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Gain actionable insights each week on how to successfully run a small business in today’s competitive landscape. In each episode, Gordon Henry chats with small business owners, entrepreneurs, and industry experts about the challenges of starting a business and how to provide incredible client experiences. We focus on technology, especially cloud software, that small businesses can use to modernize and automate their businesses to become easier to do business with. We are passionate about hel ...
 
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I am a first-generation immigrant, my family moved to the States many years ago from Italy to pursue a better life. I got my first taste of entrepreneurship working in our family restaurant, fast-forward to college graduation and I quickly figured out I hated the corporate environment. After several interviews with various companies, I realized cor…
 
After graduating from the University of Florida, I started my career managing health clubs. I went to work for a small company at the time called Equinox. I joined Equinox when they had around 12 clubs and now there are over 100 clubs across the US, Canada, and the UK. My role was to help them open locations, which taught me how to be an owner-oper…
 
My story can be summarized as there were a lot of wrongs before there was a right. No one believed in me, I had all these fears inside of me, my junior high principal said it would be a cold day in hell if I ever graduated college, I never thought I would become an entrepreneur. I went to school for journalism but quickly realized I didn’t have the…
 
I grew up in an entrepreneurial family, when I was around five years old my parents started a psychometrics company called Selection, which centered around personality profiling, career guidance, interview skills, and selection guidance. Then a few years later my folks started an English as a Second Language school (ESL), teaching English to intern…
 
SCORE runs a mentor network around the country with nearly 10,000 business executives that volunteer their time to help small business owners. The SCORE Foundation is the philanthropic arm of the SCORE organization. We bring corporations, foundations, other non-profits, and individuals together to provide sponsorship dollars to underwrite many of t…
 
Growing up I was fascinated with public speaking and communications so I would learn everything I could about how to be a good communicator. After returning from serving on a mission, I was approached by Brigham Dickinson, the founder of Power Selling Pros, and he asked if I wanted to become a customer service coach. It was seamless for me because …
 
The primary clients we serve today are established businesses that are struggling to figure out how to generate a return on their digital marketing. I’ve been in tech for decades and ran an advertising agency with my husband for a decade before becoming a revenue coach. Over the years I’ve helped companies of various sizes find success through digi…
 
After graduating from business school, I started a job at Charles Schwab. I had a great time working alongside some wonderful and smart people. As I progressed into leadership roles, I found that to keep progressing I would have to make several lateral moves. That was a bit of a turn-off for me with my entrepreneurial spirit. What I also noticed wa…
 
I started Chick Boss Cake as a hobby at first and ran it out of my tiny apartment kitchen. Eventually, word spread and I realized I loved both making and eating desserts. Part of what makes us unique ties into our slogan “it’s not about the cake”. While many of our customers will say we have the best cake in town, for us it’s about the community we…
 
We originally launched in 2009 under the name Texas Investors Network, however as we grew and began receiving interest from people outside of Texas, we decided to change our name to TEN Capital Network. Today we’ve helped startups raise well over $900M in capital to fund their business ideas and grow successful ventures. We’ve learned a lot along o…
 
We’re coming out of Winter and moving into Spring, what better time than now to position your business for the next stage of growth. Here are five key points that will help your business reach its goals this year. 1. Client experience The biggest topic we’ve heard over and over again is that today’s small businesses need to provide a better client …
 
I’ve been in the fitness space since college. I’ve worked for several prominent clubs along my journey, including Equinox. I knew one day I wanted to open a club of my own. Generally, you find most of the quality clubs in the city but I saw a need in the suburbs that was being underserved. In 2013 I took the plunge and opened my first location and …
 
I was working as a CFO for mid-size businesses. I realized that the leadership teams I supported were able to make all of these informed decisions because they were using data to make decisions versus relying on emotion. Around the same time, I was volunteering at a local entrepreneurship hub. I kept hearing the same roadblock from several of the s…
 
In my first business, I found myself working extremely hard but making absolutely no money. I realized I needed to learn the business of business, so I spent time learning how to run a business. What I learned was that once you understand how a business runs, it doesn’t make much of a difference what type of business it is. I went from construction…
 
After selling my previous business in 2001, I began looking back at the strategies I used to build three successful companies and several less successful companies. What I realized is that while the strategies were fairly consistent, it was the market conditions that made the difference. Furthermore, I knew most small business owners don’t have acc…
 
GrowthForce is an outsourced accounting partner that provides dedicated bookkeepers, staff accountants, controllers, and CFOs to non-profits and small businesses that use QuickBooks. Most of the time people come to us because they’re frustrated that they’re working hard but still worried about cash flow because finances aren’t their core competency…
 
My journey into the world of insurance is not a typical one. When I went to college my major initially was history and as part of the requirements, I took a math class that sparked my interest. It was ironic because up to that point I had never liked math. So I looked for the fastest way to complete my degree which led me to pursue the actuarial tr…
 
My parents owned a small clothing factory in Brooklyn where I grew up spending my afternoons working and learning how to run a business. After I got out of high school my choice was to either go to college or get a job. At the time my father encouraged me to open another clothing factory and so I decided to venture into the clothing business. Howev…
 
I started my entrepreneurship journey selling prepackaged food from Thailand, then I got into a food truck business, after that I tried and failed at several other businesses before landing in the beauty space. This is our 9th year in the beauty business and I credit a lot of our growth to one underlying strategy. We actively solicit feedback from …
 
The number one success indicator for any business is how much value it creates for its customers. The first thing I think about when it comes to digital transformation is not in terms of what businesses are doing but what consumers have adopted over the last 10 to 15 years. The way we shop, date, learn, or almost any other area of our life has been…
 
Most of my career has been centered around helping companies leverage technology to reach more customers and grow their businesses. The mission of 3x3 is to empower the small liquor stores with the same type of technology the bigger stores they compete with are using. The foundation of any sales and marketing campaign has to be data. The days of wa…
 
The small business coaching and consulting space is quite crowded and it can be hard to stand out. However, that isn’t just limited to our industry but a lot of the small businesses we coach find themselves in a similar situation. Something we recommend to clients and recently completed on our business is a competitor analysis. The goal of the comp…
 
When you dig into the numbers about two out of three small businesses fail. Considering I have three kids at home that have an entrepreneurial spirit that means two of them might not ever move out of the house. There are a few common areas I coach people around that come into the TSBDC. Most entrepreneurs have some level of fear of failure they hav…
 
Jeffrey Feldberg increased the value of his business by 10x in 2-years before selling. Jeffrey shared, up to 90% of liquidity events fail, and most of the time they fail due to a lack of preparation. However, even for the remaining 10% of events that are “successful” 50% to 100% of the deal value is left on the table. Given that selling your busine…
 
We help small business owners find financing through SBA lenders. The SBA is the U.S. Small Business Administration that was formed to make it easier for small businesses to access capital and business opportunities. The two primary financing options they offer are the 7a and 504 loan programs. The first misconception I want to clear up is you don’…
 
The foundational principles we teach were derived from what I learned during a decade working in corporate America. The vast majority of entrepreneurship training available is extremely tactical, such as how to get clients, grow your social media followers, or write a headline people will click on. That has led to a lot of confusion around what it …
 
I am an accidental entrepreneur, as I know so many others are, my major in college was art with a concentration in photography. At the time I didn’t have a clear path on what direction that would take me but my friends started asking me to take family photos. When I started getting client referrals from people outside my friend group, it hit me tha…
 
I grew up in Pittsburgh, PA, and went to Virginia Tech for my undergrad as a journalism major. My first job out of college was working at a local broadcast news station. A year later I received the dream call to the big leagues to work for the NBC station in Philadelphia, PA. I was fortunate enough to be hired as a producer at 23 years old, which m…
 
When I started my blog several years ago I was the president of a small business with a handful of people. What quickly became clear to me was, blogging about relevant industry topics would differentiate our business from competitors and help us attract new customers. The power of being a thought leader in your industry cannot be undervalued, to th…
 
The Magical Power of 3 is all about leveraging the number three to create a roadmap to success, wealth, and happiness. While anyone could benefit from reading the book, I had three specific types of people in mind when I wrote it. The first person is anyone responsible for driving sales at a company. The second is anyone in leadership at a company.…
 
As we all know, this last year and a half has been hard on us all but especially small businesses. Sadly some businesses closed, others were able to scrape by, and some have done quite well. I spend a good part of my time interviewing entrepreneurs, from well-known names with large companies to those just starting. I took all of that content and co…
 
I never intended to get into the content publishing business. However, after I left my corporate career I started doing some consulting for friends that were entrepreneurs. After a while I thought, why don’t I launch a website and start an email newsletter. Keep in mind this was 2003 so the state of email marketing was still in its infancy. In my s…
 
The context behind Listen, Innovate, Grow came from my experience working with SMBs and realizing there were a lot of untapped opportunities. Often the primary limiting factor to small business growth is the owner being too ingrained working in the business vs. on the business. A good example of working on the business is market positioning and fut…
 
My venture into franchising with College Hunks Hauling Junk began in a bit of an odd way. I was watching a reality TV show and the founders were on the show. When I saw them the show a lightbulb went off related to another conversation I had with a Starbucks barista. The barista was a college graduate but had chosen to work at Starbucks because she…
 
Before starting my company, I spent 22 years publishing magazines and newspapers for small business owners. There are few things I enjoy more than helping business owners work on their dream, build their dream, and watch them achieve that dream. About three years ago, I launched Small Business Edge with a focus on building a community for small bus…
 
When Justin and I started the company our background was videography and naturally we wanted to shoot, edit, and script the best videos possible. However, what we learned when we followed up with clients 6-months later is that often they had either not used the video or only used it in a small way. The bottom line was even if they were a raving fan…
 
After moving to Wisconsin from Texas I started working as a carpenter’s apprentice who built custom homes. One day I saw an ad in the paper to be a home inspector. I worked for that company for a couple of years before starting my own contractor business in St. Paul, Minnesota. We grew to around $25 million in yearly sales and opened 7 locations ac…
 
Often when people hear the term influencer marketing they think it’s this new social media thing because the term was coined around the advent of social media. However, influencer marketing has been around for centuries. Essentially influencer marketing is working through a third party to have them persuade their audience to take some action or cha…
 
I believe at some point in your life you should ask yourself what is missing in the world that you want to become the number one solution to. It took me 32 years to ask that question of myself and what I realized is, I wanted to listen to a daily podcast that interviewed entrepreneurs. That didn’t exist at the time so I said why not be the change I…
 
After working in the tech industry for over a decade I had this romantic notion to own my own business. I traveled frequently for work while my kids were growing up and I realized I didn’t want to miss out on those years. After 5 years of research and evaluating different concepts we launched our first car wash business. I kept my day job for the f…
 
I grew up in Flint, Michigan, and while my parents provided a loving home, we were poor. The neighborhood I grew up in was rough and although my parents worked hard, we struggled. The good side of that experience is it ingrains in oneself a determination and grit to work for what you want and not expect you’re entitled to anything. I also know ther…
 
Before I started my own business I worked for AT&T wireless as an international general manager in the Caribbean. After I returned from my assignment I bought a business coaching franchise. I would often speak at various events for small business owners and ended up meeting my now husband at one of those events. Together we started Sunshine Plumbin…
 
When I initially started the Likeable company it was not called Likeable. It was called The K Buzz which eventually became Likeable. The concept behind the company was to leverage word-of-mouth marketing to help organizations generate buzz. I believe likability and social media are great equalizers for small businesses. Generally, the bigger a busi…
 
The contractor fight is something I refer to as the six inches between your ears. We all have those voices in our heads or limiting beliefs. Having been a home improvement contractor myself for many years, I understand that battle and can relate to the other men and women working in the trades. Our mission is to bring respect and dignity back to th…
 
Marketing has pretty much been my life for 30 plus years now. I worked for a few years out of college for an ad agency before venturing off and starting my own marketing consulting business. After a bit of trial and error, I decided to create a systematic approach to marketing that takes a lot of the guesswork out of marketing and enables the busin…
 
I was a first-generation college graduate and, like a lot of graduates, I had dreams and ambitions for what I wanted to do with my life. Unfortunately, also like a lot of graduates, I had a mountain of student debt that threatened to crush me if I didn’t find a way to pay it down. I ended up taking a role in investment banking and during my time th…
 
Understanding the tax code during normal times is challenging enough but over the past 15 months, we’ve had 5 major tax bills passed. Which was unprecedented but so was COVID-19 and many of the new measures are focused on trying to help small businesses keep their doors open. Now that most small businesses have completed their 2020 taxes they are l…
 
We do a lot of research at the SMB Group related to small businesses. In a broad context, we divide up the large universe of small businesses into a few big groups. Very small businesses are generally 1-19 employees, small businesses 20-100 employees, medium-sized businesses 100-1,000, and mid-market businesses 1,000-2,500 employees. When you hear …
 
I was able to help scale and exit our family contractor business before venturing into my coaching career that has become my passion for the past 19 years. As with any success, there is a bit of a backstory. My father was a serial entrepreneur and by the time I was old enough to walk into a meeting, as a young teenager, my dad had me and my brother…
 
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