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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
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show series
 
DevOps is a set of philosophies and processes meant to make it faster and more efficient to develop software. At DEV.co., we offer DevOps as a service, providing you with the tools and logistical gateway that allow you to achieve your development goals. DevOps as a service provides the tools, processes, and structures necessary to practice DevOps w…
 
Many organizations are turning to software development staffing companies to fulfill their staffing needs. Developing a recruiting strategy with a staffing firm will save you time and money. Get access to some of the best talents in the industry by hiring a staffing agency instead of searching for candidates on your own. A software development staf…
 
Technology architecture consulting allows you to design and develop a tech stack that can support all your future products and applications. The technology stack determines your business's efficiency, productivity, security, and more. Together, we'll review your existing infrastructure, your current capabilities, your plans for the future, and even…
 
User experience plays a direct role in retaining and converting website visitors. Users respond best to an effortless, intuitive experience. A strong user interface makes it easy for any visitor at any point in the journey to find what they came for. Dev.co understands what it takes to create an exceptional user experience through a powerful user i…
 
Mobile apps come in a variety of forms and serve a wide range of potential purposes. Good mobile apps follow standard best practices but also incorporate creative new elements. A mobile development company can help you take an initial idea and turn it into a fully functioning mobile app. We believe agile development lends itself to more innovative …
 
Mobile apps come in a variety of forms and serve a wide range of potential purposes. Good mobile apps follow standard best practices but also incorporate creative new elements. A mobile development company can help you take an initial idea and turn it into a fully functioning mobile app. We believe agile development lends itself to more innovative …
 
Website design is more than aesthetics. Your website also needs user-friendly navigation and well-organized content. A slow-loading site will repel visitors. High-performing sites use SSL to encrypt data like credit card numbers, email addresses, and personal information to make visitors feel confident and secure. This provides a clean, secure webs…
 
In this post, we look at the factors in search personalization and how to do SEO in light of personalized search results. There are five main modes of personalization, each present in modern search but increasing in sophistication. Apps and bookmarks you use on your device can influence the types of results you see. This level of personalization ma…
 
Take a look at what's popular on your site and see what people are searching for. Use tools like Moz or Ahrefs to get hundreds of different long-tail keywords based on a single entry. Google Trends and Social Listening Software can help you uncover new topics and long-tail keywords for your niche. Use these tools to see what people are searching fo…
 
Long-tail keywords play a critical role in both paid and organic online searches. For website content, long-tail keywords offer the opportunity to give users more specific content. Long-tail keywords are advantageous over shorter keyword phrases because there's less competition clamoring for them. Use tools like Ahrefs' Keyword Explorer to find key…
 
SEO is the process of uncovering opportunities for your brand to rank higher in search engines. If you're a startup doing digital marketing, you will want to focus on the long tail keywords. These are extended-phrase search queries such as "what is the best roofing company in Wyoming?". Once you've got your seed keywords, it's time to start gatheri…
 
If you produce quality cornerstone content, you'll set yourself up for sustainable growth. You don't want to be spammy with your posts, but sharing the occasional link and giving followers a reason to visit can provide a nice and steady flow of traffic. If you already have a social media presence, these profiles can be leveraged to drive traffic ba…
 
Blogging has democratized the internet. Anyone can launch a blog, write words, and publish them in a highly accessible manner. You don't need to be a foodie, interior designer, Pinterest Queen, wedding planner, or stay-at-home mom to start a blog. Starting a blog is one of the fastest ways to acquire digital marketing skills that are transferable i…
 
Plastic surgeons can use SEO to attract the right types of patients to their practice. You need to rank at least on the first page of search results for "plastic surgeons" in your community. The more you can target your audience, the more likely you are to find them on Google. SEO will get you ranked higher on Google and other search engines for ma…
 
It's also a good idea to cruise around blogs dedicated to helping you increase conversions. It's not enough to opt for an "optimized" conversion strategy. You have to put your changes to the test in a live environment. Experimentation can help you discover new tactics or illuminate some false assumptions. It can also help you stay one step ahead of…
 
What is conversion rate optimization? It's the process of converting your inbound traffic into paying customers. Conversions aren't just about getting people to pay you money; they're about getting users to have meaningful interactions with your brand. SEO.co uses conversion optimization tactics just like you should, even on our home page. The grea…
 
Even some of the best SEO companies offer "guaranteed" results, such as a # 1 or top 5 ranking for certain keywords. A "money-back guarantee" is a company policy that gives clients the option of canceling their service and getting all of their money back. If you're looking for SEO services, do not trust any company that offers a money-back guarante…
 
Google and Facebook each have their own advantages and disadvantages, so it's up to you and the nature of your content to decide which is best. With that said, brands can pay to boost their content's reach to their fans, and it's relatively inexpensive as far as paid ads go. You can create a series that keeps some concept, idea, or format consisten…
 
With it in place, you'll be able to get at least one influencer in your corner and work with them on future projects. Internal links are a great way to promote your content and help Google understand how your internal pages relate to each other. You can use HelloBar or OptinMonster to create pop-ups, pop-ins, and modal boxes that display informatio…
 
You'll want to be consistent so your subscribers come to learn what to expect. You can send out different types of newsletters, such as weekly and monthly, to keep your subscribers up-to-date. S.E.O.com has found no clear winner in terms of open or click-through rates. Email marketing can be used to promote and complement your content and social me…
 
Interactive quizzes and calculators can be beneficial in securing more engagement and shares in your online marketing campaigns. Social media isn't a magical gateway to more visibility and a bigger audience. Some platforms are going to matter more to your brand than others. Narrowing your scope of syndication to only the platforms that are most eff…
 
In order to win in content marketing, your content strategy should include at least two easy steps. The tactics you use to promote and nurture your published content have just as big of an impact on your overall results as the quality of your content does in the first place. The Fortune is in the Follow-up. If you don't get your content in front of…
 
Google Analytics' Goals section has a section dedicated to helping you track these modules. You'll want to track the number of downloads your piece receives, as well as how well-liked it is by your readers. Conduct surveys among your readers to find out what they think about your content and suggest ideas for future entries. It's a good idea to col…
 
You can also get a gauge of your current brand presence by looking at how often your brand is mentioned on social media. The more prominent your brand and content are, on-site and off-site, the more aware people are of your brand. Survey your readers to gauge how effective your content is at making your brand both positive and memorable. There are …
 
Don't write off direct traffic entirely; it's usually not as closely related to your content strategy as these other channels. Custom reports can show you which external assets or media are generating the most traffic. If you're looking to increase your conversion rate, it's important to know how many visitors you're getting and how much they're wo…
 
You can use conversions to gauge your audience's interest in your content. You'll also want to measure the popularity of your content in ways that transcend traffic or conversions. Popularity can't be tied to an objective value, but it's an important qualitative measure. Engagement is a great way to gauge the health of your campaign. The next secti…
 
Many marketers don't understand what's necessary for measuring and analyzing a content marketing campaign. Analysis can help you define, set, and eventually measure your content and goals. There's no "right" or "wrong" way to go about defining your content marketing goals. When you're first starting out, most of your goals will be speculative or ba…
 
Search engines are losing their role as gateways to the online world. Online and mobile technology are starting to chip away at the dominance of search engines in online behavior. Their influence is waning in response to important trends and developments. Facebook is planning the release of a digital assistant and a search engine within its apps. A…
 
If you want to be successful in content marketing or SEO, you need to produce high-quality content. "High-quality" is a vague term that can mean a lot of things. Are you adding something original to the discussion? There's already a discussion around this topic, even if your topic is somewhat unique. Is your content organized logically? It's a good…
 
Work with a link building services to help law firms enhance their online presence. Legal advertising and promotion were actually prohibited in the United States up until the mid-1970s. Today, legal advertising has blown past the $1 billion mark. Legal firms can use link building to increase exposure, enhance search rankings, and generate more traf…
 
Link building for law firms helps tie all your other digital marketing strategies together. The more you're able to secure backlinks from high-authority domains, the more visible and authoritative your own web pages will become. Link building is one of the most ROI-maximizing strategies in online marketing. Link-worthy content isn't self-serving. I…
 
The WordPress plugin WP Smush.it can help you efficiently compress the size and load times of all your images. Your homepage should be optimized for SEO as it's your most important site page. Maximize your layout and content on your homepage for speed. Get rid of pingbacks and trackbacks to preserve your backlinks. Eliminate unused post drafts to r…
 
Slow sites are punished by both users and search engines. Site speed reflects how quickly a website responds to web requests. For example, Google has indicated that site speed would be a factor they take into consideration for ranking purposes. A webpage is considered "document complete" when it has loaded enough to allow a user to start clicking b…
 
The majority of the expired domain's value is derived from its backlink profile, so the majority of the expired domain's value is derived from it. Various methods can help you find expired domains fast. You only have to enter a few niche-relevant keywords into the software to find expired domain names. Look for domains that were used as blog networ…
 
As of July 2021, there are a total of 153,210 expired domains on the internet. Acquiring defunct or existing (but not currently live) domains can boost your SEO results. There are downsides to acquiring expired domains, especially if you do it wrong. If it is done right, you can use an expired domain for SEO purposes. When you purchase an expired U…
 
For internet marketing, there are many things to look at in order to make your website function optimally. One of the various components that a good internet marketer must view is the health of their backlinks. Backlinks are links from other websites that point towards your website. Backlinks ensure that another site is sharing information about yo…
 
A link wheel is simply a number of web pages that link back to an initial website. Linking in this way allows you to quickly pass PageRank (or value or importance) through to another website. The more you have, the easier it is to get an important site noticed by the major search engines and be found when people are searching for certain words or p…
 
In this series, you'll learn what a link wheel is and how it can help your websites. Why? Because Link wheels are still working for SEO in 2021 and can aid your efforts in increasing traffic to any website of yours from the Search Engines (Google) via the magic of "Backlinks". In the 21st century, most search engines use link wheels as a primary li…
 
We all know that when we look for anything on the internet, we're looking for a way to solve a problem or satisfy a need. And yet, analysis of traffic flow has shown that users abandon websites in as little as four seconds if they don't find what they are seeking quickly. So how can you ensure that your website meets their needs and is trustworthy,…
 
15 Elements of a trustworthy website. Where do you look when you're trying to determine if a website or website publisher is trustworthy? We all have our own ways of deciding whether we can trust what we're reading on a specific website. But there are some elements that all trustworthy websites should have in common, and it's helpful to know what t…
 
Organic Lead Generations Step-by-Step Guide of SEO is the only program that will teach you 100% organic lead generation. Organic lead generation is where you gain a massive return on investment by using free traffic from search engines to generate a large number of highly qualified leads. You will learn the exact same process that we used to genera…
 
WordPress and Squarespace are two of the most popular content management systems (CMS), each with unique pros and cons for website design and development. Squarespace is a great option for those who have no coding or design experience but still want to create a beautiful website. WordPress enables you to edit the look of your site with coding skill…
 
WordPress has been the most popular website software for more than a decade. It's used by tens of millions of people worldwide for everything from personal blogs to major news sites. It combines ease of use with rich functionality, flexible yet robust customization options, and is available in hundreds of free and premium themes and widgets guarant…
 
Scaling your AdWords campaigns is something that many businesses struggle with – they only have so much time to spend on AdWords per day, and the last thing they want to do is spend the majority of their time searching through reports on how their campaigns are doing. Creating a handful of campaigns can be manageable, but at some point, if you expe…
 
PPC is a very successful online marketing technique. But, some business owners find it maddeningly difficult to get the technique to work for them. This can be because of mistakes made during set-up or due to failure to maintain the correct approach. When you create a PPC campaign in AdWords, it can sometimes be difficult to know just how many peop…
 
A negative keyword list can be a great way to make sure you get the traffic you need while staying within the guidelines of search engines. While it is a simple concept, many people do not quite understand how a negative keyword list works or what they should put into one. While a positive keyword indicates what you want to show up in your ad, a ne…
 
Building a website and online visibility makes everything easier. But, if you are looking for something different, something that sets you apart from the crowd, it is time for you to learn about link building. It does not matter if you are a veteran of search engine optimization or just an average web-surfer and user, this is for anyone who has Int…
 
Building links is a necessity when it comes to search engine optimization and link-building strategies are essential to getting your site ranked higher. Link building involves the process of developing quality inbound links that connect a page or website with relevant content and in doing so, gain value. The first and most obvious idea of link buil…
 
Link building is an essential part of most SEO tactics. Some use link building to discover what are keyword phrases are already being used, and build a website in order to compete for those keywords; others use it to promote a social media campaign for their particular business or brand. While good on-page SEO and quality content can help drive nat…
 
Online SEO is about more than just the content and code on your website. Your success will depend on your ability to attract links from relevant, authoritative websites. Building links is one of the most important tasks that search engine optimization companies perform on a regular basis. Links are one of the factors that form PageRank and have a d…
 
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