Best Tom Ollerton Podcasts (2025)

1
What skateboarding can teach you about marketing - with Newcastle University's Matt Horne 21:31

2d ago21:31

21:31

Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode: Why marketing mix modelling and data warehouses help, but aren't 100% precise Reporting that lands: tailor the numbers to finance, tech, or the C-su…

1
S2 E26. Grief, Hope... and Teddy Bears: Simon Thomas, Julie Tatchell & Amanda Middleditch. Big Church Festival Pt 2 1:37:59

2d ago1:37:59

1:37:59

TV sports presenter Simon Thomas joins Justin on The Big Church Festival podcast stage to share his love of football and faith. He also talks about the death of his wife Gemma and how faith in Christ helped him put the pieces of his life back together. In part 2 Justin is joined by the 'Teddy Bear Ladies' - Julie Tatchell and Amanda Middleditch - s…

1
Co-creation for meaningful marketing - with HP's Pepe Gorbea 25:43

9d ago25:43

25:43

Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned Nescafé into a double-digit growth story in Mexico • why marketers must learn to listen and focus on the metrics that matter • how to link storytellin…

1
Turning customer data into commercial decision making - with Ruggable's Kajal Patel 19:34

15d ago19:34

19:34

Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that delivers results why predictive LTV should be your no 1 prioritisation tool Kajal's best investment to increase her productivity why numbers are useless w…

1
S2 E25. Live from Big Church Festival: Lauren Windle, Ben Sixsmith, Martin Shaw, Andy Wolfe & Andrew Ollerton. 2:24:27

16d ago2:24:27

2:24:27

The Surprising Rebirth Of Belief In God was part of this summer's Big Church Festival. In the first of two festival specials, Justin shares 3 live interviews from the 'Podcast Stage'. Author Lauren Windle and agnostic journalist Ben Sixsmith share their stories of addiction recovery and searching for God. Mythologist Martin Shaw tells his miraculou…

1
Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write 39:06

21d ago39:06

39:06

While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant. We catch up with Pete about AI vs social media and rapid growth, gaining perspective about work and l…

1
S2 E24. The Charlie Kirk Moment - Nijay Gupta & Bethel McGrew 1:33:57

23d ago1:33:57

1:33:57

Hundreds of thousands attended Charlie Kirk's memorial service. Are we seeing a Kirk-inspired Christian revival or a rallying cry for Christian nationalism? Theologian Nijay Gupta and Christian writer Bethel McGrew join Justin Brierley to debate their different perspectives on the Charlie Kirk moment and his controversial statements on race and min…

1
Episode 318 / Jason Hartley / PMG / Head of Media Innovation and Trust 30:46

29d ago30:46

30:46

The future of marketing may not just be shaped by the internet anymore. On the latest podcast episode, we speak about the under net with Jason Hartley, Head of Media Innovation and Trust at PMG. Jason explains how the infrastructure of the internet is now being used in a new way that's not really visible to us, introducing "invisible influencers" t…

1
Episode 317 / Mark Cochrane / T&P / Head of Media Strategy 27:23

1M ago27:23

27:23

Instead of being data driven, marketers need to switch to being wisdom led and search for human insights that help them predict consumer behaviour. On the latest podcast episode, Mark Cochrane, Head of Media Strategy at T&P, tells us why there's an important difference between data and wisdom. He's also discovered a much better way to brainstorm ar…

1
Episode 316 / Kyle Shields / Wealthsimple / Growth Creative Lead (Art Director) 24:30

1M ago24:30

24:30

How can you find the sweet spot between brand and growth, using creative and data in tandem? Kyle Shileds, Growth Creative Lead (Art Director) at fintech brand Wealthsimple, discusses his top data driven marketing tips on the latest episode of the podcast. Find out why he takes inspiration from Malcolm Gladwell books, how he looks to brands like BM…

1
S2 E23. Iran's Christian Revival: David Yeghnazar & guests 1:46:54

1M ago1:46:54

1:46:54

In 1979 there were around 500 Christian converts in Iran. Today they number over 1 million. Despite intense persecution, Iran has the fastest growing church in the world. So why is Iran experiencing such a rebirth? Justin speaks to David Yeghnazar of ELAM, a ministry that supports the church in Iran, about why so many Muslims are turning to Christ.…

1
Episode 315 / Molly Peel / The Red Carnation Hotel Collection / Head of Social Media 21:09

1M ago21:09

21:09

What's more important, raw data or customer feedback? Speaking to Molly Peel, Head of Social Media at the Red Carnation Hotel Collection, we re-open the qualitative vs quantitative debate when it comes to data driven marketing. Hear how you should balance the two and learn about how Molly using predictive analysis to set future plans in social medi…

1
Episode 314 / Beril Aydingor Yunusoglu / ClassPass / Acquisition Marketing Manager 25:04

2M ago25:04

25:04

ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she advocates for balance and authenticity. Learn how to adopt these, connect the human dots that AI can miss, and go beyond the data to understand context…

1
S2 E22. Engaging Islam: Controversy, Confrontation & Conversion 2:02:48

1M ago2:02:48

2:02:48

When Hatun Tash, a Christian evangelist to Muslims, was stabbed at Speakers Corner in London, it was a public reminder of the tensions that have arisen with the growth of Islam in the West. Justin Brierley examines the attraction of Islam to young converts and meets a new wave of Christian evangelists seeking to convert Muslims through confrontatio…

1
Episode 313 / Julie Pender / Pernod Ricard / UK Creative Content Manager, Havana Club 28:21

2M ago28:21

28:21

Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's 'Start with Why', the importance of navigating data-driven insights, and the power of community in marketing. Julie shares her experiences and strategi…

1
Episode 312 / Richard Lee / Google / Global Head of Marketing, Games and Media & Entertainment Industries 30:53

2M ago30:53

30:53

What does ChatGPT have to do with launching a jewelry brand? Richard Lee, Google's Global Head of Marketing, Games and Media & Entertainment Industries, unpacks how AI is reshaping marketing, particularly by using text to code with AI. Learn how he's getting it to help create complex workflows, brand mood boards, or a newsletter. And how to ensure …

1
S2 E21. The New Evangelists: Jon McCray, Ruslan KD & Street Hymns 1:20:54

2M ago1:20:54

1:20:54

Gen Z are increasingly open to faith, and a new breed of evangelist is reaching them. Justin speaks to 3 content creators reaching young people through social media, YouTube and hip-hop music. Jon McCray (aka 'WhaddoYouMeme') and Ruslan KD share why so many online influencers are talking about Christianity, while hip-hop artist Street Hymns shares …

1
Episode 311 / Hernando Ruiz-Jimenez / Geisinger Health / Chief Marketing and Communications Officer 21:55

2M ago21:55

21:55

AI is opening doors for data driven marketing, but can be a Pandora's box if not used carefully in the healthcare industry. Hernando Ruiz-Jimenez is Chief Marketing and Communications Officer at Geisinger Health, where he's experimenting with AI agents and pilots to see how he can make the most of healthcare data while protecting customers' privacy…

1
S2 E20. Are Gen Z Women Ready to Believe? Freya India, Lamorna Ash & Anna Morgan 2:02:08

2M ago2:02:08

2:02:08

Are young women being left behind in the 'Surprising Rebirth'? Justin speaks to two Gen Z women who are embracing Christian faith from different ends of the political spectrum. Freya India, author of the substack GIRLS talks about the pressures facing young women, and why she has been drawn to faith. Lamorna Ash, author of 'Don't Forget We're Here …

1
Episode 310 / Jayne Andrews / Fentimans Ltd / Marketing Director 29:04

2M ago29:04

29:04

You'll always be more productive if you're happy where you work. Jayne Andrews, Marketing Director at Fentimans Ltd, believes in creating high performing and happy teams; in other words, "teams that are productive for the right reasons," where people can be themselves and put their best foot forward. While this is Jayne's shiny new object, she also…

1
Episode 309 / Splendid Uchechukwu / GoCardless / Growth Marketer 22:48

2M ago22:48

22:48

"If you don't focus on retention, you're filling up a bucket with holes. You celebrate all these acquisition numbers, but your funnel is actually leaking and you don't know it." Splendid Uchehcukwu, Growth Marketer at GoCardless, warns that retention is more important (and more overlooked) in data driven marketing than we may think. On the latest p…

1
S2 E19. The Rise Of The Lapsed Atheists 1:36:24

2M ago1:36:24

1:36:24

When high-profile food critic and journalist Giles Coren revealed he had begun attending church as a 'lapsed atheist' he joined an increasing number of people now using that label to describe themselves. Justin Brierley investigates why other public figures like Konstantin Kisin, Louise Perry, Niall Ferguson, James Lindsay and Carl Benjamin are try…

1
Episode 308 / Francesco Federico / S&P Global / Chief Marketing Officer 27:03

3M ago27:03

27:03

Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards? Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest podcast episode. We then dissect his shiny new object: …

1
Episode 307 / Drew Hampton / Varo Bank / Head of Performance Marketing 24:01

3M ago24:01

24:01

"Even if people are distracted by Slack or an SMS message, when they look back at your slide they can zoom in and see quickly what they're supposed to digest." In an era of ever decreasing attention spans, marketers should focus not just on how to keep their consumers interested, but also on how to make it easy for their peers and stakeholders to d…

1
S2 E18. Bishop Barron & NT Wright In Conversation: The Bible, Ordo Amoris & sharing Communion 1:26:39

3M ago1:26:39

1:26:39

Two of the most influential bishops from the Anglican and Catholic church - NT Wright and Robert Barron - met for the first time in a live conversation chaired by Justin Brierley. Among many topics they discuss signs of a rebirth, re-engaging the Bible, JD Vance’s 'Ordo Amoris' controversy and whether Catholics and Protestants can share communion. …

1
Episode 306 / Izzy Tepekoylu / Zopa Bank / VP of Growth 27:46

3M ago27:46

27:46

"Show up, do good work, find joy." That's Izzy's mantra, and he explains why it's helped him through a long and varied career on the latest episode of the Shiny New Object podcast. Tune in to hear how the VP of Growth at Zopa Bank applies Zopanomics to identify the profitable customers in fintech, why he thinks most people's mindset is holding them…

1
Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf) 33:51

3M ago33:51

33:51

How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of CreativeX, and Thorsten Schapmann, Global Media Director at Beiersdorf. They've both chosen AI search as their shiny new object and we explore its intric…

1
S2 E17. NT Wright: Acts, miracles and the rebirth of today’s church 1:16:14

3M ago1:16:14

1:16:14

NT Wright is Senior Research fellow at Wycliffe Hall, Oxford University, the former Bishop of Durham and a prolific author. Justin talks to Tom about his most recent book 'The Challenge of Acts'. How does the rise of the early church under the the Roman Empire - often through miracles, signs and wonders - speak to our post-Christian west and the mo…

1
Episode 304 / Danilo Tauro / Aperiam / Managing Partner 23:03

4M ago23:03

23:03

Danilo Tauro, Managing Partner at Aperiam and Senior Advisor at McKinsey & Company, shares his view of how AI agents will shape the future of data driven marketing. We also talk about the risks of paralysis by analysis, why marketers need to just get started and iterate along the way, and how students should adopt P&G's PIE method for their career …

1
Episode 303 / Brett Marchand / Plus Company / Chief Executive Officer 23:47

4M ago23:47

23:47

Anyone can start a brand overnight, but how do you make it work and last? Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we talk about how the barriers have lowered when it comes to brand building, but how it's still as tough as ever to create meaningful marketing around it. P…

1
S2 E16. The Rebirth In Music: Why God is back in the charts 1:42:03

4M ago1:42:03

1:42:03

Chart-topping bands, musicians and rappers are increasingly singing about God. Why? In this documentary episode Justin Brierley revisits the religious awakening of music stars such as Bob Dylan, Alice Cooper, Cliff Richard and U2 as veteran music journalist Steve Turner explains how faith influenced their music. Justin also speaks to TGC editor Bre…

1
Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy 25:56

4M ago25:56

25:56

Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous im…

1
Episode 301 / Christine Maguire / Tripadvisor / Global Vice President, Commercial Business 22:03

4M ago22:03

22:03

The power of stillness. That's the topic of this episode and the shiny new object chosen by Christine Maguire, Global Vice President, Commercial Business at Tripadvisor. Tune in to hear how Christine finds clarity and focus through stillness, as well as her top data driven marketing tips.

1
S2 E15. Does the future have a church? Theos panel live in London 1:29:47

4M ago1:29:47

1:29:47

In a secular age, many have predicted the death of the church in the West. But with evidence of a 'Quiet Revival' in the UK, where are the new signs of life in the church? Justin Brierley recently joined a panel of journalists and church leaders to discuss the future of the church, with Nick Spencer of Theos chairing the conversation. Panellists: D…

1
Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience 21:29

4M ago21:29

21:29

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podc…

1
Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media 28:13

5M ago28:13

28:13

Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the pod…

1
S2 E14. Rod Dreher: Miracles, angels and demons - why the supernatural is back 1:16:13

5M ago1:16:13

1:16:13

Despite our secular age, interest in the supernatural is rising fast. Justin Brierley speaks to Rod Dreher about the re-enchanting of culture in his new book 'Living In Wonder' and his own journey of encountering miracles, mystery... and even the demonic. More info, book & newsletter: https://justinbrierley.com/surprisingrebirth/ Support via Patreo…

1
Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands 23:39

5M ago23:39

23:39

Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherl…

1
Episode 297 / Paola Rosciano / Remote / Social Media Manager 21:29

5M ago21:29

21:29

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…

1
S2 E13. The Orthodox Boom: New converts to an ancient faith 1:32:14

5M ago1:32:14

1:32:14

Eastern Orthodox parishes in the USA have been seeing a remarkable increase in numbers, especially among young men. Justin speaks to converts, priests and journalists about why this ancient church stream is encountering a fresh wave of seekers. Fr Andrew Stephen Damick, John Mark Reynolds, Jonathan Pageau and Rod Dreher explain the attraction of Or…

1
Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director 24:57

5M ago24:57

24:57

Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…

1
S2 E12. The Catholic Revival: A church reborn from the ashes 1:33:34

5M ago1:33:34

1:33:34

The fire of Notre Dame in Paris seemed to embody the decline of Catholicism in France. However, just as the cathedral has risen from the ashes, so too has the Catholic church with record numbers of adults baptised in the past 2 years. As Pope Leo XIV heralds a new era for Catholicism, Justin speaks to converts, evangelists and clergy about a surpri…

1
Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head 26:24

6M ago26:24

26:24

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …

1
S2 E11. The Future of AI: Live In London With John Wyatt 1:39:21

6M ago1:39:21

1:39:21

Is Artificial Intelligence overtaking our culture? Is an AI girlfriend a legitimate relationship? How should Christians respond to the promise and perils of new technology? And what will the dehumanising of society mean for The Surprising Rebirth Of Belief In God? In this London event Justin Brierley sat down with bio-ethics expert Prof John Wyatt,…

1
S2 E10. Larry Sanger: The rebirth of Wikipedia's co-founder 1:12:55

6M ago1:12:55

1:12:55

When the co-founder of Wikipedia announced his Christian conversion in an online essay, it lit up the internet. Larry Sanger tells Justin Brierley the surprising story of his journey from skeptical philosopher to Christian faith. More info, book & newsletter: https://justinbrierley.com/surprisingrebirth/ Support via Patreon for early access to new …

1
S2 E09. Surprising Conversations: Jonathan Pageau 1:08:24

6M ago1:08:24

1:08:24

Orthodox thinker and icon carver Jonathan Pageau joins Justin to talk about why the God conversation has been intensifying in recent years. Along with Belle Tindall, they also cover atheism, the resurrection, the Bible and why symbolic patterns underlie our experience of the world. Pageau also gives the backstory to his friendship with Jordan Peter…

1
S2 E08. Why Men Are Returning To Church: The surprising rebirth of the manosphere 1:38:19

6M ago1:38:19

1:38:19

From podcast giants like Joe Rogan to Gen-Z YouTubers like Ryan Trahan, many male influencers are talking about faith in public. Multiple polls are also showing a notable increase in churchgoing among young men in the UK, Europe and the USA. A surprising rebirth in the 'manosphere' seems to be underway. Justin speaks with Anthony Bradley, Glen Scri…

1
Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager 24:40

7M ago24:40

24:40

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.

1
S2 E07. The Male Identity Crisis: Why young men are searching for meaning again 1:24:10

7M ago1:24:10

1:24:10

In a world where masculinity is often branded 'toxic' and traditional gender roles are in flux, many young men are searching for identity. Some are looking to manosphere influencers like Andrew Tate. Others have been drawn to Jordan Peterson. But an increasing number are trying out church. in the first of 2 documentary episodes, Justin Brierley tra…

1
S2 E06. All Aboard The ARC? Why conservatives want to save Christendom 1:40:21

7M ago1:40:21

1:40:21

Justin Brierley reports from the ARC conference in London where over 4,000 secular and religious attendees met to hear about the renewal of civilisation from speakers such as Jordan Peterson, Douglas Murray, Jonathan Pageau and Ayaan Hirsi Ali. But in the era of Trump 2.0, is the Alliance for Responsible Citizenship co-opting Christianity for conse…

Podcasts Worth a Listen

Tom Ollerton Podcasts

Podcasts Worth a Listen

Quick Reference Guide