show episodes
 
Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
 
Want to grow your digital marketing agency? Discover what marketing strategies are working for the leading agencies, marketing experts, and business consultants. Learn how to lead your marketing agency, inspire your employees, and make your clients happy. Join host Garrett Sussman as he talks digital marketing with a variety of marketing experts about how they're navigating an uncertain world, adjusting their services for their clients, and improving their own businesses by better preparing ...
 
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show series
 
Amanda Milligan is the Marketing Director at Fractl. She writes tons of guest posts and tackles the "meta" job of marketing the marketing agency. Fractl itself is a content marketing and growth marketing agency. In 2019, it was named one of the Top Content Marketing agencies by Clutch. Amanda also hosts a podcast, called Cashing in on Content Marke…
 
Do you hate meetings? Are you frustrated by how much time they seem to waste? If so, then this is one of the most important episodes you'll listen to this year. We're about to fix your meetings for you. Or rather, Hiba Amin is. She's the Sr. Marketing Manager at Soapbox. Soapbox is an "app built for managers," designed to "streamline objectives, me…
 
Live streaming can be an incredibly effective tool for a content strategy, and can help launch a podcast that sees returns out of the gate. Christoph Trappe returns to the show to explain how companies can use live streaming as a launch pad for a podcast, how to navigate the backend of live streaming platforms, and so much more.…
 
It's not uncommon for agencies to overlook a potential source of clients: other agencies. Yet Dani Owens has cracked this code. She's the founder and owner of Pigzilla, and some of her biggest clients are fellow marketers: people who use her white label local SEO services to get the job done. She also offers a variety of consulting and training ser…
 
Having an understanding of machine learning as a content marketer can help you analyze your content from a more technical perspective. Senior analytics consultant Jess Peck breaks down why SEOs use machine learning to better understand search engines, how to use it to gain insights for stronger content, and how machine learning can show you biases …
 
Want insights from someone who is crushing it in the Local SEO game? Meet Levi Williams-Clucas, SEO specialist at StrategiQ, an award-winning full-service agency in Suffolk. This agency works with a huge variety of both local and national businesses and has produced some incredible results. Levi has excellent insights to share. If you love everythi…
 
Understanding cognitive biases and how they impact communications can help you build a better case with organizations, and relay stronger messaging. Spin Sucks founder Gini Dietrich breaks down the different types of cognitive biases, and how understanding them can help in all areas of communication as marketers.…
 
Whatever you do, don't call Snippet Digital an agency. Suganthan and Andy will be the first to tell you they are SEO Consultants, not an SEO agency – and that many SEO agencies are among their client base. Right now, though, it's not their consultancy that's getting all the buzz and attention. It's their new SaaS product: Keyword Insights. While Ke…
 
Bill Slawski is the Director of SEO Research at Go Fish Digital, and he's made a name for himself by reading, interpreting, and blogging about Google patents. With a background as a lawyer, he has a history of dissecting complex technical documents and surfacing key insights. He has been writing about these types of insights for years on his person…
 
Being vulnerable in marketing can create a valuable, authentic connection with an audience. SEO strategist Tamara Sykes dives deep into the importance of being vulnerable as a brand and with content, explains how deviating from the norms of marketing will help organizations stand out, and much more.By Fractl
 
If technical SEO is your jam, then you're going to love today's podcast. Kristina Azarenko is the owner of Marketing Syrup. She teaches an intensive technical SEO course that she's definitely earned the expertise to be offering, given she's helped clients like Carfax and the London School of Business and Finance grow their businesses through SEO. S…
 
Referral marketing is often a bit underrated, especially when agencies are thinking about growing their client's businesses. In part, this is because it feels difficult to control and impossible to automate. Enter ReferralCandy, which has cracked the code on referral marketing automation, at least, for eCommerce brands who fulfill a few simple crit…
 
If you're not sight-or-hearing impaired, you might not think very much about how accessible your web and social media content is. It doesn't make you a bad person...just someone who needed to have some attention called to the issue. Alexa Heinrich is one of the people who are 100% out there calling attention to the issue. She's the Social Media Man…
 
Client communication is the key to client retention. It's about more than reporting. It's about building relationships and fostering understanding. Emily Brady is the Senior Manager of Local SEO at Milestone, Inc., an analytical local SEO-expert who has had to learn how to get good at the client relations part of the job. The company offers both Sa…
 
Claire Carlile is a Local SEO expert with over 20 years in marketing. She has been managing her own solo practice for over 12 years, and recently released a course on BrightLocal on setting up a Local SEO agency and positioning it for success. As a LocalU instructor and speaker, she's already got a solid track record for helping other marketers suc…
 
Diversity and inclusion have been the hot topics of conversation in the digital marketing industry since George Flloyd's murder last summer. The industry has traditionally been very male and very white, at least in terms of which voices are amplified, celebrated, and listened to. Meet two women who are working hard to change that. Rejoice Ojiaku is…
 
Impression has run Digital PR campaigns and conducted thought leadership services for some of the UK's biggest companies and organizations, including Sass & Belle, Harvey Water Softeners, and Clarins. They're a full-service marketing agency that is especially known for its digital PR services. They've also won the 2020 UK Agency Awards PPC Agency o…
 
Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization. B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.…
 
Don't call Duane Brown if you're not willing to try some new marketing or advertising strategies. He won't be able to help you (well, he can still help you). Duane is the Founder and Head of Strategy at Take Some Risk, a marketing strategy and advertising agency. The basic mission of the agency is named right there on the tin. Then again, those ris…
 
Abby Reimer is a Senior SEO Analyst and Strategist at Uproer. You may remember her agency from our recent episode with her colleague, Senior Search Strategist, Jess Girardi. Abby's very passionate about bringing humanity back to SEO and about creating content that doesn't mimic the same old, same old stuff out there. Tune in today if you're ready t…
 
Measuring the success of conversion content, and merchandising your CTA to improve conversion, can be much simpler than you might think. Media Volery founder Zontee Hou explores the ways to create and optimize conversion content, the importance of refining your call to action, the value of auditing and refreshing older content, and so much more.…
 
SEO and content were always intertwined, but as algorithms have continued to become more sophisticated and more in line with Google's goals, they've almost all but merged. That's created a lot of opportunities for freelance content writers, once treated almost like the "red-headed step-children" of the digital marketing industry. The career is full…
 
Jess Girardi is the Senior Search Strategist at Uproer, an SEM and SEO agency serving eCommerce, technology companies, and nonprofits. They've worked with organizations like When I Work, Branch Basics, and Stitch Fix. They've been able to achieve up to 200% increases in organic traffic for clients and won the 2020 Search Engine Land "Best Overall S…
 
Carrie Hill is a Local SEO analyst for Sterling Sky, one of the most renowned agencies in the industry. She's also a community manager and event planner for LocalU, an organization that holds approximately 3 events a year, seeking to provide the most unique content in the local SEO sphere. You'll also find her joining Mary Bowling and Mike Blumenth…
 
Are you so sure your content strategy is up-to-snuff? There may be gaps. Fortunately, Chima Mmeje has some excellent ways to help you find them and fill them in ways that will help you rank and convert better. Chima is the owner of Zenith Copy. She's worked with clients like Wix, Literal Humans, Remitly, Skillshare, and more. She's been featured on…
 
Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy. SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.…
 
Ayat Shukairy is the Co-Founder of Invesp, and has been doing conversion rate optimization (CRO) since before CRO was cool. That is, she started in early 2006, before it was a widely used term, and has been pursuing the perfection of her craft ever since. She's the unofficial (official) Queen of CRO. She's worked on countless high-profile eCommerce…
 
Is it a little meta, to be on a podcast about marketing talking about podcasting as a marketing method? Or to be a guest on a podcast about marketing talking about being a podcast guest as a marketing method when your specialty is booking clients onto podcasts so they can make the method their marketing? Whether it is or not, podcasts are still an …
 
Sometimes we get a guest that seems like he would need no introduction, and Darren Shaw, founder of Whitespark, certainly seems to be one of those. Ask someone to name a "local SEO expert" and he's probably going to be one of the first names, if not the first name, to come up. He's been doing all things Local Search since 2010. Today Garrett brings…
 
SilkFred is an eCommerce site that offers unique women's fashions from over 800+ brands. Orit Mutznik is the company's Head of SEO, the first person to hold the position, and someone who inherited a lot of challenges when she stepped into the role. One of those challenges was getting the rest of the company to accept SEO as a necessity at all, or t…
 
"People are constantly searching" Let's be honest—sometimes it's hard to convey to clients just how important and powerful content marketing is. B2B marketing expert Pam Didner explains that it doesn't have to difficult after all. Listen to find out what it takes to get there, and the unique ways she's found success in traditional marketing.…
 
Brendan Hufford is the founder of SEO for the Rest of Us, as well as the podcast by the same name. He has a fresh approach to SEO that truly is accessible and understandable by creative entrepreneurs who might just be a few SEO tweaks away from attaining their income goals. There are several courses you can take, like this one: One of Brendan's are…
 
SEO. CRO. UX. Web analytics. The Erudite Agency in the UK does it all, and today's guest, Miracle Inameti-Archibong, is their Head of SEO. They helped deliver 2,437% ROI through technical SEO for one company. Drove mobile revenue up 47% at another. That means she comes chock full of insights on all of these subjects. She and Garrett dove right in t…
 
Kim Doughty, the SERP whisperer of Local SEO agency RicketyRoo, keeps it real. This is why she's so masterful at client relationships. She's handled both small and medium-sized businesses. Her clients offer some challenges that probably most agency owners are familiar with, and she's got the solutions. If you've ever driven yourself absolutely insa…
 
While a lot of the conversation about digital marketing tends to focus heavily on the B2C sphere, there are thousands of B2B companies that still need to use digital to bring in new leads, clients, and revenue. Some of those turn to Andrea Cruz, the Senior Digital Marketing Manager at KoMarketing. KoMarketing has served organizations like Corero Ne…
 
"Pay attention!" We heard this countless times as children, right? We learned at an early age that attention is highly sought after. Neen James explains that attention is actually one of the most important considerations for marketers. Listen to find out how to earn the attention of your audience while also prioritizing your own attention to improv…
 
Colan Nielsen is the VP of Local Search at Sterling Sky, making him an excellent expert source for all things local search. If you want to build a local search presence for any industry or any business, he knows what to do. He joins us today on the Agency Ahead podcast with plenty of insights into what's ahead, as well as some insights on how a loc…
 
Mercy Janaki heads the organic marketing team at Position2, a growth marketing agency that describes itself as a "demand acceleration" company. They've helped companies like Citrix, LinkedIn, Kabbage, and more. Today she sits down with Garrett to talk about some tough technical SEO challenges she faced. She also talks about tools, client education,…
 
While other firms are struggling, Victoria Kennedy of Victorious PR just had the best year of her life—and she expects to have it even better in 2021. What's her secret? And how does she go about getting her clients listed in publications like Forbes, Yahoo Finance, ABC, NBC, Fox, and more? What has she done to people her clients to become the #1 a…
 
Julia McCoy is the founder of Express Writers and of Content Hacker. One agency produces amazing content for a variety of different businesses, the other provides an educational framework for freelancers or agencies to learn how to create a consistent set of processes and frameworks for building your business on content. Julia is a prolific content…
 
Amanda Jordan is the Director of Local Search for Locomotive Agency, a full-service SEO agency. She's handled everything from link building to PPC but today she joins us to talk about local. Amanda has established herself as a premier local search expert in 2020. She’s taken the local search virtual speaking circuit by storm over the past year and …
 
Mordy is the Search Liaison for Wix. He's also the host of two podcasts: Behind the SEOs and The SEO Rant. He knows his stuff and has had to. After all, he's been working hard to help change the perception that SEOs tend to have about Wix, and he's been doing it by having lots of conversations with some of the smartest minds in the industry. With G…
 
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