“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment? You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If…

Do you have a FB group? Are you connected to all of those who are in it on Instagram? Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data? In this…

Two years can transform a world, and it’s time to dive back into that evolution. In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they …

Agents are still asking the age-old question of “should I have a business and a personal account or just one?” The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on In…

Ever thought about the crucial intersection between your Instagram strategy and email marketing efforts? Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. S…

As a lender do you really understand your task as a content creator on Instagram? Do you know how to shift from being a content consumer to someone who is focused on CONNECTION through content? One of the most important pieces to how to leverage Instagram is understanding how to connect and there is a unique strategy that allows you to USE strong r…

How many of you listening to this have ever asked, “should I have a business and personal account separately?” It is the age-old question that even after almost 10 years in the business is STILL something I hear weekly from clients. There is one of you, and there is one account. In this episode I got the immense pleasure of interviewing former Exec…

Have you ever “almost” posted something, but then stopped out of fear of what someone might think or say? It is important to know why you are posting, and who you are posting for. It is also important to remember that you are not going to be for everyone, and that is ok too. Sharing vulnerable or challenging content can foster deeper connections an…

It is no secret that Instagram is my platform of choice, but why? Is Instagram really the platform that can do it all? The truth is that sales calls are a necessity in our business, regardless of how we generate them, but Instagram can give us the opportunity to alleviate the “salesy” feeling from both the ask for the appointment, and the actual ca…

Have you ever met someone that really pushes your boundaries not just for how you think about others, but with how you think about yourself? The word “everyone” is a common part of a lot of Realtor’s vocabulary. When they are talking about who they serve, who they are willing to work with, and even in their day to day lives. But why is that an issu…

Getting into real estate is not a get rich quick game, although some come in and have raving success right out of the gate. But why? The answer lies in two things: Are you running your day to day like an actual business or is it purely transactional? And secondly, do you understand sales? Both questions are answered and deeply explored with my new …

Accessory Dwelling Units (ADU’s) have surged in popularity across California as they offer a versatile solution for accommodating multiple generations under one roof. Something that as the affordability in the state has gone down, happens less. But how does Instagram tie in here? Insert Kendyl Young, a Multi income stream entrepreneur who is active…

Do you know the difference between being an “Influencer” and having “Influence?” The two are very different, yet so many people are focused on the wrong one of the two. In this Episode I get to interview a very special and incredibly humble C-suite female, Laura O’Connor who is the President and CEO of JPAR Affiliated Network. Laura and I dig into …

Relevancy is the quality or state of being closely connected. You’ve heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future. In this episode, I…

Are you focused on organic first then paid? Have you thought paid first and then building content around what that data shows you for YOUR audience? Do you know how you can leverage the organic presence that you have on Instagram with data? All big questions that bring us back to one main thing. Our success is possible. We have to open our ears and…

Who sits in your front row? Who are your 6? These two concepts center around who we choose to spend our time with and the influence that it can, or cannot, have on our mental health, our careers, our families etc. So, what are we doing about it? Mental health and social media are a topic that many have started a conversation around, BUT few have ta…

The Title industry is boring. That is a phrase that I have heard more and more as I have worked with reps who are trying to break the mold. So, how do you create a wow factor and not just fall in line with everyone else? In this episode I get to interview the one and only Nuria Rivera, the CEO of Novation Title and current National president of NAH…

Any good influencer will tell you that they can sniff out the fake engagement, likes, video views. Followers and more. But how? And what did MY time, and Ed’s time in the influencer space teach us? In this episode, I get to interview a very long time “social” friend, who I then got to meet in real life just a few weeks ago. The special thing about …

Wondering what being good at sales and Instagram have in common? It is actually A LOT simpler to be successful on this platform than everyone thinks. In this episode I get to interview an amazing NEW friend Kayla Kallander, who I had the pleasure of speaking alongside at a recent event called Social Con in LA, and we really dig into WHY we both cho…

Ever feel like you have the weight of the world on your back as a mom, a business owner, and a wife? How is it possible to be all three? This is a VERY special episode as I interview Jessica Hensley, founder of Real Estate Mega Moms, the largest Facebook group for moms in real estate in the WORLD! In our 1-year anniversary episode Jessica and I tal…

There is something incredibly challenging about stepping into an organization that needs to be “undone” so that it can be reborn. Taking something that has been around for 126 years and has habits and being able to successfully change things…is no small feat. Insert Tristan Ahumada, who among his million other roles, like husband, dad, Real Estate …

Have you ever thought about how you can leverage Instagram if you are a vendor partner for the real estate industry? Well in this amazing episode, I interview Jackie Durbin, who travels the country teaching offices and teams the KvCoreplatform. How has she been able to land some of these speaking engagements? Instagram. Jackie is also an active rea…

Did 2022 go as you had hoped with your Instagram presence? Some of you have made goals for 2023 to be able to level up your Instagram game. Some of you may have already done so in 2022, but still feel like you are treading through mud trying to figure it all out. In this unique episode, I don’t interview anyone, and instead I dive into the 4 bigges…

Are you doing any paid advertising on FB or Instagram or any other platform? If you are, then you need to listen up. This episode is a unique one and designed to help you see how using Instagram is critical to your success if you are spending money on ads. In this episode I Interview Chris Johnstone, creator of The Mortgage Marketing Class and CEO …

Struggling with whether to go with your company colors or your own for your branding? Well, if you have ever felt stuck when it comes to how to, or whether you even should, create a personal brand, or stay connected to the companies colors you work for, then you are going to want to listen to this episode. Join me as I chat with Stacey Soleil, Head…

Are you in a leadership position within your company? Are you creating content and inspiring the people around you? Or are you sitting idly thinking you don’t need to since you are a “leader” or you are “too busy” too? Coach Bill Hart and I have known of each other for some time, but we finally got to sit down and chat about how those in the leader…

Oftentimes we think that the first step towards getting better at something is the tactical act of learning the skill. Taking a class, watching a video, reading a book. But, what if the real instrument to create change was your mind? In this incredible episode I get to interview CEO and Founder of Building Champions, an executive leadership coachin…

What would it feel like to know that your business could be bulletproof regardless of any political or economic climate in the world? Now what if we told you that the #1 ingredient for that is your MIND? In this episode I interview a young, but very successful and hungry agent, Joe Brikman. He brands himself as the Modern-Day Agent, and in this int…

Ever wondered if you could successfully book out an Airbnb you own using Instagram? What if it were possible to focus on community with other Airbnb hosts versus competition? In this episode I chat with Airbnb Ambassador, Superhost and Luxury Real Estate agent, Jackie Nedin. Not only has Jackie established herself as a national Airbnb expert, but s…

To do YouTube shorts or stick with long form content….that is the question! Are you curious as to whether your current YouTube strategy is on par with where it should be as we navigate a changing market? In this week’s episode, I talk to Co-Founder of the Channel Junkies, one of the largest YouTube courses on the planet for Real Estate Agents, abou…

If relationship building is your zone of genius and you are not using DM’s on Instagram to create them at scale, then you need to listen to this episode. Join me as I Interview longtime client of mine, and friend, Julie Dedmon, an originating Branch Manager with Geneva Financial. Not only is Julie CRUSHING it in her DM’s, she has truly mastered the…

What if you could turn a small database of upstream partners into a LARGE number of referrals? It is important to know that the doorway in which you walk into someone life is huge and being able to find the right WHO that can get you to YOUR who is a lot better of a path than playing in the completive downstream space. In this episode, I get to spe…

Do you ever meet someone and have this instant, almost telepathic connection with someone? That is how I felt about Kevin Hoover, host of the Better Business Podcast and creator of the Life on Purpose coaching program. In this unique episode I am sharing my interview with Kevin with you all because I feel that it is a pivotal piece to understanding…

If you have ever wanted to start speaking at events or are currently looking to UP your desirability to potentials, then you are going to want to listen to this episode! I get the pleasure of interviewing Amy Chorew, Realtor with Better Homes and Gardens, National Speaker, and owner of Curated Learning, and we chat about the importance of “Social o…

Your TIME is worth something, so why are you spending it doing things that are super time consuming with little to no scaleability? In this episode I get to chat with Hannah Smith, also known as the “Property Geek” about how she has not only pivoted with social media channels, from snapchat to Instagram, but also how she has leveraged them to gener…

Want to hear what my top 5 most commonly askedInstagram Questions are? My VP, Tiffanie Janowitz and I get a lot of questions every single day, and a lot of them are the same, so we decided to put together ONE big episode not only sharing those questions with you all but doing a deep dive on the answer. 1) Why do I need Instagram if I am a referral-…

I joined Coach Kyle Draper, one of my very best friends in the industry, to teach a class for Lawyers title, and the value was so crazy that I decided to turn it into an episode for you all! This is a unique episode because it me teaching a class and answering questions for a large group of Realtors in the Dallas/Fort Worth area, which is something…

Do you ever “arrive” at being ready to do Instagram ads? In this episode I dissect this and ask 3 big questions, 1) is my content valuable, 2) is it serving SOMEONE else or me? 3) Does my content add credibility to my brand? It is not about engagement, the average of likes or comments I am getting, or how many followers you have. And Jimi and I rea…

Have you ever wondered how Instagram can help you pick up and take your career with you even if you must move?Wondering how you can create a brand for yourself in RE that allows you to step into the transition of parenthood, while also kicking butt at selling? Well in this episode, I interviewed longtime friend and client, Alex Wilson, who has been…

Wondering what is being said about you when you are not in the room? In this episode, I am joined by San Francisco Mortgage Banker Arjun Dhingra, who has truly mastered the power of a “Personal” brand in conjunction with the “aesthetic” piece. I have to say that this is a dig in kind of episode, and we talk a lot about what it means to be in an awa…

Are you currently paying several thousand dollars a month for lead generation? Well, if that is true you are going to want to hear how one multi-family/commercial real estate agent was able to ditch all that entirely after doubling down on Instagram! In this episode I get to chat with one of my VERY first course students, Carla Magee, who in 2021 d…

In this episode Steve and I talk about fear and getting over the “what happen if I do something and it doesn’t go great.” We continue to talk about how do you go from “I don’t really know what I am doing on social media, but I am posting” to “Now this is something I really care about and making the mental shift of making it a priority.” Steve’s tak…

I am so excited to share episode 15 of the podcast! We are doing a compilation of our first 14 episodes and showcasing some of our most downloaded and engaged episodes. We cover a variety of topics related to Instagram, the market for Real Estate and Mortgage Professionals right now, and what to focus on to make the adjustments to your social strat…

In this episode Jeff ad I dive into the quote, “90% of people sell, and 10% brand. Those 10% that brand sell 90% more than those that sell.” We spend time digging into how to be a part of that 10% and what the value of your face means in that process. Jeff Pfitzer the Regional VP of USA Mortgage, Co-Founder of Drunk on Social, Tik-Tok enthusiast, a…

In this episode, I have the pleasure of speaking with none other than Leigh Brown. We dive into how to not just pray for the market to “get better,” but instead, use the market as it stands to create stronger connection with your social audience. Leigh talks about how we can pray for a stronger back, not just for things to get easier. Leigh Brown i…

People often think that they have to resort to grassroot strategies because they are “tried and true,” but with a market that is drastically changing, the true power lies in your ability to create conversations that lead to conversion…WITHOUT asking for it. In this episode, Phil and I chat about how despite the market his business is booming, and W…

The market is constantly changing, but if you are considering taking money OUT of your marketing budget while things are “slow,” then you are 1) doing it wrong and 2) missing the systems and processes to make sure that “slow” doesn’t ever happen to you. In this episode, Kelly Rogers, Regional Director w/Movement Mortgage, and I discuss what the dif…

“What do you want to pursue, Transactions or Relationships?” In this episode I get to chat with Todd Duncan all about “High Trust Selling” on Social Media and there are so many bombs dropped that it was truly hard to pick my favorite! Todd is the world’s #1 authority on Sales Mastery, is the author of 17 books, and is no stranger to the New York Ti…

In this episode, Roland and I talk about how taking the time, and having the patience to know WHO you are, and what your passion is, can dramatically affect your work, your creativity, and ultimately your success. Roland is known for helping loan officers, “find their thing” and is Founder of the InDesign 3-event series. He helps top producing loan…

In this episode with Grant we discuss Instagram ads and Facebook ads, what the difference is, how to leverage them and his thoughts on what to do FIRST if you are getting started with them. Grant also talks about two ways to strategize what kind of ad campaign to run & when you should consider each. Grant Wise is a serial entrepreneur. The Presiden…