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The omnichannel marketing world is in a state of continual change — from new channels and the explosion of retailer ad platforms to shifting logistics and operational challenges. In this webinar recording, Peter joins ecomemrce leaders Melissa Burdick, John Denny, Macarena Herrera, and Jim Morgan, who will give you the tools for deciding between in…
 
At a time when every step in the consumer journey must feel safe, retailers have an opportunity to revisit the power of technology and their people to signal safety while re-introducing moments of discovery to drive sales. Gwen Morrison, former CEO of WPP's Global Retail Practice and a partner with Candezent Advisory, brings her vast experience wor…
 
Adam has a pHD in distributed computing from Cornell, was CTO of Endeca which powered the search and navigation for Walmart, Target, Home Depot, and hundreds of others in the 00s, and has 14 ecommerce technology patents to his name. Join us for this nerdy discussion of the history of the ecommerce tech stack from 1999 to now.…
 
The ecommerce and retail media landscape is shifting under our feet. Todd Szahun of Kantar and Kerry Curran at Group M Catalyst teamed up on a new foundational piece of research across both consumers and industry professionals. They join Rob and Peter to dig into the stats and takeaways that will inform marketing strategies in 2021.…
 
For online grocery to be profitable and be a better experience, the costs and efficiency of pick and pack must come down. Turns out, the answer is...ROBOTS! John Lert, co-founder and CEO of Alert Innovation, joins Rob ad Peter to discuss the automation of grocery stores at scale.By Digital Shelf Institute
 
Tim Madigan, with marketing and ecommerce leadership roles at P&G, SC Johnson, and Tyson Foods, has been at the leading edge of commerce innovation his entire career. Now he is putting those lessons to work in industries as diverse as frozen lobsters and cannabis. Rob and Peter connected with Tim to glean the lessons learned along the way.…
 
Brands are now spending upwards of $15 billion a year to manage and activate their influencer marketing programs. It’s grown from a few celebrities posting a video to millions of micro-influencers driving impact throughout the sales funnel. Rob and Peter sat down with Lyle Stevens, co-founder, and CEO of Mavrck, an influencer marketing platform, to…
 
As the importance of Amazon as both a sales channel and marketing channels continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Mark Power, founder, and CEO of Podean Marketplace Marketing joins Peter and Rob to talk about the need to invest in the analysis, data, and actions…
 
Register for our upcoming webinar with Jordan Jewell from IDC talking about the tech stack for D2C. https://www.salsify.com/content/webinar-d2c-playbook Other sources we mentioned: https://www.nytimes.com/2020/07/05/business/coronavirus-malls-department-stores-bankruptcy.html?utm_source=Premium+list&utm_campaign=266472b352-EMAIL_CAMPAIGN_2020_07_16…
 
Listen in on a conversation with one of the smartest people in commerce and a podcasting legend, at least to us at the DSI. Jason Goldberg, Chief Commerce Strategy Officer at Publicis and co-host of the Jason and Scot show, joins Peter and Rob to talk what the heck is going on in commerce and posit brazen predictions of the future.…
 
Consumers hate friction in their shopping journey. The new capability on Instagram and Facebook to checkout directly on the social platforms offers brands a perfect testing ground to develop new end-to-end experiences in social commerce. Narain Jashanmal, Director of ECommerce Partnerships at Facebook, joined Peter to discuss how brands can make th…
 
In the first ever LIVE episode, Brent Bellm, CEO of ecommerce platform BigCommerce, joins Peter Crosby and Rob Gonzalez to share the latest data and trends, long-term business-to-consumer (B2C) and business-to-business (B2B) strategies, and actionable D2C insights.By Digital Shelf Institute
 
During this time of quarantine, pets have become even more vital to many people's well being. Royal Canin, a petcare division of Mars, has designed products and product experiences that bring their purpose-driven mission to life. Loic Moutalt, President of Royal Canin, joins Molly Schonthal and Peter to discuss the path of their digital transformat…
 
One of the biggest growth categories during COVID-19 is alcohol beverages, and consumers are using digital platforms to get it. Wayne Duan, VP of Ecommerce and Digital Commerce at Constellation Brands joins Peter Crosby and Rob Gonzalez to discuss how the alcohol beverage industry is managing this rise in digital consumers, and what of these new tr…
 
Peter Crosby and Justin King sit down with John Rossman, Managing Partner at Rossman Partners and former Amazon executive, to discuss what commerce leaders can learn from analyzing how Amazon builds its strategies and culture. We share takeaways from his book, Think Like Amazon: 50 ½ Ideas to Become a Digital Leader.…
 
The Wall Street Journal released an article this week with claims against Amazon for using Marketplace data to inform on their private-label business. Is what they're doing wrong? Rob Gonzalez gives his "rantifesto" on these accusations against the Amazon private-label business.By Digital Shelf Institute
 
During a downturn, there are factors that work in favor of an emerging brand driving sales and engagement with their consumers, and there are headwinds. Karen Howard, Managing Director of Circleup, an investment platform for early-stage consumer brands, shares data and insights on how emerging brands should think about surviving, and thriving, in t…
 
Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world o…
 
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