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The Ghost Influence Podcast: How Viral Happens On Reddit

Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing

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An interview series breaking down the stories behind viral content, sharing what happened when it took off, and showing how the attention is being leveraged into something meaningful. Whether for marketing, fame, or influence — we deconstruct the art and science behind massive exposure only platforms like reddit can foster. Listen, learn, leverage.
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On The Marketing Picnic we identify, explore and practicalize the key insights that set apart top performers. Our focus is on growth marketing, entrepeneurship and generally winning at life. | This show is for you if you're looking to go deep, are sick of short term tactics and feel cats are a vital part of marketing. It's not cause it's deep "brings ROI" that it needs to be boring. | Subscribe here!
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Personal branding and the right social media platform can be crucial to the success of your online business. Our guest today has experience working as a Brand Manager for four global brands. Laura Haleydt has award-winning marketing skills to help clients reach their full personal branding potential. She does this by offering tips and tricks on how…
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Targeted landing pages can make or break your visitor-to-lead conversion rate. This means that we should always be looking for the best ways to increase the quality of our landing pages. Waseem Bashir has created over 500 different landing pages that increase these conversions. Waseem Bashir is the Founder and CEO of Apexure. Waseem's agency helps …
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The world of marketing can be very magnetic. With content coming from everywhere, you may wonder how you can stand out from the rest and even go viral. Kenny Vermeulen has the sheer creativity needed to go viral and knows exactly how to spot trends. Kenny Vermeulen is the Creative Content Director at Happiness Brussels. Facebook post turned full ca…
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Our guest today is one of the few true "evil-ish" geniuses of 2020. You could say that many of his projects sound straight out of a Black Mirror Episode. Sharp. Suspenseful. Satirical. Brian Swichkow has many exemplary successes. Such as, making a virtual clone of himself as an AI chatbot. Yes, you read that right. Among other things, Brian has bui…
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Fear can kill your creativity. Fear can stop you from making connections you need and seeing what’s right in front of you for the taking. When a crisis hits, your typical everyday thinking is not what’s going to get you to change this fear. More than ever, you need to be able to see the reality and the market as it is. Adapt to this change and over…
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Many marketers turn to that next big hack, social media presence, or fancy AI algorithm to stand out. Before you can get to that, it's crucial to understand the things in the process that do not change. Learning from the processes that will always be the same in marketing can lead you to success. Andrei Zinkevich is the founder of Getleado, a B2B m…
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Have you ever wondered how you can achieve more LinkedIn profile search appearances? I have talked to many LinkedIn experts, growth hackers, and entrepreneurs on LinkedIn. I have never received a straight answer on how to make your profile more easily found on search. Our guest today has been able to explain that! He stood out to me because he seem…
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Most companies think about how to get new users. Many will turn to acquisition to be their key to reaching success. But what companies are missing is one huge thing: activation. You must have a product that will drive growth! Relying on viral posts, PR, or cool giveaway will not guarantee returning users. Nasko Terziev is a growth specialist at Woo…
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The recent events worldwide have left many of us feeling uncertain of the future. It has made us reevaluate what is important when making decisions. This makes it very discouraging then to look at the state of marketing and growth today. Here to bring his insight on the topic is one of my partners and also one of the best marketers I know. Trevor D…
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To understand how to be an effective growth marketer, you have to learn to adapt to new trends fast. Justin Wu has become famous for this. He is the founder of one of the biggest growth marketing companies in Los Angeles, Growth.ly. Justin has become a proficient growth hacker with no shortage of accomplishments. Justin Wu has run over three millio…
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Have you ever felt like you had no control over a situation? Like your cards were already dealt. Some may feel like they have no control over their position in life. I have struggled for years on how to communicate how much power people actually have. Now, I tell them to look at Mark Metry. Mark has been able to transform himself to help others and…
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When I first read Estie Rand's list of accomplishments, I was like. "Sure, scaling to 6 figures in revenue in 2 years with no ad spend, no biggie, I've done that." "Wait, what." "Six figures in PROFIT?" "In 2 years, while raising five kids and without ad spend." "How the hell?" Well, that's we're going to be figuring out today during the live. Here…
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Nico De Bruyn does whatever it takes. And so can you. Selling empty apple boxes? ✔️ Direct messaging 100's of people? ✔️ Writing a book? ✔️ Whatever it takes. Not everyone from my generation has what it takes to get where they want to go. It's not because you don't take a straight path to the top that you don't have it. Nico and I are living proof.…
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Launching an entrepreneurial business can be daunting. Growing success involves a leadership that can create a profitable delegation style. The aim is to find the perfect trifecta. What is the perfect trifecta? Skills. Positive Attitude. Clear Communication. Someone who has perfected this is, Nathan Hirsch, co-founder of OutsourceSchool. Nathan has…
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The guy who kept me fed when I lived in a gym turned out to be a world-renowned AI expert. I've often told the story of me sleeping on the mats. But I don't usually mention how I made ends meet. I wrote articles for a Brazilian Jiu-jitsu blog called "Science of Skill". Dan Faggella ran that blog. That's where I honed my writing But he taught me so …
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It's not every day that you meet a man like Gabriel. He's been my friend for half a year now; still, I've been struggling to write this post. I've thought about it for weeks. There's too much to unpack. There's no way to turn this member of the Forbes Tech council into a catchy headline. Here's a man, who took a simple translation company and turne…
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One of the most raw, honest and profound interviews we've done. Nikola Tomov and I tackled some subjects close to my heart - The importance of experimentation in entrepreneurship - How to deal with balance in life and business - How to keep yourself effective every single day - How to grow a YouTube channel - How to scale Truly a wonderful guest an…
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When you delve deep into marketing, beyond just the “likes” and first impressions of a company, you will find what really matters is the real growth marketers of the field who are changing the way marketing is being perceived. Using cutting edge programming models and full-funnel marketing, growth marketers are able to drive innovation through data…
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5 Reasons to listen to TK, the unlikely bootstrapper ✔️Moved to the UK at 4 Years Old. ✔️ Self-Employed at 21 generating leads of financial advisors ✔️ Bootstrapped to a working product with zero funding ✔️ Had the guts to pivot when the data demanded it ✔️ Has the buff Harry Potter as his marketing advisor I know tons of people my age, scared shit…
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What is a Philosopheur? How do you become a bestselling author and TEDx speaker? Who is the most Swiss Optimizer? What does it take to start a company that scaled TOO fast? Who is Bruno Aregger? I wouldn't claim to know. Not yet. Here's what I do know. Instead of taking over his father's company, he said goodbye. Instead of chaos, he's got a model …
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✅People spent 4.1 Million Minutes watching his videos. ✅Making another new tiny, baby-type person. ✅Making the opening track for a movie. ✅Having 20+ years of marketing experience ✅Founding J.D. Nevin Communications, a slick marketing agency. ✅Owning and running the Marketing Summit Academy, a marketing trying platform. ✅Hosting a podcast with an N…
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Without Raj, we would have lost 30 000 USD in Revenue. Our client was getting frustrated. We were hired to turn him into a LinkedIn thought-leader. But we hit a wall. His industry and mind were highly technical, and we needed someone to translate his thoughts into "human language." We had great storytellers, but they struggled to understand the tec…
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If there's anyone on LinkedIn that does not cut and corners, it's Curt Mercadante. This bearded brute says what he wants, whenever he wants. He couldn't give any less fu*** whether you like him or not. He's charming like that. In his new book, he talks about shutting down his 7 figure agency to pursue "The Freedom Lifestyle." He also claims only to…
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Want to hear about my first "Growth Hack"? It all starts with Roel De Cock, in 2017. One of Belgium most critically acclaimed videographers. He came to me with an odd request. "There's no place for Belgian Video Creators to hang out online." The sole forum had long been abandoned. He wanted to build a Facebook group. He'd be the Video Guy; I'd be t…
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If you’ve ever been interested in how to improve your personal branding, or even if this is the first time that you are hearing this term, I highly recommend that you give this episode a listen! If you’re a beginner to this idea or have been on the journey for some time, this interview with Natalia Wiechowski will leave you with a better understand…
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Throw a rock at your LinkedIn Feed and you'll hit 17 personal branding experts. Most of them figured out how to get engagement and views on LinkedIn. But only a few have really mastered the science of personal branding. Because that's what it can be. A science. There's a big difference between understanding your own personal brand. And having the s…
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He's the first bearfluencer since the sneezing panda. The first bear to make it big on LinkedIn. AND The only bear that has written a book about Social Media. Of course, I'm talking about Bobby The Bear And his mentor Roger Wilkerson They first appeared on my radar when I saw them interview literally every LinkedIn influencer I know. His funny styl…
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Blog with 30k monthly readers Facebook group with 21k Members Steam community with 45k members 500k+ sales on a game he coded himself Selling Over 2.1 Million Indie Video Games He did all that over the past 12 years. Before that, he relied on food stamps to pay for chicken instant ramen. While living with his mom. These are Daniel Doan's results. T…
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Our next Picnic Live-show guest is so good at personal branding hundreds of people knew who she was based on just an emoji. She hasn't just used her personal brand to anchor an emoji tho. She's also used it to: - Work with brands that align with her values - Start "master your video" which helps you unleash your inner String. (link below) - Make ve…
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1 Full-Time Job 5 Podcast Interviews 5 Article/ Magazine Interviews 14 Paying Clients 20+ Speaking Gig Opportunities 30+ Collaborations 99+ Valuable Connections These are the life-changing results Kotryna Kurt got from her personal brand. Us marketers always talk about the webinar that did a million dollars. How we got 10 million views. Or how we g…
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“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore Why are so many founders in the middle of the freeway? We all know that we need to be data-driven. Data is knowing what your customers want. Data is solving problems before they arise. Data is knowing what's going on. People bombard us with praise for data 2…
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Nobody cares about your pitch. We see more than 5000 marketing messages a day. That's a lot of noise. 90% of those messages are forgotten instantly. That's why you need to rise above the noise. You need to be seen as different. Enter David Brier. World-renown branding expert and Bestselling-author. He's worked with everyone from Rolling Stones Maga…
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"My colleague forwarded me your spam email and we'd like to meet you to discuss opportunities." Not the response you expect after a night of drunk cold emailing. Why did he even send pictures of ferrets anyway? Especially to senior management of The Coca-Cola Company, Symantec Hewlett Packard Enterprise etc. It was an act of desperation. The warm l…
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Have you ever met a true visionary? Someone way ahead of his time? That knows what's coming? I have. His name is Mikko Alasaarela. This 7x founder with 3 exits has always been on the cutting edge. He started his first tech startup in 1999. Success despite the dotcom crash. He's always a step ahead. Right now he's working on Inbot/ Intoken. An AI po…
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At 13 he started building websites. At 15 he started his first IT company. At 25 he was hired as a Growth Hacker for Yellow Pages. Not something just anyone can accomplish. Personalization. Hype word for most. Science for Hugo. But what does it mean? Well, I'll give you an example. Currently, Sonny De Meester and I are reaching out to barbershops. …
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Mark's the host of World's top 100 Podcast, humans 2.0. Honestly, I could leave this introduction to that. But here's something interesting. When I asked Mark what his proudest achievements were. He didn't lead with his podcast. He didn't lead with founding a 6-figure business at age 15 either. None of that superficial stuff. He led with: "I've lea…
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If you want a no-bs approach to becoming an influencer, giving jobs to the jobless and saving the planet, Katie is your woman. She's another one of those people that make you think: What am I doing with my life? This Disney Princess had to overcome though challenges to survive her own heroine's journey. She had to: - Overcome a drug addiction - Ove…
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A boss lady who delivers first and asks questions later. Someone that never compromises on her vision. A rare kind soul who's seen adversity. In 6 months time, she lost her job, her mom and her greatest dream. She never let that stop her. Her kickass mode is on 24/7, i.e: In 2011 she started a business based on Fiverr. Not a 2011 thing. She's an in…
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Here's something that I didn't realize when I started my business. My "genius" ideas, workflows and processes might not be that.... genius. Often, they make life uncomfortable for my clients. Things that seem obvious to me are often not to my clients. This can be very frustrating. Your customers too might be getting pissed off at something easily f…
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I'll never forget the first time I got on the phone with Angelo. He has this rare mix of elite skill and humility. He's the only marketer I know that shows up on the first page of Google for all the cutting edge marketing niches: - Messenger Chatbots - LinkedIn Lead Generation - Generating evergreen Traffic He ran an online magazine with thousands …
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If there would be one person, I'd consider a mentor for Marketing it would have to be Charlie Price. When I first decided to get started with Social Media Marketing, I started looking for a community to hone my craft. Traffic and Copy was that community for me. There Charlie and Vin Clancy taught everything they knew. They spoke I listened. I would…
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Sarah is a badass who got hired by BAMF after she got kicked out of school for growth hacking too hard. She's also an epic content creator, and she totally talked shit to me after I sent her an automated message. Oh, you want to hear about why she got kicked out of school? Sure, so imagine this: You're a beautiful, smart young lady and you're the p…
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What is this? A crossover episode? That's right witches, this is a Hogwarts special. Dumbledore and Harry Potter are reunited in this one-off special. Enough Jokes, I need to introduce this wizard and I need to do it properly. So here we go. Curt's one of those coaches that decide to succeed first and coach later. Before his current adventure, he r…
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Oh god, how did we even make it to episode 11? Didn't expect this when we came up with The Picnic. I also didn't see epic guests like Nicholas coming. Who knew that there were so many cool Belgian boiiis in the marketing scene? I sure didn't, but I'm always ready to support my countrymen. Although I don't think a baller like Nicholas needs much hel…
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As you guys know, there is nothing I enjoy more than feeling stupid. And if there's one person that has consistently made me feel stupid over the last 6 months, it's my main man Andrei. He's an absolute God when it comes to b2b marketing. If I have any question about b2b marketing, I'll always check his blog (getleado) first. That's why I shared an…
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We have Janosch, the founder of Joturl. Joturl is an exceedingly clever, all-in-one suite for your marketing links. It's what we use to track link open rates, figure out the destinations, track conversion, remarket people, deep link and so much more. It's really a crazy effective tool that we use every day, so I'm stocked AF to get a chance to talk…
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