show episodes
 
Hi there! 👋 I’m Jessica Goodenough and I help ethical entrepreneurs and vegan-business owners turn their Instagram followers into clients through my Impactful Instagram process. ✨ Are you ready to inspire others, grow your income and make a bigger impact? 🌱 Then grab yourself a cup of coffee (with oat milk!) or take me on your run, and let's chat Instagram strategy, growth mindset and plant-based positivity! 🎧
 
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show series
 
🥑 Every Vegan Recipe is a user-friendly platform and network for publishing and sharing plant-based-only recipes. 02:42 👌 The importance of making sure that the customer experience in your business is exceptional. 4:42 🗓️ How the launching of “weekly recipes” helps to bring the Every Vegan Recipe community together, and tips from Louisa on planning…
 
In this episode I interview Bailey Ruskus (aka Chef Bai). Classically trained at Le Cordon Bleu in San Francisco, Bailey has been in business for herself for 10 years, but three years ago made the switch to become a completely vegan business. Host of the Plant Remedy podcast, she’s been a long-time warrior of endometriosis and has discovered her ow…
 
I’m back from my short break! And today I’m chatting about when and what to invest in for your business to be a success. What I cover in this episode (with the timestamps of when each topic starts): 00:00 – Intro + when to invest in your business (profit first / upfront investment). 08:54 – Tools that save time. 15:44 – Services that help you look …
 
In this episode I interview Mitchell Scott, co-founder and CEO of The Very Good Butchers, a Canadian plant-based meat company. After selling out the farmers’ markets on Denman Island, British Columbia, Mitchell and his co-founder and fellow ‘bean butcher’ James Davison knew they were onto something. They brought their beans to Victoria and opened t…
 
Do you feel like Instagram takes up too much time? Well here are 3 ways to save time creating Instagram content, ranked in the order I believe you should do them! What I cover in this episode (with the timestamps of when each topic starts): 00:00 - Intro 03:20 - What can be batched and what can’t be scheduled in advance 07:30 - 1st way to save time…
 
MEET OUR GUEST: Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan Zoologist specialising in animal behaviour, who has been involved in different aspects of animal protection for many years. In addition to scientific research he has worked mostly as an undercover investigator, animal welfare consultant, and anim…
 
MEET OUR GUEST: Gabriel Zhanay is a vegan leadership and fitness coach. An expert on mindset and leadership, his story of transformation from depressed, self-loathing man to inspired and compassionate vegan leader has touched 1000’s of lives with his daily posts. He runs his online coaching company, Vegan Fitness Redefined, with his wife Anna Zhana…
 
Tune in for three ways to reach a bigger audience on Instagram, ranked from the easiest and slowest to the most challenging and fastest! What I cover in this episode (with the timestamps of when each topic starts): Method 1 to reach a bigger audience on Instagram (03:13) Method 2 (11:02) Method 3 (16:44) Recap + this week’s journaling prompt (24:55…
 
MEET OUR GUESTS: An award winning business and aspiring BCorp, BReD is a 100% plant-based bakery situated in the world-class ski and bike resort of Whistler, BC, Canada. The concept is farm-to-table and seasonal, sourcing the finest ingredients as locally as possible. The only bakery you can ski to, located in the original village – Creekside. They…
 
In this episode I interview Professor Johanna Sophia, founder of Johanna’s Raw Foods in upstate New York. After a music, film, and writing career that saw her travel the globe, Johanna – who was raised in Germany – settled down in the US and raised her children. When her kids were barely in their teens and she was almost 50, Johanna found herself l…
 
Today I'm letting you into what I call wide and deep Instagram strategies, a.k.a. how to align your Instagram strategy with your business goals, also a.k.a. why you don't necessarily need more followers! What I cover in this episode (with the timestamps of when each topic starts) Why go wide or deep (04:08) What to measure when going wide or deep (…
 
MEET OUR GUEST: Vox Vegana was founded by Aaron Abolition in January of 2020 and was initially an effort to form an all-vegan choir for live performances to raise money for animal rights. As a result of the lock down, Vox Vegana took the opportunity to branch out and connect with vegan musicians everywhere for the purpose of collaborating on vegan-…
 
The podcast is back! In this episode, I look back on my maternity leave, share my birth story + my plans coming back to work! What I cover in this episode (with the timestamps of when each topic starts): How I do my quarterly review (02:00) How I did with my £20,000 goal (05:17) Q2 struggles (11:00) Q2 progress and joy, including my birth story (21…
 
MEET OUR GUEST: After over twenty years as a ballroom dancer Robert Schwartz took his experience of making difficult things easy and created a clean and easy to use home sprouting system, Organic Sprout Box. Sprouting is taking seeds and introducing the process of germination by adding moisture. Rehydration then takes over and the metabolic process…
 
In this episode, I interview Vikas Garg, the founder and CEO of abillion, a sustainability platform for plant-based dishes and cruelty-free products. Four years ago, Vikas left his high-flying career at one of the world’s largest hedge funds after he found a new mission — to help and inspire a billion people to go vegan in the next 10 years. Based …
 
MEET OUR GUEST: As a vegan SEO Specialist, Hartej understands what your website and business need in order to rank on the higher pages of search engines. His success with vegan businesses is just one example of how our strategies can grow your traffic month after month. His network of over 200 vegan websites, will ensure that your dominance in the …
 
MEET OUR GUEST: Ecco Bella was originally founded as one of the first cruelty-free companies. Now, the company has created the ultimate vegan science base skin care products with a vegan collagen booster dietary supplement to challenge the animal collagen market. WB: aveganbeauty.com Support Business Growth: wefunder.com/new.earth.beauty.inc Subscr…
 
In this episode I interview Jenny Goldfarb, founder of vegan meat company Mrs Goldfarb’s Unreal Deli in Los Angeles. After becoming vegan, Jenny craved the familiar flavors of her family’s New York Jewish delis from her youth. The former tech entrepreneur began experimenting in her tiny kitchen, trying out the recipes on vegan and meat-eating famil…
 
MEET OUR GUEST: Heather is a food safety expert with a twist. She teaches restaurants and hotels how to be more inclusive. Serve more people, earn 10-15% more, and risk less. The trouble is plant-based or even vegan food is often not safe for people with allergies (even milk, egg, fish and shellfish) - I show them how to manage safety, communicate …
 
This episode is a recording of a live virtual event I hosted recently: Power Chat with Anne McKevitt. From property developer and interior designer (with a homewares product line of 1600 sku’s) to prime time TV star (dubbed ‘Britain’s Martha Stewart’ by the media) and bestselling author of millions of books, Anne McKevitt’s skills and expertise in …
 
Guests: Brenda Morris, Stephan Kerby, and Justin Manning Description: Join panellists Brenda Morris of Humane Investing, LLC, Stephan Kerby of KMF Advisors and WildHeart Nutrition, and Justin Manning, Vegan Financial Advisor for a discussion all about vegan investing. Whether you’re brand new to investing or looking to make changes to your portfoli…
 
In this episode I interview Rebecca Ettridge, the owner of Wombat Café & Store, the Mornington Peninsula’s first 100% vegan café in Victoria, Australia, founded in 2016. Wombat regularly raises and donates substantial amounts of money to Australian animal sanctuaries along with ongoing monthly payments to #paytherent, a grassroots Indigenous organi…
 
Guests: Sandra Nomoto and Ana Mexia Focus of panel: Sandra and Ana have both niched down their services and prioritize working with vegan and sustainable companies, it might be interesting to focus on that—the pros and cons to this approach and how other vegan professionals can transition to a vegan client roster while still paying the bills. Descr…
 
MEET OUR GUEST: Pleese is a plant based cheese developed by New Yorkers specifically to melt on pizza. Pleese is all natural, made from bean and potato proteins and crafted using traditional methods. Pleese is so good that people can't tell the difference and is approved by the world's harshest food critics - kids from NYC. They were supposed to ru…
 
MEET OUR GUEST: The purpose of VeganHealthPack.com is to help people pay more attention to their health. Our subscription boxes contain nutrient-rich foods with new themes every month, helping people consume foods that provide them more essential vitamins and minerals and shift away from junk food diets. The business actually started off as an all-…
 
In this episode I interview Izzy Shu, one of four co-founders of JOI (Just One Ingredient), a plant-based milk company with a difference. When Izzy and her fellow co-founders met in grad school, they quickly realized their shared passion for healthier lifestyles and a quest to make the world more sustainable, and created a thesis project: An innova…
 
MEET OUR GUEST: Vegan Launch combines investment crowdfunding and eLearning so vegan-friendly retail investors can “vote with their investment dollars” to grow ethical vegan, environmental, and health businesses. Millions of investors are searching for companies that match their vegan ethics, yet only 1 in 200 vegan founders succeeds in raising cap…
 
In this episode I interview Jena Bautmans, the founder of Jenah St., a vegan handbag and accessories brand in Germany. Before founding Jenah St. in 2019, Jena was the co-founder of Buckle & Seam, a men’s accessories company that uses animal leather. While working in Bangladesh, Myanmar, and Pakistan, she experienced an awakening of how the land and…
 
MEET OUR GUEST: Jess McKay Puppets makes professional hand puppets for film/tv/web and stage projects. All puppets are made using 100% vegan materials. Jess McKay is also a SAG-AFTRA puppeteer, and the creator of Probably Witch, the internet’s most musical witch. In his industry, there is a huge blind spot: feathers in puppets. Ostrich feathers are…
 
Ghostwriter turned international bestselling author Mitali Deypurkaystha, aka 'The Authority Creator,' transforms coaches, consultants, speakers, and entrepreneurs into thought leaders by becoming published authors within 90 days. Featured on ABC, NBC, CBS, and Fox, she's helped her clients generate over $5 million in revenue. In 2009, she adopted …
 
In this episode, I interview beauty industry veteran Tev Finger. He started in the industry in 1990. Since 2006, Tev has helped to create, launch and grow beauty brands across the globe through his company Luxury Brand Partners (LBP). He does this by partnering with key talent while focusing on unique distribution models and collaborating on produc…
 
MEET OUR GUEST: An entrepreneur residing in Charlotte, NC. Ussery started her career in Charlotte interning with the Charlotte Chamber of Commerce and Duke Energy. She then lived and worked for 20 years in Detroit, MI directing internal and external communication activities for C-Suite executives in statewide government and private global companies…
 
In this episode, I interview Bonnie Brown and Paul Turcotte, co-founders of Passion Placement, a new employment platform focused on connecting people with mission-driven organizations doing work that matters to them.Bonnie is a CPA, senior level executive and entrepreneur with over 25 years hands-on experience in finance, management, information sy…
 
Showing your face on video is key to creating a connection with your audience and fostering trust. But showing up on camera can also feel scary. So, in this episode, I'm sharing nine tips for easing yourself into showing up on video if you're not feeling confident. What I cover in this episode: The importance of showing up on video for your busines…
 
In this episode I interview Kati Ohens, co-founder of vegan deli meats company Plantcraft in New Zealand.After a 20-year marketing, advertising, and software executive career, Kati exited her agency to start working in the mission-based space.While working as a vegan transition coach, she noticed the gap in the alternative meat market, and the need…
 
Listen in to learn about my goal-setting process, including choosing quarterly focuses + my Q1 struggles and wins! This includes a behind-the-scenes look at how I've focused and shown up bravely for my online business. What I cover in this episode: An overview of my goal-setting process. How to choose focuses for each quarter. My personal entries i…
 
MEET OUR GUEST: We’re Kakadu Creative – a full-service, ethical, sustainable, cruelty-free design agency with a track record of 5-star customer service. We specialise in helping you to engage with your customers and stand out from your competition so your business can grow. We’re a small team of creatives with a mission to make a positive impact on…
 
In this episode, I interview Stephanie Miklosvary, founder of Lucky Chick, a vegan cosmetics brand in New York.Stephanie founded and created the company in 2000 as she was putting her art degree to work as a shoe designer in New York City.Nicknamed “Lucky Chick” by a friend for living in her LC (Lobby C) apartment, she decided to create a persona a…
 
In this episode of the Living the Goodenough Life podcast, I interview Nasreen about how we can make time for our personal goals. This includes her personal development journey and what her non-negotiables are! What we cover in this episode: Nasreen's personal development journey; How she manages several businesses while having three kiddos; Her ad…
 
MEET OUR GUEST: Heidi has been vegan for almost 7 years. In 2016 she accidentally started her plant based meal prep business which has evolved into educational workshops, writing an e-book (vegan bible), vegan lifestyle coaching and now business coaching. Her love of sharing vegan food with others inspired her to mentor other vegan women to start t…
 
MEET OUR GUEST: Gloria is a vegan blogger who decided to cook vegan meals for the community. When Covid hit she had to switch up the strategy so she decided to do cooking demos via zoom. She did a small catering with masks and social distances enforced. Since Covid started she has been doing a mix of online vegan cooking demos and small catering fo…
 
In this episode I reveal a couple of situations I experienced recently when publicists pitched me their guests to be on this show, that I want you to avoid.Making journalists’ jobs easy is super important when you’re doing your own PR (or pitching a guest on their behalf). I include podcasters and bloggers in the journalist category too.I receive h…
 
Are you struggling to follow through with your plans and show up for your goals? In this episode, I get specific about the reasons why you're feeling discouraged or unmotivated, and what you can do about it! What I cover in this episode: Not having a compelling "why"; Feeling overwhelmed; Being afraid of judgement; Experiencing imposter syndrome; G…
 
Listen in to episode 9 where I chat about how I work from home productively with a toddler + while pregnant. These productivity strategies will be helpful even if you're in a different stage of life! What I cover in this episode: How I get help / support; The systems I use to make use of time productively; How I'm trying to adapt to the different "…
 
In this episode I interview Che Green, co-founder of Moonshot Collaborative, a new consumer research firm offering affordable solutions for vegan and plant-based brands.Based in Washington State, Che is a 25-year market research veteran focused on sustainable and ethical consumerism, including plant-based foods.He has led research efforts for group…
 
Are you feeling overwhelmed with all the competing options for your time? Do you know you have a lot of potential, but you're frustrated at your lack of results to show for it? Then maybe what you need is to improve the way you set and go after goals, which is what we're talking about today on the Living the Goodenough Life podcast! What I cover in…
 
This episode is all about the improvements I'm making to my coaching offering. This will be of interest to you whether you're a coach yourself, you're interested in being coached or you have no idea what this whole coaching thing is all about! What I cover in this episode: What I've decided to specialise in and why + how it serves my coaching clien…
 
MEET OUR GUEST: Sarah Eastin is a Professionally Trained Vegan Hospitality Consultant and Plant Based Chef who helps Restaurants and Hotels in Colorado and beyond fulfill the demand for creative plant-based cuisine. Her services include detailed menu consultation, recipe development, vegan-oriented press and assistance with plant based alternative …
 
MEET OUR GUEST: Former corporate executive, Nivi Jaswal, has had quite a journey from marketing mayonnaise to becoming a Mayo Clinic certified coach. The milestone of that journey was her Ketogenic diet and the various structural biases she faced in the corporate world being a young, ambitious & high-achieving woman of color. After healing on a who…
 
In this episode I interview Sara Polon, co-founder of Soupergirl, a plant-based soup brand in Washington DC.Sara is a former standup comedian who founded Soupergirl in 2008 with her mother, Marilyn, aka Soupermom.Sara Polon (right) with her mother Marilyn.The pair have been featured regularly on national television, including Shark Tank and NBC’s T…
 
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