show episodes
 
Over the years Digital Coffee has morphed into a gaming podcast. Brett Deister the host, loves all things tech and gaming. However, he has experience in the PC gaming peripheral market. This is the only podcast dedicated to gaming marketing. Find out what we will talk about. A list of topics to be discussed: Latest video game updates Tips on better gameplay Tricks on understanding the gaming audience How-to's on marketing strategies Reviews on the latest video games Reviews on the latest gam ...
 
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PR 360

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PR 360

Brett Deister, Global Results Communications

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Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry. Learn about: How to handle a crisi ...
 
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show series
 
In This Episode… We have a fun twist in this episode! Global Results Communications' Jessica Levy interview the host of PR 360 Brett Deister. We get to know about his love for coffee, gaming, and what’s new in the podcasting industry. If you are interested in starting a podcast, this is the episode to listen to! Show Notes · [01:13] Are you a coffe…
 
In This Episode… We talk with Bloomberg’s Head of Innovation Communication Chaim Haas about influencer marketing within a company. We talk about why it’s important to find the right employees and show their excellence. We talk about tips to get them to say what’s important and not anything confidential. Show Notes · [00:50] Are you a coffee or tea …
 
In This Episode… I talk about CES and the state of streaming/podcasting gear in 2022. CES had some interesting tech that could really push the gaming industry forward. From interesting PC cases, to gaming desks, it seems gaming and working is blending together even more! Show Notes ● [00:52] Razer shows of innovative desk for the modern worker ● [0…
 
In This Episode… We talk with Ally.io’s Director of Content Lucy Hitz about SaaS and content. We discuss how to create great content for your SaaS company, how to keep the content in line with guidelines and standards, what the future looks like for SaaS, and more! Show Notes · [01:09] Are you a coffee or tea drinker? · [01:34] Can you summarize yo…
 
In This Episode… I talk about 2022. 2021 has been a year or buggy launches. No game was without it. I talk about what I want to see in 2022. Also, I talk about an interesting way of fixing Battlefield 2042. Show Notes ● [00:41] Elite Dangerous to get Fleet Carriers in 2022 ● [02:05] Activision Blizzard banned another 50k in Warzone ● [03:39] Anothe…
 
In This Episode… I talk about ways to fix Battlefield 2042. We are not going to be able to get rid of specialist, but there is a way to bridge the gap between old classes and the specialist. Plus, other gaming news and Merry Christmas! Show Notes ● [00:37] Overwatch goes free ● [01:13] LG is making their first gaming laptop ● [02:19] Oops Intel lea…
 
In This Episode… We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing. Show Notes · [00:52] Are you a coffee or tea drinker? · [01:38] Can you give a brief…
 
In This Episode… I talk about video game sales down, Overwatch Winter Wonderland, Windows 10 vs. 11 and why 2021 was a terrible year for video game releases. Most of this is due to the pandemic. Even though most gamers will not take that excuse. We finally saw how bad it was to develop a game in 2021. Show Notes ● [00:38] Video Game sales are down …
 
In This Episode… We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry. Show Notes •[00:56] Are you a coffee or tea drinker? •[01:28] Can you summarize your expertise? •[02:42] Ho…
 
In This Episode… I talk about the biggest AAA FPS to come out this holiday season. I go over my thoughts on Call of Duty Warzone, Battlefield 2042, and Halo Infinite Campaign. Which one do I like, and which one is just ok, you’ll have to listen to find out! Show Notes ● [00:41] Call of Duty and Warzone and why it’s only ok ● [03:27] Halo Infinite C…
 
In This Episode… We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR. Show Notes · [00:42] Are you a coffee or tea drinker? · [01:17] Can you give a brief overview ab…
 
In This Episode… We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer. Show Notes · [01:46] Are you a coffee or tea drinker? · [03:15] Ca…
 
In This Episode… We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros. Show Notes · [01:01] Are you a coffee or tea drinker? · [02:45] Can you summarize your expertise?…
 
In This Episode… I talk about the biggest AAA FPS to come out this holiday season. I go over my thoughts on Call of Duty, Battlefield 2042, and Halo Infinite multiplayer. Which one do I like, and which one is just ok, you’ll have to listen to find out! Show Notes ● [00:38] Activision Blizzard is in more trouble ● [02:21] Streamlabs is a terrible co…
 
In This Episode… We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode! Show Notes · [00:56] Are you a coffee or tea drinker? · [01:42] Can you summarize your expert…
 
In This Episode… We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends. Show Notes · [00:40] Are you a coffee or tea drinker? · [01:20] Can you give a brief overview ab…
 
In This Episode… It’s a shame where is Blizzard is going currently. We got news that two games are being delayed until 2023 or beyond. We have a tale of two different games. Blizzard does not know how to communicate very well anymore. EA and DICE seem to have learned from their trouble communication plan from Battlefield V. I’ll talk about why this…
 
In This Episode… We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers. Show Notes · [00:46] Are you a coffee or tea drinker? · [01:35] Can you summarize your expertise? · [03:06] How do PR pros ac…
 
In This Episode… We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic. Show Notes · [00:51] A…
 
In This Episode… We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms. Show Notes · [00:56] Are you a coffee or tea drinker…
 
In This Episode… Cheating it has become a big problem in gaming. Whether you’re a casual gamer or a streamer, if you play on PC, you’ve run into a cheater. They love to ruin your fun. That’s what is fun for them. This year we see Call of Duty and Battlefield both have anti-cheat tools to counter hackers. Unfortunately, they are going to become more…
 
In This Episode… We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting. Show Notes · [00:5…
 
In This Episode… DICE finally allowed players to test the open beta. I talk about every aspect of the game. How it feels, my impressions, what I wish they put in, and my overall impression of the beta. Show Notes ● [00:42] Overall Feel of Battlefield 2042 ● [03:10] Weapons ● [07:56] Vechiles ● [13:06] Air ● [17:34] Map ● [20:21] Classes ● [21:49] G…
 
In This Episode… We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing. Show Notes · [00:46] Are you a coffee or tea drinker? · [01:18] Can you explain your exp…
 
In This Episode… It’s finally been announced. Battlefield 2042 has an open beta date! We will finally be able to play a small part of BF 2042. Plus, New World still bricks GPUs, ASUS and Noctua had a GPU baby, Twitch’s new tools, and my thoughts on Deathloop. Show Notes ● [01:35] GOG is in trouble with their community over Hitman. ● [05:09] ASUS an…
 
In This Episode… We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies! Show Notes · [00:43] Are you a coffee or tea drink…
 
In This Episode… It’s that time of year again! Call of Duty release. Every year for over a decade, Call of Duty has been released. It has worked for Activision. It talks about my impression of the beta. Is it good or bad? Find out! Show Notes ● [00:43] Older AMD GPUs get Ray Tracing. ● [01:39] Nvidia’s Overlap drops frames on Cyberpunk 2077. ● [02:…
 
In This Episode… We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation. Show Notes · [00:42] Are you a coffee or tea drinker? · [02:11] Can you giv…
 
In This Episode… We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more! Show Notes · [00:50] Are you a coffee or tea drink…
 
In This Episode… We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more! Show Notes · [00:45] Are you a coffee or tea drinker? · [01:44] Can you give a brief overview of your expertise? · [03:40] How do you keep your show new and interesting for people to keep watchi…
 
In This Episode… I’ve been a little late reviewing Cyberpunk 2077. However, I am ready to give my review on cyberpunk 2077. Cyberpunk 2077 is based on the RPG game on the Cyberpunk pen and paper game, which arose to fame thanks to legendary sci-fi author William Gibson’s novel. In CD Projekt RED’s adaptation, you play as V, a mercenary who lives in…
 
In This Episode… We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming. Show Notes · [00:45] Are you a coffee or tea drinker? · [01:28] C…
 
In This Episode… I talk about Gamescon, why it was not great. I also talk more about the implosion of Blizzard and the lawsuit gets worse. Plus, Streamlab's new feature and why not streaming for a day will not make Twitch change. Show Notes ● [01:07] Streamlabs has a new feature. ● [02:44] Halo Infinite release date and specs. ● [05:54] Is Xdefinat…
 
In This Episode… We talk with Keith Renninson about his TRIP communication system, Star Trek references, life, how to avoid burnout, and more. If you are looking for a boost or uplifting message, this podcast episode is for you. Show Notes · [00:52] Are you a coffee or tea drinker? · [02:10] Can you give a brief overview of your expertise? · [03:02…
 
In This Episode… Call of Duty has had a yearly release for over a decade. The unfortunate thing is that is there is no new innovation or they come very slow. The good thing is that you get a new game every year. However, most people are upset with Call of Duty and Activision Blizzard for recent events. I don’t think returning to WW2 will save Call …
 
In This Episode… We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity! Show Notes · [01:00] Are you a coffee or tea drinker? · [01:1…
 
In This Episode… I guess we need a new pandemic? COVID is almost over, and, the Activision Blizzard lawsuit is not bad enough for the gaming industry, we need a parent that knows nothing to tell us how terrible gaming really is all about? Yes, this should go over well. Show Notes ● [00:44] Facebook Gaming had its biggest month! ● [03:03] Battlefiel…
 
In This Episode… We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency. Show Notes · [00:42] Are you a coffee or …
 
In This Episode… While Blizzard is not looking good. We have plenty to look forward to. Overwatch 2 many finally come out next year. Corsair is in a good position in gaming. T-Mobile does not want any part of Activision Esports and so much more! Show Notes ● [00:58] The Latest Overwatch Patch is Live. ● [05:24] Activations shuts down the cheating s…
 
In This Episode… We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you! Show Notes · [00:44] Are you a coffee or tea drinker? · [02:40] Can you give a brief overview of your expertise? · [03:47] What are thin…
 
In This Episode… Trust can be lost in an instant. Activision Blizzard now knows this very well. This week I talk about how both parties are losing the message and maybe Blizzard as a brand should be gone. It has now soured too much for any type of redemption. Even though they created great games. From the accusations, they are terrible people. We s…
 
In This Episode… We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episo…
 
In This Episode… It’s one of those weeks! We had some got some awesome reveals of Battlefield Portal, Deadspace, and Apex. Unfortunately, Activision/Blizzard is in big legal trouble and gen z and millennial women need to get off their pedestal and understand that they are not above being criticized. E-girls are a thing, they damage the industry, an…
 
In This Episode… We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change. Show Notes · [00:50] Are you a coffee or tea drinker? · [01:18] Can you give a brief overview of your expertise? · [05:24] How do you message properly when y…
 
In This Episode… Cheating seems to have gotten worse over the years. Now, you can’t play a game without someone cheating. It’s so bad that players are made that developers are not doing more to stop the tide of cheating. What is there to do? We talk about that and more in this episode! Show Notes ● [01:03] Elgato stream is coming. ● [01:36] Hackers…
 
In This Episode… We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more! Show Notes · [00:44] Are you a coffee or tea drinker? · [01:00] Can you give a brief overview of your expertise? · [01:47] How has grassroots outr…
 
In This Episode… Ads are always inevitable when it comes to getting more revenue. Everyone does it and most of the time it’s bad. That has not stopped the gaming companies from trying to do it, too. EA tried in Battlefield 2142 and failed. This time it seemed like they were going to do it again, but, for now, no. I’ll discuss why it’s bad in full-p…
 
In This Episode… We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalis…
 
In This Episode… I talk about the latest updates to your favorite games. A funny glitch in Overwatch. Windows 11 and TPM 2.0, and why Microsoft did not communicate that very well, and what I want to see in Battlefield 2042. Show Notes ● [01:06] Elder Scrolls Online Update ● [02:59] EVGA finally adds AMD Motherboards ● [04:29] A modder adds FSR to G…
 
In This Episode… We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like. Show Notes · [00:54] Are you a coffee or tea drinker? · [01:25] Can you give a brief description of your expertise? · [01:59] Is SMM get…
 
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