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Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul. Hosted by Travis Albritton, former Head of Content at Buzzsprout, subscribe wherever you get your podcasts for new episodes every Tuesday.
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Women in the Church

Corina Espejo, Travis Albritton

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Taking a fresh look at what the Bible teaches about Women in church for the ICOC. We'll answer questions like "can a woman preach on Sunday? What part do spiritual gifts play in how we serve the church? What does healthy organizational change look like?” So if you're ready for an in-depth, comprehensive study of women in the church you've come to the right podcast!
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Ministry Startup

Travis Albritton

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What is it really like to start a ministry from scratch? Most of us have only seen the end result, but what if you could experience what it was really like to be there at the beginning? This podcast is a behind the scenes look at the launch of my online teaching ministry "Unlock Your Gifts." So far, there have been stories of God moving in unexpected ways, periods of doubt where I question everything I’m doing, discouragement in the face of stern opposition from an unlikely enemy, and some t ...
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My name is Travis Albritton, and I want to help you become a more effective Christian. If you’re like me, your life is constantly teetering between being too busy and absolute chaos. And because you have so much going on it can be difficult to find the time to focus on your personal, spiritual growth. But you shouldn’t have to be in the full-time ministry in order to make an impact for God. You can be an effective Christian AND live your life. Every week I’ll share a practical tip, trick, ha ...
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Team culture is the secret sauce that can make or break a business. It's the invisible thread that ties everyone together, influencing business decisions, client relationships, and overall productivity. In this episode, we have the pleasure of picking the brains of Ashlie Marshall. She's currently steering the ship as CFO of Tier Level, a digital m…
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Branding shapes the perception of your business. By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience. In this exciting episode, we have Jim Heininger, founder of Rebranding Experts, explaining the importance of a well-considered and well-execute…
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Businesses are the lifeblood of every economy, and behind every successful venture, lies a journey of strategy, resilience, and grit. On today's episode, I'll be sitting down with a guest who knows this path too well, taking us on this journey and revealing the secret blueprint to business success. My guest, Caleb Talley, Executive Director at Star…
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Quality links can make a significant difference in your search engine rankings, driving visibility, authority, In this episode, I sit with Tristan Gray, co-founder of NO BS Marketplace, to explore the profound impact of quality links on your SEO efforts. Tristan, alongside his brother, founded NO BS Marketplace to help marketing agencies and teams …
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Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away. In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genu…
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The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference. In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn y…
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One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence. Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pent…
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Marketing's an adrenaline-fueled ride. You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking. In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses. We delve into the pr…
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When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition. From the importance of being strategically persistent with SEO…
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Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape. But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game? In this episode, we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned …
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Is branding just about eye-catching logos and catchy slogans? In today's competitive market, the essence of branding extends far beyond these superficial elements. This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections. Join me as I welcome Jim Pietruszynski, a se…
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Are you ready for 2024? I sure am! As we step into the new year, it's time to talk about the hottest marketing trends that will make a big impact. I'm truly pumped for this episode because I'm sharing a goldmine of insights about the 2024 marketing trends that you absolutely cannot afford to miss. You'll discover how LinkedIn is poised to revolutio…
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Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis? This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet m…
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It's the day after Christmas, and whether you've had a festive celebration or enjoyed a quiet day, this episode is your reminder to take a breather and savor some well-deserved downtime. This week isn't about the to-do lists or the goals you set for the future. It's about reconnecting with who you are as a person, separate from your role as a worke…
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As we navigate the vast sea of content marketing, the question often arises: How do we rise above the noise and get noticed? Answering this query is far from easy, but this episode is dedicated to providing you with some insights to tackle this challenge head-on. I'm thrilled to welcome Skyler Reeves, the innovative founder and CEO of Ardent Growth…
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At the heart of any successful media campaign lies the mastery of crafting a compelling press release. In this episode, I'm excited to welcome Mickie Kennedy, the founder of eReleases, bringing over 25 years of press release distribution expertise to the table. We dive into the framework for creating a compelling release and discuss common pitfalls…
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The beauty of modern marketing doesn't rest solely within the realm of creativity, design, or storytelling— it's in understanding who your buyers really are. I'm thrilled to have Jim Kraus, the President of the Buyer's Persona Institute, joining us. With a robust career spanning over two decades, Jim has devoted his expertise to various marketing r…
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Today's dynamic market demands more than just being another player; uniqueness is now a critical factor more than ever. Richard Rumelt, in his influential book "The Crux: How Leaders Become Strategists," emphasizes the power of uniqueness. Your unfair advantage isn't just advantageous; it's an indispensable strategic lever. Join me in exploring how…
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Churn is a challenge that every business faces, but it's not insurmountable. By understanding the reasons behind churn and implementing effective strategies, you can minimize customer attrition and keep your business thriving. And that's what we aim to do in this episode with our guest, Braid Hall of Churnkey, who has helped many companies boost re…
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Business owners, do your numbers drive action or confusion? Let's navigate the landscape of essential financial metrics every agency should monitor, guided by our digital marketing veteran guest, Jon Morris. With a rich background founding EngineBI and Fiscal Advocate, Jon brings a wealth of experience to the discussion. Dive into his insights on h…
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As Black Friday approaches and the holiday shopping season gets into full swing, you may be weighing the pros and cons of running a Black Friday promotion for your business. In this episode, I'll take you through my personal considerations as a business owner. I'll discuss whether Black Friday sales are customary in my industry, the potential profi…
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Amazon, the e-commerce giant, has become more than just a marketplace for products; it's a vast ecosystem of opportunities for businesses. If you're looking to expand your brand and grow your business, understanding how to leverage the power of Amazon can be a game-changer. Our special guest, Mike Begg, the CEO of AMZ Advisers, is no stranger to th…
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Scaling a business is a challenging endeavor that requires a combination of strategic thinking, data-driven decision-making, and strong leadership. In this episode, we'll uncover some essential considerations for businesses on the path to growth with my guest, Kurt Uhlir. Kurt is a serial entrepreneur and an experienced consultant, working with est…
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Do you ever feel like your marketing strategy is missing the mark? Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing, sharing her insights on how to establish and grow predictable revenue and results. Amy Anderson takes us on a journey through the evolution of her company's target clients, the importance of strategy i…
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When done right, a well-crafted sales email can open doors, build relationships, and ultimately lead to conversions. However, with inboxes flooded with messages, standing out and getting results can be a challenge. To shed light on this topic, I'm joined by Monica Badiu, a conversion copywriter with a unique approach to creating sales emails that r…
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Seth Godin shakes things up in his book "The Dip" by suggesting that quitting can actually be a smart move. It might sound counterintuitive, but this idea carries some serious weight in the worlds of business, marketing, and entrepreneurship. To dig deeper into this intriguing concept and see how it fits into our entrepreneurial journeys, let's tal…
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The world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers. A key player in this change is demand generation. It's more than just getting leads; it's about sparking genuine interest in what you offer to boost sales. If you want to learn how to u…
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Your brand's story isn't just about the products or services you offer. It's the narrative that differentiates you, resonates with your audience, and fosters customer loyalty. But crafting this narrative isn't always straightforward. What are the secrets to a compelling brand story that not only captures attention but also endures? Let's dive in an…
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Imagine if there was a marketing cheat code that could unlock unlimited growth for your business. Sounds too good to be true? In today's episode, we’ll explore a powerful strategy that acts like a cheat code in the world of marketing – a strategy that can help you tap into potentially unlimited leads and prospects. Our focus will be on the art of f…
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Are you ready to master the art of crafting emails that don't just secure conversions, but also drive significant sales? Join me as I dive into the world of email mastery with Alex Melone and Andrei Marin, the Co-Founders of CodeCrew. Their insights have the potential to revolutionize your approach. From harnessing the power of A/B testing to under…
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If you're looking to expand your reach, boost your credibility, and build your personal brand, appearing as a guest on a popular podcast can be a game-changer. Today, we've got the fantastic Michelle Glogovac in the house – she's THE Podcast Matchmaker™, a top-notch publicist, and the host of the My Simplified Life Podcast. She's all about helping …
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As the business world zooms forward in this digital age, face-to-face sales are now more face-to-screen. And guess what? B2B sales aren't trailing behind; they're riding the wave of change! In this insightful episode, I’m joined by none other than Sean Campbell, CEO of Cascade Insights, a leading authority in helping companies seize opportunities i…
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Direct response marketing has completely changed the game when it comes to online buying and selling. But at what cost? Has the focus on tracking every click and optimizing conversion rates taken away from the true essence of marketing? In this episode, we dive into how direct response marketing has impacted the industry and whether it has actually…
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Can Bud Light's marketing mishap tell us something about our own businesses? Stick around because today we're diving into the marketing failure that caused Bud Light to lose its title as America's beer and experience a massive decline in sales. We'll talk about the beer brand’s infamous marketing campaign and how it wrecked its customer base. From …
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Launching a startup can be an exhilarating adventure filled with endless possibilities. You've got a brilliant product or service, a passionate team, and the burning desire to make a mark in the business world. But here's the reality check: no matter how innovative or groundbreaking your offering is, your startup might struggle to gain the traction…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Whether you're an entrepreneur, a professional seeking career growth, or simply looking to expand your social circle, mastering the art and science of networking can open doors to countless opportunities. In this episode, we're joined by Matt Fagioli, a successf…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Owning a podcast production company, while also remaining hands-on with the content creation side of things, keeps the rise of AI platforms directly on my radar. The promise of productivity and enhanced outputs is exciting, but there are also significant risks o…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Are you looking to get your name out there and show off your expertise to a targeted audience? Have you considered being a guest on other people's podcasts? It's a great way to reach a new audience and have a conversation with potential customers without coming …
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Are you working hard to grow your online audience but not seeing the results you want yet? This episode will discuss the three most efficient approaches to developing an online audience from the ground up. It's guaranteed to rapidly enhance your following, even …
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) A lot of people have heard of sales funnels, but may not really understand what they are or how they work. At its core, a sales funnel is simply a series of steps that a potential customer goes through before making a purchase. And when done right, a sales funne…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Want to know how to make your emails stand out in a crowded inbox and get your readers to take action? I've got some awesome email marketing tips that will help you increase your open rates, click-through rates and ultimately drive conversions! I’ll cover everyt…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Recently, I had the pleasure of sharing my entrepreneurial journey and perspective on podcasting with my good friend Mel Abraham on his podcast, The Affluent Entrepreneur Show. Mel is an amazing entrepreneur, author, speaker, and mentor, and it was an honor to b…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) How do you position yourself in the market? Do you want to be known for being cheap, fast, or good? It's not an easy choice to make, but it's one that can have a big impact on how your business is perceived in the market. To help us understand this concept, we'l…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Building a healthy, sustainable business in today's economy requires more than just following the latest hype. It requires a deep understanding of timeless principles that have worked for successful businesses for decades. That's why in this episode of the Hones…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) With its lightning-fast growth and engagement rates through the roof, TikTok is quickly becoming a must-have for businesses everywhere. But is it right for your brand? I'll take you through a six-question evaluation process to help you determine if TikTok is a v…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) This is your chance to learn the secrets of writing a bestseller and how to use it as a powerful tool for building your brand. Rob Kosberg, the founder of Best Seller Publishing, joins us for an engaging discussion to share his expertise on creating a book that …
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) The world of marketing is changing at an incredible pace, with new technologies emerging all the time. And ChatGPT is one of the most exciting and promising technologies of all. But with all its potential, is it really the best option for your business? Is human…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) This is the year you crush your content marketing game! With the right strategies in place and a strong understanding of how content works, you'll be able to take your business to new heights. This episode of Honest Marketing features a conversation with Krystal…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) It's a fresh new year, and we're ready to start strong! We're heading into a new year with new challenges and opportunities. Questions about how to adapt to the changing marketplace are top-of-mind for many executives. Recession and uncertainty can make it diffi…
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Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) As technology and globalization have advanced, so have our expectations for what a company should look like. If you're looking for some guidance about how much growth might be reasonable for your company over the next year, then this episode will be a helpful re…
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