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Brain Cigar

Brain Cigar

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Writers Peter Baynham (Borat, I’m Alan Partridge, Brass Eye, The Day Today, Arthur Christmas) and Jeremy (Jez) Simmonds (Number One in Heaven, Never Mind the Buzzcocks, Up Late, Crash!) discuss world events, TV shows, movies, music, books and products that they remember very clearly, even if you don’t. All this whilst caring for deceased Archbishop of Canterbury Robert Runcie and unwillingly broadcasting John ‘Throat’ Church’s autobiography The Architecture of Bacon. Please try to understand ...
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A James Bond Lifestyle Podcast. Follow The Bond Brain on Instagram at @TheBondBrain. Join the Bond Community Cigar Lounge on Facebook for online events. Support this podcast: https://podcasters.spotify.com/pod/show/thebondbrain/support
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How do you increase sales in your organization? Host Walter Crosby sits down with cigar in hand and has growth minded conversations proven to boost sales. Crosby sets the table by identifying areas where you can excel by first acknowledging the misunderstandings. Like every great sales person he takes time to reflect, strategize and execute. Sit back, listen in, and puff that cigar because Walter Crosby will light you up!
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There are 4 common mistakes companies make with offers. Matt and I identify the mistakes and give you the framework to fix them. If you get prospects to your website or landing page, and the offer is not compelling or engaging, you lose them. We share a proven formula to use to create offers. Go grab a cocktail, a cigar, and strap in for an impactf…
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Sell the Difference. This is the critical message that all business owners and salespeople must embrace. Patrick and I talk about what this means and how to integrate it. Patrick is a Chicago and tells a great story about Michael Jordan and Phil Jackson. Coaching greatness that applies to sales. Unfortunately, the end of the Bad Boys era in Detroit…
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What is sales culture? In this short episode, I share the definition of sales culture and what the business owner and sales leader can do to to improve the culture. A very simple concept that can easily get away from you and be a problem. The next 7 minutes can make a huge difference in performance. Go grab a cocktail, a cigar, and strap in for an …
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Ben has an amazing story of having a college degree at 19 and choosing sales. Failing as a teenager and winning as a teenager sets you up for life. Ben shares this story, but also how data from leading indicators gives you a huge leg up on your competition. Go grab a cigar, a cocktail and strap in for another impactful episode of Sales and Cigars. …
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Are you interested in scalable revenue growth? David and I talk about how he has built a sales culture that yields great outcomes, but also a fun and exciting place to work. As the Leader, David explains how he has consistently built great teams and a sales culture where the team strives for excellence. Great stories and actionable ideas come from …
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This a new segment for Sales and Cigars. I talk about something important or bring a special idea to you. This week is about how a performing salesperson thinks about continuous improvement with Membrain's own Zack Bower. Share this with your sales team because you will get insight into one of the most significant problems I see in sales - a reps m…
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Have ever struggled to find a way to motivate a salesperson, team member, or teenager to do something that is clearly in their best interest? This episode is for you. If you want to add to your toolbox on topics, Nate shares ideas you can use including: alignment of your values and behaviors, the 9 base motives that drive humans to change, or under…
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This episode starts off with strong advice for business owners to fix their marketing. Real value! When Zack shares stories about his youth and being raised by a not-so-typical mom, it gets a little wild. Zack has leveraged every aspect of his past to become a great entrepreneur and his stories along are with the listen. Go grab a cocktail, a cigar…
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If you sell anything you'd better listen to this episode. The next 30 minutes can help you understand and offer a solution. Bestselling author and Behavioral Management Specialist, James I. Bond and I get into the triggers you want to create with your prospects to turn them into paying customers. He has helped Warren Buffet, maybe he can help you. …
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Matt and I dive deep into the 3 most common business-killing marketing mistakes business owners and revenue officers make. The 3 big mistakes are: 1) If you build it, they will come; 2) Marketing is something you bolt on after you’ve created your product or service; 3) Your message is framed from your perspective, not your customers. If you want th…
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This episode is for you if you want to understand what is working in sales right now. Chris Falk shares some great metaphors about sales that will stick with you and you can share with your team. We even discuss not venturing too far from the "mean" of our ideal customers because that is how we get into trouble! Mixed Martial Arts is part of the co…
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Ever wonder what levers you need to pull to empower your employees to embrace your vision as a leader? This episode of Sales and Cigars is for you. David and I discuss some of the levers business owners need to pull to connect the dots for our employees. We often assume certain knowledge that isn't in place in the leadership team and on the manufac…
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Reflections. Nate and I talk about how we can get better at anything in our life with Direction, Adaptability, and Iteration. These words are big ideas that can guide your entrepreneurial journey, your journey as a leader either of a business, as a parent, or a spouse. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and …
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Do you understand the financial statements well enough to know what to do for improvement? Cashflow wobbly? Margins are not where they need to be to fund growth. Colin and Walter discuss what to do that is actionable, and moves the needle. Colin shares an idea that can be a game changer with personal growth! Go grab a cocktail, a cigar and strap in…
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If you are a CEO or Visionary who is struggling to get traction with your leadership team, this episode is for you. Greg Giniel and I discuss his role as EOS Implementer, and how a Visionary can get off the day-to-day of their business, and focus on what fuels their passion. Go Grab a Cocktail, a cigar, and strap in for a Visionary episode of Sales…
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Countless entrepreneurs make mistakes that cost them millions of dollars each year. This costly mistake? They go to market with a message that does not attract the attention of their ideal customers or persuade them to buy. If your marketing isn’t working, there are only two possible reasons: 1) You have the wrong product; or 2) You have the wrong …
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Business ownership is not about just business. You can set up your business to be the vehicle for what you really want. Rebecca and I talk a lot about sales, but also a few simple ideas you can consider to help you turn your business into financial freedom. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Get …
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Can a mastermind help you grow as a leader? Of course, it can, if it is the right group. Parker and I talk about how he is using real-world experience, and a facilitation process with the right group of people is about personal development. Go grab a cocktail, a cigar and strap in for an interesting episode of Sales and Cigars. Get your free copy o…
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What are the common mistakes you salespeople are making to lose business? Nate and I identify 5 and dig into 3 of these these big problems. Get your salespeople to listen to the episode, if you want to close more business in 2024. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Get your free copy of Walter Cr…
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Entrepreneurs, and salespeople - this episode is going help think about your business to do 3 things. Add more value to your community. Increase your prices, and spend less time working in the business. Jessica offers up so many valuable nuggets that I cannot wait to implement. Go grab a cocktail, a cigar and strap in for an insightful episode of S…
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Can your salespeople tell a great story that draws in your buyers? Neil and I discuss his training ground from the hospitality industry to being a great marketer and salesperson. Sales is relating to people, and having conversations that are empathetic and persuasive. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and C…
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What does it take to grow a business as a 2nd generation entrepreneur? Ed and I discuss the journey of taking over a business for the right reasons; grabbing the wheel and creating his own vision for the well-established company. The lessons learned in your mid-20s impact your decision in your 40s and 50s. We touch on the investments made in yourse…
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Should you create a podcast? JR and I talk about why you should, and why you shouldn't. If you thought about creating a podcast, listen up. We also talk about a mental model of The right people, the right place, and the right time. Go grab a cocktail, a cigar and strap in for another insightful episode of Sales and Cigars. Get your free copy of Wal…
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Dave and I talk about several areas of sales, and sales management. It doesn't matter if you sell cookies, high-tech, or a commoditized product - this episode will provide you with value, coaching, accountability, and sales management. Building a performance sales team. It is all here. Go grab a cocktail, a cigar and strap in for an insightful epis…
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Do you think relationships in sales are going to carry the day with sales? You must listen to this episode because relationships are important, but they are not the reason people buy today. They are not going to buy because they like you. You must add value. Nate and I talk about how to leverage a relationship and a sales process to win. Go grab a …
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Athletes expect to practice. Salespeople don't. My friend and colleague Pete Evans and I discuss why business owners should not expect salespeople to be good without practice. A sales culture without practice and role plays is never going to be exceptional. Pete shares ideas for integrating these fundamentals into the sales leadership and managemen…
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What is driving you as an entrepreneur? Tim and I discuss how being an entrepreneur is a more stable gig than a corporate job. We also get into how a simple website is better than a more complex and robust website. Tim has an offer to help you edit the website. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. …
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Is your message solving a problem for your buyers? This is a two-part episode. Matt and I discuss the 3 things you need in your marketing to create a hook, tell a story, and have a great call to action. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book. We created …
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Are you struggling to see where an SOP or a process will help you scale your business? SOPs give us the ability to delegate and focus on the higher-level work on which we should be leveraging our time. Olivia and I discuss her approach to prioritizing the steps necessary to help you find freedom. Go grab a cocktail, a cigar and strap in for an insi…
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What does being more productive as an entrepreneur? It isn't about doing more, it is about being more effective. Shawn and I discuss his experiences as a business, & coach. Shawn drops some actionable nuggets in this conversation on how to be more productive! Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Ge…
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Is your cold outbound email strategy working? Ron Story and I discussed how to boost sales by using his outbound cold email campaign strategies. We also talked about how cold email campaigns can help to foster connections, how to speak your target audience’s language and the importance of human-to-human connection - even in our digital era. Go grab…
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Calling all B2B CEOs, consultants, and coaches who want actionable ideas to improve selling and marketing. An important topic we cover is how to sell when you are NOT comfortable in the sales seat. David writes for and works with entrepreneurs who must grow their businesses. We discuss how to be smart with ChatGPT, and the importance of copywriting…
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Remote workers are not going away. Maybe you have a hybrid situation, regardless my guest Celina Shands has been running a creative team for 20 years remotely. She shares some nuggets that will improve your remote management. She also played basketball in college and shares a story about challenging this fella Michael Jordan to a one-on-one game. G…
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Simplifying Entrepreneurship is the objective of this episode. In fact, my guest Pete Mohr's company is called Simplifying Entrepreneurship. Pete and I discuss his 10 laws for moving from an operator to an owner. His framework helps you deal with your unique issues, and gain momentum! Go grab a cocktail, a cigar and strap in for another insightful …
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What are the 3 things you need to knock your sales messaging & marketing messaging out of the park? My friend and colleague, Matt Anderson of Zegg.io will give you the steps to just that. If your marketing is not generating leads, you should be listening to the series. If your salespeople are not closing at a greater than 40% win rate, you should l…
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Are you looking to scale? My guest Travis Steffen has started, scaled, and sold 8 companies, and helped dozens of others do the same. I’ve raised over $100m in capital, and have created over $750m in enterprise value. We talk about a venture he is launching to help you create an AI growth machine with his Automated Growth Blueprint. Go grab a cockt…
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Do you want to outperform your competitors and elevate your business to new heights? In today's episode, we have a unique interview with a specialist who can change the game for you. Our guest, Dejan Gajsek from Grow+ Scale, offers a fresh perspective and a powerful solution for companies facing tough competition. If your competitors have been givi…
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Do you want to improve the performance of your team? Your team might be a leadership team, a sales team, an operations team, a sports team, or even a family. My friend and colleague Nate Tutas of Mind Vault discussed a simple formula for you to follow. Performance = Potential – Interference. With anyone, it is helping them understand what is gettin…
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What's my business worth? What can I do to increase the multiple I will get? These are the questions that business owners are asking, and Nate Lind and I discuss how you can get a Maximum Exit. Nate sells companies like Realtors sell homes. He is a business broker at Website Closers, the largest marketplace of $1 million to $150 million dollar Inte…
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What can you learn from Jeff Bezos about revenue growth? A lot. Bezos changed how you buy things, read things, and publish things. It makes sense that we can apply some of his principles to your business. My guest is Steve Anderson who wrote “The Bezos Letters”, and we discuss the 14 growth principles that Steve distilled from Bezos’ letters to sha…
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This episode is really important to entrepreneurs and business owners who are not getting the ROI they want on their marketing dollars. In our series with marketing expert Matt Anderson – How to Think About Marketing we discuss how you can understand your customers, and uncover the emotional triggers that matter to them. Matt and I discuss my own c…
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Do you want to align your marketing to speak to your ideal customers? The next few minutes will help you do just that. Craig Andrews is my guest who focuses on selling to your prospects without having commission breath. I had a lot of fun talking with Craig because he has practical information and great stories. Craig also offers a special offer to…
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Walter has an impactful conversation with Colson Steber, Co-CEO of the newly rebranded Qlarity Access (formerly CFR), and Adam Bird, Director of Strategy at Deksia, to discuss the reasons behind the company rebrand and the steps that Qlarity Access and Deksia took to get there. The two worked through a series of facilitated discussions to get Colso…
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How can marketing and public relations make a difference to your business? Anika Jackson and I answer this question. P.R. is not what it was even 10 years ago. Anika has helped business owners put on great events, and align their vision with their marketing. Anika has her own wildly successful podcast. Go grab a cocktail, and a cigar and strap in f…
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Nate and I start a new topic on coaching for performance from your team. The premise is Performance = Potential minus Interference. This applies to all of your teams. Your sales team. Your leadership team. Your family. We are breaking down the elements to help you do this and set up the right cadence. This series is once a month with Nate. We focus…
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