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MBA Essay Coaching
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Discussion around coaching, content development and editing for MBA application materials.
 
Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google AdWords, and how to advertise your business effectively online. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.
 
Description: Rod Harter, CEO & Founder of “Specialty Marketing Consultants”, presents the benefits behind... Direct Response Marketing. It’s a form of marketing that a-lows small business owners the opportunity to “hone” their advertising dollars, by add-ing this unique and extremely responsive method of getting the word out. Comparisons are made between “Brand, or Image Marketing” and “Direct Response Marketing”. Most small business’s fall into the trap of advertising the same way big corpo ...
 
Truth is trending on the Veritas News Network! VNN is an online publication featuring the news and is dedicated to in-depth investigative reporting with a consumer advocacy focus. Our Managing Editor is a veteran investigative journalist who has won dozens of awards. Several categories of news are featured on the Veritas News Network include Citizen Journalism, Consumer News, Ripoffs & Scams, Consumer Advocacy, World News, US News, Crime, Economic News, Editorial & Opinion, Education, Health ...
 
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Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding? Please click that LIKE button and s ...…
 
Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into ...…
 
Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales. Have you ever run an AdWords campaign for a restaurant? What's your best tip for running a restaurant campaign on AdWords? Chris Schaeffer - http://www.chri ...…
 
Wow, sometimes you find a gem out there. And boy did we find one. It's called Google Optimize and it makes website and landing page optimization easy. This tool is awesome. We cover what we know so far about Google Optimize, how to set it up, and how we plan to use it. Google Optimize - https://www.google.com/analytics/optimize/ Chris Schaeffer ...…
 
On today's show we get into the business of AdWords. We talk about how the fundamentals of AdWords play a role in how we sell Google AdWords management to clients, and we also go over our answers to common questions and AdWords objections we get from potential clients. Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothm ...…
 
The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday. On today's show we're talking about how everything inside of AdWords is connected, and how we keep that interconnectivity in mind when we seek to answer the most common AdWords questions. So in ...…
 
Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords cam ...…
 
Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profitable and if not, how to get it there. We breakdown the key factors that make up the AdWords profitability calculation, and we also share a free AdWord ...…
 
Welcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks f ...…
 
Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it wo ...…
 
Should you manage your AdWords campaigns yourself, have an employee manage, or hire an AdWords management company? In this episode we break down what kinds of services AdWords management companies offer, when you should hire them, and how to find the best AdWords management company for your needs. We hope this episode helps, and thanks for list ...…
 
Hi everyone, thanks for tuning in to this week's Paid Search Podcast. This is our 100th episode (YES!) and today we look back on the last two years since we started the show and look at what's changed with Google AdWords and what's still the same. Thanks for all your support over the last two years, you guys have really helped us grow by leavin ...…
 
Yes! Welcome back to the Paid Search Podcast. Today we are talking about transitioning from the SEO mindset to a Google AdWords mindset. Many people do both SEO and Google AdWords, and if you're coming to AdWords from an SEO background this episode will help you understand the differences between SEO and AdWords and how to avoid common AdWords ...…
 
Yes! Welcome back to the PSP. Today we're talking about the new Google Local Services Ads program. We break down what the program is and how it affects traditional Google AdWords campaigns. Local Services Ads - https://www.google.com/adwords/local-services-ads/ Local Services Ads Help - https://support.google.com/adwords/topic/6224863 Thanks fo ...…
 
Welcome back to the Paid Search Podcast! In this episode, we take a deep dive into the roofing industry and take an in-depth look at how AdWords can benefit roofing companies. Roofing is a competitive industry, but if done well AdWords can drive a lot of calls and conversions. Seller Ratings - https://support.google.com/adwords/answer/2375474?h ...…
 
Yes? Yes! On today’s episode we go over a landing page case study. Jason’s simple, but effective, landing page is getting his client a 23% conversion rate on their Google AdWords campaign. Landing pages matter! In this case study the guys go over their best landing page tips and how they both like and use Instapage. We hope this case study help ...…
 
What's with the yes? I'll tell you what's with the YES, YES BABY YES!!! On today's show we talking about the worth mistakes we see people make in Google AdWords. These aren't your little harmless mistakes that everyone will make from time to time. No, these are your horrible, drastic, disgusting mistakes that will really ruin an AdWords account ...…
 
Yes, you read that correctly. In this episode both Jason and Chris describe how they do in fact sometimes use pure broad keywords in their client's Google AdWords campaigns. No, we're not talking modified broad, we are talking about pure broad keywords! But we're also talking about using them responsibly and like a professional. Jason and Chris ...…
 
This episode is an absolute gem. We go over 6 small things we do in AdWords that lead to absolutely huge positive changes in our results. These are tips and tricks that only come from years and years of experience, and we hope you find them super useful. Plus, we have a MAJOR ANNOUNCEMENT. WOW!!! PPC Question And Answers (NEW PODCAST) - https:/ ...…
 
Wow oh wow do we go deep on this episode. Buckle up (pun intended) because today we're focusing on the car dealership industry and going over 8 specific AdWords tips for car dealerships. We plan to do many more industry-specific episodes, so please let us know what industry you'd like to hear us talk about next. Please leave us a rating or revi ...…
 
Yes! Welcome back to the Paid Search Podcast. This week we go over a B2B AdWords case study that Chris shares with us. Chris took an AdWords account that had been struggling for a long time and turned it into a real winner. And now the client is doing so good on AdWords that they've decided to double their budget. Learn about how Chris diagnose ...…
 
Hi everyone, thanks for checking out episode 90 of the Paid Search Podcast. Do you like the new podcast cover art? This week we're talking about AdWords reporting. We cover the core purpose of reporting AdWord results. And then we give reporting tips for in-house AdWords managers, freelancers, and agencies. And we also share some recommended re ...…
 
Howdy folks! This week the guys are back for an AdWords questions and answers episode. The guys love answering your questions, and thank you for sending them in on our website. Questions this week include: What to do when your site gets suspended from AdWords. How the guys recommend learning more about AdWords and improving your AdWords skills. ...…
 
Learn how to build a successful AdWords campaign for less than five hundred dollars a month. In their weekly podcast Chris & Jason talk about ways to get cheaper traffic from AdWords without spending a lot of money. Learn what AdWords settings are best like geographic targeting, keywords, and ad copy. Please tell your friends and coworkers abou ...…
 
Learn about one of the least known AdWords reports, the Auction Insights report. With this special report you can see if your competitors are outranking you in AdWords. It's amazing all the information that Google is giving away in the unknown report available to all AdWords advertisers. Please tell your friends and coworkers about the PSP! Ple ...…
 
Howdy and yes and maybe and all that stuff, yes baby yes. On today's Paid Search Podcast we talk about how we deal with competition on Google AdWords. We talk about brand keyword advertising, competitor keyword advertising, specific bidding strategies, how to find out if your ads are showing on competitors' brand names, and what information abo ...…
 
Hi guys! Happy New Years. The show is on vacation this week, but we wanted to share this best of episode, episode number 14 from July 2016. This episode was about how to track leads and conversions in Google AdWords. We hope you enjoy this best of episode, and we'll see you next week! Please share the show with friends and colleagues, we really ...…
 
Today we have a Christmas special edition of the PSP. Today we go deep on why and how we become AdWords freelancers, we share AdWords freelancing tips and advice, and we tell stories from the past when we were ramping up our businesses. If you're an aspiring freelancer, we hope this episode helps and has some good nuggets for you. Thanks for li ...…
 
Oh baby, baby MAYBE? Y*s, maybe. Hi ya'll, this week we're back with a Q&A episode that is jam packed with your AdWords questions and our answers. Some of the topics we cover include call tracking solutions, regular broad match keywords with no modifiers, low quality score keywords, ad copy requests from clients, ecommerce campaign structure, t ...…
 
This week we complete our AdWords account build with the "now what" portion of the build. After you build out a great AdWords campaign there is a "now what" moment, the time between completing the build and starting to run the new campaign. During this in-between period there are a lot of things to consider, take care or, and plan for, and that ...…
 
This week we continue our AdWords account build out with the ad copy creation portion of the build. We go over how to come up with good AdWords ad copy, and we give examples of ad copy we would use for this dentist office. Thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental Please leave us a rating ...…
 
Howdy folks. This week we continue our AdWords account build out with the bids and ad extensions portion of the build. We go over how we set initial bids and how we use all the main ad extensions. Thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental Please leave us a rating or review on iTunes, becau ...…
 
Howdy ya'll, this week Jacob Baadsgaard, CEO of Disruptive Advertising, joins the Paid Search Podcast to talk all things Google AdWords! Jacob and the guys talk about the 5 to 1 rule and how it can help you determine if your ad spend is profitable, AdWords campaign and ad group structure, writing ads to attract the right customers, and many oth ...…
 
Howdy folks. This week we continue our AdWords account build out with the negative keywords portion of the build. We go over how we group negative keywords, how we find then, and which ones we're adding to this account. Thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental Thanks for your support. Ple ...…
 
Howdy ya'll. This week we continue our AdWords account build out with the keywords portion of the build. We go over which keywords we're using for our ad groups and how we find and add those keywords. Thanks for listening! Follow the progress of the account structure - http://bit.ly/SweetumsDental And please leave us an iTunes review because th ...…
 
Yes, ya'll! Welcome back to the PSP. This week we've got a great show for you. Starting this week, we are going to build out a brand new AdWords account live on the podcast. We're going to build this AdWords account out over the coming episodes, just like we would in real life. Our made up client is a dentist in Plano, Texas, and we're going to ...…
 
Howdy, ya'll! This week we bring back friend of the show, Walt Conger of Click Control Marketing, to talk about Bing Ads! We talk about how Bing Ads is similar to AdWords and how it's different. Walt shares some interesting insights and tips about Bing. And we also go over some interesting data that Walt shares about some of his Bing campaigns. ...…
 
Yes, ya'll! Welcome back to to the Paid Search Podcast. On this episode we answer some interesting listener questions about how many keywords you should have, campaign structure, machine bidding, how to determine the profitability of your campaign, and some other great questions! Please review us on iTunes, because it helps grow the show - http ...…
 
Yes, welcome back to the place to be, the PSP. This week we hang out and have a water cooler discussions about AdWords topics we've been thinking about, new AdWords updates, and then some personal talk about date ideas and failed business ventures. And please leave us an iTunes review because the more reviews we have the more likely it is that ...…
 
Yes, welcome back to another week of the Paid Search Podcast. This week we look at all the ways an AdWords manager could scam their clients, and we make you aware of these potential dirty tricks so that you can avoid falling victim to an unethical AdWords service provider. We hope this insight helps you better select and manage any AdWords mana ...…
 
Hi everyone and welcome back to another week of the Paid Search Podcast, our weekly podcast about all things Google AdWords. This week we talk about Gmail ads. We cover Gmail ad targeting options, tips on when to use Gmail ads, and we break down numbers from a recent Gmail ad campaign that Jason ran. We hope you enjoy the episode, and we'd love ...…
 
The new Google AdWords user interface is coming! Currently the new user interface is being rolled out in beta mode, and this week Chris tells us about seven cool new features in the new user interface. There's a lot to love in the new user interface, and we hope this episode gets you excited about it and more comfortable with the change. Please ...…
 
Hello, yes? Yea, yes. The boys are back this week answering your AdWords questions. The guys answered questions about Google's new Google Home Services and how they think it'll affect AdWords, how often they use AdWords scripts, what business owners should expect to pay for AdWords management services, and they share a listener tip about the ne ...…
 
Hi guys! Happy Labor Day. The show is on vacation this week, but we wanted to share this best of episode, episode number 7 from May 2016. This episode was about how to manage bids in Google AdWords. We hope you enjoy this best of episode, and we'll see you next week! Please share the show with friends and colleagues, we really appreciate that! ...…
 
Yes, babe, yes. On today's PSP Chris and Jason talk about remarketing lists for search ads (RLSA). RLSA is a cool feature of Google AdWords where you can run remarketing ads on the AdWords search network. The guys give plenty of RLSA tips, and Chris shares data from one of his RLSA campaigns that shows just how powerful an RLSA campaign can be. ...…
 
Yes. No, like for real, yes. This is the episode you've all been waiting for. We're constantly hearing from listeners who send in questions about "how to manage a Google AdWords campaign?" This is the episode for you. Whether you manage a small $1,000 a month campaign for your company or you are the in-house AdWords manager for a $1 million a m ...…
 
Ladies and gentleman, say YES, and then sit back and enjoy this GREAT DEBATE. This week Chris and Jason press their shirts, whiten their teeth, and take each other on in a political-style GREAT DEBATE to make the case whether or not search terms are the most important part of a Google AdWords campaign. Please share the show with friends and col ...…
 
Yes babe. Google Analytics is like a cousin to Google AdWords and can be used in interesting ways to improve your AdWords' performance. Every AdWords advertiser should be well-versed in how Google Analytics can help them with AdWords, and we hope this episode gives you a good primer on how Analytics can help with your AdWords efforts. Please sh ...…
 
Yes. On this week's episode the guys go over some real life stories from Google AdWords. These stories include how AdWords data can influence offline business decisions, a common AdWords account ownership issue, and why people sometimes have unrealistic expectations about Google AdWords. It's an interesting episode and we hope you enjoy it! Ple ...…
 
Yes baby oh yes. Sometimes love just ain't enough. And sometimes in Google AdWords getting a low CPA just ain't enough. Sometimes a new client or customer is sooooooo valuable that the advertiser doesn't really care about cost per conversion, and instead wants to just maximize conversions. This happens in a situation, for say, an enterprise sof ...…
 
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