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After a long and painful hiatus, live events are back - the hand-shaking, the galas, the panels, the happy hours, and the in-person energy. But with so many of us comfortable staying at home, how do we navigate the future of events? The technology is ready, but how do we leverage the right tools to create the best virtual, live, and hybrid experiences? Let's find out!
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Achieving event success: insights from season two
29:56
29:56
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Join us for the season finale of Event Horizons as we reflect on our top takeaways from season two. Discover how to do more with less by repurposing content and auditing your existing resources. Learn how to elevate in-person events and create personalized experiences that are worth attendees' time and money. We also discuss how the definition of h…
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In this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events. Discover the importance of aligning sales, customer, and content teams to create resonant messaging that captivates your audience. We delve into the power of repurposing content in an era of d…
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In this episode, we're joined by Kara Gladish, Manager of Customer Experience at Webex Events (formerly Socio), to discuss the must-have event tech features for a successful events program. We talk about the importance of having an event technology platform of record, event features that are top of mind for event organizers, the most effective way …
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The power of niche events with Mahoganey Jones of Event Specialists
1:04:08
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Mahoganey Jones, Founder and CEO of Event Specialists Inc., joins us to explore the world of niche events. In this episode, Mahoganey shares her expertise on the advantages and challenges of hosting niche virtual and in-person events. Discover how to attract more attendees, elevate sponsor engagement and ROI, and create unforgettable experiences wi…
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The impact of tech-enabled in-person events with Michelle Nicole McNabb
1:09:57
1:09:57
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In this episode, Michelle Nicole McNabb, Owner and Founder of Emenee Marketing 'n' Events, joins us to discuss how tech-enabled in-person events deliver immersive attendee experiences, drive ROI for sponsors and exhibitors, and streamline the event planning process. Looking to learn more about building a better event? Check out these resources, inc…
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The state of the events industry with Miguel Neves of Skift Meetings
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Event Horizons is back for season two! Our first guest is Miguel Neves, Editor-in-Chief of Skift Meetings, and we're diving into the current state of the events industry. In this episode, we explore how in-person events have changed, how to exceed attendee expectations for in-person and virtual experiences, the importance of event data, personaliza…
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Event Horizons is coming back with season two next week. Be sure to follow so you don't miss it!By Webex Events (formerly Socio)
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The Future of Events - What’s on the horizon?
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After exploring how the industry has evolved over the last few years and where it stands today, it’s time to look ahead. Based on everything we’ve covered in episodes 1-5, what does all of this mean for the future of events? More connected experiences, year-round programming, consolidation of the event tech market, high production value across all …
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Redefining hybrid: Crafting truly connected event experiences
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There are so many different opinions and perspectives on what a hybrid event is, how to execute a successful hybrid event, and whether or not they’re worth the additional costs and logistics involved with catering to two audiences at the same time. This episode will explore how event planners are defining and thinking about hybrid events today, exa…
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Using event data to prove ROI and optimize events
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Collecting and learning from event data is key to a successful event program. Whether it’s a virtual, in-person, or hybrid event, event professionals can use event tech to collect data that will help them improve their event program and prove ROI to sponsors, exhibitors, and internal stakeholders. This episode will highlight the importance of colle…
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The evolution of virtual events: the playbook has changed
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Virtual events helped keep the events industry afloat at a time when in-person events were out of the question. Even though in-person events are back, virtual isn’t going anywhere – but they’ve changed since 2020. After two years, attendees are expecting more out of virtual events. Event professionals are tasked with creating engaging, immersive, a…
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In-person events are finally back. Now what?
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The stakes are higher than ever for in-person events. Budget cuts across attendee, planner, and sponsor areas mean that in-person events have to have that "wow" factor and drive ROI. In this episode, we dive into how the in-person event format has evolved and what strategies and tactics event professionals can implement to keep people coming back t…
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We were all excited when the spring '21 events season began, but we were still uncertain of what the industry would look like in this new era of events. In this episode, we're reflecting on Nolan's experience at the Experiential Marketing Summit (EMS), where he talked with attendees about their expectations, concerns, and predictions for the upcomi…
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After more than 2 full years at home, in-person events are back! As excited as we all are to see each other, it’s clear that things are different now. Everybody is wondering how the next couple of event seasons are going to play out, and what the future of this industry will look like. This season, we’ll be talking to leaders in the space and going…
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