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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deepe ...
 
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
 
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Commonwealth Bank Chief Analytics Officer Andrew McMullan studied machine learning, taught mathematics and is now leading the bank’s AI-fuelled customer strategy. The ‘math man’ and CMO Monique Macleod have been working hand in glove on what is next for Australia’s biggest bank. See omnystudio.com/policies/listener for privacy information.…
 
The ecosystem of modern platforms has been grown by professionals who've helped them scale in the market, by building awareness and capitalising on opportunities that come with it. And so it a lot for all of us to learn from their career journeys and their own personal learnings across these journeys. On this episode, Varun is joined by Arjun Kolad…
 
Women entrepreneurs are starting and running businesses in record numbers. Today, the number of women-owned firms in the United States is more than double what it was in 2000. Yet, as Madeline Pratt knows from first-hand experience, women in business face unique obstacles on the path to success. So Madeline, founder of the “female-forward” consulta…
 
The most engaging modern day content has been defined by storytellers showcasing stories that reflect the authentic workings of the world around us and the nuances of the human relationships that exist within it. It's been writers with that delicate pulse on this balance of being authentic yet engaging that have built content that has stood above t…
 
Howcroft says media is the most ruthless industry, consulting the most influential but advertising the smartest. Nine Radio’s new boss Tom Malone, meanwhile, spills the beans on how Russel Howcroft left PwC to join 3AW’s breakfast slot and the complete overhaul he’s implemented at Nine Radio to skew younger and address advertiser bias against older…
 
Sandi Masori is a small business alchemist, turning doctors, real estate agents, insurance salespeople, financial planners, and all variety of entrepreneurs into authors. Sandi, owner of ExpertBook4U.com, has leveraged her experience writing books about decorating with balloons into a lucrative business and a platform for coaching others on how to …
 
Our definition of the word 'content' becomes myopic many times in between all the visual and audio chatter, and we forget that content in its origins refers to the written word. As the internet has changed the way we consume content, it has also asked this fundamental form to change as well, as, let's admit it, we don't really read as much as we sa…
 
Peter Tonagh knows a bit about the media sector and is part of an investment group piling into new media ventures. Big Media is consolidating while he argues future media is specialising and fragmenting. There is tension everywhere. See omnystudio.com/policies/listener for privacy information.By PodcastOne Australia
 
Black Enterprise magazine is marking its 50th Anniversary in 2020, dedicated to educating, inspiring, and uplifting readers. The magazine’s founder, Earl G. Graves Sr., who passed away earlier this year, was already a successful entrepreneur when he began the magazine in 1970, and headed multiple businesses in his lifetime. Unlike most other busine…
 
Sustainability has grown as a focus area for many of us - not just as a thing we do from time to time, but as a definitive way of living our lives moving forward. This has been further amplified by communities and companies that have helped share relevant information and helped accelerate this shifted lifestyle. On this episode, Varun is joined by …
 
French-owned Havas Media last week acquired Australian independent agency HYLAND with plans to plug into its vast parent company Vivendi, controlled by the French billionaire industrialist, Vincent Bollore. Vivendi owns music labels, Hollywood studios, TV networks and gaming and ticketing companies and is moving Havas to a very different position v…
 
As CEO of Maui Wowi Hawaiian Coffees & Smoothies, Mike Weinberger helped build the chain to 500-plus franchises, and then oversaw the 2015 sale of the brand to a global leader in the quick-service restaurant industry. Mike is back, this time as COO of Unity Rd., a Denver-based cannabis dispensary franchiser that is a leader in the rapidly expanding…
 
Nestle’s Head of Media, Data and Content, Antonia Farqhuar is joined by UM’s Nicole Prior, Seven’s Kurt Burnette, Hearts & Science’s Issy Dunn and Amobee’s Liam Walsh in a robust discussion on a red hot industry theme...who emerges on top in a converged and connected TV world - digital video professionals or their broadcast TV peers? The playbook h…
 
The journey of new age agencies which are driven by 'a focus on digital', sees many points of evolution, led both by the way the market moves, but also built on the natural progression of their ever-expanding vision. On this episode, Varun is joined by Suveer Bajaj and Pratik Gupta, Co-founders of Foxy Moron, to discuss the evolution of their agenc…
 
WPP’s founder Sir Martin Sorrell was ousted in 2018 and is now at the top of the $2.1bn challenger to Accenture, the big consulting firms and the global marketing services holding giants and agency networks. S4 is banking big time on tech firms like Adobe, Salesforce and Google for its growth and blending those capabilities with fast, borderless co…
 
Carrie Melissa Jones is a master-builder of so-called “Brand Communities,” which go way beyond common social networking and online forums to cement a life-long sense of belonging among core customers, employees, and even vendors. Done right, brand communities can dramatically enrich the success of both for-profit and nonprofit organizations. The de…
 
Australia's first female CMO is teaching meditation at the firm through COVID and pushed through a major Salesforce rollout internally in the past two months to "connect the data pipes" - Rochelle Tognetti joins Matt McGrath, the new Australian global CMO, on the radical shifts in B2B marketing, the end of physical events, virtual pitching, deployi…
 
The journeys of artists - be it comedians, creators, actors, or anyone who falls in the subset - are not linear journeys. There are various things that they try along the way, and various things that remain a constant and become the foundation for their careers. On this episode, Varun Duggirala is joined by Varun Thakur, Comedian & Actor, to talk a…
 
Behavioural science is the trojan horse marketers need to get psychology back into business and the boardroom. Rory Sutherland, vice chairman of Ogilvy UK and a founder of its behavioural science practice, suggests B2B marketers (and B2C marketers for that matter) must explode the myth that businesses and their people only make logical decisions, o…
 
You're sitting at an outdoor café and an important client of yours spots you. He comes over and extends his hand in greeting. Do you shake it or do you risk offending him by saying that you’re adhering to social distancing rules? Likewise, you’ve scheduled a video conference with a prospective customer. You’re both working from home. What do you we…
 
The journeys of global agencies are filled with an immense number of learnings that we all can dig into - both from the choices they've made as an organisation, as well as the work that has propelled them to succeed and grow. On this episode, Varun is joined by Jon Cook, Global CEO of VMLY&R, to run through their journey as an agency and get a pers…
 
Nestle's head of eStrategy, Marketing and Brand, Martin Brown, says 50% of advertiser digital budgets going to working media is "not good enough" - 70% should be the baseline. With the competition regulator digging into the digital ad supply chain and PwC finding half of digital ad dollars are eaten up before they get to publishers, marketers must …
 
TikTok is the seventh most popular social-media app worldwide, with 100 million users in the U.S. alone. TikTok celebrities, such as Chef Vivian Aronson – with 20 million-plus likes on TikTok – have used the short-video platform to become highly successful internet entrepreneurs. But Chinese-owned TikTok is facing political headwinds, with India al…
 
They’ve arguably been the hardest hit media companies through COVID-19 but the bosses of some of the world’s leading OOH companies - with iconic sites like NY’s Times Square, London’s Piccadilly Circus and Sydney’s Glebe Island Silos in their portfolios - come out swinging on this Mi3 podcast. Existential threats from COVID-19 and changes to public…
 
There has never been a more important time to truly understand consumers and the insights we get from them. As sector after sector sees widespread disruption, it's having the widest effect on spaces like the restaurant, and live food and beverage industry - industries that traditionally focus on physical experiences as their core product. On this e…
 
A more privacy-aggressive Apple is again pressuring its big tech peers like Google and Facebook to play cleaner on gaining “informed consent” from users to be tracked. A September iOS mobile operating system update from Apple will bluntly force more disclosure on how users and their behaviour data is matched and traded across the open web, apps and…
 
INTRODUCTION A: On this week’s podcast, host and award-winning journalist Dean Rotbart interviews the co-founders of surefoot, a boutique agency offering an experienced, nimble team of strategists, designers, developers, and data analysts obsessed with growing companies like yours. INTRODUCTION B: On this week’s podcast, host and award-winning jour…
 
There's a uniqueness in telling a story, especially in audio form, as the person listening isn't just listening to the voice, but is also imagining the story playing out, similar to reading a book. You can visualise it, you can think of each character, each space, every instance, every aspect of it. It's a mixture of someone creating a story in you…
 
Within days of DDB Australia and New Zealand chairman and CEO Marty O’Halloran landing the global CEO role last week, he made a radical move to appoint a black, data-led CEO, Justin Thomas-Copeland, to the North American advertising institution. In this conversation, O’Halloran admits it’s a signal for the DDB world that he will shake things up. Jo…
 
“I believe that capitalism is the most significant man-made invention ever.” So declares this week’s guest Dan Bruder, a respected author, business strategist, and educator. Dan is fully aware that his viewpoint isn’t politically correct. Indeed, it conflicts with millions of dissatisfied Americans and protestors who blame the economic and politica…
 
The marketing space is one of the most every-evolving practises in our world today. It's a space where the need to constantly learn, upgrade and get hands-on with the execution is paramount. So, while educational institutions have, for the longest time, drilled in the basics, many marketers are seeing the need to build skill boosters. On this episo…
 
It won’t be music to some ears but Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks and he’s convinced those that can get their people back in the office, or at least physically interacting as groups beyond Zoom, will have “first mover advantage”. It’s about the industry’s culture breeding …
 
Why be an ordinary entrepreneur when you can become a “Celebrity Entrepreneur” and watch your bottom line grow along with your reputation? Clint Arthur, a Wizard Academy alumnus, trains business owners on his “scientific formula” to land TV interviews, paid speaking engagements, VIP invitations, and book contracts. As their visibility grows, so do …
 
There are some creators who have a genuine knack for seeing what is going to work. Not just what works now, but what is scalable going ahead. On this episode, Varun is joined by comedian and YouTuber Tanmay Bhat, to tap into his instinct for what works in content and understand the road ahead a little better. All this and more on this episode of Ad…
 
Mark Ritson calls him one of our "truly great marketing iconoclasts". Professor Byron Sharp says “I wish I was brave enough to be this rude” and NY-based ID Comms CEO Tom Denford predicts Bob Hoffman will possibly be "the most influential person of the decade in media". Here’s Hoffman in full flight. Enjoy. See omnystudio.com/policies/listener for …
 
When the COVID-19 shutdowns hit, entrepreneur Edwin Dearborn, an author and veteran advisor to small businesses, faced a double whammy: His Las Vegas-based consulting group helped clients grow their brands and sales by relying heavily on live, face-to-face conferences, exhibitions, and speaking engagements, the kind that Vegas is famous for hosting…
 
Sometimes, to understand culture and change it, we just need to have deeper conversations and listen to multiple POVs. - Varun Duggirala. Every year, as Pride Month arrives, so does a bunch of content and advertising around it. But how many of them go beyond a post or a change of DP? While these actions would have seemed enough in an earlier time, …
 
Cash for comment used to be - and still is - quicksand for advertisers and media companies but not so for influencer marketing, worth $87bn globally and upwards of $240m in Australia. But a new code of practice from the recently formed Australian Influencer Marketing Council (AIMCO) aims to tackle the big challenges that could thwart the credibilit…
 
Former British Prime Minister and global diplomat Tony Blair credits Cheryl Strauss Einhorn, founder of CSE Consulting, with developing “the science of decision-making” and helping him resolve tough choices. Einhorn, a master problem-solver, business consultant, author, and public speaker, is the developer behind the AREA Method, an increasingly po…
 
Many modern brands have been built by creators not just by keeping a keen eye on the consumer, but also from having the ability to take the essence of their brand and personal sensibility, and building horizontality around it. They've been able to extend the essence of their sensibilities and value systems, extending it across the products they bui…
 
Deloitte partner John O’Mahony says advertising and marketing “definitely has a perception issue” amongst executive leadership while arguing marketing drives growth and shouldn’t be a cost centre. Volvo and IBM marketers respond on their strategic shifts and hurdles in moving to brand over short-term tactics. Rob Brittain, co-author with Peter Fiel…
 
After scrutinizing Microsoft, Google, Apple, Facebook, and Amazon daily for more than five years, Alex Kantrowitz decoded the single secret they all share: No matter how large these and other successful tech giants grow or how established they become, they still run their companies with the mentality and risk-taking attitudes of a startup. Alex, wh…
 
The fields we work in go through cycles. These cycles don't just evolve the places but also us as professionals. One of the spaces that has seen tremendous cyclical change has been marketing, which, in turn, has also led to the evolution of the marketer into someone who has deep insights built on experience with constant additions of what every new…
 
Paul Evans was one of the driving forces of Vodafone’s global in-housing of search, social and digital media but he’s still not sure the ad industry at large has solved John Wanamaker’s famed conundrum that half his advertising was wasted but he didn’t know which half. Evans was also involved in the early scoping of PwC's recent forensic dive in th…
 
Working from home? Stealing from your employers at home? In the new COVID-19 era, ripping off employers is easier and more common than you might imagine. The coronavirus outbreak has been a boon to employees who are willing to steal from their companies, as fraud and embezzlement are harder to prevent and detect when a company’s workforce is able t…
 
Sports. There's something about them that brings us together and makes us feel the entire spectrum of emotions. It brings us together as a community. It's not just about playing sports, but also watching them, experiencing them, talking about them and consuming content around them. For the longest time, when talking about sports, it meant more trad…
 
Nine’s Chief Digital and Publishing Officer Chris Janz says the once contentious ad deal Fairfax struck with Google before Nine’s takeover will now "likely mean we’ll have a different relationship with Google" as the newly formed Premium Content Alliance (PCA) of major local publishers plans another counter strike on Google and Facebook with “effec…
 
U.S.-China trade relations has been bumped off the front pages of American newspapers lately, as the toll of COVID-19 and race-related protests take center stage. But over the long-term, the U.S.-China trade conflict will have consequences for all American businesses – spreading from the political arena to every nook and cranny of our economy. Two …
 
Mastercard and Intel are among the highest profile brands who have invested heavily in “sonic branding” but Procter & Gamble and a host of big names are now treating audio branding as important as visual and video identity. New York-based Veritonic and SCA tested a 400,000-panel of Australians to produce the first annual Audio Logo Index in which B…
 
The new economy of the world today has been driven ahead by leaders who don't just focus on a few singular aspects of the companies they lead, but also have a broader outlook on all the core pieces that can be deemed essential. With this outlook, they can help track consistent evolution for these pieces, and enable growth, not just for the business…
 
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