? David Mahdi, CIO at Transmit Security and digital identity and cybersecurity expert, breaks it all down in this episode. We talk about: Access-related terms you need to understand: Digital identity, authentication, and authorization. Why so many security problems are, in fa…
…
continue reading
1
(166) Using BG5 to Understanding Your Audience & Speak to Your Niche
32:37
32:37
Play later
Play later
Lists
Like
Liked
32:37
Is "you are the niche" enough to convert qualified clients? Lets discuss! In this episode, certified BG5 business consultant, Ashley Briana Eve, guides listeners on how to develop a distinctive and successful personal brand, honing in on authenticity and understanding your unique niche. Packed with advice on common pitfalls and practical marketing …
…
continue reading
1
(165) 3 Needed Pillars for Scaling (by design)
54:23
54:23
Play later
Play later
Lists
Like
Liked
54:23
Join Ashley Briana Eve, a certified BG5 business consultant, as she shares 3 needed pillars in building an aligned, AUTHENTIC, brand (by design). This podcast episode delves into the importance of authenticity, the balance between strategy and energy, and the significance of individuality in business success. Ashley navigates through her experience…
…
continue reading
1
(164) Selling Through The Sacral in Business (For defined & Undefined)
58:54
58:54
Play later
Play later
Lists
Like
Liked
58:54
This information-packed episode brings unique insights from a certified BG5 business consultant and profit potential specialist, providing guidance to spiritually-connected, heart-driven individuals looking to create profound, purpose-driven value in their brand. Explore the intricacies of the defined & undefined sacral in business, energy use, and…
…
continue reading
1
Bake Security Into the DNA of Your Product and Improve the Security User Experience with Darren Thomas and Margaret Cunningham
41:09
41:09
Play later
Play later
Lists
Like
Liked
41:09
We start the episode discussing a very serious topic: emojis. Then we get back to your regularly scheduled programming. How would you approach security if you were building something from scratch? How would you address security user experience challenges? Darren Thomas and Margaret Cunningham from Wethos AI talk about how they’ve built security int…
…
continue reading
1
(163) $54 MILLION Per Year on YouTube? How?!
39:00
39:00
Play later
Play later
Lists
Like
Liked
39:00
Dive deep into the entrepreneurial journey of YouTube's highest-paid creator, Mr. Beast). In the first part of this episode, Ashley delves into how she successfully launched another business (heritage breed & rare chickens), selling out her first official hatch in under 48 hours, illuminating the steps, processes, and mindset required to build a st…
…
continue reading
Do you seek authenticity for your brand, hoping to reflect it effectively in your voice? Tune in to 'Brand by Design' where we unravel the key to expressing your brand personality through your voice. Hosted by Ashley Brianna Eve, a certified BG5 business consultant, this podcast serves as a lighthouse for businesses aiming to amplify their unique b…
…
continue reading
1
(161) Conquering Fear & Unlocking Your Hidden Purpose
18:07
18:07
Play later
Play later
Lists
Like
Liked
18:07
This episode is borrowed from the **new** Holistic Human Design Podcast! Subscribe here: Holistic Human Design Podcast Welcome to an enlightening episode of the Holistic Human Design Podcast led by certified BG5 Business Consultant and Positive Psychology Strengths Coach, Ashley Briana Eve. This thought-provoking discussion touches on the critical …
…
continue reading
1
(160) North & South Node in BG5 & Business
35:33
35:33
Play later
Play later
Lists
Like
Liked
35:33
What does the North & South Node have to do with business in terms of BG5? You will NOT want to miss this deep dive into your past & future directions (north & south nodes) & how to apply it to business today. As a BG5 certified consultant & IHDS Holistic Analyst student (the highest level of certification for personal readings & support) I bring t…
…
continue reading
1
What UX Designers Need to Know About Privacy with Michelle Finneran Dennedy
50:13
50:13
Play later
Play later
Lists
Like
Liked
50:13
When your website says, “we value your privacy,” how do users interpret that statement? How do they experience “privacy” in your product? What messages are you conveying--perhaps unintentionally? Privacy expert Michelle Finneran Dennedy helps designers think about privacy in the context of the user experience. In this episode, we talk about: What d…
…
continue reading
1
(159) Training 1: Gain The Energetic Edge Using BG5
51:07
51:07
Play later
Play later
Lists
Like
Liked
51:07
In celebration of KEYS TO CASH SEASON, and my upcoming new podcast Keys to Cash, I am bringing you an in depth 3 part foundational training on how to gain the energetic edge using BG5. How can you leverage your design to make more money doing what you are best at? Listen to find out more! In April there are two ways to work with me! BRAND by Design…
…
continue reading
1
(158) Are you being the tugboat or lighthouse in your BRAND?
28:09
28:09
Play later
Play later
Lists
Like
Liked
28:09
In this episode dive into Ashley's popular metaphor - the persistent tugboat and the sturdy lighthouse. She delves into the exhausting challenges of behaving like a tugboat, futilely pulling people towards their destinations & "goals". Instead, she suggests the lighthouse approach, radiating a strong message that many will willingly follow through …
…
continue reading
Welcome to the latest episode of the "Brand by Design" podcast where we explore the dynamics of how to approach a cash injection in your online personal brand. We emphasize the importance of prioritizing, not more information, but a cash campaign when money is *required* or you aren't making money in your brand. This is a two fold benefit as it cre…
…
continue reading
1
(156) Two Biggest Mistakes in Applying BG5 to Your BRAND
31:27
31:27
Play later
Play later
Lists
Like
Liked
31:27
Welcome to a powerful new episode of Brand by Design, where certified BG5 business consultant, Ashley Briana Eve discusses the two *biggest* mistakes when using BG5 in business. Ashley shares the common pitfalls she has observed over the years when people earnestly apply BG5 and Human Design to their businesses. Through her vast experience of worki…
…
continue reading
1
(155) Understanding the Nuances of Relationships with Human Design
49:49
49:49
Play later
Play later
Lists
Like
Liked
49:49
In the latest episode of Brand by Design, join your host and certified BG5 business consultant, Ashley Briana Eve, as she delves into practical examples and captivating anecdotes, uncovering how the concept of the "not-self" impacts personal and business relationships. Ashley expertly illustrates how individuals attract each other to fill openness,…
…
continue reading
1
(154) SIMPLE BRAND Hacks Using BG5 & Your Profile
40:10
40:10
Play later
Play later
Lists
Like
Liked
40:10
Welcome to "Brand by Design" with Ashley Brana Eve, a certified BG5 business consultant, who brings invaluable insights on building a personal brand that aligns perfectly with your unique skills and fulfills your business goals. This episode is a comprehensive guide for entrepreneurs striving to blend their passion and business goals by leveraging …
…
continue reading
1
(156) Turning the Not Self into Money Making GOLD!
46:55
46:55
Play later
Play later
Lists
Like
Liked
46:55
Is the not self positive? In this episode I bring the BG5 perspective on the not self so you can get out of your head & into making money in your personal brand! If you discovered Human Design before finding BG5 you won't want to miss this episode as it spins everything you know to be true on its head! Ready to apply BG5 to your business? Check out…
…
continue reading
1
(155) In The Void? Thinking of a Pivot? Listen to this!
39:58
39:58
Play later
Play later
Lists
Like
Liked
39:58
Have you been feeling.... stuck... in your business? As if there is a whole damn level you have not let out? Or maybe that somewhere along the way you have cut off pieces of self to fit in or to follow suit on what you "should" do to make money online? First, you aren't alone. In this episode I bring my own experience having been in the void the la…
…
continue reading
1
(154) KEY to Success as a 1st Line Life's Work
44:22
44:22
Play later
Play later
Lists
Like
Liked
44:22
In this enriching episode of "BRAND by Design", your host, BG5 certified business consultant Ashley Breana Eve, talks about the crucial role of the Creator Archetype for those with the 1st line in their "Life's Work". Ashley offers an insightful guide for anyone incorporating the 1st Line of life's work into their BRAND, underscoring the significan…
…
continue reading
1
Learning and Iterating Are Key to Improving the Security User Experience with Kevin Goldman
45:16
45:16
Play later
Play later
Lists
Like
Liked
45:16
Designing for the security user experience is challenging because if security controls are too complex or burdensome, users may bypass them, which compromises security. Additionally, the constant evolution of threats means that effective security controls must be continuously updated to stay ahead of threat actors. In other words, what may have bee…
…
continue reading