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Channel Mastery

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Channel Mastery

Kristin Carpenter & Verde Brand Communications

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Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podc ...
 
The Intrepid Entrepreneur is here to inspire those who are hell-bent on becoming a kick-ass entrepreneur, striving to level-up their business that they’ve started or are gearing up to launch their incredible ideas into successful small businesses! Join Kristin Carpenter-Ogden, founder of LivingUber and Verde Brand Communications, as she interviews inspirational, motivated, and kick-ass small business owners who have made their mark on the outdoor industry.
 
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show series
 
Show Highlights: We are excited to have Liza Amlani on to discuss accelerating speed to market in the retail space, how to successfully address inefficiencies by limiting waste and using customer-focused digital technologies across channels in the retail space, the importance of preparing for unprecedented events like COVID-19, and more. In a rapid…
 
Show Highlights: We are elated to have Bradley Schurman on to discuss the shift in perception of what it means to be “old,” how industries are changing their approach to attracting different age groups, the way Bradley and The Super Age approach this ever-changing climate, and more. It is clear that the definition of what it means to be “old” is ch…
 
Show Highlights: I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market…
 
Show Highlights: I’m excited to welcome Jacques Rene, a 25-year veteran from Gore who is trailblazing in fabric sustainability, introducing expanded polyethylene (ePE), a newly released environmentally-conscious performance fabric. In this episode, we talk about leading through climate change and pushing the boundaries of what’s possible due to bra…
 
Show Highlights: In this episode of Channel Mastery, I had the pleasure of speaking with the newest member of USA Cycling, CEO Brendan Quirk. Brendan is a veteran in the cycling industry and brings a background in racing to his new role at USA Cycling, ​​the nation’s governing body for cycling that oversees the disciplines of road, track, mountain …
 
Show Highlights: NFTs, also known as non-fungible tokens, are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador, Louise Vardaman to talk about how the community was started and how others can get involved. Bike Club NFT is a new community conce…
 
Show Highlights: We’re excited to welcome Jason Blevins as we discuss what sparked him to start The Colorado Sun, a member-owned public benefit corporation, and his career covering the outdoor industry on the Western Slope of Colorado. We discuss his recent article about the optimistic outlook for the ski industry based on the demand for ski lift i…
 
Description: We’re humbled to welcome back to the show, Scott Buelter, CEO of Ascent360 - a data-driven marketing platform that has grown tremendously in the past couple of years as a result of the pandemic directing more and more purchases online. We discuss the newcomers to the outdoor marketplace (hint: they’re here to stay!) and how you can cre…
 
Description: We are delighted to welcome back friend of the show and President of AKvertise, Akvile DeFazio. Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social …
 
Episode Highlights: W.L. Gore’s Global Sales and Marketing Leader for the Fabrics Division, Nora Stowell, and Global Technical Leader for the Consumer Fabrics, Matthew Decker, join Kristin Carpenter on this week's episode of Channel Mastery. Nora and Matthew have been instrumental in launching GORE-TEX’s latest iteration of advanced micro-porous po…
 
Episode Highlights: Hear how Gathr Outdoors rebranded and expanded its offerings with numerous acquisitions CEO, Keith Bornholtz does a deep dive into his leadership theory, a new role with Gathr, and the importance of devotion in a passion-driven outdoor industry And I think, at least for this business, it's just essential that that entrepreneuria…
 
` Episode Highlights: Hear how Bureo expanded their reach and mission by partnering with brands like Costa Sunglasses and Patagonia Dave Stover and Kevin Ahearn share their founding story of Bureo and their clear mission of ending net pollution in the oceans As consumers continue to align with brands that share their core values, it’s more importan…
 
Episode Highlights: Research showed that through the pandemic consumers eagerly want to align with brands who share their values Cooler offers calculations instantly so you can neutralize your carbon footprint as a business to achieve your customers’ climate goals Michel and Jon share how the company was founded and how they’re working to fight cli…
 
Episode Highlights: Marketing Director, Holly Fraser, introduces Outsider’s Network, the newest network connecting talent and content creators in the outdoor industry Outsider’s Network helps drive inclusiveness with their mission to find a diverse, collective of outdoor talent Holly shares what phase of their launch Outsider’s Networks is currentl…
 
Episode Highlights: Hear how Russ and the Path Less Pedaled team have grown their Youtube following to over 100,000+ by speaking to the enthusiasts, as opposed to the pros, within the biking community Party Pace is the how Russ describes the audience of Path Less Pedaled. They aren’t the cyclists on the podium, they’re the newcomers or long-time ri…
 
Episode Highlights: Inventor and Entrepreneur, Joe Wold shares the backstory behind LifeHandle, a versatile sling created to handle anything Hear how Kickstarter introduced the LifeHandle team to a new audience and ultimately a new target consumer Introducing ambassadors to the product has simultaneously introduced new ways to use LifeHandle’s prod…
 
Episode Highlights: Vice President of Strategy, Stephen Regenold is focused on continuing to connect with Lola Digital Media’s and AllGear’s consumer through authentic content Lola Digital Media recently acquired a number of sites. Hear what’s on the horizon next for the network of sites. With an emphasis on authentic content, journalistic integrit…
 
Episode Highlights: Rob DeMartini, CEO of USA Cycling since 2019 offers listeners a clear picture of the organization's long-term strategy and plans for the future With the recent shift to free youth memberships, USA Cycling isn’t dwelling on the past, but planning for the future of cycling and adapting a mission-driven mentality Hear how the visio…
 
Episode Highlights: By sticking to their original business model, Outdoor Prolink offers exclusive membership to active industry professionals Hear how guides are the original influencers bridging the gap between brands and consumers With a database of over 130,000 members, Outdoor Prolink still provides a customized experience for their members De…
 
Episode Highlights: Hear how the welcoming and engaged community of Veloclub is fueling their membership growth Abby Mickey shares her personal story against inequality in cycling and as a female journalist Learn how Youtube as a channel is helping build an audience excited about women’s racing Description: I’ve been a long time follower of Cycling…
 
Episode Highlights: Host, Kristin Carpenter, sits down with Renita Smith and Emily Newman to offer a look at the tools Camber Outdoors offers to “Meet the Moment” A recent workplace survey by Glassdoor reported that 76% of employees and job seekers said a diverse workforce was very important when evaluating companies and offers. Hear how Camber Out…
 
Episode Highlights: Scott Buelter, Ascent 360 CEO and founder returns to the show to share the newest consumer trends to focus on in Q2 2021 In the 2020-2021 ski season, resorts went from 15% consumer data collection to 90% consumer data collection almost overnight. What’s next for the ski industry? As biking is about to pick back up, hear what you…
 
Episode Highlights: Live Feisty founder, Sara Gross, shares how creating content that fits their ever-evolving target consumer and staying connected with that consumer has helped Live Feisty grow and expand their community Sara shares insight to her life and story as a professional athlete, mom, content creator, podcast host, Ph.D., and business ow…
 
Episode Highlights: You’ll hear how Outside Inc., is modernizing endemic journalism through editorial and experience acquisitions and a strong content ecosystem Robin and Kristin share how Covid-19 shifted consumer behavior and how those shifts are connected to a massive influx of newcomers into the outdoor markets You’ll get Robin’s take on one of…
 
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