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Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. Hannah Cleve leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.
 
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In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads. To schedule a call with Sponsored Profit go to: www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist, go to www…
 
Amazon Japan is quickly becoming a hotspot for Amazon sellers to diversify online sales. In this episode of Follow The Data, John Cant of Rising Sun Commerce joins Cameron for a deep dive on tips and strategy to jump into Amazon Japan. This episode covers a handful of essential tips to consider when jumping into Amazon Japan (as well as any interna…
 
Ryan Cramer walks through his perspective on where the international eCommerce & Amazon market is headed, and how sellers can take advantage of the growing seller momentum around the world. Ryan's international experience and perspective makes him a prime guest to touch on international marketplaces and to talk through the international pulse of Am…
 
Guest Greg Elfrink from @Empire Flippers walks through his top tips and strategies eCommerce & Amazon Sellers can take to maximize their evaluation and sell their eCommerce business for a profitable exit. Expect to walk away from this episode knowing what steps you need to take to set your business up for long-term success and to get insider-perspe…
 
Fernando Campos talks through lessons learned developing a wildly-successful Amazon agency, and how Amazon sellers can adopt the same strategies in 2021+ to grow their own eCommerce businesses. Topics covered in this video: 1. Amazon growth: DEPTH vs. WIDTH 2. How to stay FOCUSED 3. What Amazon sellers will continue to get WRONG in 2021 4. Why ther…
 
In this episode, Ashley and Cameron cover topics like: 1. What it looks like to hire your first VA 2. When you should consider first hiring for your Amazon / eCommerce business 3. How to properly scale your team as you grow 4. How to help your employees AND your business grow together - how to properly support and pour into your employees 5. Genera…
 
Ryan Gnesin, a purchaser of countless Amazon businesses and brands, comes on the show to talk through top-level advice when it comes to selling your Amazon business and increasing your total valuation to make more money! In this episode, Ryan breaks down the different methods of selling, general advice in going through the entire process, how to pr…
 
Branding is VITAL to the current and future success of any Amazon product (which is why we've been focusing so intently on covering the subject from all angles). Emma is here to give advice on principles to elevate the experience customers get from a product's branding, and how a listing plays a direct role in that experience. In addition to all of…
 
Today, we're talking about SCALE. We're talking about exponential growth - who better to interview than Dr. James Richardson? Dr. Richardson is master of GROWTH. He's a master of understanding how to properly scale a business, and is possibly one of the most qualified people to ever come on the Follow The Data podcast. Owner of Premium Growth Solut…
 
Saqib Azhar, leader of the world's largest eCommerce group based in Pakistan, talks through his Amazon-focused growth strategies in 2021 and gives insight into how he built the enormous, highly-engaged eCommerce-based Enablers community. - Connect with Saqib's international Amazon community: www.enablers.org/group - Sign up for PRO, the all-in-one …
 
Is it too late to start an Amazon business? What's it like to launch a product line in the middle of Amazon's heated competition and unprecedented growth? Kae Peterson, our guest on this week's episode of Follow The Data, is here to answer those questions and walk through what it's like to launch an Amazon brand in 2020 & 2021. Kae is an experience…
 
Joseph Abitol, founder of Seller Locker, has worked with some of the biggest Amazon Sellers to recover HUNDREDS OF THOUSANDS of dollars lost in inventory and fulfillment processing. In this episode, Joseph helps sellers identify what areas of their business might be losing money and how to remedy those losses in three effective steps. This is an as…
 
What's ahead in 2021? How will Amazon change? What will it mean to be an eCommerce entrepreneur? We've collected input from a wide range of Amazon & eCommerce experts to give their insight into how we can expect Amazon to change in the 2021 & beyond, as well as key strategies and steps we can take to address the up & coming changes.…
 
What's up Amazon Seller Community! We're talking through PPC & ad strategy for the holidays & 2021 in this episode of Follow The Data, with Amazon ad expert Destaney Wishon from BetterAMS! Destaney will cover topics like: 1. How to compete with diversified ad spend 2. How to handle split testing 3. How to use re-marketing post-Black Friday / Cyber …
 
Michael Begg and Cameron Yoder focus on identifying the key roadblocks through the rest of the year and the best strategies to come out on top in the latest episode of Follow The Data. Michael and Cameron cover topics like: 1. What roadblocks to expect through the end of the year (Christmas & New Years) 2. The best defensive strategies over the nex…
 
Danny Carlson of Kenji ROI walks us through his game plan for the week of Black Friday & Cyber Monday, giving specific strategies for both offense and defense that could make this BFCM season the biggest one yet! Danny also gives his insight and advice on making the most of the rest of 2020, and how he believes eCommerce will change in 2021. There'…
 
Britt Englund breaks down the lessons she's learned consulting and managing enormous brands on Amazon! - Britt and Cameron talk through the different ways you can develop your branding on and off Amazon through influencer marketing, design, building a cohesive product line, and so much more. - Britt also gives advice on how to step into the Amazon …
 
In this episode of Follow The Data, we're interviewing Michael Sene from Deliverr - one of the the top 3PL companies eCommerce sellers are tapping into for explosive growth. When Covid hit, Amazon sellers saw their inventory (and profit) freeze. Many started searching for alternative options for fulfillment, researching the growing industry of 3PL …
 
There's a LOT of content to unpack here. In this episode, Ashley talks through: 1. Best practices to hire virtual assistants 2. Where to find the best virtual assistants 3. When you should start thinking about hiring virtual assistants 4. What major tasks you should be handing off to virtual assistants 5. And ultimately how to start, manage and gro…
 
In this episode of Follow The Data, Mina Elias talks through the mindset and specific strategy he used to develop and expand his own supplement brand on Amazon. Supplements are notorious for being one of the most competitive product markets as an Amazon Seller. Mina's continuous expansion is a testament to his success. His mindset and strategy are …
 
Travis Zigler & Cameron Yoder talk through in-depth PPC & advertising strategy in the upcoming Q4 season on Amazon. If you sell ANYTHING on Amazon, and are involved in ecommerce this season, you'll want to give this episode a listen. If you have any questions for Travis & Cam, hit us up on Facebook or YouTube! Head to the links below to connect wit…
 
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