SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company. Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how winning strategies are made.
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SaaS Marketing Makeover for Gusto with Camela Thompson, Director of Growth at CaliberMind
29:13
29:13
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29:13
In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made.By Directive
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SaaS Marketing Makeover for Wrike with Ali Jawin of RepTrak
34:47
34:47
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34:47
It's makeover time! The guest? Ali Jawin, VP of Global Marketing at RepTrak! Ali & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company. It’s 30 minutes of live, unfiltered SaaS Marketing insights!…
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1
SaaS Marketing Makeover with Casted's VP of Marketing, Holly Pels
33:13
33:13
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33:13
It's makeover time! This week’s guest? Holly Pels, VP of Marketing at Casted! Holly & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.By Directive
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SaaS Marketing Makeover for Twilio with Cassidy Shield of Narrative Science
36:46
36:46
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36:46
This week, Cassidy Shield joins our host, Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet!By Directive
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SaaS Marketing Makeover for Zendesk with Sara Pion, Sr. Marketing Manager at Voiceflow
36:50
36:50
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36:50
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders eve…
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1
SaaS Marketing Makeover for Splunk, with Adam Goyette, VP of Marketing at Help Scout
37:27
37:27
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37:27
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders eve…
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1
SaaS Marketing Makeover for Cedar with Sara Davis, Head of Marketing at Pronto
32:27
32:27
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32:27
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover for Calendly with Kortney Osborne
35:52
35:52
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35:52
It's makeover time. In this live show, CEO and Co-founder of Directive Garrett Mehrguth and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS mar…
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1
SaaS Marketing Makeover for Airtable with Eric MacColl of Atlassian
34:57
34:57
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34:57
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover for Webflow with Director of Brand and Communications at Simpplr, Brian Brannon
36:11
36:11
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36:11
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover for CultureAmp with Director of Content at Lunchbox, Corinne Watson
37:23
37:23
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37:23
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover for Braze with Director of Product Marketing at Intellum, Erin Lewis
35:11
35:11
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35:11
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io
33:12
33:12
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33:12
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach
37:35
37:35
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37:35
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce
41:04
41:04
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41:04
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus
37:37
37:37
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37:37
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari
32:15
32:15
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32:15
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover for ServiceTitan with Jarod Greene, VP of Product Marketing at Highspot
34:47
34:47
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34:47
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover for HubSpot with Kim Giroux, Director of Marketing at Beautiful.ai
32:19
32:19
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32:19
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected HubSpot, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS …
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SaaS Marketing Makeover for Notion with Samantha Patterson, Content Marketing Director at PFL.com
31:33
31:33
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31:33
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected by spinning a wheel at the beginning of the show is Notion, and together, the two will craft a strategy for SaaS…
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1
SaaS Marketing Makeover for Figma with Kristi Melani, VP of Global Growth Marketing at Anaplan
34:40
34:40
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34:40
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Figma, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS ma…
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SaaS Marketing Makeover for Celonis with Tim Hickle, Director of Marketing at Greenlight Guru
35:38
35:38
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35:38
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Celonis, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS …
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SaaS Marketing Makeover for Zuora w/ Michael Shearer, Sr. Director Digital Strategy at Claravine
36:14
36:14
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36:14
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Zuora by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS mar…
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SaaS Marketing Makeover- with Sr. VP of Marketing & Comms at Hubilo, Cathy Song Novelli
34:17
34:17
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34:17
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected ServiceNow by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for Saa…
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1
SaaS Marketing Makeover- with VP of Marketing at CIBO, Billy Cripe
35:01
35:01
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35:01
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover- with VP of Demand Generation at SmartLinx, Dana Córdova
32:14
32:14
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32:14
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected ClickUp, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS …
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1
SaaS Marketing Makeover for Stripe - with Digital Marketing Director at Advarra, Scott Templeman
32:30
32:30
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32:30
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Advarra, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS …
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1
SaaS Marketing Makeover for Hopin - with VP of Marketing at Saleshood, Frederik Hermann
36:06
36:06
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36:06
By Directive
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SaaS Marketing Makeover for Gong - with CMO at UpKeep, Daniel Frohnen
32:55
32:55
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32:55
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover for Miro - w/ Sr. Director of Demand Generation at Workday, Michaela Dempsey
30:56
30:56
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30:56
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Miro, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS mar…
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SaaS Marketing Makeover for Prezi - with Director of Marketing at GoCo.io, Inc., Allie Collins
31:18
31:18
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31:18
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Prezi by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS mar…
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SaaS Marketing Makeover - w/ MindTickle's VP of Marketing, Brand and Demand, Lisa Sharapata
35:19
35:19
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35:19
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Front, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS ma…
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SaaS Marketing Makeover for Clearbit - w/ OpenAsset's SVP of Marketing, Adam Kaiser
32:10
32:10
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32:10
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Clearbit, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS…
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SaaS Marketing Makeover for Amplitude - w/ Cresta's Head of Demand Generation, Nathan Sikes
34:28
34:28
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34:28
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected Amplitude, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for Saa…
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SaaS Marketing Makeover for Monday.com - w/ Flexera's Former Dir. Digital Marketing, Alexis Chiagouris
30:21
30:21
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30:21
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover for DigitalOcean - w/ Conexiom's Sr. Director of Demand Gen, Cody Ward
33:18
33:18
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33:18
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company randomly selected DigitalOcean, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for …
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SaaS Marketing Makeover with VP of Marketing at Sitetracker, Brett Chester
32:44
32:44
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32:44
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhe…
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1
SaaS Marketing Makeover with Head of Marketing & Growth at Accelevents, Allen Yesilevich
32:23
32:23
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32:23
In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhe…
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1
SaaS Marketing Makeover - With Chili Piper's Director of Demand Generation, Kaylee Edmondson
28:38
28:38
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28:38
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover for Zapier- With Labelbox's Director of Demand Generation, Matthew Hammon
30:45
30:45
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30:45
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover - With RevenueWell's Director of Demand Generation, Melanie Chapman
34:56
34:56
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34:56
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover - With LeadIQ's VP of Growth & Marketing, Ryan O'Hara
32:34
32:34
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32:34
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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SaaS Marketing Makeover - With Drift's VP of Marketing, Kate Adams
33:25
33:25
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33:25
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover - With ServiceTitan's Director of Demand Generation, Jared Gardner
35:28
35:28
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35:28
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover - With BombBomb's VP of Marketing Strategy, John Rougeux
37:32
37:32
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37:32
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover - With Vidyard's VP of Marketing, Tyler Lessard
32:23
32:23
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32:23
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover - With Former CMO at WebEx/Domo/Freshworks, David Thompson
34:51
34:51
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34:51
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover - With PathFactory's Senior Director, Marketing, Cassandra Jowett
31:51
31:51
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31:51
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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1
SaaS Marketing Makeover - With Matterport's CMO, Robin Daniels
32:23
32:23
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32:23
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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Episode 7 - With Terminus Chief Evangelist and Co-founder, Sangram Vajre
30:21
30:21
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30:21
It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS m…
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