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Create meaningful customer engagement. Across channels. In real time. At scale. CrossEngage combines a real-time customer data platform with cross-channel campaign management in one single flexible SaaS approach. Our platform enables you to simply and seamlessly integrate all of your data sources and marketing channels. In short: though your existing infrastructure remains unchanged, it will now be orchestrated by one overarching system. Learn more about our CDP and campaign management solut ...
 
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Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but need to be wary not to implement a promising solution whilst leaving strategy and organization untouched.Nils Weber, managing director at the digital integration company NEXUS, is an expert we …
 
In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever.Paul Schwarzenholz, co-founder of the NPS-driven customer experience platform zenloop, has customer loyalty and churn prevention as his area of expertise. Before fo…
 
Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. Markus is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran. Back in the days at Rocket Internet, he developed a solution for multichannel campaign management which was…
 
Diese Folge unseres Podcasts wurde im Rahmen der diesjährigen Heroes of CRM-Konferenz aufgezeichnet, die wir ins Leben gerufen haben, um eine Plattform für moderne CRM-Ansätze zu schaffen und den Austausch unter Experten anzuregen. Sie ist gleich eine doppelte Premiere für uns: Es ist die erste deutschsprachige Episode unseres Podcasts und wir habe…
 
There are probably only a few marketing experts who start in the gaming sector, then sell beauty products and end up in the luxury fashion business. We had the chance to meet one of them: Mark Ralea. While he first worked on building up and destroying gaming communities, he then moved to the beauty box supplier Glossybox. There, as CMO, he was resp…
 
Mark Bosold is indeed recognized in the fields of business intelligence and marketing technology and we’re pleased to welcome him for this episode of our podcast. Mark is currently working as Head of BI and Analytics at Dein Handy. Among others, he also worked as a consultant in digital analytics projects for LeROI and IBM.https://www.crossengage.i…
 
For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. In our podcast, Rob explains why direct mail is currently en vogue and what companies can gain using the channel. Direct mail has been an expensive and hard-to-run CRM channel which involved a lot of manual work. But as “soft…
 
In this third edition of our podcast, Christian Ballies shares experiences he gained as a freelance CRM and marketing consultant. Christian talks about finding the right data, tools, and team. Also he lets you know which are the most overrated buzzwords and the most promising trends these days.As a freelance consultant, Christian helps companies to…
 
For the second edition of our podcast, we won over Andre Alpar, one of Germany's thought leaders in search engine optimization and content marketing. Besides working for Rocket Internet and heading the Berlin-based agency Performics, he also founded his own companies like “Hitmeister” and invested in a lot of startups. And, of course, he also publi…
 
Traditionally, the major bottleneck for CRM and marketing teams was lacking possibilities to access and utilize data. Sure, a few years ago, there were already a lot of different data sources available. In some cases, a business intelligence team even consolidated all available data in a data warehouse. But for non-technical marketers, this was of …
 
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