This episode is all about updates. Anne and Ali talk about the Romance Writers of Australia conference they are headed to next month, including when and where they will be, as well as their plans outside of the conference. They talk about the new social media platform, Threads, how easy it is to use, and how they are using it. They also give advice…

In this Patreon Q&A episode, Anne and Ali answer a question about how much of their social media they do themselves, vs how much they turn over to someone else. They talk about the importance of having an authentic social media presence, and also the importance of having help that compliments you, so that you are less likely to encounter burnout. T…

In this week's special episode, Anne and Ali sit down with Michael Evans, the creator of Ream- a subscription based platform made for authors by authors. Michael talks about his path to creating Ream, including the struggles he had along the way, that lead him to developing a space for authors to create community and cultivate superfans. They talk …

In this special episode, Anne and Ali interview psychologist Dr. Madeleine Amie, who has been working as a counseling psychologist for over 15 years in New Zealand and Australia. They talk about Madeleine's work around survival response and, most importantly, imposter syndrome and how it relates to the author and publishing community. They discuss …

In this week's episode, Anne and Ali dive further into PR and what it can mean for you. They talk about setting realistic goals, defining your boundaries with publicists, and managing your expectations. They give examples of ways you can get PR, even on a budget, and when you aren't able to work with a publicist. They also discuss the importance of…

In this episode, Anne and Ali answer a Patreon question about Motivation. They discuss the challenges of staying motivated when exhaustion sets in and explore the importance of recognizing your own limits to prevent burnout. They talk about how important it is to have fun, and to ensure you are taking care of yourself. They also talk about what con…

Welcome to PR June! In this episode, Anne and Ali introduce the theme of the month and discuss the difference between PR and marketing. Anne explains what PR is, and gives examples of how to distinguish that from your marketing strategy. She also talks about mindset and being strategic. Anne and Ali both give ideas and examples of how they have gon…

In this episode, Anne and Ali discuss the things they've been up to recently. Ali talks about their upcoming book release, and how they are preparing for it, and having fun on social media. Anne talks about the book she is currently writing, as well as a new non-fiction book she recently released. They also talk about being strategic with newslette…

In this episode, Anne and Ali answer a question from patrons, about how they use their drafts. They each talk about how they personally use their TikTok drafts, and how many they usually have. They give tips and advice about different types of drafts you can make and how they can be used to your advantage. They also talk a little about CapCut and h…

In this episode, Anne and Ali talk about strengthening the community you have built, and getting people to keep showing up. They talk about what you can do to help your followers feel valued and appreciated, while also creating connections and deepening bonds. They also discuss keeping the balance between not enough and too much, when it comes to o…

In this episode, Anne and Ali talk about how to get people following you in the right places. They discuss where and how to offer the right level of engagement to meet your followers' needs, as well as how to get people to follow you from one platform to the next. They also talk about simple and fun ways to reward your followers, and encourage them…

May is all about building community. In this episode, Anne and Ali focus on building a foundation for your community- how to pull people together and build the start of a fandom. They talk about the specific elements of community and how to bring them together in a way that gets people talking and wanting to be in your community. They also discuss …

In this final episode of Engagement April, Anne and Ali introduce three of the thirteen TikTok tropes. They talk about the Seinfeld, the Movement, and Big Feelings. They give examples of how to use each of the three tropes, and how they can improve engagement on your page. They also share some information about their courses that are coming soon. I…

This week Anne and Ali answer questions from their patrons. They talk about asking the right questions, as well as how to time those questions and phrase them for maximum engagement. They also discuss using CapCut to easily make content that is on trend, and how doing so will help increase engagement. We'd love to know how you are asking questions …

This week. Anne and Ali talk about what you can do to make people feel welcome on your social media, in your newsletter, and in other spaces where you are trying to build and maintain a community. They talk about the importance of sharing who you are, not just what you do, and getting to know your community. They also discuss the importance of acti…

The month of April is all about engagement. In this episode, Anne and Ali talk about how to keep people watching to the end of your videos. They give specific examples of how to use questions, hooks, images, or trending sounds to keep your viewers watching, and how to use your energy and timing to pull people in. They also talk about how to use tim…

In this last Mental Health March episode, Anne and Ali talk about Imposter Syndrome, what it is, and how to handle it. They talk about ways to set goals, and evaluate your success in constructive ways. They discuss how imposter syndrome has affected them, and how they have handled it, as well as different ways of looking at it to help change your m…

As Mental Health March continues, Anne and Ali bring you tips for things you can do now to help protect your mental health. They talk about how to plan and organize what you will be doing on social media, in a way that fits your needs and energy level. They give tips on setting healthy boundaries and being aware of how social media affects you. The…

In this second Mental Health March episode, Anne and Ali talk about using duets and stitches to create content when you don't feel up to making content, but want to post something. They talk about specific ways you can use duets and stitches, and how easy it can be to find quality videos to use for them. They also give examples of good content to u…

Anne and Ali talk about three things they each do to protect their mental health when it comes to social media. They discuss the importance of having writer friends that you can lean on when you need to, or even family members that can hold you accountable to taking a break when you need it. They also talk about how to make content on your low days…

This week, Anne and Ali talk about low view days and why they can actually be a good thing. They discuss how having days when your videos aren't taking off can help to boost views on your other videos. They stress the importance of having joy in the content you are making because whatever energy you put into it will be felt by your audience. They a…

In this episode, Anne and Ali talk about the importance of mental health, especially when it comes to interacting with social media. They discuss some of the science behind it, and cite some studies they have looked into, including one that showed how the type of content you create and consume can start to affect your life even outside of social me…

In this week's episode, Anne and Ali talk about going live on TikTok. They give strategies for getting past the initial fear or awkwardness of going live for the first time, and share examples of how they have gotten past it. They also talk about the two different kinds of lives, give content ideas, and discuss how to deal with any trolls that may …

This week, Anne and Ali discuss how TikTok advice is like a rumor- it may be true for the person giving it, but it's not true for everyone. They stress the importance of playing and experimenting to find what works for YOU, and not allowing yourself to feel like you've failed if what worked for someone else doesn't work for you. They talk about how…

Anne and Ali discuss a powerful tool that not enough people talk about- the authentic ask. They talk about the benefits of authentically asking for something, and how it helps you AND your community. They give personal examples of how they have used this tool to get help from their communities, while also getting the benefit of stronger engagement.…

This week, Anne and Ali talk about what happens when things aren't going the way you'd like and, well, s#!t hits the fan. They give examples of how to reach out for help when you need it, and how to lean on your community. They use personal examples to illustrate how taking a step back when you need to is OK, and taking care of yourself needs to be…

In this month's Patreon Q&A episode, Anne and Ali address questions about consistency in posting, and the effective use of hashtags. They give tips on how to be consistent, even when life tries to get in the way, and how to revive your TikTok if you do need to step away for a time. They also talk about how to use and experiment with hashtags, and w…

In this first episode of 2023, Anne and Ali talk about setting goals for the year and reveal their goals for their author careers, as well as for Sustainable Socials. They talk about their rebranding from The BookToktors and how they want to focus on sustainability, while providing strategies that will be helpful for years to come. They also discus…

Anne and Ali talk about all the things they have accomplished in 2022, including how the BookToktors came to be. They talk about their words for the year and what they mean to them. They also discuss stepping back to reflect on the year, and having gratitude for the experiences as well as the things they have learned. They will be back in the new y…

This week the BookToktors talk about why views aren't as important as you may think. They stress the importance of investing in your community rather than focusing on views. They also discuss the value of having fun, creating content people want to see, and avoiding advice that isn't suited to your purpose. For coaching, community, and social media…

The BookToktors answer questions from their Patreon community. In this week’s episode, Anne and Ali talk about the order of testing tweaks to your TikTok videos and experimenting with new strategies, as well as how to keep people watching your post until the end. They discuss the importance of a good hook and the difference between obsessing over v…

The Booktoktors talk about finding that work/life balance that allows you to show up for your family, while maintaining your social media presence. They give tips for limiting the time you are spending on social media, without taking away from your business. They also discuss setting rules for yourself to help you create healthy habits, so you can …

In this week’s episode, The BookToktors discuss best practices when preparing for the holidays. They talk about batching content and give suggestions for what type of content does best during this sometimes chaotic season. They also give tips about creating graphics and taking pictures of fun things to maintain engagement while being able to step a…

The BookToktors sit down with fellow author, and Patreon member, Donna Blaber to discuss her TikTok journey. Coming from a journalism background and suddenly being on the other side of the camera, Donna talks about how putting herself out there and being authentic helped her find her voice and confidence. They also discuss the power of the BookTok …

Anne and Ali sit down to answer some questions from their Patreon subscribers. They discuss batching strategies and how best to vary your content as well as ensure you have content for the days you're "just not feeling it." They talk about how best to use the drafts feature in TikTok to your advantage, and give tips on how to make engaging content …

Anne and Ali talk about hype mode and making the most of TikTok to help promote new releases. They discuss strategies, tips, and tricks for taking advantage of all the platform has to offer, including what kinds of sounds to use, timing of posts, and frequency of posts. They also discuss how to get more attention to your posts by varying your conte…

Kseniia Spodyneiko, a long time Instagram influencer, sits down with the BookToktors to discuss the differences between Instagram and TikTok. She shares her tips for using hashtags, making your Reels more aesthetically pleasing, and increasing engagement. She also addresses some rumors about the algorithms and how to safeguard your account. You can…

Welcome to the BookToktors! We're authors A.K. Mulford and Anne Kemp, here to help you grow your online community, have more fun on social media, and sell more books! Join us each week for a deep dive discussion into the world of BookTok and social media as a whole. For coaching, community, and social media support, check out our Patreon! Want free…