))
The 'In Reviews We Trust' podcast is brought to you by host Callum McKeefery, CEO of REVIEWS.io, a leading online review platform used by over 8,200+ fast-growing brands. Each episode features inspirational guests that include SaaS leaders, experts and entrepreneurs, providing invaluable insights to help you grow and scale your e-commerce business. Each episode will be approximately 20 minutes long and published bi-weekly.
I
In Reviews We Trust
1
Ep. 24: (Season One Finale): Email v TikTok: which channel is most effective? With Phill Manson, Joe Marston and Liam Dean
43:41
43:41
Play later
Play later
Lists
Like
Liked
43:41
In the final episode of our first season here on the In Reviews We Trust Podcast, Callum McKeefery show host and CEO of REVIEWS.io talks to Phill Manson, founder and CEO of PAASE Digital the marketing automation specialists, and Joe Marston and Liam Dean, co-founders and owners of For You Advertising, the leading TikTok agency that creates UGC that…
I
In Reviews We Trust
1
Ep. 23 - 2023 eCommerce: Trends, Tools and Tips with CRO expert Rich Himsworth
36:29
36:29
Play later
Play later
Lists
Like
Liked
36:29
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rich Himsworth, Founder & CEO of Salesfire, an intelligent conversion rate optimisation solution. They discuss their fundraising journeys, the unpredictable route of product development, AI-powered search, SaaS tools that enable merchants to manage their own services, taking…
I
In Reviews We Trust
1
Ep. 22 - How to turn your customers into affiliates with Noah Tucker
31:26
31:26
Play later
Play later
Lists
Like
Liked
31:26
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Noah Tucker, Founder & CEO of Social Snowball, an affiliate marketing solution. They talk about their journey as bootstrapped entrepreneurs, they also discussed the place of gorilla marketing in B2B comms and the art of turning your customers into affiliates. Episode links: …
I
In Reviews We Trust
1
Ep. 21 - Review Mining: How to Extract Rich Insights that Drive Growth with Lorenzo Carreri
32:51
32:51
Play later
Play later
Lists
Like
Liked
32:51
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Lorenzo Carreri, an expert in CRO, User Research and Experimentation They discuss the often unexplored value of review mining your own reviews as well as those of your competitors to find what people really like and don't like, and how best this information can be used acros…
I
In Reviews We Trust
1
Ep. 20 - Simple ways to drastically improve your product page conversion: Rishi Rawat
38:14
38:14
Play later
Play later
Lists
Like
Liked
38:14
In this episode Callum McKeefery, show host and CEO of REVIEWS.io talks to Rishi Rawat, 'The Shopify product page guy'. They discuss the potential role of AI in creating product descriptions, and the value of using data/ feedback gathered from reviews to create effective descriptions. Rishi describes his simple three-step approach to copywriting fo…
I
In Reviews We Trust
1
Ep. 19 - The most effective way to manage your eCommerce store with Keith Matthews
30:31
30:31
Play later
Play later
Lists
Like
Liked
30:31
(PLEASE NOTE: This episode was recorded on 27th July 2022) In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Keith Matthews, Founder of Milk Bottle Labs - Ireland's Shopify Experts. They discuss the most effective way to set up your eCommerce store, the importance of photography and repurposing content, the value of Klaviyo…
I
In Reviews We Trust
1
Special Ep. 18 - REVIEWS.io x Klaviyo x Penny Black
44:29
44:29
Play later
Play later
Lists
Like
Liked
44:29
This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce, and Penny Black the personalised Ecommerce packaging specialists. Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee S…
I
In Reviews We Trust
1
Ep. 17: How to build an email strategy that goes beyond revenue to increase profit margin, with Adam Kitchen
30:58
30:58
Play later
Play later
Lists
Like
Liked
30:58
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Adam Kitchen, Co-Founder of Magnet Monster. They discuss how managing the client base effectively, and providing quality service rather than a focus on constant growth can lead to longer retention. They also chat about the importance of participating in Black Friday, but not…
I
In Reviews We Trust
1
Ep. 16: Understanding The True Value of Data with Jon Ivanco
51:49
51:49
Play later
Play later
Lists
Like
Liked
51:49
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Jon Ivanco, Co-founder of Formtoro. They discuss the importance of gaining insights as to where the gaps exist in your customer journey and business, Understanding the psychology and the philosophy behind what questions to ask, how to ask them, how to derive with that data. …
I
In Reviews We Trust
1
Ep. 15: How to achieve sustained growth with SMS: Lisa Popovici
29:22
29:22
Play later
Play later
Lists
Like
Liked
29:22
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Lisa Popovici, Co-founder and CMO at Cartloop They discuss the importance of treating the SMS channel in the right way in order to delight the customer, achieve sustained growth, customer retention, and increase satisfaction. They talk about the unique approach to communicat…
I
In Reviews We Trust
1
Ep. 14: Managing people, brand and partnerships in a rapidly changing tech landscape
35:53
35:53
Play later
Play later
Lists
Like
Liked
35:53
In this episode Callum McKeefery show host and CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the comi…
I
In Reviews We Trust
1
Ep. 13: The Best Way to Leverage AI in Digital Marketing: Ann Stanley
32:38
32:38
Play later
Play later
Lists
Like
Liked
32:38
In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital. They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to…
I
In Reviews We Trust
1
Ep. 12: The Powerful Impact of Mentorship and Focus: Nathan Lomax
31:47
31:47
Play later
Play later
Lists
Like
Liked
31:47
In this episode Callum McKeefery, CEO of REVIEWS.io talks to Nathan Lomax, Director and Co-founder of Quickfire Digital They discuss the value of mentorship at all stages of business, personal growth and development, the importance of specialising and focussing on expertise over generalism, the value of a hospitality background and the challenges o…
I
In Reviews We Trust
1
Ep. 11: How to recession-proof your financial planning: Tom Lovelace
25:41
25:41
Play later
Play later
Lists
Like
Liked
25:41
In this episode Callum Mckeefery, CEO of REVIEWS.io talks to Tom Lovelace the Commercial Lead for Credit at Juni - The financial companion for eCommerce. They discuss the importance of financial planning through a recession, raising capital in the current economic climate, building relationships with multiple financial suppliers to create a diverse…
I
In Reviews We Trust
1
Ep. 10: How to mitigate the cost of click fraud across all channels of paid acquisition: Neil Andrew
33:02
33:02
Play later
Play later
Lists
Like
Liked
33:02
In this episode, host Callum McKeefery - CEO of REVIEWS.io is joined by Neil Andrew, founder and CEO of Lunio (formerly PPC Protect). They discuss the changes in demands of VC's for capital fundraising, true cost of click fraud across all forms & channels of paid acquisition, how to mitigate these costs, the risks of using audience expansion tools,…
I
In Reviews We Trust
1
Ep 9: The benefits of building a business community with Adam Pearce and Peter Gardner
23:02
23:02
Play later
Play later
Lists
Like
Liked
23:02
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Adam Pearce and Peter Gardner, the CEO and CVO of Blend Commerce, and founders of the eCom Collab Club. They discuss the value of creating and building communities, brand loyalty, data acquisition, customer value optimisation and their favourite eCom apps right now. …
I
In Reviews We Trust
1
Ep 8: Top tips from a Klaviyo Master: Phill Manson
41:47
41:47
Play later
Play later
Lists
Like
Liked
41:47
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in discussion with Phill Manson, the Managing Director and Founder of PAASE Digital - the first EMEA Klaviyo Master Elite partner. They discuss the best approach to email marketing, SMS, retention, data usage, customer life time value, the centralisation of activity to better control b…
I
In Reviews We Trust
1
Ep 7: The Future of SEO with Lukasz Zelezny
26:31
26:31
Play later
Play later
Lists
Like
Liked
26:31
In this episode REVIEWS.io CEO Callum McKeefery is in conversation with Lukasz Zelezny, SEO expert and owner of consultancy SEO.London. They discuss the place of AI produced content in SEO, Google Analytics 4, Shopify Cookie sharing, the effectiveness of Tik Tok and and the best way to find hidden keyword gems in Google Console. Episode links: Luka…
I
In Reviews We Trust
1
Ep 6: How to drastically increase email conversion rates: Chase Dimond
32:33
32:33
Play later
Play later
Lists
Like
Liked
32:33
In this episode Callum is in discussion with Chase Dimond, founder of Structured. Chase talks about his top tips for developing multi million email marketing campaigns that convert. Mentioning the brands who are on top of the game with their custom campaigns and starting a new revolutionary SaaS company that aims to be the Canva of Email design. Ep…
I
In Reviews We Trust
1
Ep: 5 The Power of Automated Competitor Price Tracking: Burc Tanir
29:55
29:55
Play later
Play later
Lists
Like
Liked
29:55
In this episode Callum McKeefery, podcast host and CEO of REVIEWS.io talks to Burc Tanir CEO and Co-Founder of Prisync ( aka 'The E-Commerce Pricing Guy'). In this episode they discuss how Burc built his company and went on to develop the strongest automated competitor price monitoring platform in the industry. They discuss the importance collectin…
I
In Reviews We Trust
1
Ep 4: How to conquer America with your brand: Dhruvin Patel
21:48
21:48
Play later
Play later
Lists
Like
Liked
21:48
In this episode of 'In Reviews We Trust' the REVIEWS.io podcast, host and CEO, Callum McKeefery is in conversation with Dhruvin Patel, Optometrist and founder of Ocushield, discussing the super fast growth of this DTC and wholesale brand. They talk about Ocushield's journey from UK start-up to expansion into the US and beyond. Episode links: Dhruvi…
I
In Reviews We Trust
1
Ep 3: How actively listening to feedback helped me grow a multi million pound business: Eddie Whittingham
22:24
22:24
Play later
Play later
Lists
Like
Liked
22:24
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with Eddie Whittingham, the founder of gofounder.com discussing the importance of garnering feedback and how it can not only grow your online reputation with customers but assist with growing the visibility of your business to potential investors. They then go on to tal…
I
In Reviews We Trust
1
Ep 2: Why brands who are creating communities are leading the way: John Surdakowski
25:39
25:39
Play later
Play later
Lists
Like
Liked
25:39
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with John Surdakowski, the CEO and founder of Avex eCommerce agency NYC discussing the leading topics in eCommerce right now. They talk about the game changing brands who are making an impact with their own communities, and why Shopify are leading the way for all eComme…
I
In Reviews We Trust
1
Ep 1: Why a focus on retention is key to eCommerce Success: Christian Hoppe
17:49
17:49
Play later
Play later
Lists
Like
Liked
17:49
In this episode Callum McKeefery, host and CEO of REVIEWS.io is in conversation with Christian Hoppe, the founder of You Tube agency Forwrd and former Head of Online at Waterdrop , discussing the leading topics in e-commerce right now. They talk about the best ways to tackle the rising costs of acquisition, the challenges of attribution and importa…
