Ben Orenstein and Adam Wathan on surviving the transition from dev to founder.
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A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.
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Interested in building your own SaaS company? Follow the journey of Transistor.fm as they bootstrap a podcast hosting startup.
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Ben Orenstein interviews great programmers about their craft.
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Developer Experience is a podcast brought to you by Algolia. We chat with guests who build products for developers about their developer experience strategy, what it means for them and why itβs important.
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The only engineering podcast with a 2 drink minimum! Full stack developers Jared Palmer and Ken Wheeler have peer-to-peer conversations with world-class engineers about software development.
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1
Adam Wathan, Creator of Tailwind CSS
1:00:06
1:00:06
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Ben and Adam Wathan cover the development and reimagining of Tailwind CSS, focusing on the release of Tailwind 4.0. They delve into the motivation behind the rewrite, the challenges faced, and the approach to maintaining backward compatibility. The conversation covers topics related to software versioning, open-source maintenance, backward compatibβ¦
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1
Adam Wathan: how small startups hire employees (Tailwind CSS)
1:35:18
1:35:18
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1:35:18
How do founders of small bootstrapped companies hire new employees? Adam Wathan got over 1600 people who applied for two new roles at Tailwind Labs (a small team of six people). They ended up hiring two people, but neither of them actually applied. This wasn't how Adam expected (or hoped) this process would go. There were lots of surprising takeawaβ¦
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Ben and Matt discuss the role of a product engineer and Matt's journey as a content creator. Matt shares his experience working at a consulting agency and how it shaped his perspective on engineering. They also discuss the benefits of working in-person and the importance of the quality of coworkers. Matt reflects on his motivation for content creatβ¦
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1
Hiring for tiny teams with Justin Jackson
1:39:02
1:39:02
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Adam just wrapped up a big hiring project at Tailwind Labs, adding both a new engineer and a new designer to the team. In this episode he talks through the process with Justin Jackson, founder of Transistor, to compare notes and record what worked, what didn't, and how he will approach hiring in the future after going through this process. Timestamβ¦
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In this conversation, Ben and Derrick discuss the challenges of growing a business and the decision to target specific market segments. They explore the trade-offs between serving a broad audience and focusing on a niche market. They also discuss the technical choices and architectural decisions in building a product, with Derrick sharing his positβ¦
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1
Thorsten Ball, Software Engineer at Zed
1:12:58
1:12:58
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In this episode, Ben chats with Thorsten Ball. This conversation fits neatly into two halves - in the first, Ben and Thorsten go deep on how to differentiate yourself, work in public, and make it easy for people to hire you. In the second part of the conversation, they talk more specifically about Zed, why it matters, and how itβs being built. Linkβ¦
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After almost six years, Ben has stepped away from day-to-day work on Tuple and moved to its board. Friend of the pod Aaron Francis interviews Ben about the whole beautiful, complicated, enriching experience. As a treat, the boys dive into what's next for Aaron as well.By Ben Orenstein and Aaron Francis
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1
Andreas Kling, Creator of SerenityOS and the Ladybird Browser
1:11:20
1:11:20
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Ben interviews Andreas Kling, creator of SerenityOS and the Ladybird browser. They talk about the concept of lifestyle software and how it relates to the development of SerenityOS, Andreasβ vision of creating a Zen garden for developers, and the benefits of using a mono repo and a unified language in the development process. They also touch on the β¦
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1
Fable Tales, Staff Engineer at Stripe
1:05:31
1:05:31
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In this conversation, Fable and Ben dig deep on building a technical career that balances programming and company leadership. Fable shares their experience working at Stripe and the different roles they have held, including being a technical advisor to the CTO. They also discuss Fable's career move from being a hands-on programmer to role where lesβ¦
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In this episode, Ben interviews Josh Pigford, founder of Maybe.co, about the companyβs journey from VC-backed startup -> closed startup -> open source project -> funded open source project. They discuss JavaScript and Rails trade-offs, the challenges of building a personal finance software, and the operational difficulties of building a business baβ¦
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A panel discussion on 37signals' first ONCE product, the launch of Campfire ("pay for it once, install it, and run it on your own server"). Ian Landsman, Tyler Tringas, and Justin Jackson share what they expected to happen before the launch, what did happen, and what it means for indie hackers and bootstrappers who want to launch SaaS companies. Isβ¦
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1
Caleb Porzio, Creator of AlpineJS and Laravel Livewire
1:24:29
1:24:29
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In this conversation, Ben interviews Caleb Porzio, the creator of AlpineJS and Laravel Livewire. The discussion ranges from discussions about life in general to specific testing practices and which notebook Caleb uses. Links Tuple.app - The best app for pair programming AlpineJS Laravel Livewire Caleb's VSCode Course Takeaways Apply core truths to β¦
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1
How Ben and David bootstrapped the Acquired podcast
1:08:52
1:08:52
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Fast Company called Acquired "the #1 tech podcast sensation." I've been a huge fan of the show for years. So, I was surprised when they contacted me and wanted to switch to Transistor for podcast hosting! Since switching, they've had a breakout year. Their clips started showing up everywhere on my social media feed; they had chart-topping episodes β¦
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In this conversation, Ben interviews Taylor Otwell, the creator of Laravel. They discuss everything from the age-old argument of tabs vs. spaces to the origins of Laravel and how Taylor has turned it into a thriving, sustainable business. Links: Laravel, the framework Taylor created Tuple, used by the Laravel team to collaborates Takeaways Coding pβ¦
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1
Building the HEY Calendar with Jason Fried
51:00
51:00
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51:00
37signals have talked a lot about how they build new features for existing products using Shape Up, where they carefully hammer the scope to avoid letting anything ever drag on for more than six weeks. But there's not a lot of information out there about how they approach new product development, where it can take over a year to actually get the fiβ¦
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In this episode, Adam and Ben sit down to evaluate how things went in 2023 in their business and personal lives. The dudes share kind of a lot in this one! More personal flavor than usual. Lots about fitness, mental health, gathering, and rascally-ness. Timestamps (00:00) - Ben and Adam review 2023 (03:17) - Ben wants to be more of a rascal (07:58)β¦
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1
Revisiting the Tailwind Labs business model
45:55
45:55
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In this episode, Adam and Ben talk through the Tailwind Labs business model. Is Tailwind UI the best way for the company to make money? Or is there a different model where incentives are better aligned with growing the Tailwind CSS community as a whole? One potential model is offering a marketplace for templates and UI kits. Timestamps (00:00) - Blβ¦
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In this episode, Adam and Ben catch up on recent events at Tailwind Labs and Tuple. Adam spoke at Rails World and the impromptu Tailwind CSS meetup in Amsterdam. Ben shares his learnings from some recent feature launches at Tuple. Timestamps (00:00) - Burpees (02:47) - Rails World + Tailwind CSS Amsterdam meetup (11:27) - Launching Tuple Triggers (β¦
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1
Building the right team with Jason Fried
1:11:30
1:11:30
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Adam wants to start the process of growing the team at Tailwind Labs, but knowing exactly who, when, and how to hire people (and have them actually work out) is a lot harder than expected. In this episode, he sits down with Jason Fried, founder and CEO of 37signals, to get all of Jason's best advice about hiring. Timestamps (00:00) - Talking hiringβ¦
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1
Nashville team retreat: scary birds, country music, and a photo shoot
45:51
45:51
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45:51
The whole team is on the show! Jon, Helen, Jason, Josh, and Justin are on the mics to discuss our recent team retreat to Nashville, Tennessee. If you're wondering what a retreat looks like for a remote team, you'll get a lot out of this episode. We also reveal some of our exploits in Music City: "Going to a Tiki Bar is usually a mistake." Highlightβ¦
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1
Q&A: Starting over, the ideal employee, success and happiness, and selling the company
1:21:11
1:21:11
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In this episode, Adam and Ben share some personal updates on lake houses, gym equipment, and luxury electric vehicles, and answer listener questions on topics like things they'd change when starting over, how to be more valuable as an employee, the point in their businesses that had the biggest impact on their happiness, and would they ever sell thβ¦
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1
Predictable mistakes of the developer-turned-founder
49:03
49:03
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49:03
So many developers (your podcast hosts included) make the same mistakes when trying to turn an idea into a business for the first time. In this episode, Ben and Adam talk through a bunch of these mistakes, why they matter, and what you should do to avoid them. Discuss this episode on Twitter β Timestamps (00:00) - Ben's Laracon talk "Predictable Miβ¦
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1
Losing 70 lbs, getting in shape, and 15-minute workouts
59:26
59:26
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59:26
Last year, Adam got very serious about losing weight and getting in shape and lost 70 pounds, getting to about 12% body fat and maintaining enough strength to still bench 315. In this episode, Adam and Ben talk about Adam's weight loss story and all the specific tips and tactics he used to overcome a lifetime of bad eating habits, change his relatiβ¦
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1
Paul Jarvis: gaining freedom by building an indie business
1:11:43
1:11:43
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Justin catches up with his old internet friend Paul Jarvis. Today, Paul co-founded Fathom Analytics with Jack Ellis: a simple alternative to Google Analytics. Paul is also the author of the book "Company of One," which has influenced a whole generation of indie entrepreneurs (and has been reviewed by Cal Newport, Chris Guillebeau, Ben Chestnut, Tiaβ¦
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When you're running a small company, hiring is simultaneously your highest leverage opportunity and the scariest thing ever. In this episode, Adam and Ben share some lessons learned, how they think about hiring for their teams now, and talk through some of the things they're still trying to figure out how to get right. Discuss this episode on Twittβ¦
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1
Enterprise sales for reluctant founders
1:00:33
1:00:33
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Enterprise sales gets a bad rap amongst indie founders, but at Tuple it's become an important part of their business model. In this episode, Ben shares all his tips and tricks on how to sell to enterprise customers as a small startup without letting it slow you down. Discuss this episode on Twitter β Timestamps (00:00) - Ben's notes on enterprise sβ¦
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Most people are way too comfortable letting a project run for 12 weeks before ever getting it into a shippable state. In this episode, Adam and Ben share the strategies they use to make sure the projects they work on are shippable within the first few days, and stay shippable until the decision is made to finally cut the release. Discuss this episoβ¦
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1
How Tim worked on side-projects for 10+ years, and finally went full-time (with kids)
55:16
55:16
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55:16
Tim reached out after the Aaron Francis episode: "I wanted to pitch you on the idea of coming on the podcast and sharing my journey of building side projects for the last decade while raising a family. I can also share the guardrails I put in place before finally going full-time on T.LY." Highlights: (00:12) - Welcome (01:18) - Who is Tim Leland? (β¦
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1
Minimalist management with David Heinemeier Hansson
1:23:56
1:23:56
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After over 20 years in business and despite being responsible for a larger-than-ever team, David still finds plenty of time to get his hands in the code and build new products himself. We run significantly younger companies and significantly smaller teams and even we can't seem to find the space to do that, so we talked to DHH about how he makes itβ¦
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Startup coaching: helping founders and team members realize their full potential
57:18
57:18
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This week Jon and Justin are joined by Marcella Chamorro. Previously, she worked in startup marketing but has recently transitioned to coaching founders and teams. We discussed how startup founders and their team members can realize their full potential. Here are some highlights: (00:24) - Introducing Marcella (03:08) - How do you define your coachβ¦
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1
Michele Hansen update: Section 174 and bootstrapping with kids
1:02:09
1:02:09
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In this podcast episode, Michele Hansen (Geocodio) gives us an update on Section 174 and provides her take on "bootstrapping with kids." Michele explains you can be a part of the Small Software Business Alliance, and fight Section 174. If you're in the USA, please contact Congress! In the second half of the episode, Justin and Michele talk about thβ¦
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1
Should a parent with young kids try to bootstrap a new startup?
1:05:43
1:05:43
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In this episode, Justin speaks with Aaron Francis about being a new parent and trying to bootstrap a startup. Aaron argued the other side of Justin's tweet thread: "Wait until your kids are older to start a company." Aaron is well-positioned to talk about this because he has twins and is also bootstrapping Hammerstone with his co-founder Colleen. Tβ¦
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Last summer, Tailwind UI moved from selling individual content packages and upsells to a one-time purchase, lifetime access pricing model. Since then, the business has doubled. Having seen this in action, Adam recently convinced his friends Sam and Ryan to try lifetime pricing for their product Build UI, and the results are starting to come in. In β¦
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Jon and Justin welcome Joshua Anderton to the Transistor team! Josh is an amazingly talented full-stack web developer (Laravel, Rails, Tailwind CSS, Alpine, and more!) He's been helping us as a part-time contractor since Oct 2022, and we're excited to have him on board full-time! In this episode, we discuss why we hired another person and how we thβ¦
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1
Act now before it's too late: Section 174
34:13
34:13
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Michele Hansen (co-founder of Geocodio) is raising the alarm about Section 174. This legislation could dramatically increase your tax bill this year if you're a small software company in the USA. Michele is organizing a response through the Small Software Business Alliance. π ACT NOW: Sign up for Michele's list US citizens: tweet and call your Senaβ¦
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Revisiting "The Ideal Bootstrapped Business" with Jason Cohen
1:24:40
1:24:40
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Jason Cohenβs talk βDesigning the Ideal Bootstrapped Businessβ from 2013 is a classic in the bootstrapper canon. In this episode, Jason joins Adam and Ben to see how the talk holds up a decade after its creation. Timestamps 00:00 Intro 00:27 Designing the ideal bootstrapped business 06:53 Recurring revenue vs one-off sales 13:30 Getting all the LTVβ¦
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βHow come Dave Grohl is still playing guitar and writing songs and singing but I'm filling out DMCA takedown notices, answering customer support emails and responding to GitHub issues?β Timestamps 00:00 Intro 03:05 Bringing on a band manager 07:34 Why the band metaphor works 11:54 Make things for your fans, not for your critics 14:49 Always do the β¦
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Ben Orenstein (Tuple) and Adam Wathan (Tailwind CSS) are back on the mics. Today they reflect on 2022 and lessons theyβve learned. Ben has some thoughts on delegation, priorities and enterprise sales, while Adam explains how he made time for proof of concepts and has figured a way to actually follow his to-do list. Timestamps 00:00 Intro 02:11 Settβ¦
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Jon's back from his first real vacation in years. In this episode, we discuss how we've been removing inactive accounts on Transistor, SVB, Section 174, Revin is shutting down their Merchant of Record service, SaaS sales tax compliance: (00:37) - Jon in vacation mode (02:35) - Kicking off inactive accounts (04:35) - Silicon Valley Bank (06:11) - Whβ¦
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"I don't get it: if that money is for the government, how come the pizza place put it in their cash register?!?" (Jon is on vacation - our next real episode is coming soon!) Listen to our past episodes on the headache that is SaaS sales tax compliance: Part 1 Part 2 Thanks to our monthly supporters Pascal from sharpen.page Rewardful.com Greg Park Mβ¦
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Last week's episode hit a nerve! "The idea that every small software company in the world will be able to be in perfect compliance will every foreign federal, provincial, state, and municipal government that imposes a sales tax is ridiculous. It's an impossible task. (00:11) - Follow up to previous episode (02:37) - Responses we got about sales taxβ¦
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Nobody wants to talk about this (SaaS sales tax)
50:09
50:09
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50:09
Sales tax compliance: nobody in SaaS wants to talk about it. Jon and Justin tried to do something about it and it turned into a nightmare. According to Stripe Tax, there are about 90 different regions that software companies may have to register in, and then calculate, collect, and remit sales tax on their behalf. But in North America, many SaaS coβ¦
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The whole Transistor team got together for a retreat in MontrΓ©al. Jon, Justin, Helen, and Jason chat about the experience. What should we talk about next? Twitter: @buildyoursaas, @mijustin, @jonbuda, @jsonpearl, and @helenryles Leave a review/comment on Podchaser; it's like Reddit, but for podcasts. Email us: support@transistor.fm Thanks to our moβ¦
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It's the fourth anniversary of Transistor's public launch! This is part 2 of "Jon and Justin answer your questions." (00:37) - When did you start paying yourself how much you wanted to make? (01:39) - Any broad advice for startups? (11:43) - How did you decide on your tech stack? (14:21) - How did you prioritize features? (15:54) - Were you embarraβ¦
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It's the fourth anniversary of Transistor's public launch! In this two-part series, Jon and Justin answer your questions. 01:22 - Our history 14:51 - What is the secret to running Transistor as a company? See our values here. 21:19 - What was the most challenging aspect of the past 4 years? 22:14 - Where do you see Transistor at 5 or 10 year? 26:19β¦
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1
Bootstrapping in France (Baptiste Jamin from Crisp)
1:07:37
1:07:37
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Baptiste Jamin co-founded Crisp with a friend he met in high school. Highlights (go straight to π₯ for the best stuff): 1:42 β Crisp competes with massive companies: Zendesk, HelpScout, Intercom 2:52 β How did Crisp get started? (they started young!) 4:40 β The key insight that lead them to start Crisp π₯ 7:03 β "Being young and in France, how much dβ¦
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What's it like getting acquired by Spotify? (Dave Zohrob from Chartable)
56:26
56:26
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Dave Zohrob is the co-founder of Chartable (a podcast analytics startup), talks about selling his company to Spotify in February 2022. Highlights (go straight to π₯ for the best stuff): 1:00 β What's the Spotify office in New York like? 5:24 β Dave's first startup: he started an indie record label (Tellall Records) 7:12 β Founding in Chartable in 20β¦
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1
Patrick Campbell: why ProfitWell sold to Paddle for $200M
1:09:39
1:09:39
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Patrick Campbell just sold his startup, ProfitWell, to Paddle for $200 million. Highlights (go straight to π₯ for the best stuff): 0:00 β "My problem is I'm always curious if other people are living a better dream than me." 1:30 β The major downside to bootstrapping is the lack of network 2:20 β Selling ProfitWell to Paddle, and integrating the two β¦
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Going from $0 to $2 million in ARR in 7 years (the Missive story)
1:00:54
1:00:54
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Philippe Lehoux and his two co-founders started working on Missive around 2015, and just passed $2 million in annual recurring revenue. 0:00 β Getting to know Philippe, and what it's like living in Quebec 3:09 β How Missive got started: "how can we quickly collaborate on an email as a team?" 8:15 β How they get most of their customers 10:30 β How tβ¦
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The Art of Teaching Developers - Jason Lengstorf (Netlify)
39:43
39:43
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This episode of Developer Experience is about Developer Education. Itβs a wonderful time to become a developer: the demand has never been higher, and thereβs a literal ocean of free and paid content to kick start a new career in tech. This firehose of educational content is a side-effect of such a high demand for developers, and it makes it difficuβ¦
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