In this episode of Masters of Growth, Andre and I discussed the necessary ingredients to form effective optimization teams. We touched on the topic of people and processes, but also the difference between traditional and product organizations in terms of optimization success.Send us your questions using #mog on twitter or LinkedIn. Alternatively, y…

Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the Nick So, Director of Optimization Strategy at WiderFunnel:1) What are ingredients of a successful optimization strategy?2) Common mistakes companies make along the process of starting an optimization programme?3) What keeps you up at…

Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the prolific conversion consultant and speaker Michael Aagaard:1) What are the typical pitfalls that most optimizes have to overcome when implementing an optimization process?2) Why do you think that optimization is often ignored by the …

Here are the questions we discussed in this episode of Masters of Growth:1) What’s the difference between Growth Hacking and Conversion Optimization?2) What's will be the impact of new checkout technologies like Apple Pay, one-click or chatbot conversion funnels on the work of optimizers?3) What are the biggest misconceptions about the work of opti…

Welcome to the first (inofficial) episode of the Masters of Growth podcast powered by iridion.You will learn about why we're doing this show and who's behind it.Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly fo…