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The Voices of CX is a customer experience podcast hosted by Worthix CMO and Editor in Chief of the Voices of CX Blog, Mary Drumond. She interviews top marketers, industry experts, thought leaders, and academics on how their markets overlap with CX. Our topics focus on technological innovations in data science, market research and surveys; behavioral analytics and design; the implementation of Artificial Intelligence for marketing platforms, and how all these factors are revolutionizing the w ...
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Writing the Blueprint for Customer Obsession: Marbue Brown - S10E8
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This week, I had the chance to read the blueprint for customer obsession (literally) with the help of Marbue Brown. He’s a CX practitioner with years of experience at companies who can more or less take credit for starting the movement toward customer obsession. Amazon, Microsoft, Cisco, JP Morgan Chase… you know, just some mom-and-pop shops.We dis…
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B2B Content Marketing with a Growth Strategy: A. Lee Judge – S10E7
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This week, we got into the weeds of digital content production with A. Lee Judge. Lee is the co-founder and CEO of Content Monsta, a B2B marketing content agency that specializes in podcasting.What really sets him apart is his focus on generating and proving ROI which comes from his own experience as a marketer. There is a multitude of services for…
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CX Professionals Worldwide Get Back to Basics: Rick Denton - S10E6
39:04
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This week, I talked to fellow podcaster and CX professional Rick Denton. He hosts the CX Passport podcast and believes that the best meals are served outside and require a passport, and I tend to agree with that! He’s also the managing principal at EX4CX, a business growth consultancy that wants to help CX professionals stop the “survey & score” mi…
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Behavior Design; Map Key Behaviors by being Uncomfortably Specific: Kristen Berman - S10E5
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This week, I had the pleasure of speaking with Kristen Berman. She’s a behavioral scientist, CEO, and co-founder of Irrational Labs, helping teams apply behavioral design research to their products and services.We covered multiple ways to think about behavior design, like studying the physical environment in which decisions are made, resolving conf…
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