Best Amazon Franche Podcasts (2023)

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Discussing Chapter 8: ’Content Part 1: Messages’ with Dorte Karlsson, ex Head of Data and Insights at Story House Egmont, CRM at HK, now Senior Advisor at Web2Media 39:56

2d ago39:56

39:56

In this week's episode of the 'Hello $FirstName' podcast I'll be discussing chapter 8 'Content, Part 1: Messages' with Dorte Karlsson, Previoius Head of Data & Insights from Story House Egmont Denmark and CRM Manager at the workers' union HK and now Senior Advisor at the agency Web2Media. Dorte's career history has CRM written all over it... So how…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Chapter 8 - Content Part 1: Messages 18:44

9d ago18:44

18:44

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely chapter 8: CONTENT PART 1: MESSAGES What is a message? Variations from channel to channel Adapting message variants for different segments Using cultural differences in message variants Beware of poor translations Using parametrization for extra personalization…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Discussing Chapter 7 - ’Insights Part 1: Segmentation’ with Lisa Björnskär, CEO at BellyBalance.se, ex Customer Growth and Loyalty at 3 41:41

10d ago41:41

41:41

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 7 'Insights, Part 1: Segments' with Lisa Björnskär, CEO at BellyBalance.se and former Head of customer loyalty, 3. Segmentation is one of the primary types of insights used in personalization and represents one of the 4 corners of the Bowtie of Personalization from…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Discussing Chapter 6 - ’The Bowtie of Personalization’ with Peter Anders Franch, Head of Customer Insights, CRM and Email Marketing at Matas 47:46

15d ago47:46

47:46

In this week's episode of the 'Hello $FirstName' podcast I'll be discussing chapter 6 'The Bowtie of Personalization' with Peter Anders Franch, Head of Customer Insights, CRM and Email Marketing at the multiple award winning Danish omnichannel retailer in health and beauty, Matas. Since The Bowtie of Personalization is one of the key chapters in th…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Chapter 7 - Insights Part 1: Segments 13:17

23d ago13:17

13:17

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter. The episode was supposed to be a discussion of Chapter 6, but due to unforeseen circumstances - we'll launch yet another chapter before we head into discussions of the two. INSIGHTS PART 1: SEGMENTS How are segments built? Turning segments into personas Methods of seg…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Chapter 6: The Bowtie of Personalization 20:10

1M ago20:10

20:10

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter. THE BOWTIE OF PERSONALIZATION A glimpse of hyper-personalization – what’s ‘knot’ to like? Dramatizing the knot in the bowtie True personalization magic happens before the channels Central management of insights and content drives efficient personalization The art of t…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Discussing Chapter 5 - ’Marketing without Personalization’ with Kim Jong Andersen, Partner and COO at WDP and Founder of Danish Digital Award 55:36

2M ago55:36

55:36

In this week's episode of the 'Hello $FirstName' podcast I'll be discussing chapter 5 'Marketing Without Personalization' with Kim Jong Andersen, Partner and CCO at Wibroe, Duckert & Partners and Chairman and Founder of Danish Digital Award. You can expect us discussing how marketing would look - and indeed looked - before personalization became a …

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Chapter 5: Marketing Without Personalization 11:11

2M ago11:11

11:11

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter. MARKETING WITHOUT PERSONALIZATION The personalization–value equation Short- or long-term value creation Using strong value propositions for easier marketing Getting the format right to engage your audience Achieving more value via high reach Adding extra value to your…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Discussing Chapter 4 - ’Why does Personalization work?’ with Neuroscientist and PhD Matt Johnson 44:48

2M ago44:48

44:48

In this week's episode of the Hello FirstName podcast I'll be discussing chapter 4 'Why does Personalization work?' with Neuroscientist, PhD from Princeton, TEDx speaker, and multiple book author Matt Johnson. You can expect us discussing the following: How Matt ended up in psychology and neuroscience What neuroscience actually is Why does personal…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Chapter 4: Why does Personalization work? 12:00

2M ago12:00

12:00

This episode of the Hello FirstName podcast consists of an audio book chapter. WHY DOES PERSONALIZATION WORK? When things get creepy When do consumers find personalization creepy? Personalized vs personal B2B business development – pretending to be personal? Creepy personalization or just a coincidence? The full book is available in print and kindl…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Discussing Chapter 3 - ’Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano 43:34

2M ago43:34

43:34

In this week's episode of the Hello FirstName podcast I'll be discussing chapter 3 'Defining Personalization' with PhD and Post Doc Tekila Harley Nobile from University of Lugano in Schwitzerland. You can expect us discussing the following: Personalization vs customization Actual vs perceived personalization Implicit vs explicit personalization Tar…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Chapter 3: Defining Personalization 18:55

3M ago18:55

18:55

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 3: DEFINING PERSONALIZATION Personalization vs customization Actual vs perceived personalization Implicit vs explicit personalization Targeting Segmentation vs personalization – not a binary distinction Two academic definitions of personalization A practitioner’s…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark 39:40

3M ago39:40

39:40

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Problem of Personalization' with the CCO from Roskilde Festival, previous CMO of Tivoli and CMO of the year in Denmark, Michala Svane. You can expect the following: You can expect us discussing the following: The three ways of working with personalization The confusion on…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Chapter 2: The Problem of Personalization 13:45

3M ago13:45

13:45

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 2: THE PROBLEM OF PERSONALIZATION Three branches of marketers Is personalization worth it? The branding sceptics The need for a clear definition The full book is available in print and kindle and can be bought here. (or your local amazon...) An abstract of the bo…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Discussing Chapter 1 with David Mannheim 43:17

3M ago43:17

43:17

In this week's episode of the Hello FirstName podcast I'll be discussing 'The Hype of Personalization' with thought leader and fellow author David Mannheim. You can expect the following: We discuss what consumers actually expect Where the personalization hype comes from The Gartner hype cycle Whether the hype is real If personalization creates Mone…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Chapter 1: The Hype of Personalization 8:45

4M ago8:45

8:45

This episode of the Hello FirstName podcast consists of an audio book chapter. CHAPTER 1: THE HYPE OF PERSONALIZATION Consumers expect personalization – and brands had better deliver The tech hype of personalization Has personalization technology become mature? The full book is available in print and kindle and can be bought here. (or your local am…

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’Hello $FirstName’ - marketing experts discussing the topic of personalization

1
Introduction to the Podcast and the Book 14:14

4M ago14:14

14:14

In this Episode, Rasmus Houlind gives an introduction to the podcast series and concludes with the Introduction from the book 'Hello $Firstname' and sets the listener on the path to learning all about personalization and how to create value for both company and customers. The full book is available in print and kindle and can be bought here. (or yo…

Podcasts Worth a Listen

Amazon Franche Podcasts

Podcasts Worth a Listen

1
’Hello $FirstName’ - marketing experts discussing the topic of personalization

Rasmus Houlind

1
Discussing Chapter 8: ’Content Part 1: Messages’ with Dorte Karlsson, ex Head of Data and Insights at Story House Egmont, CRM at HK, now Senior Advisor at Web2Media 39:56

1
Chapter 8 - Content Part 1: Messages 18:44

1
Discussing Chapter 7 - ’Insights Part 1: Segmentation’ with Lisa Björnskär, CEO at BellyBalance.se, ex Customer Growth and Loyalty at 3 41:41

1
Discussing Chapter 6 - ’The Bowtie of Personalization’ with Peter Anders Franch, Head of Customer Insights, CRM and Email Marketing at Matas 47:46

1
Chapter 7 - Insights Part 1: Segments 13:17

1
Chapter 6: The Bowtie of Personalization 20:10

1
Discussing Chapter 5 - ’Marketing without Personalization’ with Kim Jong Andersen, Partner and COO at WDP and Founder of Danish Digital Award 55:36

1
Chapter 5: Marketing Without Personalization 11:11

1
Discussing Chapter 4 - ’Why does Personalization work?’ with Neuroscientist and PhD Matt Johnson 44:48

1
Chapter 4: Why does Personalization work? 12:00

1
Discussing Chapter 3 - ’Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano 43:34

1
Chapter 3: Defining Personalization 18:55

1
Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark 39:40

1
Chapter 2: The Problem of Personalization 13:45

1
Discussing Chapter 1 with David Mannheim 43:17

1
Chapter 1: The Hype of Personalization 8:45

1
Introduction to the Podcast and the Book 14:14

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